CYNOPSISDIGITAL
10.27.15 Good morning. It’s Tuesday October 27, 2015, and this is your first early morning digital briefing.
Yahoo streamed the first-ever Internet-exclusive NFL game Sunday. According to Yahoo and the NFL, 15.2 million unique viewers (about 10 million of them in the U.S.) caught the match-up between the Buffalo Bills and the Jacksonville Jaguars. There were over 33.6 million total views across all devices – 460 million total minutes. But as Variety notes, Yahoo achieved those numbers in part by auto-streaming the game on yahoo.com and some of its apps. (Not everyone who “watched” was necessarily paying attention.) According to CNN, the overall data suggests an average viewership of 2.36 million per minute, less than an average NFL game on TV.
Meanwhile, Variety reports that Yahoo’s original content woes are continuing. Fresh on the heels of announcing a $42 million Q3 loss from three original series, the company has officially canceled plans to produce The Pursuit, an original comedy from producer Scott Stuber. But perhaps they’ll fare better with a reality program: the company has a live electronic-music competition show in the works, with none other than Simon Cowell EP-ing. Yahoo is aiming for a 2016 premiere.
As of yesterday, the fourth generation Apple TV is officially available for pre-order. The 32 GB version costs $149, while the 64 GB version will run you $199.
MTV’s 2015 Europe Music Awards were held in Milan Sunday. In addition to MTV’s global TV channels, the event was aired across hundreds of digital platforms. Viewers in the U.S. and other international territories could view the show via the MTV EMA app. MTV also aired the ceremony (as well as the red carpet pre-show) via a virtual reality live stream. Additional EMA content was available on Snapchat, Vine, Twitter, Facebook, Periscope, and Instagram.
Is a decline in New York tourism in the cards? Long-time Broadway producers Stewart F. Lane and Bonnie Comley have launched BroadwayHD, new SVOD service boasting more than 100 recorded shows from the Broadway Worldwide Direct catalogue, as well as content from BBC Worldwide North America and public TV station WNET. Pretty soon, “Off Broadway” may have a very different meaning.
Retinal scanning is probably still a few years away, but at least Google has caught up to Apple in the fingerprint verification game. If your Android smartphone has a fingerprint scanner, you can now use it to authenticate purchases in the Google Play store. Apple has allowed the same feature in the App Store since the 2013 release of the iPhone 5S.
Kernel, a startup that pitches fans tickets, exclusive content, and merchandise ahead of major film releases, has reached a pact with ticketing service MovieTickets.com, according to Variety. Beginning in the first quarter of 2016, Kernel will sell theater tickets through its mobile app, exclusively through MovieTickets.com. MovieTickets.com will also be able to leverage Kernel’s fan experiences and merchandise.
AOL has acquired all shares of mobile-centric advertising company Millennial Media, at $1.75 per share of Millennial’s common stock. The deal was announced Friday. Millennial will now be a wholly owned subsidiary of AOL. Nine of Millennial’s execs will retain leadership roles at AOL Platforms, though AOL has not said which ones. AOL announced the deal Friday.
Episodes one and two of The Fourth Door, a sci-fi/fantasy series from digital studio New Form Digital, debut today on Verizon’s Go90 streaming service. Co-created by Tony E. Valenzuela and Jarrett Sleeper, the series stars Monique Coleman, Reid Miller, and Joey Graceffa, among others. Two 10-minute episodes will debut on Go90 each Thursday over the course of six weeks.
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Innovators. Inspirers. Creators of all kinds. We celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.
Celebrate with us on
November 13th at the Marriott Essex in New York City.View the finalist list here.
Cloud services company Brightcove has introduced Brightcove Lift, a platform that the company says can circumvent ad blockers. According to Brightcove, Lift defeats ad blockers by stitching ads into content streams in the cloud. Vox Media is among the known companies making use of the platform.
Movie ticketing service (and burgeoning content creator) Fandango has launched a new ad campaign in partnership with the agency Stun Creative. Saturday Night Live’s Kenan Thompson stars as Miles Mouvay, an enthusiastic cinephile whose last name just happens to sound kind of like “movie.” According to a release, the character’s story will play out over a series of eight 30-second TV commercials, eighteen digital videos, online advertising, print ads, in-theater commercials, and social media profiles.
Twitter has been pretty prolific lately. Now the company has launched the Twitter Brand Hub, the latest in a string of recent products. An analytics tool for advertisers, the Brand Hub zeroes in on the broader conversations surrounding brands and products. One feature of the Brand Hub is the new TrueVoice metric, which determines just how much of a social media conversation is centered on a given brand, as compared to its competitors. The Hub also offers demographic data (including income level, location, and gender) about individuals tweeting about a brand, and lists the top influencers involved in the conversation. It also isolates the phrases that frequent are used most frequently. You can learn more about the tool from a company blog post – here.
YouTube star Toby Turner (aka Tobuscus) has signed with United Talent Agency (UTA). Turner, who operates three YouTube channels garnering over 15 million subscribers between them, is known for his song parodies, comedic skits, and love of gaming.
There’s just no stopping this guy. Over the weekend, Felix “PewDiePie” Kjellberg became the first YouTuber in history to garner over 40 million subscribers. He averages over 18,000 new subscribers per day.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of 9/7/15
Program, Date, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
Orange Is the New Black (Netflix) 428, 22, 19, 6789
Narcos (Netflix) 76, 31, 2, 1719
Hemlock Grove (Netflix) 49, 47, 1, 475
Sense8 (Netflix) 39, 12, 3, 906
Trailer Park Boys (Netflix) 38, 11, 3, 1585
Arrested Development (Netflix) 30, 11, 3, 2307
BoJack Horseman (Netflix), 29, 28, 1, 480
Daredevil (Netflix) 28, 13, 2, 1581
House of Cards (Netflix) 24, 11, 2, 2871
The Mindy Project (Hulu) 23, 26, 1, 641
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
More from Shareablee: The social media analytics company measured the total social actions (likes, shares, comments, retweets, favorites, and dislikes) across Twitter, Facebook, and Instagram, in the third quarter of 2015 (July 1 – September 30) and used what it found to create its Social Scorecard of the Top 25 Brands in Q3. Among the findings:
National Geographic vastly outpaced other brands, garnering 482.5 million actions. The NFL came in second with 125.6 million.
National Geographic also dominated in Share of Voice (the number of social media conversations surrounding the brand) during Q3. The brand garnered 41% of the share of voice amongst the top 10 brands. The NFL came in second with 11%.
(Courtesy of Shareablee, check out the full statistics for actions and Share of Voice here.)
Other notable findings include:
The top performing brands by social platform, which can be seen in the charts below.
Entertainment captured the largest share of voice at 54 percent, followed by Media Publishing at 22 percent, and Sports at 12 percent.
In Q3 2015, U.S. brands saw a 22 percent growth in social amplification (sum of shares and retweets) compared to Q3 2014.
Measured by social actions, the top three Q3 brands on Facebook, Twitter and Instagram were Fox News (Facebook), Billboard (Twitter), and National Geographic (Instagram.) National Geographic’s towering 462.1 million actions on Instagram account for the vast majority of its 482.5 million total actions.
On October 15, Outrigger Media’s data analytics platform OpenSlate released The Long Tail of YouTube, a report exploring the ascendance of ad-supported YouTube channels. Here are some of OpenSlate’s most intriguing findings:
– While Nielsen reports that the top 30 cable nets have experienced a 20% decline among adults 18-49 between 2014-2015, the top 1,000 YouTube channels grew their subscribers by over 37% in the same period, mostly from the same demo. There are now nearly four times as many ad-supported YouTube channels than there were a year ago – over 800,000.
– Over 500,000 YouTube channels have less than 1,000 subs. Only 144 channels have more than 5,000,000.
– While the total views to ad-supported YouTube channels have increased by 154% over the past 12 months, the average views of a YouTube channel has decreased by 56%.
Cynopsis Digital spoke with Mike Henry, Outrigger Media’s CEO.
“Now there are literally hundreds of thousands of channels. There used to be an environment where you could very comfortably advertise [with] a very short list of high quality content, sent out via linear channels. Now it’s an environment where nothing looks like it’s coming from MTV or ESPN. Everything looks more like that YouTube style. So finding the content that best aligns with your definition of quality and brand safety is really hard. The opportunity is so big,” he added, “but also so challenging and confusing. It’s a data-centric problem, and it will be solved with data.” You can find the full report here.
EXECUTIVE MOVES
Same job title, bigger job. According to an internal company memo obtained by Re/Code, Yahoo has expanded the role of Senior Vice President and Global Editor-in-Chief. Martha Nelson will now guide Yahoo’s overall media strategy, including video content efforts. Nelson, formerly Editor-in-Chief at Time Inc., arrived at Yahoo in August. The company’s media strategy was formerly managed by Kathy Savitt, who left Yahoo to join STX Entertainment in September. Nelson, who formerly reported to Savitt, now reports to CEO Marissa Mayer.
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On Sunday, USA Network teamed with the Joyful Heart Foundation and the No More campaign to run a series of anti-domestic violence insterstitials, PSAs, and digital content throughout a marathon of Law & Order: SVU. The campaign featured actress Mariska Hargitay and multiple NFL stars. Check out this powerful spot featuring Pittsburgh Steelers cornerback William Gay – here.
See you tomorrow,
David Teich
10.27.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: ON-AIR WRITER PRODUCER/MSG Networks/NY: Write, produce and edit promos for live Knicks, Rangers, Islanders & Devils telecasts & related programming. Min 4+ yrs exp in on-air promotion. Editing skills a must. Full info/apply HERE (10/28)
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