11/11/14: CBS goes for the Egg while ESPN gets Iron; ESPN preps for final Chase; NHL bets on DraftKings


Good morning. It’s Tuesday, November 11, 2014, and this is your first early morning Sports briefing. 

With eyes on the SEC as we hit the tail-end of the college football season, CBS Sports and ESPN laid out broadcast plans for the conference through the end of the year. CBS Sports had already slated this weekend’s Mississippi State/Alabama matchup for Saturday at 3:30p, and will wrap up the regular season with Ole Miss/Arkansas on Nov. 15, Arkansas/Missouri on Nov. 28, the Egg Bowl with Mississippi/Ole Miss on Nov. 29 and wrapping up with the SEC Championship on Dec. 6 at 4p.

ESPN, in turn, will get the Iron Bowl this year, pitting Auburn/Alabama on Nov. 29 at 7:45p. SEC Network will also offer a live alternate presentation to ESPN’s coverage with specific details to be finalized. This will mark the first time ESPN has televised the Iron Bowl since a prime time telecast on Saturday, Nov. 24, 2007. Other matchups on the main channel include LSU/Texas A&M on Nov. 27 at 7:30p.


Digital Model D Awards Luncheon
The Best in Online Video Content & Advertising!

Friday, November 14th at the Grand Hyatt in New York City.

The event has sold out in the past, so space is very limited and tables sell out quickly. Register yourself and your team today!



With NASCAR down to its final four with one race remaining in the Chase, ESPN will see SportsCenter follow the quartet of contenders throughout the week as they prepare for Sunday’s Ford Ecoboost 400 at Homestead-Miami Speedway, the final race of the season. ESPN reporters will be embedded with the championship contenders during the week. The Wednesday night editions of SportsCenter will air interviews and reports from that evening’s NASCAR Sprint Cup Championship contender’s press conference in Miami, including the four drivers and their team owners, while Thursday’s SportsCenter reports will follow work back at the race shops and what the drivers are doing in South Florida before on-track action begins Friday. Sunday’s 400-mile race airs live on ESPN with a special two-hour edition of NASCAR Countdown at 1p ahead of the 3:16p green flag.

A mammoth halftime deficit (the largest ever for an NFL primetime game) didn’t do Sunday Night Football any favors on NBC, and marked a dropoff for the season. However, the game still took primetime for the broadcasters, posting an 11.1/18 in Nielsen overnight numbers. Top markets included: Milwaukee 49.2/68; Chicago 26.3/38; Las Vegas 19.7/30; Minneapolis 15.5/24 and Sacramento 13.2/21.

CBS Sports Network is slated to exclusively reveal the future Final Four sites of the NCAA Division I Men’s Basketball Championship on Friday as part of its Inside College Basketball studio show at 5:30p. Scott Barnes, chair of the NCAA Division I Men’s Basketball Committee, joins host Dana Jacobson, analyst Mateen Cleaves and insider Gary Parrish to reveal the Final Four locations for 2017-20. The channel then offers a doubleheader pitting Tennessee/VCU at 6:30p and Michigan State/Navy at 9p.

FOX Sports booked its Veteran’s Day plans, announcing that its charitable arm, FOX Sports Supports, will offer a slate of production elements across the NFL on FOX, FOX Sports 1 and FOX Sports Regional Networks as part of the annual tribute. Today, around 100 active and reserve military personnel are coming to FOX’s Los Angeles production studio for a lot tour and dinner and will appear on FOX Sports Live. In addition, a special feature piece is slated to air during both America’s Pregame and FOX Sports Live. Other special programming begins at 7p with DRIVEN Brian Stann: All American, profiling the former Marine, Iraq War veteran and Silver Star recipient, mixed-martial artist and current UFC on FOX analyst’s journey through life. At 8p, the network airs Best Ranger Competition  2014followed by the re-air of a Memorial Day Golden Boy Boxing card that was held May 26 from Fort Bliss.

SiriusXM locked in two-time major championship winner John Daly as host of a new show on SiriusXM PGA TOUR Radio. Hit It Hard with John Daly will debut in December and run as a six-part series on the channel with Daly taking calls from listeners around the country, sharing about his experiences in and out of the sport, and more.

4 days left to enter your company into the Cynopsis Sports Social Media Leaderboard. Brands, leagues, teams, channels, local, national… all are welcome and encouraged! Registration closes on Friday. Enter now by clicking here.


Cynopsis Social Good Awards
We know that you, our Cynopsis community, are a vibrant group of engaged professionals who work hard and are committed to evolving the media industry to be first and best at serving its audience, the consumer. But this is not all you and your organization are dedicated to. You’re also a collection of civic-minded citizens who want to give back to the public through their profession.

Deadline: November 12, 2014 | Late Deadline: November 19, 2014

Visit our site for entry information: http://www.cynopsis.com/event/social-good-awards/.


NASCAR saw four of its primary car sponsors survive the Chase and remain in contention for the season’s final race for all the marbles at Homestead-Miami Speedway on Sunday on ESPN at 3p. Sponsors in contention include: Shell/Pennzoil (Joey Logano), Fedex (Denny Hamlin) Budweiser (Kevin Harvick) & Caterpillar (Ryan Newman).


The NHL locked in a multi-year North American partnership with DraftKings, one of the largest U.S.-based destinations for daily fantasy sports. Fans will be able to take part in free to enter daily sports fantasy games on DraftKings.com for a shot at various prizes, including trips to premier NHL events  2015 Bridgestone NHL Winter Classic, 2015 NHL All-Star Game, 2015 Coors Light NHL Stadium Series and 2015 NHL Awards. The deal will see DraftKings serve as the Official Daily Fantasy Game of the NHL and the brand will receive prominent brand placement across the NHL’s digital platforms. DraftKings will serve as the presenting sponsor of daily video previews for each regular-season matchup on NHL.com, NHL Mobile and the NHL app and “Fantasy Players to watch” segments on NHL Live.

Reality Check Systems announced the debut of LaunchPad, customizable, interactive software designed to “simplify dynamic touchscreen analysis for soccer broadcasts.” The produce claims a user-friendly interface that enables operators to call up touchscreen graphics for analysis of the desired league, team, player or match in any language and seamlessly transition between them.

Sports Illustrated announced the debut of its third season of Underdogs for Thursday. The premiere episode see SI venture 500 miles north of the Arctic Circle to Barrow, Alaska to cover the school’s football team – the  Whalers – as they push toward making the playoffs amidst practices in subzero temperatures on ice covered fields and as practice balls become stranded on frozen lagoons and lost forever.


ESPN promoted Seth Ader to Vice President of Marketing, effective October 29. Ader now oversees marketing for all league sports properties on ESPN in his new role, including the NFL, NBA, MLB, MLS and all soccer properties, golf (The Masters, The Open Championship), tennis (all four grand slams including for the first time in 2015 the entire U.S. Open), the TCS New York City Marathon, Special Olympics World Games and Little League World Series.

Universal Sports Network promoted Janet Brown to Chief Financial Officer for the platform. Brown first joined Universal Sports in August 2010 as Controller and was promoted to Vice President of Finance in July 2012. In her expanded role as CFO, she will oversee all aspects of the network’s fiscal planning and strategic operations including forecasting for new business development related to programming, acquisitions and distribution.


Spurs/Warriors on NBA TV at 10:30p.

ON THIS DAY in 1981: Rookie of the Year Fernando Valenzuela wins the National League’s Cy Young Award.

In The Know: What was the name of the fictional team featured on Friday Night Lights? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Answer to Our Last Sports Trivia Question: Ed “Too Tall” Jones once took a break from the NFL for an undefeated stint in what sport?  Answer: Boxing. Kudos: David Weinberg-The Paley Center for Media/NY; Jamie Herstein-Time Warner Cable Media/NY; Kyle Helm-CBS Sports Network/NY; Andreas Droste-NBC Sports/NY; Richard Sanders-Visit Panama City Beach/Panama City Beach; Tom Powers-Open Door Co./Toronto; Dave Lucas-Newschannel 8/Arlington; Mike May-PHIT America/Wellington; Andy Pittman-Texas A&M University/College Station; John Kukla-KDFW-KDFI/Dallas; Bill Robertson-WCHA/Edina; Lucie Prann-The Richards group/Dallas; Greg Moloznik-GLM Media/Scottsdale; Bob Chasse-Professional Bull Riding/Pueblo; Matt Sautter-Imagine Communications/Denver; Brian Broughton-BET Networks/LA; Steve Morrow-Eclipse TV/Mill Valley; Doug Kelly-S.F. Bowl Game Association/South San Francisco; John Sutton-Charter Digital Media/LA.

Later — Chris
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