10/17/14: CBS follows HBO, reveals streaming service; Nextflix to premiere Lilyhammer Season 3 on Nov. 21; TiVo: Multitasking while watching TV increases


Good morning. It’s Friday, October 17, 2014, and this is your first early morning digital briefing.

CBS joined HBO and announced that it will begin selling web video subscriptions, called CBS All Access, for $6 a month without a pay-TV provider. The service will allow viewers to watch almost any show it airs, live or on demand and for multiple devices. Unlike HBO, all of these programs are technically available to anyone with an antenna for free, and CBS is also already selling this subscription on its site. CBS All Access will also give viewers a library of older shows (without ads) and ones that aired the day prior. However, the service will not show NFL games on Sunday afternoon and Thursday nights. The live shows are currently available in 14 cities, including New York City, Los Angeles and Chicago. ReCode reports CBS CEO Les Moonves is considering an HBO-like service for its premium network Showtime.


New Form Digital, a venture from Director Ron Howard, Brian Grazer and Discovery Communications, announced that it will produce 14 short films created by top YouTube users. The program, called New Form Digital Incubator, debuted online yesterday and includes films from the likes of Graceffa, Aanna Akana, 5-Second Films and Tony E. Valenzuela. The films will not only live on New Form’s site, but also on the channels of the YT creators in the program.

International TV and movie streaming service DramaFever partnered with Moviefone to premiere the Korean drama Top Star in the U.S. yesterday. The movie will be available on Moviefone.com on Oct. 18 at 12:01a, and bring viewers to stream the show on the top of every page on its site. SoftBank most recently acquired DramaFever.

U by Kotex produced a series with Shift2 and Smokebomb Entertainment based on the gothic vampire novel Carmilla. The show quietly launched in August with 36 four-minute episodes, with two released every week on Canadian teen magazine Vervegirl YouTube channel. The series has reeled in 1.2 million views, with the viewership coming from 91 percent of women.



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Netflix will debut the third season of its original series Lilyhammer on Nov. 21. The crime drama stars Steven Van Zandt (The Sopranos), and follows a previous thug who starts a new life in the witness protection program in Lillehammer, Norway. The new season will include eight hour-long episodes.

Madonna’s YouTube channel DanceOn is bringing on Under Armor rep and American dance star Misty Copeland to its series Dance School Diaries. The show, produced by So You Think You Can Dance’s Nigel Lythgoe, will premiere the episode on Friday on the YT channel.


Multitasking while watching TV has increased, according to TiVo’s Second Annual TiVo Multitasking and social TV Survey yesterday. The study surveyed 856 respondents between Aug. 21-26, and the findings include:

– 51 percent reported multitasking every time they watched TV compared to the 38 percent from the year prior.
– When people multitasked, 78 percent were on their smartphone and 72 percent were on the laptop.
– During commercials, 56 percent reported multitasking every time or almost every time.
– 61 percent searched the internet for information about the programs they watch and 47 percent have “liked” a show’s Facebook page.
– 22 percent reported that they posted on social media about shows they watched, only five personal responded do this a few times or more a week. Facebook (71 percent) was the most common place to post, and Twitter (24 percent) came in second.


As expected, Apple revealed a new iPad and iMac at yesterday’s event at headquarters in Cupertino, California. The iPad Air 2 and iPad Mini 3 will feature better graphics, performance and better video recording along with a Touch ID fingerprint scanner, starting around $599 in price. Additionally, the new Apple Pay payment service will launch on Oct. 20.


MobFox hired Michael Ionita-Ganea as the Chief Operating Officer and Laura Woolston as Chief Marketing Officer. Ionita-Ganea was most recently the CEO and Co-Founder of RealLifeConnect, and Woolston was formerly at Velti.


Check out Cynopsis Digital’s tune-in guide categorized alphabetically by platform or
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 Click here to view our digital programming guide:


Diet Coke is touting some of millennials favorite things in its latest ad: musician Taylor Swift and kittens. Ad agency Droga5 features Swift taking a sip of her choice beverage while kittens magically appear  including a cameo from her own cat Olivia. Check out the spot at www.cynopsis.com/#video.

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JOB OPENING: DIRECTOR, MEDIA PLANNING/AT&T/DALLAS, TX: manage the media strategy, development & implementation of AT&T’s Business-to-Business and Corporate initiatives (including the AT&T Texting While Driving Campaign, It Can Wait). Apply: http://attlinks.com/1ChufCS (10/22)

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