CYNOPSISSPORTS
10.27.15 Good morning. It’s Tuesday October 27, 2015, and this is your first early morning Sports briefing.
After reportedly promising advertisers 3.5 million streams (per Fortune) for Sunday’s first global stream of an NFL game, Yahoo opened the day proclaiming that the London game served up 15.2 million viewers with 33.6 million video streams. Overall, the company reports that there were over 460 million total minutes of video consumed for the game with around 33% of the audience coming from outside the US, spanning 185 countries worldwide. Yahoo also states that the stream performed with an average rebuffering ratio of less than 1%, while delivering over 8.5 petabytes to end users.
“It’s been a great opportunity to partner with the NFL and deliver a truly exceptional global live streaming experience for our users,” said Adam Cahan, Yahoo’s SVP of Product and Engineering. “We’re seeing a dramatic shift in the industry as audiences’ primary video watching moves away from TV. We were thrilled to join the NFL in setting a new standard for sports programming for our users and advertisers.”
NASCAR unveiled its slate of races for the 2016 season as well as agreements with 23 tracks to field NASCAR Sprint Cup Series races for the next five years. Additionally, 24 tracks will host NASCAR XFINITY Series races through 2020. The season revs up at an overhauled Daytona International Speedway, thanks to the new DAYTONA Rising project, with the 2016 Daytona 500 set to be held on February 21 and run live on FOX, followed by races at Atlanta Motor Speedway, Las Vegas Motor Speedway, Phoenix International Raceway and Auto Club Speedway for the return of NASCAR Goes West. Changes to the 2016 schedule include: Pocono Raceway hosting its first NASCAR XFINITY Series event in June; spring events at Richmond International Raceway shifting to a Saturday and Sunday companion event for the XFINITY Series and Sprint Cup Series, an earlier stop at Dover International Speedway; an later stop in August at Michigan. NBC will hold its 2016 race schedule in July at Daytona with the NASCAR Sprint Cup Series event moving back to a Saturday evening event.
Back to ratings. NBC’s Sunday Night Football notched a 13.6/22 in household overnights, marking the first time in the 10-season history of the franchise that the first eight games have all broken the 13.0 plateau. Top local numbers for the Eagles/Panthers matchup: Charlotte 35.0/51; Philadelphia 30.7/46; Greensboro 25.4/38; Richmond 19.4/29; Greenville 19.1/30
Around the dial, the NFL on CBS’ singleheader coverage on Sunday, anchored by Jets/Patriots, drew the channel’s highest-rated NFL singleheader window of the year- with an average overnight household rating/share of 12.2/25, for a 15% rise.
The World Series takes the mound tonight on FOX, which detailed its production plans yesterday, confirming production elements that will include the Dirt Cam, SSLMO, Hawkeye and Phantom Cam, in addition to a continued commitment to enhanced Dolby 5.1 audio. Overall, production will include: 39 cameras; 20 standard HD cameras; eight robotic cameras; up to three HD Diamond Cams; two X-Mo cameras, one 1,000 frames-per-second 4K camera; one Phantom Cam; two Super Slo-Mo cameras; one Movi camera; one aerial camera; 12 multi-channel replay devices; Hawkeye graphic pitch perspective from center field and third base perspectives as well as 80 microphones. .In addition, the official soundtrack for the 111th World Series on FOX will be provided by The Dead Weather.
Elsewhere, ESPN takes on the World Series with ESPN Radio serving as the exclusive radio home for the 18th consecutive year. Dan Shulman calls the action with analyst Aaron Boone and will be joined by reporter Chris Singleton. ESPN’s MLB studio show Baseball Tonight will hit the road for on-site pre-game shows airing at 5p and 7p on game days throughout the World Series. Baseball Tonight will also return for post-game coverage, generally at midnight. Analysts Jessica Mendoza, Curt Schilling and John Kruk will join host Karl Ravech and reporters Buster Olney and Tim Kurkjian for game-by-game coverage.SportsCenter on the Road will originate from the first three games of the World Series, with Lindsay Czarniak hosting the 6p from Kansas City for Games 1 and 2 on Tuesday and Wednesday nights.
MLB Network’s World Series presence will include on-site programming starting today with High Heat with Christopher Russo at 3p, followed by MLB Now hosted by Brian Kenny at 4p, and Intentional Talk with Chris Rose and Kevin Millar at 5p. The channel will run MLB Tonight immediately before and after every World Series game, anchored by Greg Amsinger and Brian Kenny, with analysis from Sean Casey, Mark DeRosa, Al Leiter and Dan Plesac.
Internationally, John Smoltz will be calling the World Series on MLB International’s world feed with Matt Vasgersian at 8p. This will mark the first time that the MLB Network will be producing this year’s international feed, which will be re-transmitted to 190 countries and territories in 14 languages. Smoltz and Vasgersian have previously teamed up to call international MLB games for MLB Network.
Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.
Just for fun, here is the list of broadcast prop odds for FOX’s telecast of the World Series (courtesy MyTopSportsBooks).
- Over/under on the number of Fox promos for non-sports Fox television shows: 20.5
- Over/under on the number of times the broadcast cuts to shots of fans in costume on Halloween: 8.5
- Over/under on the number of times Fox shows the NYC skyline during World Series broadcasts: 9.5
- Over/under on the number of times Fox shows George Brett during World Series broadcasts: 5.5
- Over/under on the number of times the Mets’ 1986 championship is referenced during World Series broadcasts: 13.5
- Over/under on the number of times the name “Buckner” is mentioned during World Series broadcasts: 4.5
- Over/under on the number of celebrity sightings during the World Series: 15
CBS Sports unveiled game selections for its SEC on CBS doubleheader on Nov. 7, opening with Arkansas/Ole Miss at 3:30p. Carter Blackburn, analyst Aaron Taylor and reporter Jenny Dell call the contest. The primetime window at 8p will then showcase LSU/Alabama with Verne Lundquist, Gary Danielson and reporter Allie LaForce on microphone duties.
The Brooklyn Nets locked in a new agreement for media rights with the YES Network, which has carried Nets games since network launch in 2002. “We are happy that our agreement with the YES Network extends our relationship with the nation’s number one regional sports network," said Brett Yormark, CEO of the Brooklyn Nets and Barclays Center. “The increased commitment from YES positions us as a premium NBA team.”
Get in early and claim your spot as we head toward the Cynopsis Sports Engagement Summit on Dec. 2 in NY. One can’t miss session will unite some of the most powerful people in marketing as Campus Insiders’ Bonnie Bernstein moderates our famous CMO Roundtable, with speakers that include the NBA’s Pam El, the USOC’s Lisa Baird, MLS’ Howard Handler, MLB’s Jacqueline Parkes, and UFC’s Jackie Poriadjian. Get your tickets now before it sells out at http://www.sportsengagementsummit.com.
ESPN’s Mike & Mike is set to play host a Commissioner trifecta today, speaking with Major League Baseball’s Rob Manfred, the National Basketball Association’s Adam Silver and the National Football League’s Roger Goodell. The interviews begin with Manfred at 7:30, with Silver at 8:30p and Goodell at 9:30p.
A CYNOPSIS MESSAGE
Beating the Ad Blockers Call it the “Attack of the Ad Blockers” – display and search ads are hidden, and video ads (whether running on YouTube or an OTT network) simply won’t play. And that means lost revenue. So what are advertisers, TV programmers and publishers going to do about it? Join Cynopsis Digital on Tuesday, November 17 from 1:30-3PM EST for our latest webinar, to get tips and insights from leading figures in the ad-blocking fight.
Save your spot and register
now!Turner is out-pacing last year’s numbers with NBA sales. B&C writes that TNT has currently sold 5% more TV commercial ad volume for the season than it sold over the same period a year ago. Meanwhile, NBA TV’s number have spiked 12% while NBA.com has swelled 46%. Top five categories for TNT game telecasts are automotive, financial, food and restaurants, computers and electronics, and insurance, with new sponsors coming from LG, MetroPCS, Walmart, FanDuel and Verizon.
Speaking of the NBA, the league released its newest spot from its “This is Why We Play” campaign. The promo, dubbed Joy, will see teams such as the Bulls and Warriors roll out customized versions of the ad. The spot joins previous two releases, Anthem and Anticipation.
Kia has booked a return trip to the Super Bowl, according to Ad Age, and will once again run a spot for the seventh straight year. A spokeswoman told the outlet that the automaker has purchased ad time in the Feb. 7 game but wouldn’t elaborate on plans.
ESPN Radio’s Mike & Mike launched its “Mike & Mike at the College Football Playoff” sweepstakes, which pushes listeners to tune in for a daily “winning word or phrase” for a shot to attend the College Football Playoff National Championship on January 11. Each week during the four-week campaign, one Weekly Winner will be chosen, for a total of four Grand Prize winners with prizes to include: airfare, transportation to and from the stadium, lodging and all meals; VIP access to ESPN’s production operations at the College Football Playoff National Championship; VIP seating for live Mike & Mike broadcasts; attendance at a private pre-game tailgate with the hosts; and game tickets to sit with Greenberg and Golic.
#DecisionDay for MLS saw the league’s partnership with Twitter generate 94 million impressions on Twitter and across the web, according to Twitter. Throughout the week, all 20 MLS teams brought exclusive content to fans via the Twitter Mirror, Tweeting photos and videos using the hashtag. MLS showcased moments from before and after the game, from the locker room to the pitch.
NBA fans on Facebook now have a new way to show their spirit for the new season, with the platform offering custom team frames to users’ Profile Pictures. All 30 NBA teams designed their own frames and worked with the product team at Facebook. The NBA is the first sports league to partner with Facebook on custom team frames
FOX Sports is reeling in Barbara Blangiardi to serve as Senior Vice President, Strategies and Creative Partnerships. She will now leverage FOX Sports marketing opportunities between FOX broadcast affiliates, 20th Century Fox film divisions and television studios and the company’s ad sales and marketing groups. Blangiardi joins from NBC Universal where she most recently held the title of Senior Vice President, Olympics Marketing, managing the marketing campaign for the Sochi Winter Olympic Games.
World Series Game 1 of the Mets/Royals on FOX at 8p.
A CYNOPSIS MESSAGE
THE CYNOPSIS SPORTS ENGAGEMENT SUMMIT
From the e-sports explosion to the take-no-prisoners evolution of social media and more, Cynopsis Sports will reveal the tech and trends that are keeping fans tuned in. Join us for this one-day conference on December 2nd and get the lowdown that will keep your business growing.
ON THIS DAY in 1986: The Mets beat the Red Sox in game seven of the World Series.
In The Know: Which two players each scored 60+ points in single NBA games last season? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which NFL team drafted Steve Spurrier? Answer: The 49ers. Kudos: Jon Latzer-CBS Digital Media/NY; Michael Ritz-BucStar Consulting/NY; Doron Haramati-Nielsen Sports/NY; Jared Miller-Tennis Channel/NY; Chris Schwartz-International Speedway Corporation/Charlotte; Evan Haiman-AXSTV/Wayne; Rich Dubroff-CSNmidatlantic.com/Baltimore; Randy Ingram- WBTW-TV/Myrtle Beach; Andy Pittman-TAMU/College Station; Steve McNair-KUBE TV/Houston; Robert Teinowitz Live Action Media/Chicago; Bill Robertson-WCHA/Edina; Lawrence Fan-San Jose State University/San Jose; Jim Himmel-TCB Media/San Clemente; Glenn Carnahan-Ridgeline/Auburn; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.27.15
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JOB OPENING: AD SALES RESEARCH DIRECTOR/Travel Channel/GAC/NYC: Successful candidate will be well-rounded and experienced research leader and a strategic storyteller and business partner to the ad sales team. Min 7 yrs relevant experience For more detail www.scrippsnetworks.com #5021 (11/3)
JOB OPENING: MGR, PORTFOLIO SALES MKTG/NBCU/NYC: Mktg Mgr for Portfolio Sales Ent. Group to work on sales collateral, internal comm, post-sell process & trade events. 5+ yrs exp. Full info/apply HERE (11/3)
JOB OPENING: COMMERCIAL CLEARANCE COORDINATOR/DISNEY/BURBANK: Analyze commercial & synergy spots/review daily broadcast log/Excel, Sims and/or Wide Orbit exp a plus/commercial clearance or QA/QC exp preferred. www.disneycareers.com REQ 310110 (10/31)
JOB OPENING: MANAGER, PUBLICITY/CNBC/East Coast: Responsible to publicize and promote CNBC primetime programming and talent as well as implement and execute public relations campaigns and strategies. Full info/apply HERE (10/31)
JOB OPENING: SR SALES PLANNER/LBI MEDIA/NYC: Work w/ Network Sales, Traffic & Rsch teams to dvlp media proposals for the Estrella TV network, utilizing all avail rsch, sales & prgrmng sources to meet ntwk & advertiser needs. 3yrs related buying exp. Resume HERE: [email protected] (10/31)
JOB OPENING: DIRECTOR PR/USA NETWORK/NYC: Lead PR campaigns with 7 yrs TV publicity exp required. Must be PR leader w/strong writing skills. Full info/apply HERE (10/30)
JOB OPENING: SALES PLANNER/AMC & Sundance TV/NYC: Generate/analyze/comm proposals for sales org to present to ad agencies. Min 3yrs exp at ad agency or media req’d. BA deg comm or mktg. Knwlg media math. Strong math & comm skills a must. Full info/apply HERE (10/29)
JOB OPENING: SALES ASSISTANT/High Times/NYC: Assist ad sales director w/support duties w/high vol sales. Previous exp as sales admin req’d. Highly organized and attention to detail critical. Strong comm skills & ability to resolve issues. Email Resume HERE (10/29)
JOB OPENING: DIRECTOR BUSINESS STRATEGY & DEVELOPMENT/E!/LA, CA: Manage business development and strategy for E! Online digital platforms. Min. 5 years digital media exp required. Full info/apply HERE (10/29)
JOB OPENING: MANAGING EDITOR/E!/LA, CA: Supervise the day to day editorial news operations for E! Online and News. 5 years similar experience required. Full info/apply HERE (10/29)
JOB OPENING: WRITER/PRODUCER On Air Promos/E!/LA, CA: Conceive, develop and produce creative promos, advertisements and promotional content for E! Min. 3 years on-air promo exp. Full info/apply HERE (10/29)
JOB OPENING: PROJECT MGR/WO Network/NYC: Consult w/clients & oversee complex implementation projects. Ability to understand client’s bus. & goals for the project & quickly grasp bus. workflow & processes. Cable ntwrk exp pref’d. Req Id6802. Full info/apply HERE (10/29)
JOB OPENING: DEPT HEAD, CINEMA & TV/Drexel University/PHL: Sprvs strategic, financial & academic mngmnt of Cinema & TV dept; represent dept w/in university & larger cinema & TV comm. Dynamic blend of media ind & academic & 5 yrs exp leadership role a must. Full info/apply HERE (10/29)
JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs in all areas scheduling & inv management. Sintec exp. a plus.Full info/apply HERE (10/28)
JOB OPENING: ON-AIR WRITER PRODUCER/MSG Networks/NY: Write, produce and edit promos for live Knicks, Rangers, Islanders & Devils telecasts & related programming. Min 4+ yrs exp in on-air promotion. Editing skills a must. Full info/apply HERE (10/28)
JOB OPENING: SR MANAGER BRAND RESEARCH INSIGHTS/A+E Networks/NY: Focus on brand research and support of the marketing departments, including program research and social media support. Full Info/Apply HERE (10/28)
JOB OPENING: PUBLICITY ASSISTANT/A+E Networks/NYC: Non staff position. Assist VP, Publicity, HISTORY & handle any other tasks for HISTORY Publicity dept. Excellent verbal and written comm skills, proofreading, computer. BA Deg pref’d. Full info/apply HERE (10/28)
JOB OPENING: MGR, INTEGRATED MARKETING SOCIAL MEDIA STRATEGY/Viacom/NYC: Conceputlize/implement digital, social & video dist strategies for sponsor programsBA deg. 5yrs mktg exp w/in media/ent ind, promotions/advrtsng agency or branded ent/prod co. Full info/apply HERE (10/28)
JOB OPENING: VP CREATIVE DIRECTOR/MTV/NYC: Lead/oversee creative dvlpmnt of cobranded content for MTV channel & all screens, incl on air, digital and mobile. 8+ yrs hold creative positions, namely Creative Dir & above at Top Ad Agencies, Prod or Media co. Full info/apply HERE (10/28)
JOB OPENING: PUBLICIST/IFC/NYC: responsible for the development and implementation of effective publicity campaigns and execution resulting in media. 3 yrs hands on comm & media relations work exp. Full info/apply HERE (10/28)
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JOB OPENING: DIGITAL ACCT EXEC/ABC 7/Chicago: Driven self-starter looking to overachieve in 3rd largest TV mkt to identify/dvlp new client relationships. 3-5 yrs digital &/or media exp. Has est’d, high level local agency/client contacts. Full info/apply HERE (10/28)
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SITUATION WANTED: REALITY/COMEDY/SPORTS SUPV. PRODUCER/NY-STAMFORD: Award winning TV/Digital team leader with proven track record with MTV, FUSE, NICK, BET is available for hire within a co. Contact: [email protected] (10/30)
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