11/16/15: Hulu seeks partial-ownership stake from Time Warner; ABC planning digital-first content; Google offering programmatic ads for mobile video and native



CYNOPSISDIGITAL
11.16.15

Good morning. It’s Monday November 16, 2015, and this is your first early morning digital briefing.

Watcheroo Premieres and Tune-in Alerts for November 16-22:
People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include actor Scott Foley (Scandal), musician Normani Kordei (Fifth Harmony), and actor/musician Nat Wolff (Paper Towns)
ScreenJunkies Plus: Defy Media’s new SVOD service debuts with 11 original     series, including Interns of F.I.E.L.D, on November 17
Netflix: British crime drama River debuts November 18
Crackle: The Art of More, starring Dennis Quaid, premieres November 19
Amazon Prime: The Man In the High Castle premieres November 20
– Netflix
: Marvel’s Jessica Jones premieres November 20

 
 
TOP NEWS
 

Hulu is seeking out a fourth corporate overlord. Last week, the Wall Street Journal reported that Hulu is in talks to potentially sell a stake in the company to Time Warner.  The deal would value Hulu at over $5 billion. As of now, Hulu is jointly owned by Comcast’s NBCUniversal, Disney  and 21st Century Fox. Were Time Warner added to the mix, each company would own 25% of Hulu.
 
ABC
is gearing up for a digital content push, according to Variety. The trade pub reports that the Disney-owned network is prepping a slate of ABC programming that will exist exclusively on the WatchABC app. One project, a short-form scripted comedy starring standup comic Iliza Shlesinger, is already in development. 

VIRTUAL REALITY
 

Before VR can begin to revolutionize gaming, someone has to develop the games. That’s where companies like CCP Games come in: The creator of the PC game Eve Online has just raised $30 million to continue developing virtual reality games. The company already has two VR games in the works: Eve Valkyrie will launch for the Oculus Rift and PlayStation VR in 2016, while Gunjack will launch on the new Samsung Gear VR this month. The funding round was led by New Enterprise Associates; private equity firm Novator Partners participated as well.

 

NEW PROGRAMMING + DEALS
 

Tricon Films & Television has launched the six-episode first season of Sensitive Skin, a new series starring Sex and the City’s Kim Cattrall, exclusively on iTunes. The series centers on a husband and wife who sell their family home to move to a modern condo. Don McKellar co-stars. The premiere episode is available for free. 

 

The second annual NYC Web Fest, devoted digital series and creators, ran on Friday and Saturday. The festival featured numerous video projects, including the debut of The Mentors, a new comedic web series from rage-fueled funnyman Lewis Black.
 
Last week, ad tech company Sizmek acquired ad-customization company Pointroll from Cofactor, an ad-tech company owned by Tegna (formerly Gannett). In addition to the $20 million Pointroll acquisition. Cofactor has also appointed Sizmek “as its preferred activation and distribution partner for digital content that Cofactor onboards for its customers,” according to a release from Sizmek. 
 


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ADVERTISING

 
Google
has begun offering programmatic ads for both native content and mobile video publishers. Publishers can buy the ads through Google’s DoubleClick Ad Exchange. eBay is one of the first publishers to use the new format. The feature is already available for apps, and will be available for cross-screen native ads within the next few months. Google also says it will begin offering full-screen programmatic video ads for mobile devices.
 
Video engagement platform Viewbix has debuted Viewbix Insights, a real-time analytics dashboard. Marketers can use the tool with the Viewbix Player, the company’s interactive video player. According to a statement from the company, the Insights platform offers more detailed metrics that can help increase ad campaign performance. Those metrics include the percent of video viewed, the time in the video when users take action, and engagement by geography, device type, and distribution network.
 
 

APPS

 
Music video platform Vevo launched its new iPhone app, and it’s very different than the Spotify and YouTube Music apps. As part of the onboarding process, users have to identify which music they like and dislike – and they do so by swiping left or right on photos of the artists. (As most reporters have pointed out, the swipe-left-or-right feature is very similar to the way Tinder lets users like or dislike potential matches.) The overhauled app boasts numerous other new features, including a home screen filled with new videos from artists that users have chosen as their favorites. Learn more about the app here.
 
Sometimes that selfie where you’re vomiting rainbows is just too cool to let go of. Lenses, Snapchat’s bizarre but instantly popular animated selfie feature, has introduced a paid option. Users can now pick from a selection of 30 paid Lenses available each day, and, for the 99-cent fee, keep them forever. The app will still keep a selection of about seven free lenses available each day.
 
Peel, the app that lets users turn their mobile phones into universal smart-remotes, is integrating streaming platforms into its capabilities. A beta version of its new app allows users to explore select content from Netflix, Hulu, and YouTube on their TV sets (provided that their TV is connected to a streaming device such as Chromecast).
 
 

NEW PROGRAMMING + DEALS

 
Kenan Thompson
is carving out a nice little spot for himself as the king of branded digital content. First it was Fandango; now the SNL cast-member will star in Help! I’m Turning into My Parents!, The Onion’s new nine-part branded web series. The series is the first product from the satirical news source’s partnership with Anthology, Facebook’s advertising program joining advertisers with digital media partners. In the series, Thompson plays Dr. Jimm, a self-help talk show host. The series was produced by Onion Labs, The Onion’s creative services division, in partnership with Dell, HP, Intel, Lenovo, and Microsoft. (The companies’ products will be featured in the series.) The series, whose first short segment debuted last week, will run through December 15 on The Dr. Jimm Show Facebook page. 

 

RESEARCH

 
Some info from comScore’s latest digital rankings* for News and Information: Yahoo-ABC News Network clocked in at #1 in the U.S. Multi-Platform category, with 122.6m unique visitors (down from 133.8m in 2014). CNN came in at #2 with 106.5m (down from 112.7m in 2014). Yahoo-ABC News Network also came in at #1 in the Worldwide Desktop category, with 142.1m users (down from 182.4m in 2014). QQ.COM News came in second, with 123.7m users (down from 139.75m in 2014). BBC Sites came in first in the U.K Multi-Platform category, with 41m unique visitors (up from 34.3m in 2014).
*comScore September 2015

EXECUTIVE MOVES

 
Ad-buying platform Centro promoted Grace Briscoe to VP, Client Development, Candidates and Causes. Briscoe will now oversee the Centro unit providing digital advertising technology to political marketers. She previously served as a Regional Director for the company.
 


A CYNOPSIS MESSAGE


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DIGITAL SPOTLIGHT

 
Xbox
wants to get the word out about the newly released Rise of the Tomb Raider – so, naturally, the company brought digital gaming stars Oli White, Tom Syndicate, Jade Jolie, and Yammy xox to Siberia and had them perform a series of difficult feats in their harsh new surroundings. It’s all quite similar to what Tomb Raider protagonist Lara Croft has to put up with on a day-to-day basis. Actually, that’s kind of the point, as you’ll see in this video – here.

See you tomorrow,
David Teich
11.16.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

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CYNOPSISJOBSFor More jobs, visit Cynopsis.com


JOB OPENING: WRITER/SHOW RUNNER/NYC: Industry leading prod co seeks documentary show runner. Strong writer & post producer. True Crime experience a plus. NY based. Please send resume & credits to [email protected] (11/20)

JOB OPENING: RESEARCH MGR/NBC ENT/NYC: Support ad sales & mktg. Strong analytical, writing & verbal skills req’d. Exp w/MRI & Nielsen (TV Toolbox, TV Brand Effect) tools. 5 yrs media rsch w/brdcst/cbl ntwk/ad agency or media rsch co a must. Mgmt exp a +. Full info/apply HERE (11/19)

JOB OPENING: SR MANAGER, COMMUNICATION/NBCUniversal/NYC: Manage press efforts & other communications for the Content Distribution business. 5+ yrs in PR and/or comm. Full info/apply HERE (11/19)

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. http://bit.ly/1VAbpm7 (11/19)

JOB OPENING: DIRECTOR of MEDIA/KNBC/LA: The Director of Integrated Media is responsible for integrating our newsroom practices into compelling digital content for our multiplatform newsgathering enterprises. Full info/apply HERE (11/19)

JOB OPENING: SALES & MKTG ASST TO SVP/DS SIMON MEDIA/NYC: Upbeat, organized & forward-thinking assoc. to support our Sr. VP of Mktg & Bus Dev. 1-2 years post-college exp, pref in PR, Comm, Media, Mktg or Advertising. Exc personal skills & det oriented a must. Full info/apply HERE (11/18)

JOB OPENING: AUDIENCE PROD ASST/Meredith Vieira Show/NYC: PT position looking to hire a freelance prod asst immediately. Must be a people person w/great comm skills, excellent research ability, able to provide high level of guest svc. Full info/apply HERE (11/18)

JOB OPENING: DIRECTOR, REGIONAL/NATIONAL SALES/CT: Leading and directing the operations in the Ad Sales Division of Comcast Spotlight. Establish direction of all sales activities within regional and national markets. 9+ years related experience. Full info/apply HERE (11/18)

JOB OPENING: MGR, PROMOTIONS ACQUISITIONS/COMEDY CENTRAL/NYC: Resp to rsch/evaluate prgrmng that best fits with the Comedy Central brand in order to drive ratings, create ad-sales opportunities ad revenue. 4+ yrs exp prgrmng & acquisitions TV/ent industry. Full info/apply HERE (11/18)

JOB OPENING: NEWS PRODUCER/SUCCESSFUL NATIONALLY SYNDICATED TALK SHOW/LA: 3 yrs solid conflict booking exp req’d. Must possess strong managerial, pre-interviewing, writing & rsrch skills. Ability to book conflict stories/resourceful/deadline driven. Benefits offered. Resume HERE (11/18)

JOB OPENING: MEMBERSHIP SVCS COORD/NonFiction Producers Association/LA or NY: Outgoing, results-oriented staff for trade association w/40 prod. co.members. Full-time, report to GM. Strong writing, comm skills, exp. serving customers, webfriendly. Resume HERE (11/18)

JOB OPENING: NAT’L TV SALES PLANNER/BET/LA: Prep sales plans using Dealmaker. Must have TV Exp, Agency a plus. Media Math, Excellent Comm and MS Office Full info/apply HERE (11/18)

JOB OPENING: MGR, DIGITAL AD INVENTORY/AMC/NYC: Drive execution of yield optimization strategy across our ntwk of properties. BA deg Bus., Engineering, Mathematics, Economics. 3+ yrs exp digital ad sales in inv mngmnt/quantitative/analytical role. Full info/apply HERE (11/18)

JOB OPENING: DIRECTOR, RESEARCH & ANALYTICS/DISCOVERY DIGITAL NETWORKS/SF: Oversee the collection, analysis & distribution of data for DDN business. 8+ years of digital research experience. Strong data & analytics exp, expert with YouTube, FB analytics. Full info/apply HERE (11/18)

JOB OPENING: COORDINATOR, CNBC PRIMETIME/East Coast: NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global. Full info/apply HERE (11/18)

JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: This individual is responsible to publicize and promote CNBC’s primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (11/18)

JOB OPENING: DIRECT RESPONSE SALES ASSISTANT/Travel Channel/NYC: Seeking sales assistant, 1 year relevant sales experience. A successful candidate will be extremely organized, proactive and able to work independently and as part of team. www.scrippsnetworks.com #5082 (11/18)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

EXPERT SERVICES AD: Radio Promotions Drive Ratings! Want to increase audience? Direct Response Radio Promotions forNetwork/Cable/Web looking to drive viewers to watch shows via Direct Response Radio Promotions. Email: [email protected] (11/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: SR. PROJ/OPS MGR/NYC: 10+ yrs cable on-air promo and digital ad campaign exp. Mang daily ops of projs and campaigns. Extreme attn to detail. Strong organiz skills. [email protected] (11/20)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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