10/09/15: Facebook introduces new emojis to complement Like button; Netflix hikes its price; Vimeo unveils original programming slate


Good morning. It’s Friday October 9, 2015, and this is your first early morning digital briefing.


The much-discussed Facebook dislike function is finally here. But if you were predicting a thumbs-down, think again. Instead, Facebook has rolled out a series of emojis. Friend lost his job? How about a frowny face? Another friend said something offensive? Go with the angry one. The full range of options is as follows: Love, Haha, Yay, Wow, Sad, and Angry. (Take a look at them here.) The feature is now being tested on users in Spain and Ireland, before Facebook decides how to roll it out further. And thankfully for purists, the iconic like button will remain an option.



Well that’s just super. According to Variety, Turner Broadcasting is gearing up to relaunch Super Deluxe, an online short-form comedy hub that operated 18 months starting in 2006. (Its content was folded into Adult Swim in 2007.) Variety reports that Turner has been staffing up for the venture since last month, and that Wolfgang Hammer, the former Co-President of CBS, is leading the effort. There’s little info on what exactly the relaunch will look, what exactly the service’s content will be, or even whether Turner will keep the name Super Deluxe. Turner hasn’t publicly commented.
DramaFever, a streaming service featuring international series and TV shows, is now available on Playstation 4. “As a company, DramaFever’s mission has always been to showcase the best Movies and TV shows from around the world,” Yale Wang, DramaFever’s head of marketing  told, Cynopsis Digital. “With our new PS4 app, we’ll be able to do just that.” The service’s content can also be viewed on DramaFever.com. And the app is already available on iPhone, iPad, Android, Chromecast, Roku, and Samsung Smart TVs.
Orange Is the New Black is about to cost you some more green. Netflix announced that it’s raising the price of its most popular plan, namely, the“standard” plan, which offers two HD streams at the same time. In the U.S., Latin America, and Canada, the fee is moving from $8.99 a month to $9.99 a month. Netflix says that for current customers, the $8.99 pricing will remain in place for 12 more months – unless customers are covered by a longer-term pricing guarantee. For new customers, the hike takes effect immediately.
HBO plans to release HBO Go as a standalone online SVOD service in the Brazil, the Caribbean, and Latin America. The push will begin at the end of next year, with a launch in Colombia. HBO’s main competitor in the SVOD space will be Netflix, which already services dozens of countries throughout Latin America, as well as Mexico and Brazil.
More HBO news: HBO Now, the network’s standalone OTT service, just launched a new Roku app. The service now streams to Roku players and integrated Roku TVs. Roku users can subscribe to HBO Now for $14.99 per month.


Get used to thinking of Vimeo as an original content producer. Almost a year after its first foray into original programming (High Maintenance), the company has announced its first full slate of original programming, including season 2 of The Outs (season one ran three years ago as an indie web series). Vimeo will also release Darby Forever, an original short film written by and starring Saturday Night Live’s Aidy Bryant and Bianca Del Rio’s stand-up special, Rolodex of Hate Comedy Special: Live From Austin. All three will debut this winter on Vimeo’s pay-to-view platform.
Verizon’s Go-90 service is still brand-spanking-new, but it’s never too early to go viral. Jukin Media, the multi-platform media and licensing company specializing in user-generated viral clips, is bringing a new series to the service. Jukin will produce 50 episodes of FailFive. The series’ roughly three-minute-long episodes will consist five user-generated videos centering on a single theme, making use of meme-style graphics as well as the comedic chops of its hosts, Chris Powers and Courtney Pauroso. The show was inspired by one of Jukin’s video brands, FailArmy. Episodes will debut weekly, and will be exclusive to Go-90 for 48 hours before becoming available on FailArmy’s Facebook page.
What, you didn’t think the Subcontinent watched streaming content? A localized version of The Streamy Awards is coming to an India and South Asia, thanks to Tubefilter, dick clark productions, and India-based digital media company Culture Machine. The companies have joined together to host the ceremony, which honors the best in streaming entertainment. The new version will reach viewers in India, Bangladesh, Pakistan, Bhutan, Sri Lanka, and Nepal.


It’s a statistic that’s bound to surprise precisely zero people: Consumers are now using mobile phones to search Google more often than they’re using desktop PCs, according to Google SVP of Search Amit Singhal. The shift became official this summer. In all, Singhal says, that’s more than 100 billion mobile searches a month. His remarks came at Re/code’s Code/Mobile conference yesterday. Meanwhile Tim Armstrong, CEO of AOL, said that fully 60% of AOL’s traffic now comes from mobile. 


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CYNOPSIS Social Good Awards

Media professionals’ commitment to community is honored in the Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more.




DirecTV is hopping on the virtual reality train, and their first VR app will give users a close-up look at a boxing match. The app, called BKB VR, will be available for the Samsung GearVR headset – which reaches consumers this November – as well as for the Google Cardboard app. At the moment, the BKB VR app will be restricted to pre-recorded 360 degree highlights from a past fight, so no live carnage just yet. DirecTV will also make the footage available through Samsung’s Milk VR service. BKB VR is designed to promote Big Knockout Boxing, DirecTV’s boxing brand.
To be clear, virtual reality itself is no longer science fiction – SyFy is just making use of it. The network has launched new content for its VR app for The Expanse, its new drama series, which premieres in December. The app immerses users in locations from the show. The app is available for download for users of the Google Cardboard app. Google Cardboard is available on both Android and iOS phones.


CNN says it will provide live online streaming access to its televised coverage of the October 13th Democratic presidential primary debate. In the past, streaming access to CNN’s debate coverage has required cable or satellite subscriptions, as was the case with last month’s GOP debate. So rejoice, geeky political junkies, and stream away. Just don’t expect to see Joe Biden there.



According to a new study from the Interactive Advertising Bureau, a majority of advertisers already use some form of advanced TV (in other words, TV including addressable and interactive efforts) in their marketing. Still, the overall resources designated toward advanced TV are low. The study, which surveyed 255 brand and agency execs, says that 78% of advertisers use advanced TV tools. But the current median budget for advanced TV for marketers is a meager $1.4 million. 70% of those surveyed said they expected to be spending more money on advanced TV within the next year. More info here.
Wow, what the heck are advertisers doing in the U.K.? According to a study from the Internet Advertising Bureau UK (not to be confused with the Interactive Advertising Bureau), revenue from display advertising actually grew 27.5% year-over-year for the first half of 2015. This despite the rise of ad-blockers. 80% of the rise in digital display revenue was fueled by mobile. “Recently, a lot of the attention on digital advertising has been around the challenges, such as ad blocking,” said Tim Elkington, Chief Strategy Officer of IAB UK. “However, it’s clear to see the UK digital advertising industry is maintaining its strong revenue growth at a much greater rate than the overall economy.” Read more about the study here.
American Horror Story premiered Wednesday, and social media analytics company StatSocial took a look. Lady Gaga’s appearance dominated the social conversation before, during, and after the show. Twenty percent of the audience were fans of Gaga, placing her within their Top 15 favorite celebrities. FX clocked in as their favorite programming; they were also fans of shows from FOX and, interestingly, ABC Family. Check out the infographic below:



and Next Games have released a new mobile game (trailer here) just ahead of the  the October 11 season premiere The Walking Dead. The combat-style game, titled The Walking Dead: No Man’s Land, parallels the timelines of seasons five and six of the series. Guided by Norman Reedus’s character Daryl Dixon, players find themselves in charge of their own unique group of survivors. The game is available on iPhone, iPad, and iPod Touch.



Social media influencers have become the new power players in television and digital, as consumers report trusting word-of-mouth over direct brand messaging. The October 29 Cynopsis webinar, " Finding the Social Media Influencers That Will Drive Ratings & Boost Your Brand" will share best practices for incorporating these must-have tastemakers in your marketing strategy. Details are here.


This space is usually reserved for new hires, but this is a departure worth mentioning: S. Somasgear, the VP of Microsoft’s Development Division, is leaving the company. He’s been a major figure at Microsoft for 27 years. In his current role,  he has overseen the engineering of the company’s developer tools and services, programming languages, and runtimes – in other words, everything involving Microsoft’s Visual Studio, its .NET Framework, and its Team Foundation Server. Microsoft has confirmed the departure, but hasn’t elaborated on why Somasgear is stepping down, or who might replace him.


Magna Global predicts that programmatic digital ad spend will increase by 43% this year.

Are you ready?

To make sure you’re prepped, sign up today for the Cynopsis Programmatic TV Summit on November 5th at Astor Center in New York City. You’ll get up to speed on the latest thinking in data, inventory, measurement, and more.

Check out our Agenda & Speakers here and register today.


Paramount just added a YouTube channel, the Paramount Vault. The channel offers more than 100 of Paramount’s classic movies for free. Check out their sizzle real here.

See you Monday,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: VP, DESIGN & DEVELOPMENT/Fox/LA: The VP, Design & Development will manage creative projects from concept to completion, translate objectives into creative strategies and direct the creative team in production Full info/apply HERE (10/16)

JOB OPENING: DIGITAL CONTENT MANAGER/NBC/NYC: The Digital Content Manager manages web pages, social media and digital strategies for both LXTV and COZI TV Full info/apply HERE (10/16)

JOB OPENING: MEDIA COORDINATOR/NYC: For major broadcaster. 1+ yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Proven track rec in adept problem solving req’d. Full/info Apply HERE (10/16)

JOB OPENING: ASSOCIATE PRODUCER/NBC/LA: NBC News is looking for a highly motivated Associate Producer with a passion for news on all platforms. In this position you will work directly with producers, senior producer. Full info/apply HERE (10/16)

JOB OPENING: PR MGR/Rogers & Cowan/NYC: 3+ yrs PR exp working w/TV shows @ network or agency. Knwlg of TV/entertainment industry a must. Ability to dvlp, execute & communicate strategy to clients. BA deg in PR/Comm or related field. Resumes HERE (10/15)

JOB OPENING: FINANCE DIRECTOR/Time Inc. Books (TIB)/NYC: Lead financial planning & analysis, fiscal mngemnt & reporting of 3 businesses w/full accountability for P&L & close process; oversee 2 finance mgrs. 7+ yrs exp Fin mngmnt role. Full info/apply HERE (10/15)

JOB OPENING: DIGITAL/SOCIAL STRATEGIST-PLANNER/LA: 3-5 yrs exp Dig/Soc Strat. Resp bringing fresh ideas on leveraging soc media to achieve valued outcomes. Play active role as dig expert to dev perspectives on trends & use of emerging dig media in mktplc. Resume HERE (10/15) 

JOB OPENING: PROJECT MANAGER/LBE/20th Century Fox/LA: The Project Manager will manage projects from concept to completion related to Location Based Entertainment. Full info/apply HERE (10/14)

JOB OPENING: PRESS MANAGER/Syfy/LA: Min 4 yrs entertainment publicity exp at publicist level. Comms strategy, talent relations & pitching/booking top media. Strong written/verbal comm skills. Full info/apply HERE (10/14)

JOB OPENING: MANAGER, PLANNING/NBC/NYC: Planning Mgr for Syfy to support all Pricing & Planning elements including rate cards, stewardship, deal approval & inventory mgmt. 3+ yrs exp. Full info/apply HERE (10/14)

JOB OPENING: SR MGR/DIRECTOR, RESEARCH/Viacom/NYC: Responsible for creation/mngmnt of network selling estimates. 5+ yrs exp w/nat’l cable or brdcst network. Fast paced envir looking for highly organized, strong attention to detail person. Full info/apply HERE (10/14) 

JOB OPENING: DIRECTOR, AD SALES RESEARCH/Viacom/Santa Monica: Mng West Coast & provide daily support for TV Ad Sales, Pricing & Inv & Ad Sales Mktg representing consumer insights. 8+ yrs media rsrch exp. Profic w/Nielsen based applications. Kids mktplace exp a +. Full info/apply HERE (10/14)

JOB OPENING: SR FINANCIAL ANALYST/TELEMUNDO/East Coast: Analyze distribution deals and liaise with Sales Executives to understand markets and obtain/dvlp sales projections & ultimates. Min 2 yrs exp analyzing data, developing forecasts. Full info/apply HERE (10/13)

JOB OPENING: VP, CREATIVE SERVICES/NBCU/East Coast: Lead station creative team in station promotions, commercial production & sales marketing, and community engagement & programming. Full info/apply HERE (10/13)

JOB OPENING: ACCOUNTING PRODUCTION ASST/NBCU/East Coast: The Accounting Production Assistant will be responsible for processing and auditing card payments, consult with staff regarding receipt discrepancies and obtain approvals, etc. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, BRAND MARKETING/CNBC/Englewood Cliffs NJ: You will work with the SVP of Program Strategy to develop and implement both the short term and long term primetime programming strategy. Full info/apply HERE (10/10)

JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (10/10)

JOB OPENING: VP MEDIA SALES/Warner Bros. Syndication/Burbank CA: Manage western region, leads sales activities, develop key relationships in market. Exp. with national ad sales and strong relationships with clients/agencies a must. Full info/apply HERE (10/10) 

JOB OPENING: MANAGER, INVENTORY/NBC/NYC: Experienced Inventory Mgr for Daytime/Late Night to oversee all inventory tasks & provide strategic insights on sales processes. 3-5+ yrs. exp. Full info/apply HERE (10/10)

JOB OPENING: MANAGER, INVENTORY/BRAVO/NYC: Experienced Inventory Mgr for Bravo network to oversee all inventory tasks & provide strategic insights on sales processes. 3-5+ yrs. exp. Full info/apply HERE (10/10)

JOB OPENING: SENIOR RESEARCH MANAGER/DIRECTOR, FRANCHISE & CONTENT STRATEGY/MarketCast/LA: 3-7 years’ experience of supplier-side market research experience with both quantitative and qualitative analysis to manage projects end-to-end Full info/apply HERE (10/10)

JOB OPENING: CREATIVE DIRECTOR, LBE/FOX Film, TV & Sports/LA: The Creative Director is responsible for the creative oversight of location based entertainment development, including initial concept generation to completion. Full info/apply HERE (10/10)

JOB OPENING: PR MGR/truTV/NY: Dvlp strats/pitches/off the pg ideas/Secure coverage/Identify opps/Schd talent/ Daily mgmt/5 + yr PR exp in TV/ Exp. launching press for TV series/Social Media savvy/connected/ Resume HERE (10/10)

JOB OPENING: SR RESEARCH ANALYST/BBCA/NYC: Support both Ad Sales and Affiliate Sales to achieve rev goals. 1-2 years exp with Nielsen systems and digital research. Full info/apply HERE (10/10) 

JOB OPENING: MANAGER, RESEARCH/IFC/NYC: 2+ years ad sales research exp at broadcast or cable ntwk. Ability to mentor analysts. Strong familiarity with Nielsen products. Apply HERE (10/10)

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SITUATION WANTED: Field Producer 10 yrs + experience working on shows for HGTV, A&E, BBC, VH1. International/domestic travel shows, real estate, true crime, follow, celebrity interviews. Great with story and directing talent. [email protected] (10/14)

SITUATION WANTED: Video Sales Executive 25 yrs + experience in national broadcast/cable sales & management w/print/digital background, relocating to greater New Haven, CT area, seeking sales management opportunity, start-up OK. [email protected] (10/13)

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