CYNOPSISDIGITAL
10.01.15

Good morning. It’s Thursday October 1, 2015, and this is your first early morning digital briefing.

 
Two new channels have launched on Playstation Vue, Sony’s cloud-based streaming service. A new channel from gaming-oriented multichannel network Machinima features daily gaming-related programming and shows, as well as curated content from Machinima’s network. Machinima will also debut two Vue-exclusive series: All Systems Go! with Andy Riesmeyer and Sandbox with JeromeASF. Meanwhile, Epix is debuting the Vue channel EPIX Hits, a premium movie channel featuring blockbusters like Insterstellar and Transformers: Age of Extinction. Playstation Vue is available to Playstation 3 and Playstation 4 owners.
 
No longer is YouTube limiting advertising to advertisements. Google’s video-sharing site has unveiled Shopping ads, a new tool allowing advertisers to make videos more shoppable. Here’s how it works: During videos, product cards will surface along the side of the screen. Consumers can then click those product cards to further explore the item, or to buy it. (This is all very similar to YouTube’s TrueView for Shopping format, which was introduced in March, exclusively for YouTube’s pre-video TrueView ads.) Advertisers will be able to bid on Shopping ads, just as they can bid on Google search ads. Google says it will begin testing Shopping ads on viewers in videos later this fall. Advertisers will begin to see Shopping ads pop up in the Google advertising service Adwords within the coming months.

 
Full VR immersion into a terrifying dystopia? In this case, it actually sounds pretty fun. Lionsgate has partnered with Samsung Electronics to give The Hunger Games: Mockingjay – Part 2 a virtual reality preview. From October 2-4, at over 1,000 Best Buy locations across the U.S., fans will get the chance to experience a Hunger Games feature on Samsung’s Oculus-powered GearVR headset. The feature, which is six minutes long, will traverse some of the most memorable moments of the Hunger Games films.

 
When Doc Brown and Marty McFly traveled to 2015, somehow they never encountered streaming video. No matter: The real future has caught up with them. In a deal with Universal Pictures, Amazon Prime Video will have exclusive streaming rights to all three Back to the Future movies during the month of October. Prime members will be able to stream or download the films for no additional charge. It will be the first time the films are available for unlimited viewing on an SVOD service.
 
Amazon’s got some newer content in the pipeline as well. The streaming service has picked up a series based on Tom Clancy’s Jack Ryan books. (On the big screen, the character has already been played by the likes of Alec Baldwin, Harrison Ford, and Ben Affleck.) The new series will be EP’d by Carlton Cuse (Lost) and Michael Bay (explosions). 
 
Univision Communications (UCI) has partnered with Verizon. Video from a variety of Univision’s programming properties will be featured on Verizon’s Go90 mobile streaming service, including a selection of Liga MX soccer matches and primetime telenovelas.  Go90 users will also have access to Univision’s digital network Flama, as well as Univision News.

 
YouTube channel How to Make Everything announced that it has joined the multi-channel network Collective Digital Studio. The channel has almost 32,000 YouTube subscribers. Collective Digital Studio’s other properties include Lilly Singh (aka IISuperwomanII), Corridor Digital, and Explosm Entertainment’s Cyanide and Happiness.

 
Viddsee, a curated mobile service specializing in short content from Asia-based indie filmmakers, announced that it has raised 2.3 million dollars in funding from CyberAgent, a Japan-based venture capital firm. Viddsee was founded in 2013.
 
Thrillist Media Group, a male-oriented e-commerce and digital media company, has raised $54 million in its latest funding round. And Axel Springer – the German publisher that just bought Business Insider for $343 million – is buying a minority stake in Thrillist’s media unit. The company, which operates the Thrillist media website as well as the JackThreads fashion e-commerce site, is restructuring: JackThreads will be splitting off into a separate operation with a new CEO. (Under the current arrangement, Thrillist CEO Ben Lerer oversees both media and e-commerce.) In addition to Axel Springer’s investment in TMG’s edia unit, Oak Investment Partners and SBNY are investing in JackThreads.  Currently, Thrillist.com boasts 15 million monthly unique users, as well as more than 80 million monthly users across social, digital, and mobile platforms.

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Tyler Oakley is getting his own documentary. The 26-year-old LGBT advocate – he of the 7.6 million YouTube subscribers – will be the focus of Snervous, an upcoming doc from Awesomeness Films. Directed by Amy Rice (HBO’s By the People: The Election of Barack Obama), the film follows Oakley during 2014, when he toured the U.S., UK and Ireland. Snervous debuts in select theaters in December 2015, followed by a digital release from Twentieth Century Fox Home Entertainment.
 
If you want to communicate an urgent message quickly and efficiently, it stands to reason you’d turn to Viners.  That’s why the anti-smoking Truth campaign has enlisted some Vine stars in its new series of videos. Dubbed #BigTobaccoBeLike, the campaign imagines ways the tobacco celebrates its profits. (In the first video, Viner Jerry Purpdrank celebrates in the streets as cash rains down in torrents.) More videos, starring Vine stars including Logan Paul, Christian DelGrosso, and AlliCatt, are soon to be rolled out; AMC will air them during new episodes of The Walking Dead, on October 4 and October 11.

 
Sony has launched a new YouTube channel devoted entirely to 4K Ultra HD video. The channel, called Sony 4K, features short videos with focuses ranging from ballet to winemaking. You can check it out here.

 
Looks like Jack Dorsey is here to stay. Re/code reports that the Twitter co-founder, who has served as the company’s interim CEO for the past three months, will be named to the post on a permanent basis.

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Uncover the risks and opportunities of programmatic marketing and learn to smartly and effectively incorporate this new tool into your existing marketing strategy.

Register your team for the Programmatic TV Summit on November 5. Early bird pricing ends 10/16.

Questions? Contact Jackie Johnson.

 
In advance of October 15’s Cynopsis TV Conference, Cynopsis Media asked industry executives and others, “What Keeps You Up At Night?” Check out their responses here, and be sure to register here.

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JOB OPENING: ASSOCIATE WRITER/PRODUCER/Cartoon Network/ATL: Write promos and package video content for on-air, & internal creative. Concept ideation, copywriting, producing, executing. 2 yrs exp. Passion for comedy & kid’s culture. Basic editing skills a plus. Apply: http://bit.ly/1KhZdTy (10/6)

JOB OPENING: DIGITAL MARKETING CONTENT COORDINATOR/[adult swim]/ATL: Work with many depts. to identify & produce contnt for digital & linear platforms. Creative. Passion for internet culture. Social media expertise. Adobe creative exp preferred. Apply here: http://bit.ly/1iQKlRK (10/6)

JOB OPENING: MANAGER, AD SALES FINANCE/NYC: The Ad Sales Finance Manager is responsible for core ad sales finance processes and is a key player on the team supporting a variety of brands within the NBC Sports Group. Full info/apply HERE (10/6)

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JOB OPENING: SR MORNING SHOW PRODUCER/THE WEATHER CHANNEL/ATL: Lead our new digital-only morning show. Resp for editorial content, creative, & production of a unique show for DIG audience. Resumes to [email protected] (10/6)

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JOB OPENING: DEPUTY EDITOR/NBC Asian/NYC: The Deputy Editor will report directly to the verticals Editorial Manager. Responsibilities include: Edit, produce, publish daily content for Asian American. Full info/apply HERE (10/3)

JOB OPENING: DIRECTOR, CONSUMER MKTG/TV One/Silver Spring: Dvlp new mktg ideas & strategies to help increase the AA P25-54 demo. Strong knwldg cable ind relating to African-American demographics. BA Mktg, bus admin or comm + min 8-10 yrs exp ntwk TV mktg. Full info/apply HERE (10/3)

JOB OPENING: SR MGR CONSUMER MKTG/TV One/ Silver Spring: Dvlp/mng consumer mktg & promo campaigns to drive awareness, reach & ratings for ntwrk initiatives. Strong knwldg cable ind w/African-American demo. BA Mktg, bus admin or comm + min 5-8 yrs exp ntwk TV mktg. Full info/apply HERE (10/3)

JOB OPENING: DIGITAL EDITORIAL DIRECTOR/KXAS/Fort Worth: Responsible for local coverage strategy on all digital platforms incl social media & mobile offerings to drive revenue. A min of 5 yrs exp brdcst TV, Cable TV &/or Web-Internet mngmnt or operational role. Full info/apply HERE (10/2)

JOB OPENING: COORDINATOR, AD SALES MARKETING/Travel Channel/NYC: Seeking strong communicator to support development and activation of client-specific marketing solutions and maintain communication tools. www.scrippsnetworks.com #5029 (10/2)

JOB OPENING: SALES ASSISTANT/REELZ/NYC: Daily maint of accounts. Booking orders, pulling reports & brand allocations. Work closely with traffic dept, planners & AEs all areas scheduling & inv management. Sintec exp. a plus.Full info/apply HERE (10/2)

JOB OPENING: DIRECTOR, SOCIAL MEDIA/DISCOVERY DIGITAL NETWORKS/SF: Lead/implement social media strategy, mng a team of Specialists, grow daily audience & awareness for DDN. 6 yrs exp social media, multi-platform expert, strong mngmnt skills. Apply Here (10/2)

JOB OPENING: DIR, BRAND MARKETING/USA/NYC: Direct consumer mktg efforts. 7-10 yrs of consumer mktg media exp. Trad & digi mktg for TV network req. Dev strat,campaign planning, budgets & employees. Full info/apply HERE (10/2)

JOB OPENING: EDITORIAL STRATEGY/NBCU/NYC: 8 yrs editorial exp. w/interactive media, mgr editorial projects; creating & maintaining editorial voice for USA. Content strat, editorial ideation & planning. Full info/apply HERE (10/2)

JOB OPENING: DIGITAL PRODUCER/SPROUT/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework & full dev cycle, from concept to delivery; Min. 5 yrs exp. Full info/apply HERE (10/2)

JOB OPENING: ANALYST, PROGRAM RESEARCH/Bravo/NYC: Knowledge of Nielsen, proactive thinker and good communication skills needed; 1-2 years relevant exp preferred. Cable ntwk exp a plus. Full info/apply HERE (10/2)

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