11/10/22: “Abbott Elementary” is ABC’s highest-rated comedy telecast. Credit: ABC

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY

WARNER BROS. DISCOVERY
SPORTS IS THE NEW PRIMETIME

THIS SEASON
NBA ON TNT SCORES BIG:

AVG 2.1 MIL P2+ VIEWERS

POSTING HUGE GROWTH FROM 2021:
P2+: +29% | P18-49: +29% | P25-54: +31%

UNLOCK THE POWER OF WARNER BROS. DISCOVERY

Cynopsis Medias First Morning Read
Thursday November 10, 2022

Today’s Premieres
Crackle: Going From Broke
Discovery: Mysteries of the Abandoned: Hidden America at 8p
HBO Max: The Big Brunch
Netflix: Love Never Lies: Destination Sardinia; Warrior Nun
Peacock: The Calling

Today’s Finales
Paramount+: The Good Fight
Peacock: A Friend of the Family

IN THE NEWS

Paramount has shifted VH1 to its BET Media Group, under the stewardship of BET President/CEO Scott Mills. Since its launch in 1985 as a music video channel, VH1 had been a sibling to MTV. “This strategic realignment will ensure that VH1 – a leader in multi-cultural programming and the second largest U.S. cable network for Black viewership – is best positioned for futures success as a key part of the powerful BET ecosystem,” wrote Paramount President/CEO Bob Bakish in a memo to staff.

The season two premiere of “Abbott Elementary” ranks as ABC’s highest-rated comedy telecast since April 2020. With 35 days of multiplatform viewing, the episode has risen to a 4.12 rating among A18-49 and 10.4 million viewers across platforms, up 44% from the comedy’s season one launch.

Fox News Channel reports its midterm election primetime coverage on Tuesday delivered 7.42 viewers, making it the highest-rated election night coverage in all of television in total viewers. MSNBC was second in cable news with 3.1 million viewers, while CNN counted 2.47 million. In broadcast, NBC had 3.09 million viewers, versus 3.03 million for ABC and 2.5 million for CBS.

Netflix has canceled freshman series “Partner Track” and “The Imperfects.” “Partner Track” peaked at #4 on Netflix’s weekly top ten list, while “The Imperfects opened at #3 but slid down the chart.

Local advertising will reach $120.7 billion this year and $121.5 billion in 2023, projects Borrell Associates. Digital ad spend is forecast to grow 5.2% next year, while print, broadcast, outdoor and cable are looking at a drop of 6.5%. But specifics are a challenge to gauge. “The source of local advertising is local business, and we’re seeing a dramatically different profile cause by businesses that collapsed or shrank, and by a record influx of new businesses that replaced them,” said Corey Elliott, EVP for local market intelligence. “Anybody trying to forecast 2023 based solely on past trends is going to have a tough time.”

Jamie Strayer, first-time producer of “Opportunity Knock$,” a not-for-profit TV series that uses technology to help Americans overcome the practical and mental elements of debt, explains how – and why – her show keeps it real, in Cynsiders.

2022 Model D & It List Awards

Close out the year with this Cynopsis celebration!

Join us on December 7th at Edison Ballroom in NYC for our last awards ceremony of 2022 – Model D & It List Awards – a celebration filled with networking, breakfast, and excitement! See you there?

RSVP NOW

COMING UP

“Born to Run,” Broadway, a book and now this: Bruce Springsteen is slated for a takeover of NBC’s “The Tonight Show.” The Boss will guest star on the late-night program on Monday, November 14, debut four songs from November 14-16, and perform on the show’s Thanksgiving episode,

STREAMING

Rihanna’s Savage X Fenty Show Vol. 4 is now streaming worldwide on Prime Video. The virtual fashion show will display the line’s latest collection, with musical performances by Anitta, Burna Boy, Don Toliver and Maxwell. The designer made headlines this month when she decided to include a special, 40 second appearance from Johnny Depp in the event, and has since faced outrage online.

SPORTS

Clinch announced its next Sports API. The enhanced platform will offer more personalized options to connect advertisers with sports fans, coinciding with the 2022 World Series and World Cup, and 2023 American Football Playoffs and March Madness. Said Oz Etzioni, CEO of Clinch, “It’s not enough to just have an omnichannel campaign strategy; you need to connect with fans on a deeper level to show that, as a brand, you truly understand how important a particular sport, team, or venue is to their identity, and how that translates to the products and services they’re most likely to buy.”

The BBC and ITV will share rights to the next two Uefa men’s European Championships. The two networks will split the rights equally, with matches divided between the broadcasters, and the final aired on both broadcasters. The deal has been signed ahead of this year’s World Cup in Qatar, which ITV and the BBC will also share.

CASTING

HBO and A24 have secured the cast for “The Sympathizer” with Robert Downey Jr. Hoa Xuande, Fred Nguyen Khan, Toan Le, Vy Le and Alan Trong will star as series regulars in the drama series adaptation of the Pulitzer Prize-winning thriller.

Steve Burton will reprise his role on Peacock soap opera “Days of Our Lives.” Burton will play Harris Michaels on the show where he made his daytime television debut in 1988.

Paramount+ rounded up casting for “The Doll Factory.” Esmé Creed-Miles, Éanna Hardwicke, Mirren Mack and George Webster will star in the series set in 1850s London. Filming for the series has begun on location and will continue through to 2023.

Brielle and Ariana Biermann will return to the screen for a new series. Tracking their move to Los Angeles, Magilla Entertainment’s “Cut Off” will follow the sisters as they conquer the city on a budget.

GOING GLOBAL

Banijay is expanding in Israel. The French TV production and distribution company will partner with MoviePlus Productions, an independent Israeli production company, to broaden the group’s drama capabilities in the region.

OneGate Media will release “German Crime Story: Deadlock” worldwide. The new true-crime series about a homicide detective investigating the 1990s Acid Barrel murders in Germany will stream on Prime Video in January 2023.

2023 Best of the Best Awards

Are you Best of the Best?

Sure you are! We salute industry staples – those who have proven their excellence in national TV programming, marketing, campaigns, people, tech, and more. Visit the link below to enter now for a chance at your well-deserved recognition.

ENTER NOW

EXECUTIVE MOVES

Warner Bros. Discovery elevated Marybeth Strobel to EVP of advertising sales. Strobel will manage the national sales bundle that includes Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network and WB Syndication.

David Patry and Ronica Wynder joined Truly Original. The company also promoted Michelle Schiefen, Julie “Bob” Lombardi, and Lorraine Haughton-Lawson.

Jose Aragon has signed with A+E Networks as VP of finance, networks and studios. Aragon previously worked at Sony Pictures Entertainment, where he was VP of finance and TV production.

This Day in History
1969 – “Sesame Street” premiered on PBS TV

Answer to Our Last Trivia Question
On “Wings” (1990-97), what were the names of Fay’s three husbands? George Dumbly, George DeVay and George Cochran. Kudos to: Louis Lewow, FITE/Atlanta, Andrew Goldman-Grooveee, LLC/NYC, Ray Mendelsohn-Spectrum Reach/Cincinnati, OH, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, Gerry Bixenspan-TV Marketing Inc./New York, Thomas Moore-Kalt Productions/LA, Andy Pittman-TAMU/College Station, TX, David Garber-Loyola Marymount University/Playa Vista, CA, David Westberg-SAG-AFTRA Credit Union, Burbank, CA

Today’s Trivia Question
What is Elaine Benes’ favorite movie on “Seinfeld” (1989-1998)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

DIRECTOR, PRODUCTION STORAGE MANAGEMENT
A+E NETWORKS
NYC

Manage post production storage systems both on premises and in the cloud. Collaborate Production Operations team to ensure that workflows align across the wider A+E enterprise. 5 years experience as a Manager in post production technical support. Comprehensive knowledge of post production workflows and processes. Full info HERE (11/21)

MANAGER, DISTRIBUTION MARKETING >>
INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (11/17)

ACCOUNT EXECUTIVE
FETV
NYC

Sell DR short form inventory for FETV and FMC, and long form paid programming. Establish and expand advertising partnerships, through existing client relationships and prospect new business. Manage your own RFP process, work with Pricing & Planning on DR Ratecards. 5+ yrs DR media sales exp. & working on both rated and non-rated networks. Full info HERE (11/16)

MANAGER, CROSS PLATFORM AUDIENCE RESEARCH
SHOWTIME
NYC

Aggregate & analyze data from various sources to develop audience insights & help drive programming/marketing strategy across traditional and streaming platforms. 3+ years’ experience in media research at a broadcast/cable net, streamer or an agency. Strong Nielsen & data viz tools a must plus MS Office, quant, comm & presentation skills. Full info HERE (11/16)

DIRECTOR, CLOUD ARCHIVE STRATEGY & MNGT- MEDIA OPS
A+E NETWORKS
NYC or Remote

Primary point of contact for the development of standards, processes, procedures, metadata retainment & other functions related to “cloud” operations (AWS). Responsible for the operational development, scale & best practices of all on-premises and cloud-based archives. 10+ yrs of exp. in supply chain modernization, on-premises & cloud archives. Full info HERE (11/15)

EXECUTIVE ASSISTANT, US DISTRIBUTION >>
BBC STUDIOS/NY, CHICAGO, LA: Frequently liaise with senior level internal and external contacts, screening and prioritizing all forms of incoming communications, dealing with routine issues and coordinating more complex responses ensuring these are delivered in a timely and effective manner. Manage Executive’s travel logistics and scheduling. 3+ yrs of exp. Full info HERE (11/14)

EXECUTIVE PRODUCER >>
NEWSMAX/ NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Develop story ideas, research and plan segments. Delegate responsibilities as appropriate. Supervise production staff. 3+ years executive producing exp. or overseeing newscast production. Full info HERE (11/14)

HEAD of INFLUENCER TALENT >>
THE OUTLOUD GROUP/ Remote, DETROIT:
Responsible for developing and expanding a roster of content creators and growing Outloud Talent as a business unit. You’ll provide one-on-one support and guidance to your roster of talent. Looking for someone with 3+ years of experience managing content creators and comfortable with building from the ground up. Full info HERE (11/13)

SALES SERVICE EXECUTIVE
TV ONE
NYC

Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (11/12)

DIRECTOR, SCHEDULING & ACQUISITIONS
TV ONE
SILVER SPRING, Remote

Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (11/12)

MEDIA SPECIALIST I, PRODUCTION FACILITY & CONTENT MANAGEMENT
TV ONE
SILVER SPRING, Remote

Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (11/12)

SR. COORDINATOR/ASSOCIATE MANAGER, INTEGRATED MARKETING
TV ONE
NYC, Remote

Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Champion the vision and go-to-market strategy and linear sales positioning. Min 2-yrs in media or sales/marketing company. Full info HERE (11/12)

MANAGER, MEDIA RESEARCH AND MARKETING ANALYTICS >>
NBCUNIVERSAL, NEW YORK, NY:
Serve as primary contact for NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. Provide analytics for Bravo, E!, Oxygen, SYFY, USA, and Universal Kids. 4+ years of experience in entertainment/tech/marketing with strong NPower and marketing research skills. Full info HERE (11/11)

SR. MANAGER, CROSS PLATFORM INSIGHTS & ANALYTICS >>
NBCUNIVERSAL/Universal City, CA:
Leverage various data sources to develop multi-platform analyses, insights, and forecasts for NBCU’s six cable networks (Bravo, E!, Oxygen, USA, SYFY, and Universal Kids). 5+ years of media research experience at a bcast/cable net, agency, vendor, or streamer. Very strong Nielsen NPower skills and passion for TV required. Full info HERE (11/11)

PETER ROTH INTERNSHIP >>
THE PALEY CENTER FOR MEDIA/NYC: June 6th, 2023 through July 13th, 2023 for a total of 119 program hours. Tuesday through Thursday: 10:00 am to 5:00 pm ET, unless time is shifted to allow participation in a Paley program that is in the early morning, evening, or on the weekend. The application closes on January 16th, 2023 at 5:00 pm ET. Full info HERE (11/10)

MANAGER, RESEARCH >>
REELZ/NEW YORK: Strategic, hands-on research professional to work in a fast-growing, entrepreneurial environment. Position supports Programming, Ad Sales, Affiliate Sales, Marketing and Finance. Applicant must be forward-thinking, have strong communication and personal skills. 5+ years exp, proficient with Nielsen systems. Full info HERE (11/10)

DIRECTOR, RESEARCH >>
REELZ/NEW YORK: Strategic, pro-active thinker with strong communication skills. Hands-on research position providing support to all departments. Strong analytical skills to interpret the data and help guide management. 7+ years exp, proficient with Nielsen systems. Full info HERE (11/10)

SALES ASSISTANT >>
REELZ/NYC, NY: Entry-level position in Advertising Sales. Join the team at a Top 20 network with fast-growing ratings. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. B.S./B.A. required, proficient MS Suite. Full info HERE (11/10)

THURSDAY NOVEMBER 10
ABC: Station 19, Grey’s Anatomy, Reasonable Doubt, Jimmy Kimmel Live!
CBS: Young Sheldon, Ghosts, So Help Me Todd, CSI: Vegas, The Late Show With Stephen Colbert
CW: Walker, Walker Independence
FOX: Hell’s Kitchen, Welcome to Flatch, Call Me Kat
NBC: Law & Order, Law & Order: Special Victims Unit, Law & Order: Organized Crime, The Tonight Show Starring Jimmy Fallon
PBS: This Old House, Ask This Old House, Broadchurch, La Otra Mirada
Telemundo: Al Rojo Vivo, Exatlón Estados Unidos: Edición Mundial, La Reina del Sur, El Fuego del Destino
Univision: El Gordo y la Flaca, La Rosa de Guadalupe, Vencer la Ausencia, Los Ricos También Lloran, La Madrastra

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