10/06/15: Jack Dorsey named official Twitter CEO; Oculus Rift likely to cost a pretty penny; Netflix to launch Italian-language series


Good morning. It’s Tuesday October 6, 2015, and this is your first early morning digital briefing.


It’s official: Jack Dorsey is a real boy. The word “Interim” has been lopped off the Twitter co-founder’s title; he will now serve as the company’s permanent CEO. Dorsey’s got quite the mammoth workload ahead of him: He’s also the CEO of the mobile payments company Square, and he plans to do both jobs simultaneously. Meanwhile, Adam Bain has been named Twitter’s COO. Previously, he served as the company’s President of Global Revenue.
AwesomenessTV is going international. The teenager-oriented digital media company has partnered with Endemol Beyond, the digital arm of the production company Endemol Shine Group. The multi-year pact will bring AwesomenessTV content to an international audience: Local-language content will launch in markets including the UK, France, Brazil, Spain, and Germany. Programming will include AwesomenessTV franchises such as Cheerleaders and IMO. |

Editor’s Note: Please join the Cynopsis team and your industry peers for the half-day Programmatic TV Summit on Nov. 5. Register now.


Speaking of international expansion, Netflix plans to release Suburra, its first Italian-language series. The Italian company Cattleya will produce, alongside Italian public service broadcaster RAI. Stefano Sollima (Gomorrah, The Series) will direct. Based on a novel by Giancarlo de Cataldo, the 10-episode organized-crime thriller will premiere globally in 2017. First, a Suburra film, also directed by Sollima, will kick off the story; its Italian theatrical debut comes next week, on October 14. Netflix will debut the film on its streaming service the same day in the U.S. and Latin America. Netflix officially launches its service in Italy on October 22.
SlingTV, Dish Network’s OTT service, is showing its college pride. Sling is adding Campus Insiders, a network that live streams college sporting events.  Campus Insiders is also available on Verizon’s Go90 service.



Yahoo has launched Going There with Ana Gasteyer, a new branded comedy series made in partnership with Chevrolet. The series stars titular Saturday Night Live alum Ana Gasteyer. Ellen Degeneres’s A Very Good Production produced the series in association with Blue Ribbon Content, Warner Bros.’ short form digital studio. The series is in part designed to promote the 2016 Chevrolet Traverse. The first of nine episodes debuted last week on Yahoo.com; episodes will be released weekly. 
Yesterday, Time Inc.’s Southern Living brand debuted Building Hope, a new unscripted series documenting the lives of five American military veterans who have returned home and taken up residence in new homes across the American south. The homes are mortgage-free, the result of a collaboration between brand sponsor JCPenney, Southern Living, and Operation Finally Home, a non-profit org devoted to building homes for vets and their families. The series, consisting of five 15-minute episodes, to be released monthly, can be viewed on Time Inc. sites including SouthernLiving.com, Time.com, and People.com.
Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), announced that it has partnered with the NBA to launch NBA.com/enebea, the NBA’s official digital Spanish-language destination. The website features live game updates, post-game highlights, and a range of stats on each player and team in the league. It also features exclusive content for Hispanic NBA fans, including interviews with the players and coaches most popular with Hispanic fans.
Even Broadway is going digital. The Araca Group, a Broadway producer and merchandising firm, has a new division: Araca Media & Entertainment will be devoted to developing and managing Broadway-related content across digital, TV, film, and, just for the heck of it, stage. Michael Barra, the former head of Stageworks Media, will lead the new branch of the company.  Araca Media & Entertainment will partner with studios, networks, and others to develop projects that will include scripted and unscripted programming for digital video distribution, featuring both Broadway and digital stars.


Not too shabby. The social live streaming platform YouNow has raised $15 million in funding from Comcast Ventures, Venrock, and Oren Zeev. That doubles the company’s fundraising to date, which now stands at $30 million. YouNow’s streaming platform allows users to interact with their fans via a chat room. 



The Canadian Broadcasting Company is embracing programmatic. In a partnership with Index Exchange, the CBC’s display inventory – all of it – will now be available for programmatic ad buying. The CBC, which will use Index Exchange’s technology to provide advertising partners with effective reach and advanced targeting, will be the first Canadian media publisher to make its content offerings 100% programmatic.


Boost Your Brand With Twitter Influencers

At a time when consumers trust word-of-mouth over brand messaging, harnessing the powerful online influencers who can share content and encourage action is key. The latest Cynopsis webinar, The New Influencer Marketing: How to Target the Twitter Tastemakers, on Thursday, October 22, will show you how to identify and reach the influencers you need.

Reserve your spot today!.


Looks like the Oculus Rift might set you back a bit. According to Oculus founder Palmer Luckey, the Rift will likely cost a pretty penny when it’s launched. At the Oculus Connect development conference, Luckey said that the device will run more than $350, the general price that was often mentioned when the device was in its Kickstarter phase. (And that’s not counting the PC that’s necessary to power it.) “I’m going to be perfectly honest with you. We’re roughly in [the $350] ballpark… but it’s going to cost more than that,” Luckey said, according to the Escapist. The Oculus Rift ships in 2016.
Entries are now open for the second annual
Cynopsis Social Good Awards, recognizing individuals and organizations who give back to the public through innovative linear TV, digital and marketing campaigns. We’ll be celebrating promotions for diversity, environmental initiatives, anti-bullying and much more. Enter now: http://cynopsis.com/event/2015-sga/


During Advertising Week, a variety of companies released some enlightening statistics. And Adweek (not to be confused with Advertising Week) has a chart illuminating some of those announcements. Here are some highlights:
1. Since February, Facebook has seen a 25% increase in ad buyers; its advertisers now total 2.5 million.
2. According to AOL CEO Tim Armstrong, AOL’s ad business grew to 500 million consumers after the company’s June takeover of Microsoft‘s ad sales – an increase of 200 to 300 million.
3. Nielsen says that consumers have more trust in TV advertising (63%) than online video advertising (48%).
4. JoyOfBaking.com CEO Rich Jaworski says that 10 percent of his site’s ads are being scrubbed as a result of ad blockers
5. 80% of Tumblr’s monthly users – that accounts for 550 million of them, for the record – view the platform on mobile.
See the full chart here.
Forrester Consulting has released a fascinating (if not exactly surprising) study. Commissioned by marketing technology company IgnitionOne, the report concluded that most companies that are trying to execute cross-channel marketing campaigns are being undermined by poor data integration. Among other key findings: While 95% percent of marketers surveyed say they have a collaborative relationship with IT, only 27% of them have unified measurement capabilities enabling them to understand consumer experiences across channels and devices. Learn more about the study here.
Consultancy agency Interbrand released its annual report of the world’s most valuable brands, and six of the top 10 are tech companies. Quick, can you guess what the top two are? (Hint: This isn’t a trick question.) Apple is in first place. Its value is 43% higher than it was last year; it’s now worth $170 billion. Google comes in second at $120 billlion dollars, an increase of 12 percent over last year. You can find the full list here.
OpenSlate Engagement Data for the Entertainment Vertical, based on the engagement metric for the week ending 10/4.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
iTownGamePlay (9.8) / 84319350/ 4414065/ 735
comedyshortsgamer(9.4) / 68059770/ 5217727/ 627
DrossRotzank (9.4) / 47323530 / 6806607/ 672
5incominutos (9.4) / 25554870 / 5948150/ 685
daifivetop(9.3) / 36138030 / 2012643 / 611
tyleroakley (9.3) / 18904440/ 7644376/ 679
elrincondegiorgio (9.3) / 29828460 / 2397610/ 615
BuzzFeedYellow (9.2) / 200641590/ 4911505 / 623
PointlessBlogTV (9.2) / 22564650/ 2595262/ 622
BuzzFeedVideo (9.2) / 307360890/ 7720496 / 672
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.


Mobile shopping app MikMak has launched shoppable 30-second video infomercials. Brands including GE, American Express, Swedish Fish, and Oxygen have partnered with MikMak on the launch. The infomercial feature, called Blank Presents, features an embeddable player that allows the videos to be watched across the Internet. Oxygen’s infomercial, called Oxygen Presents: Tone Alone, is designed to promote Pretty. Strong, Oxygen’s newest docu-series, which premieres today.


Cynopsis Digital offers its heartfelt condolences to the family of 13-year-old YouTube star Caleb Logan Bratayley, who died on October 1. The announcement of his passing came from his mother, Katie, via an Instagram post. She said his passing arose from natural causes. The Bratayleys have established themselves as prolific and highly popular vloggers; their YouTube channel has garnered over one billion views.


Next up? Our Cable Network Fall Preview!

Cynopsis is launching a new cable FALL PREVIEW GUIDE, a dynamic online resource with embedded video on Cynopsis.com that will help you keep track of what’s new and what’s coming back this season.

Our guide provides a look at the fall slates, while providing sponsors with a rich, advertiser-friendly custom environment that promotes their new shows.



Jack Black in a tie-dye shirt, making a jack-o-lantern out of an orange? It sounds odd­and it is­but it’s also quite endearing. Courtesy of BuzzFeedVideo, watch the video here.

See you tomorrow,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: SR FINANCIAL ANALYST/TELEMUNDO/East Coast: Analyze distribution deals and liaise with Sales Executives to understand markets and obtain/dvlp sales projections & ultimates. Min 2 yrs exp analyzing data, developing forecasts. Full info/apply HERE (10/13)

JOB OPENING: VP, CREATIVE SERVICES/NBCU/East Coast: Lead station creative team in station promotions, commercial production & sales marketing, and community engagement & programming. Full info/apply HERE (10/13)

JOB OPENING: ACCOUNTING PRODUCTION ASST/NBCU/East Coast: The Accounting Production Assistant will be responsible for processing and auditing card payments, consult with staff regarding receipt discrepancies and obtain approvals, etc. Full info/apply HERE (10/13)

JOB OPENING: DIRECTOR, BRAND MARKETING/CNBC/Englewood Cliffs NJ: You will work with the SVP of Program Strategy to develop and implement both the short term and long term primetime programming strategy. Full info/apply HERE (10/10)

JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (10/10)

JOB OPENING: VP MEDIA SALES/Warner Bros. Syndication/Burbank CA: Manage western region, leads sales activities, develop key relationships in market. Exp. with national ad sales and strong relationships with clients/agencies a must. Full info/apply HERE (10/10) 

JOB OPENING: MANAGER, INVENTORY/NBC/NYC: Experienced Inventory Mgr for Daytime/Late Night to oversee all inventory tasks & provide strategic insights on sales processes. 3-5+ yrs. exp. Full info/apply HERE (10/10)

JOB OPENING: MANAGER, INVENTORY/BRAVO/NYC: Experienced Inventory Mgr for Bravo network to oversee all inventory tasks & provide strategic insights on sales processes. 3-5+ yrs. exp. Full info/apply HERE (10/10)

JOB OPENING: SENIOR RESEARCH MANAGER/DIRECTOR, FRANCHISE & CONTENT STRATEGY/MarketCast/LA: 3-7 years’ experience of supplier-side market research experience with both quantitative and qualitative analysis to manage projects end-to-end Full info/apply HERE (10/9)

JOB OPENING: CREATIVE DIRECTOR, LBE/FOX Film, TV & Sports/LA: The Creative Director is responsible for the creative oversight of location based entertainment development, including initial concept generation to completion. Full info/apply HERE (10/9)

JOB OPENING: PR MGR/truTV/NY: Dvlp strats/pitches/off the pg ideas/Secure coverage/Identify opps/Schd talent/ Daily mgmt/5 + yr PR exp in TV/ Exp. launching press for TV series/Social Media savvy/connected/ Resume HERE (10/9)

JOB OPENING: SR RESEARCH ANALYST/BBCA/NYC: Support both Ad Sales and Affiliate Sales to achieve rev goals. 1-2 years exp with Nielsen systems and digital research. Full info/apply HERE (10/9) 

JOB OPENING: MANAGER, RESEARCH/IFC/NYC: 2+ years ad sales research exp at broadcast or cable ntwk. Ability to mentor analysts. Strong familiarity with Nielsen products. Apply HERE (10/9)

JOB OPENING: AUDIENCE DEVELOPMENT MGR/Atom Factory/Culver City: Dvlp/drive strategic campaigns to support user acquisition & retention on SMASHD.co. 3-5 yrs dig mktg exp, especially social media mktg. Pref’d exp @sm agency, MCN, dig. publisher, sm platform. Resume HERE (10/8)
JOB OPENING: EDITORIAL DIRECTOR/LOGO/NYC: Exp’d results driven mgr to serve as creative lead & voice of our dig. properties. Mng our blog presence incl staff freelance writers providing dir. 7+ yrs’ exp working deadline- & results-oriented envir. Full info/apply HERE (10/8)
JOB OPENING: AD SALES PLANNER/OUTDOOR CHANNEL/NY: Support all aspects of the ad sales process; provide plans and marketing elements that meet the needs of clients and agencies. 2-4 yrs exp media sales plan’g or agency buying req’d. Apply HERE (10/8)

JOB OPENING: 2nd ASSISTANT ACCOUNTANT/NBCU/Stamford: The 2nd Accountant Assistant will be responsible for processing and auditing all card payments, consult with staff regarding receipt discrepancies and obtain approvals, etc. Full info/apply HERE (10/8)

JOB OPENING: AD SALES PLANNER/Crown Media Family Networks/NY: Provides support to Ad Sales by working with Acct Execs to service clients. Including sales plans, power point presentations, media schedules, media kits, tapes and traffic concerns. BS req and Min 1-2 yrs exp. Full info/apply HERE (10/8)

JOB OPENING: GLOBAL TECH EVAL/A+E Networks/Stamford CT: Tech Eval &QC network television programs. Uphold specs &SOP. Frame rates, vectorscopes audio meters.Full Info/Apply HERE (10/8)

JOB OPENING: REGIONAL ACCOUNT DIRECTOR/NCM/Seattle or Portland: Cinema advertising sales. Outside sales exp necessary w/demonstrated closing ability. 3 yrs media sales exp pref’d. Exc comm & presentation skills. Full info/apply HERE (10/8)

JOB OPENING: ASSOCIATE WRITER/PRODUCER/Cartoon Network/ATL: Write promos and package video content for on-air, & internal creative. Concept ideation, copywriting, producing, executing. 2 yrs exp. Passion for comedy & kid’s culture. Basic editing skills a plus. Apply: http://bit.ly/1KhZdTy (10/8)

JOB OPENING: DIGITAL MARKETING CONTENT COORDINATOR/[adult swim]/ATL: Work with many depts. to identify & produce contnt for digital & linear platforms. Creative. Passion for internet culture. Social media expertise. Adobe creative exp preferred. Apply here: http://bit.ly/1iQKlRK (10/8)

JOB OPENING: MANAGER, AD SALES FINANCE/NYC: The Ad Sales Finance Manager is responsible for core ad sales finance processes and is a key player on the team supporting a variety of brands within the NBC Sports Group. Full info/apply HERE (10/8)

JOB OPENING: CREATIVE DIR/A&E/NY: Manage the day-to-day leadership and motivation of the A&E On-Air creative team to create innovative campaigns at the highest creative standards. Minimum 7 yrs of cable/brdcst on-air promo exp. Apply: www.aenetworks.com/career.html (10/8)

JOB OPENING: SR MORNING SHOW PRODUCER/THE WEATHER CHANNEL/ATL: Lead our new digital-only morning show. Resp for editorial content, creative, & production of a unique show for DIG audience. Resumes to [email protected] (10/8)

JOB OPENING: SCHEDULING COORD/AMC and SundanceTV/NYC: Work w/sched team behind The Walking Dead, Better Call Saul, Rectify, etc. Entry level, intersect w/multi depts. Detail-orientated w/passion for brdcst/cable TV ind. Full info/apply HERE (10/8)

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EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Video Sales Executive 25 yrs + experience in national broadcast/cable sales & management w/print/digital background, relocating to greater New Haven, CT area, seeking sales management opportunity, start-up OK. [email protected] (10/13)

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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