CYNOPSISSPORTS
10.10.16 Good morning. It’s Monday October 10, and this is your first early morning Sports briefing.
Following the most-watched regular season on cable in 22 years, the NHL is poised to return to NBC Sports’ platforms on Wednesday with a Blues/Blackhawks showdown at 8p to open the season’s broadcast slate. Ahead of the new season, NBC Sports Executive Producer Sam Flood spoke about expectations and plans for the league in a conference call as the company looks to continue to grow audiences for the sport.
Flood on this year’s NHL coverage: We’ve got some neat new ideas we’re going to roll into our coverage, starting with a thing we’re going to call Star Nights, where we’re going to take a player from each team and essentially follow them throughout the night. We’ll show them arriving at the building, where they’ll be the on ice interview for Pierre before the game begins, one player from each team. We’ll also roll in a feature about their background, where they played hockey as a kid, how they grew into a player, just get to know them and their family, so you have an understanding of that player.
On keeping score: And then one other add for this year is our post-game producers and talent now know their job is to show every goal every night, and we’ll have a clock that counts down how many goals have been scored and how many of those goals we’ve shown, and every one of those goals will be shown on the post-game show before we leave air. We think it’s a fabulous way to celebrate one of the most exciting aspects of hockey, which is goal scoring, and not to show that the goalies just let goals in. We will also every night have the top five saves as selected by our expert panel of Mark Bellotti, our producer.
On the World Cup of Hockey: I actually went up to the final game of the World Cup of Hockey, and it was a great scene up there. I thought Toronto did a fabulous job. It was fun being in the building, fun to watch hockey in that way. I think it’s not relatable to what happens on US hockey for the NHL. I think it’s a different event, different entity. I thought it was a fabulous effort by the league, and I think it is a different time of year to be showing up at the hockey tournament. So I’m glad there was more hockey out there for people to see.
Game Two of the NLDS between the Cubs/Giants handed MLB Network its highest-rated and most-watched telecast in history, delivering a 2.5 household rating and 4.6 million viewers. The telecast easily bested MLB Network’s prior record by 114% (1.2 HH rating) and 151% (1.8 million viewers) and topped MLB Network’s corresponding 2015 LDS game telecast by 127% (1.1 HH rating) and 195% (1.6 million viewers). The network offers up Game Three of the NLDS today between the Nationals/Dodgers at 4p.
Meanwhile, Univision Deportes announced plans to partner with MLB to make Game 3 of the NLDS available in Spanish today, marking the first time that MLB has partnered with a Spanish-language leading media company for a single stand-alone broadcast. Fans can watch on UDN on via the Univision Deportes app. “Univision Deportes Network is excited to team up with MLB on this one-of-a-kind partnership,” said Juan Carlos Rodriguez, president, Univision Deportes. “Our commitment to delivering sports that our audience is passionate about has always been our mission, and through this historic collaboration we are expanding on that by bringing the live action to Spanish-speaking baseball fans.”
With the hurricane disrupting the ALDS over the weekend, TBS announced that Game 3 between the Indians/Red Sox would now take place tonight at 6p, with pre-game coverage at 5:30p. If necessary, Game 4 between Boston and Cleveland will be played on Tuesday.
In college football, the ESPN/ABC combo accounted for four of the five highest overnights in week 6 across, led by ABC’s Florida State/Miami with a 3.2 (note there was no data from six markets due to Hurricane Matthew) for an uptick of 19% over last season’s Seminoles-Hurricanes matchup. ESPN’s Alabama/Arkansas battle drew a 2.4 in overnight numbers, while Indiana/Ohio State scored 2.3.
CONCACAF announced plans to overhaul World Cup qualifying with org President Victor Montagliani launching a review of an "archaic" format that now features only six out of the region’s 35 teams still having a shot at qualifying for Russia in 2018, according to the AP. "Something needs to change because you can’t have 85 percent of your members who are on the outside looking in two years before the World Cup," Montagliani stated. "It doesn’t make sense."
The NCAA has found homes for a slate of events pulled from North Carolina, relocating the men’s basketball regional tournament from Greensboro to Greenville, South Carolina. Other events include shifting the Division I women’s soccer championship to San Jose; the Division III men’s and women’s soccer championships to Salem, VA: the Division I women’s golf regional championships to Athens, Georgia; the Division III men’s and women’s tennis championships to Chattanooga; the Division I women’s lacrosse championship to Boston and the Division II baseball championship to Grand Prairie, Texas.
NBC Sports, NBC Entertainment and Litton Entertainment launched a new 30-minute series entitled Heart of a Champion with Lauren Thompson as part of the network’s new three hour Saturday morning ‘The More You Know’ family programming block. The series will run on Saturday or Sunday mornings and is hosted by Golf Channel’s Lauren Thompson, with a look into the “inspirational stories from every corner of the world of sports, designed to introduce children and their families the athletes who embody the spirit of goodwill of competition and who have overcome obstacles to achieve their dreams.”
ESPN writes that the NFL circulated an internal memo on Thursday examining the league’s ratings dips this season, noting the decline was a result of a variety of factors. Overall, through four weeks of the season, ratings across all networks are have dropped 11%, but the league it pointing to factors such as the election as a reason for the drop. "Prime-time windows have clearly been affected the most, while declines during the Sunday afternoon window are more modest," Brian Rolapp and Howard Katz wrote to the league’s media committee in a memo obtained by ESPN. "While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue."
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS is now accepting entries for the 2016 LEADERBOARD.
Open to any organization that utilized its social media platforms to promote its product to sports fans throughout 2016. From global brands to local stations, million-dollar campaigns to viral-on-a-budget, social media has proven to be the great equalizer.
Showcase your talent and ENTER TODAY.
Learfield has been bought by Atairos Group in a deal announced over the weekend. “As we continue to execute on our long-term strategic growth plan and deliver best-in-class services and support to our collegiate partners, we are excited to partner with Atairos and look forward to their expertise and support,” said President and CEO Greg Brown. Brown will continue to lead the senior management team, all of whom will remain shareholders in the Company no plans to make changes to the staffing, management or operations of the Company.
Nickelodeon’s Teenage Mutant Ninja Turtles are teaming with WWE for a line of toys blending the two brands. Ninja Superstars will be distributed by Playmates Toys and available exclusively at Walmart in early November with the turtles portraying the likes of John Cena, Sting, Undertaker and Macho Man Randy Savage.
VR stalwart VOKE announced plans to partner with media conglomerate Star India to deliver live sporting events in virtual reality to fans in the country. Beginning with the Kabaddi World Cup this month, the new partnership will allow Hotstar users to experience live sporting events in the format for the first time. “Star India is one of the most iconic media companies in the world and has been focused on transforming sports in India. This partnership will allow them to provide live, immersive virtual reality experiences to their users for the first time,” VOKE co-founder and CEO Dr. Sankar Jayaram said. “The flexibility of our technology platform is unique and enables media companies to reach their audiences across a variety of mediums and deliver personalized VR experiences to all fans like never before.”
ESL’s Brooklyn stop this month drew 20 million unique online viewers, according to the league. Over the course of three days, online viewership peaked at more than 450,000 concurrent and 6 million unique viewers, with the event drawing over 8 million hours watched on multiple online streaming platforms. In addition, the company drew than 122 million impressions generated on its Twitter and Facebook channels, with more than 7 million fan engagements. “ESL is committed to showcasing legendary gameplay in the context of amazing event experiences,” said ESL Vice President of Pro Gaming Ulrich Schulze. “We are proud that ESL One New York delivered on this commitment, sparking worldwide conversation from thousands of attendees live from Barclays Center and millions of online viewers.”
Speaking of ESL, the company tied up a five-year deal with South Africa’s Kwese Sports to distribute eSports action, with events set to include the Intel Extreme Masters, ESL One and a selection of ESL Pro Leagues.
In other international news, Spanish outlet Mediapro picked up a majority stake of videogame outlet Fandroid in a move to bolster eSports within the country. Fandroid founded the Spanish Liga de VideoJuegos Profesional and featured 250,000 registered users in Spain. According to Mediapro, the new acquisition will see the mother company offer technical, planning and strategic expertise to the development of content, additional sponsorship and marketing opportunities.
The Battle on the Strip will see its first action next week, with the new event announcing plans for a DOTA 2 tournament that will take place at the SLS Las Vegas on Oct. 16 as the opening act to a monthly eSports lineup from Ultimate Media Ventures in partnership with FACEIT.
Cubs/Giants at 9:30p on FS1.
A CYNOPSIS MESSAGE
Cynopsis Snapchat Boot Camp
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ON THIS DAY in 1924: The Washington Senators win their first World Series.
In The Know: Macho Man Randy Savage served as a spokesman for what snack brand in the 90s? (Email [email protected] with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What is the team name of the US Air Force Academy? Answer: Falcons. Kudos: Keith Marder-Halstead Property/NY; Traci Liner-WME/IMG/NY; Lindsay Codd-GMR Marketing/NY; Mike Polvere-Optimum Sports/NY; Joe Guarnieri-ESPN/Bristol; Peter Lasser-Lasser Productions/Atlanta; Willy Gibson-WTG Consulting/Columbus; Scott Leslie-UPS/Atlanta; Andy Pittman-TAMU/College Station; John Ward-Tennis Channel/Chicago; John Kukla-KDFW/KDFI/Dallas-Ft. Worth; Bill Robertson-WCHA/Edina; Greg Moloznik-GLM Media/Scottsdale; David Hauptman/Denver; Scott Sarra-NBC Sports Group/Denver; Jim Seifert/Denver; Scott Brofman-ITV/LA; Elouie Gopez-DirectAvenue/San Diego; Bob Ramsey/Palm Springs; Steven Gold-The Nielsen Company/Las Vegas.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
10.10.16
Roberta Caploe: Publisher @robertacaploe
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