11/29/21: Cynopsis Media Tech Update

 

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

3X WINNER: 2021 CYNOPSIS MODEL D AWARDS
Best Audience-Based Buying Platform
Outstanding Brand Safety Strategy
Best Direct to Consumer Campaign

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM


Medias First Morning Read

 

Monday November 29, 2021

Twitter has updated its crowd-sourced fact-checking program, Birdwatch, to allow users to contribute anonymously. “Research has shown that aliases have the potential to reduce bias, by putting focus on the content of a note, not the author,” said Twitter.

Reddit is shuttering short-form video sharing app Dubsmash on February 22, and integrating its video features into its own app. Reddit acquired Dubsmash a year ago with expectations at the time to keep it as a separate platform.

Game developer Niantic (“Pokemon GO”) has received a $300 million investment from Coature. “Niantic is building a platform for AR based on a 3D map of the world that we believe will play a critical role in the next transition in computing,” said Niantic CEO and founder John Hanke.

IBC has canceled its in-person event in Amsterdam, slated for December 3-6, over rising concerns about Covid in The Netherlands. IBC2021 will instead offer the content and technology showcase digitally.

A new advertising campaign for VIZIO Sound Bars is going to the dogs. Creative campaign “Hear Like They Do” offers a glimpse into the lives of three dogs captivated by the sound quality of VIZIO’s Sound Bars as they sit and stay in for a night of television. “We wanted to demonstrate VIZIO’s premium TV sound bars in a way that’s as simple, insightful and entertaining as the content viewers are watching,” said Ben Purcell, Chief Creative Officer, of David&Goliath. “We decided to turn to the experts in sound. And since dogs hear four times better than people, we focused our creative campaign on experiencing sound as they do.”

Netflix is acquiring special effects company Scanline VFX (“Cowboy Bebop”). The streamer will invest in Scanline’s pipeline, infrastructure and workforce “and continue to support the pioneering work that Scanline’s Eyeline Studios is doing in virtual production to push the boundaries of what is visibly possible,” wrote Netflix’s VP of Studio Operations Amy Reinhard in a company blog post.

Audience insights company Diesel Labs is formally launching the Audience Anticipation Index, a weekly ranking fueled by TikTok and other social media data, of upcoming titles across the media landscape that are likely to garner the largest socially engaged audiences. “We are continuously evaluating the importance of emerging data sources,” said Anjali Midha, CEO and Co-Founder of Diesel Labs. “With 1 billion active global users, it’s clear that TikTok ranks among the most important environments that audiences are using to express their interest in and reactions to media content.”

Tastemade is launching two products to enable Makers to earn new streams of revenue. Tastemade Makers allows Makers to create a subscription package where they can use the platform to sell various benefits to their fans including exclusive content, secret recipes, recommendations, direct messaging access, and more. Tastemade Experiences is an event-based marketplace where Makers can directly offer ticketed in-person and virtual experiences, and provides Makers with the tools to build, promote, sell, and conduct their events.

FOX Weather is partnering with FlightAware, a digital aviation company that operates a flight tracking and data platform, to provide air travel information to viewers. The partnership will combine FlightAware’s commercial flight tracking with FOX Weather’s radar forecasting.

Despite congressional testimony to the contrary, Facebook continues to use machine learning to target ads to young people, says a letter to CEO Mark Zuckerberg from Sen. Ed Markey (D-Mass.) and Reps. Lori Trahan (D-Mass.) and Kathy Castor (D-Fla.). “Facebook explicitly stated it was committed to taking a ‘more precautionary approach’ in its advertising practices when it announced its policy change,” wrote the lawmakers. “Unfortunately, new research suggests that harmful advertising practices on Facebook continue.” In fact, Facebook does not use data from its advertisers’ and partners’ websites and apps to personalize ads to people under 18, responded Facebook spokesman Joe Osborne. Rather, “The reason this information shows up in our transparency tools is because teens visit sites or apps that use our business tools. We want to provide transparency into the data we receive, even if it’s not used for ads personalization.”

The Mayor’s Office of Media and Entertainment announced the results of the 2021 NYC Digital Games Industry Economic Impact Study. Findings of the report conclude that in 2020 the industry supported 7,600 jobs, $762 million in wages, and $2 billion in economic output.

A CYNOPSIS MESSAGE FROM PREMION

 

PREMION
LEADING THE EVOLUTION IN LOCAL OTT & CTV ADVERTISING

 

3X WINNER: 2021 CYNOPSIS MODEL D AWARDS
Best Audience-Based Buying Platform
Outstanding Brand Safety Strategy
Best Direct to Consumer Campaign

TAG CERTIFIED AGAINST AD FRAUD

125+ Leading TV & Media Brands, Audience Targeting, Closed-Loop Attribution
LEARN MORE AT PREMION.COM

ATTENTION SHOPPERS

Walmart was the first retailer to test Twitter’s first shoppable livestream, on Sunday, with a Cyber Deals live event hosted by Jason Derulo. “Walmart is renowned for bringing customers an immersive look into their products and we are excited to bring this experience onto Twitter with them, while helping them reach their business objectives,” said Sarah Personette, Chief Customer officer at Twitter. “This is just the first of many Live Shopping events we hope brands will be able to bring to market.”

Mobile advertising and app monetization company Tapjoy announced the launch of Tapjoy Shopping, an in-app marketplace that enables consumers to shop from among hundreds of brand retailers and earn rewards in their apps for every purchase. “This engaging experience combines the power of Tapjoy’s value exchange model with the ease of ecommerce, creating massive benefits for consumers, brands, and publishers,” said Dom Bracher, VP of Product.

Snapchat has launched the Snap Holiday Market, offering immersive AR experiences from brand partners Amazon, Coca-Cola, Hollister, Under Armour, Verizon and Walmart. Snapchatters can browse products in an AR space for each brand. Snap is also offering try-on and e-commerce Lenses during the holiday shopping season.

ADVERTISING

Data platform Advocado has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies. A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV and radio, while adding advanced detection and attribution for interactive TV and gaming.

A CYNOPSIS MESSAGE FROM PREMION
 

STREAMING

Google is reportedly in talks with potential program partners about adding AVOD channels to its YouTube TV service. The idea has been discussed with Brat TV, Vox Media and Pocket.Watch, according to The Information.

Tubi is now available on LG Smart TVs in the US, Canada, Mexico and Australia. With the addition of LG, Tubi is now distributed on 29 different platforms.

Crown Media Family Networks and Philo have reached an agreement on a multi-year partnership renewal, as Crown Media rolls out its holiday programming. “Our movies are currently leading Philo’s viewership charts, so we know there is great demand on the service for our content,” said Crown Media President & CEO Wonya Lucas. “With this renewal agreement, we look forward to continuing to entertain Philo subscribers and bringing them more of the positive, feel-good Hallmark programming they know and love.”

FAST channel generator Frequencey has partnered with video monitoring platform Interra Systems to enhance monitoring and quality assurance across Frequency’s network of linear SVOD channels. Through Interra’s ORION and ORION-OTT systems, Frequency will deploy real-time monitoring capabilities for its 24-hour IP and OTT content feeds.

With plans to develop 50 new “ad-friendly” shows for the A18-49 demo, Roku is taking pitches for scripted and unscripted series. The move is aimed at generating more ad revenue – the company sells 100% of the ads on its Roku Channel, versus 30% on content viewed on other apps on its platform.

TikTok TV has expanded its television presence. The TikTok TV app has been specifically created for a TV home-viewing experience on Samsung Smart TVs, and rolled out to Google TV, Android TV OS, and LG Smart TVs.

ODMedia has signed an agreement with European pay TV provider M7 Group to provide technical services for a range of films and TV series from several content owners, including StudioCanal, Dutch Core and VRT, for the SVOD offering of M7 Group. Under the deal, ODMedia will process content monthly to M7 Group.

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey
Kerry Smith
Division President
Access Intelligence

Roberta Caploe
Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

DIRECTOR OF PUBLIC PROGRAMMING >>
PALEY CENTER FOR MEDIA/ NYC, NY: Develop, ideate, project-manage, book, and confirm an exciting, influential, and relevant calendar of programs. Book major shows and A-list talent; produce aspects exhibits that need to be coordinated with a network or studio. 8+ yrs of producing live productions and 3+ yrs of project and budget management experience, in a supervisory capacity req. Full info HERE (12/10)

ASSOCIATE DIRECTOR, INDUSTRY ENGAGEMENT
SOUNDEXCHANGE INC
MIAMI
Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange.” Bilingual: English/Spanish and significant contact base required. A min of 10 yrs experience req. Full info HERE (12/9)

MANAGER, INDUSTRY ENGAGEMENT
SOUNDEXCHANGE INC
NASHVILLE

Responsible for establishing, maintaining and building key artist, management, performer, and content owner relationships. In addition, they will develop outreach programs intended to raise the profile and engagement with SoundExchange. A minimum of 7 years’ experience in a senior role at a recognized and established entertainment entity required. Full info HERE (12/9)

MANAGER, INTEGRATED MEDIA >>
FOX SPORTS/LOS ANGELES:
Manage multiple aspects of paid campaigns with an agency from strategy to planning & execution. Assist in monitoring & reporting on paid Digital, Programmatic, Search, & Social performance. Partner w/ brand & creative teams to ensure all creative needs for media planning are met. 5+ yrs of work exp. in integrated or digital media planning/buying. Full info HERE (12/8)

SALES PLANNER
GSTV
NYC, NY

Build strategic media plans in response to RFPs and proactive proposal requests. Work hand-in-hand with AE’s on renewals, upsells, make-goods, cancellations, and assisting in development of QBRs. Maintain pricing integrity & utilize historical data to provide strategic recommendations. Min of 3+ years experience working in a similar role required. Full info HERE (12/4)

ASSISTANT TEACHING PROFESSOR, TELEVISION AND MEDIA MANAGEMENT >>
DREXEL UNIVERSITY/PHILADELPHIA: Drexel University seeks applicants for an Assistant Teaching Professor in the Graduate Program in Television & Media Management. Expectations include inspiring teaching, current industry expertise, and acute attention to diversity, equity and inclusion as they relate to the future of the media landscape. Full info HERE (12/4)

MOTION VIDEO EDITOR
EARTHXTV
DALLAS

Brainstorm brand IDs, show promos, brand promos and concepts, design style frames, build storyboards, composite and edit videos, animate titles, cut downs for social media and pitch reels. Being quick in providing multiple fresh layout/design within brand guidelines. Background in Graphic Design or Illustration is a very strong advantage. Full info HERE (12/4)

GRAPHIC DESIGNER
EARTHXTV
DALLAS

Sourcing/creating assets quickly based on verbal & written direction. Designing & creating enticing graphics for various media. Participate in brainstorms, articulate your ideas in writing, translate that thinking into beautiful pitch decks, & deliver best-in-class brand creative. 2-5 yrs of agency experience as a graphic designer or art director. Full info HERE (12/4)

MARKETING MANAGER
EARTHXTV
DALLAS

Manage all aspects of consumer advertising and marketing develop. Campaign leader on assigned projects and initiatives. Execute marketing programs to support specific marketing objectives across different channels and segments. 5-7 years of experience in PR, marketing, social media, advertising in a non-profit, agency or corporate setting. Full info HERE (12/4)

DIGITAL MARKETING STRATEGIST
EARTHXTV
DALLAS

Expertise in editing website in WordPress quickly and efficiently. Ability to create compelling content creation for the website(s). Assist with digital advertising planning and provide assets and assist with coordination of website development. 5+ yrs of experience in digital marketing or communications in a non-profit, agency or corporate setting. Full info HERE (12/4)

DIGITAL ACCOUNT SPECIALIST
DISCOVERY
NY

Responsible for media planning across all digital properties, including Discovery+ and focuses on pre through post sale campaign stewardship. Serves as a key point of contact with internal and external partners. 1+ year of relevant experience required. Full info HERE (12/4)

SENIOR EXECUTIVE RECRUITER >>
JAMES & CO/NYC, REMOTE:
Contribute actively to the start-up phase of each search. Gather relevant information regarding the appropriate industries and target companies. Identify potential prospects and sources and validate potential candidates through reference and source calls. Progressive business experience in executive search and undergraduate degree required. Full info HERE (12/3)

RESEARCH/KNOWLEDGE MANAGER >>
JAMES & CO/NYC, REMOTE:
Deliver high-impact executive search recruitment research. Manage research projects as needed by proactively identifying and mapping out global talent and organizational structures. Pro-actively utilize research tools to support search execution. Experience in Executive Search, with established success in in-house recruiting and/or Search Firm. Full info HERE (12/3)

PRODUCER, CREATIVE SERVICE
>>
NEXSTAR/PIX11/NYC:
Produce News promos, Cold Opens & digital content. Responsible for producing daily topical, tune-in, proof of performance & image on-air promotion spots & campaigns on tight deadlines. Expert at writing, producing and editing snappy, focused and original spots that provide viewers with a compelling reason to turn to PIX11 News over the competition. Full info HERE (12/3)

SENIOR ACCOUNT MANAGER – BRAND PARTNERSHIPS >>
WORLD OF WONDER/HYBRID/REMOTE: Creating and executing in-show integrations, Branded Content, Influencer Campaigns, and Experiential programs, managing all phases of the entire sales & marketing process from RFP ideation, to execution, and to campaign wrap reports. 3 to 5 years of Account Management or Marketing related business experience. Full info HERE (12/3)

TRAFFIC COORDINATOR
>>
TRIFECTA MEDIA/NYC: Build syndicated TV formats, liaise with outside agencies. Deadline & detail-based work, so accuracy and excellent communication skills are a must. 1-3 yrs experience preferred. Full info HERE (12/1)

SALES PLANNER >>
THE WEATHER GROUP/NYC:
Prepare and revise sales plans that maximize the use of inventory while fulfilling agency/client requirements. Manage and process all cancellation and expansion options. Maintain client schedules to ensure delivery of buy, build/schedule ADU packages as needed. 2-3 years of ad sales linear/digital experience. Full info HERE (12/1)

SALES ASSISTANT/ACCOUNT COORDINATOR >>
THE WEATHER GROUP/NYC:
Ensure that all details negotiated are fully executed post sale; ensure all deals are executed correctly and ensure all billing issues with advertisers are resolved. Work as a team to make sure all clients needs are met. Proficient in Microsoft Office Suite and solid presentation skills required. Full info HERE (12/1)

@{optoutfooterhtml}@

 

Related Stories

08/12/22: Wanda Sykes to host syndicated series “Ring Nation”

Wanda Sykes to host syndicated series "Ring Nation"

Friday August 12, 2022 Today’s Premieres Apple TV+: Five Days at Memorial discovery+: Viagra: The Little Blue Pill That Changed the World Disney: Hamster and Gretel at 9:35p FX: Children of the Underground at 8p Hulu: This Fool Netflix: A Model Family; Never Have I Ever Prime Video: A League of Their Own; Cosmic Love […]

08/11/22: EA & NFL go long on MCS

EA & NFL go long on MCS

  Thursday August 11, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. Electronic Arts and the NFL secured a new multi-year partnership renewal for the EA SPORTS Madden NFL Championship Series, following the series’ best season in history. This year’s slate will wrap up with the Ultimate Madden NFL 23 […]

08/10/22: Cynopsis Jobs

clads2

TELEVISION & CROSS PLATFORM RESEARCH DIRECTOR TENNIS CHANNEL SANTA MONICA This highly visible role provides quantitative and qualitative research to all departments; includes research oversight of Tennis Channel, Tennis Channel International, Tennis.com, TennisChannel.com, Tennis Channel Plus OTT, TC app and Tennis Magazine. Expert level proficiency with Nielsen data systems, including NPower is required. Full info […]

CynCity

Cynsiders