10/25/22: Wayne Brady set to host AMA’s

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Cynopsis Medias First Morning Read
Tuesday October 25, 2022

Today’s Premieres
Netflix: Guillermo del Toro’s Cabinet of Curiosities
Shudder: The Boulet Brothers’ Dragula: Titans
Univision: Vencer la Ausencia at 8p

Today’s Finales
PBS: Making Black America: Through the Grapevine at 9p
TLC: My Big Fat Fabulous Life at 9p


“The gloom and doom about AVOD is overplayed,” wrote Krishan Bhatia’s, NBCU’s President and Chief Business Officer, in a post responding to a Wall Street Journal article that called the streaming business “rife with challenges.” “We’re facing a fundamental transformation head on — and rethinking our entire approach,” wrote Bhatia. “Digital platforms changed the dynamic, and the technology innovations of the last decade have given us permission to ditch old strategies and approaches. Those of us doing business in today’s modern, digital marketplace, are embracing modern, digital tools.”

Wayne Brady (“Whose Line Is It Anyway”) will host the “2022 American Music Awards,” airing Sunday, November 20 at 8p on ABC. “As a musician and music lover, it’s amazing to be part of a night where music fans make their voices heard,” said Brady. “It’s a big show, so I’m bringing it all…The funny, the music and the moves!”

Mission Broadcasting, which operates 25 network affiliates, has gone dark on DirecTV and U-verse pay TV platforms. “By law, Mission can refuse any compromise we offer and has the right to suspend any station from our customers’ local channel lineup – which we had wanted to avoid,” said DirecTV in a statement. “We continue to work toward an agreement to deliver the entertainment our customers want at the best possible value.” Nextstar Media Group manages the Mission affiliates.

Eighty percent of US CTV HHs say the living room is now their main TV, according to research from LG Ad Solutions, with viewers feeling that watching video is a better experience on larger CTV screens. Eighty-eight percent of respondents say they prefer to watch movies on TV, as compared to 6% who said mobile. Same with sports – 87% of those surveyed voted for TV, compared to 8% who said mobile. When it comes to TV Shows, 84% preferred TV versus to 10% who preferred mobile. Only Social Video was the preferred choice on mobile (57%).

Hallmark Media launched a custom holiday gift guide, Hallmark Channel’s Gifts We Love to Give, featuring seasonal items that complement Hallmark Network’s holiday experience. The launch of the 40-item guide comes as the network kicks off its annual Countdown to Christmas programming, featuring holiday movies every Friday, Saturday and Sunday at 8p.

Hispanics are more likely to be online shoppers than non-Hispanics, according to Adsmovil study: “Embrace the Collective”: The Hispanic Digital Purchase Journey. Other findings include:
· Hispanics are more likely to use retailer sites versus search engines than non-Hispanics.
· Millennial Hispanics are more likely to use social media for product information (versus Gen X & Boomers).
· Younger generations of Hispanics (Gens Z & X) prefer brands that have Spanish content online.
· Hispanics engage in collective behaviors around search and purchase and are more likely to be assisting others with purchases than non-Hispanics.
· Hispanics across acculturation and age cohorts, along with non-Hispanics, rely on mobile for search throughout the day and evening. Hispanics frequently then share search findings with peers.
“Hispanic consumers have been a fast-rising majority for many decades, and it’s imperative that brands understand this is not a homogeneous group,” said Lisa Torres, President, Cultural Quotient, Publicis Media. “This research explores the rich layers of Hispanic consumers across ages and acculturation levels and uncovers the unique ways they’re engaging with advertising and sharing information and recommendations with their communities.”

“You gotta let us do our job,” Whoopi Goldberg chastised a few audience members on ABC’s “The View” yesterday. The daytimer’s co-hosts were talking to Republican Senator Ted Cruz when protesters cried for the group to cover climate change. This may not be the last of it. “This kicks off #OccupyParkAve, in collaboration with @nychange, @sunrisemvmtnyc and other allies in NYC—with protests taking place along Park Avenue all week,” tweeted Extinction Rebellion.

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Matt Jackson and his Jackson Pictures inked a first-look deal with Fifth Season (formerly Endeavor Content). Under the deal, Jackson and Jackson Pictures’ SVP Joanne Lee will develop premium content for all platforms.

Director Mike Caron (“Danger Force”) has launched Mike Caron Productions, focused on developing family friendly projects. On his slate now is a TV adaptation of the Monster Kid Detective Squad book series.

Sesame Workshop is partnering with Multitude Films for season two of “Through Our Eyes,” set to begin production this month. The sophomore run will focus on 8-11 year-olds learning about their own race, ethnicity, and culture; facing and fighting racism; and taking positive steps to mitigate negative effects on mental health.

Tara Reid (“Sharknado”) will guest on CBS comedy “Ghosts” as movie star Tara Reid, a former crush of Trevor. Laraine Newman (“SNL”) and Chip Zien (“Zoey’s Extraordinary Playlist”) will appear on the episode as Trevor’s parents.


Season four of HBO’s “Succession” will premiere this spring, according to a new trailer. Look for Logan Roy’s children to do whatever they can to block the sale of Waystar to Lukas Matsson….

“Mysteries of the Abandoned,” exploring forgotten monuments, premieres on Discovery Channel Thursday, November 10 at 8p, before making its debut on network sib Science Channel on Sunday, November 13 at 8p.

Kanal D Drama premieres series “El Sobreviviente” (The Legend) on Thursday, October 27 on its broadcast channel and app in Latin America and the US, as well as in Spain via its SVOD streaming service.


Xumo has launched two seasonal channels. Halloween Horrors features predominantly AVOD-exclusive movies, available only on Xumo through fall 2022 and beyond, while Monsters & Nightmares brings dozens of select titles from Magnolia Pictures’ SVOD service through the end of the month.


Apple has raised the monthly prices for Apple TV+ (from $4.99 to $6.99), Apple Music (from $9.99 to $10.99 for individuals), and the Apple One bundle ($14.95 to $16.95 for individuals). While the price hike for Apple Music was attributed to an increase in licensing costs, Apple TV+ launched “at a very low price because we started with just a few shows and movies,” said a statement from the company. “Three years later, Apple TV+ is home to an extensive selection of award-winning and broadly acclaimed series, feature films, documentaries, and kids and family entertainment.”


“Artemis 1: Going Back to the Moon” is headed to Discovery Channel in November. The special event charts the inside story of NASA engineers as they race to build and launch the world’s biggest rocket, Artemis I.

Holiday movies start airing on TBS and TNT next week. First up are “A Christmas Story” on Saturday, November 5 at 7p on TNT, and “National Lampoon’s Christmas Vacation” on TNT at 8p. T-net holiday content also includes 24 hours of “Elf.”

ABC’s holiday fare includes two new specials debuting Wednesday, December 14: A Very Backstreet Christmas,” starring the Backstreet Boys, and “Finding Harmony,” featuring John Legend and David Brown, founder of the Columbus-based Harmony Project in Ohio. ABC News is also set to air “Love Actually: 20 Years Later – A Diane Sawyer/ABC News Special” on Tuesday, November 29 at 8p.

Fox News will present a town hall with Ohio US Senate candidates Rep. Tim Ryan (D-OH) and Republican J.D. Vance on Tuesday, November 1 at 6p. Moderated by Bret Baier and Martha MacCallum, the event will take place in Columbus, Ohio in front of a live bipartisan audience.

Meanwhile, Fox Weather will present a special to mark the 10th anniversary of Superstorm Sandy. “Surviving a Superstorm: The Lessons of Sandy” will be anchored by meteorologist Amy Freeze on Thursday, October 27 at 10p.


CBS Sports landed the big one, announcing that it was picking up the November 5 Tennessee/Georgia battle for the SEC on CBS matchup. The game will air on CBS at 3:30p and feature Brad Nessler, Gary Danielson and reporter Jenny Dell calling the action.

Jägermeister and the NHL cemented a multiyear renewal to their US partnership, which will continue to designate Jägermeister as the “Official Shot of the NHL.” The new agreement arrives as the 2022-2023 season kicks off, where Jägermeister will “continue to create compelling and engaging integrated programs that will be supported across multiple channels,” including new Digitally Enhanced Dashboards and virtual slot in-ice ads. Jägermeister will also have presence at the NHL Winter Classic®, NHL All-Star Game, and NHL Stadium Series.

The NHL also announced, with Sportradar, a refreshed NHL.TV, available to hockey fans in certain countries and territories outside of the US and Canada. Sportradar will help the NHL manage the end-to-end workflow of NHL.TV, including the OTT backend, all OTT frontend applications and UX/UI design, as well as third-party integrations on the platform.

RTG Features and Victory Creative Group announced that NBA All-Star Chris Paul and Wu-Tang Clan leader RZA have joined the upcoming documentary Handle with Care: The Legend of the Notic Streetball Crew as executive producers. Additionally, Shai Gilgeous-Alexander and Luguentz Dort, along with CJ Paul and Juanita Thompson of Ohh Dip!!! Productions, have come onboard as executive producers.

IMG renewed its worldwide video archive partnership with Queensberry Promotions Limited with a permanent three-year rolling contract. Under the agreement, all upcoming matches and events produced and promoted by Queensberry will be made available on IMG’s digital archive platform, IMG Replay.

The World Squash Federation has launched WorldSquash.TV, a digital video platform delivering free live events and VOD content. Streaming platform and services provider Sportall, operate the service for the sport’s global governing body.


Studio 100 Media is set to produce a new animation film adapted from the classic novel Heidi. Studio 100 is the rights holder of the classic 1974 anime series and producer of the CGI series from 2015, followed by a second season in 2019.


DATE CHANGE: Taking place December 7th!

We wouldn’t want you missing out on Cynopsis’ closing event for 2022, so we want to make sure you know of a recent change! All the same exemplary innovators, inspirers, and creators – the only difference is Model D + It List Awards will now be on December 7th, 2022! Take a trip to NYC for your holiday shopping and this can’t-miss awards breakfast!



Sunday’s finale of HBO’s “House of Dragon” drew 9.3 million viewers across platforms – despite competition from the final game of the MLB’s ALCS, and “Sunday Night Football.” It was the biggest finale for HBO since “Game of Thrones” wrapped in 2019.

Top 10 Streaming Shows for the week of October 17
Show, Platform, Actions, Posts, Actions per Post, Audience
House of the Dragon (HBO Max), 2.2m, 38, 59,069, 2.8m
Stranger Things (Netflix), 1.8m, 4, 456,039, 36.2m
Game of Thrones (HBO Max), 1.4m, 24, 59,298, 39.2m
Dancing with the Stars (Disney+), 1.1m, 159, 7,146, 9.1m
The Crown (Netflix), 749k, 8, 93,673, 2.0m
Get Organized with the Home Edit (Netflix), 563k, 25, 22,510, 7.0m
Soulmates (AMC+), 512k, 14, 36,591, 547k
The Boys (Prime Video), 491k, 6, 81,769, 3.1m
The Kardashians (Hulu), 399k, 36, 11,088, 1.9m
The Chosen (Prime Video), 348k, 30, 11,586, 1.1m
Source: Comscore Social Powered by Shareablee

Broadcast Nielsen Ratings for Friday, October 21
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 3.34 (0.5), 20/20 2.47 (0.3)
CBS: S.W.A.T 4.44 (0.4), Fire Country 5.26 (0.5), Blue Bloods 5.91 (0.4)
CW: Penn & Teller: Fool Us 0.74 (0.1), Whose Line Is It Anyway 0.60 (0.1), Whose Line Is It Anyway 0.51 (0.1)
FOX: WWE Friday Night Smackdown 2.23 (0.5)
NBC: Capital One College Bowl 1.73 (0.2), Dateline 2.54 (0.3)
Telemundo: Exatlon Estados Unidos 0.84 (0.2), La Reina del Sur 1.01 (0..3), El Fuego del Destino 0.71 (0.2)
Univision: La Herencia 1.56 (0.4), Los Ricos También Lloran 1.39 (0.3), La Madrasta 1.24 (0.4)
Source: Nielsen live + same day time period averages


Robert Schildhouse has joined BritBox International as Executive Vice President, North America, and General Manager, Group Marketing Services. Schildhouse was previously EVP, Business Development, CBS Global Distribution Group.

The BBC has appointed Jen Brown as SVP of Programming Content and Strategy, Global Digital News & Streaming, and Saeed Ahmed as Head of Digital Journalism in the US for BBC News. Brown joins from NBCUniversal, while Ahmed was most recently Director of Digital News at NPR.

Fred Rogers Productions has named Mallory Mbalia to the newly-created position of Director of Learning and Education. Mbalia was most recently Director of Education at PBS North Carolina.


Actor Leslie Jordan, best known to TV audiences as Karen’s frenemy on “Will & Grace,” died October 24 in a single-car crash. He was 67. According to the LAPD, Jordan was likely suffering from a medical emergency when he drove his car into a wall.

This Day in History
1955 – The first domestic microwave oven went on sale.

Answer to Our Last Trivia Question
Which sitcom featured a martini-loving St. Bernard? “Topper” (1953-55). Kudos to: Jeff Erdel-Erdel Public Relations/Island Park, NY; Larry Hutchings/San Luis Obispo, CA; David Garber-Loyola Marymount University/Playa Vista, CA; Dave Sikula-San Francisco State University/San Francisco; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Veleka Gray-Three Grace Productions/New Orleans; Paul Gluck-TUTV/Philadelphia; Kathy Alexander-KFA Media/Northfield, OH; Art Salisch-Nielsen/NJ; Sandy Spiegel/Chicago

Today’s Trivia Question
On which comedy did Joel McHale play a realtor? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Job of the day


Client and agency interface, attending client social events, and supporting the multi-platform sales process. Customize client presentations and provide effective information to drive budgets. Research target accounts and create strategy to break new business and increase share. Min of 3-4 yrs exp. in digital, radio or linear sales. Full info HERE (11/8)


Work closely with SVP, Scheduling & Acquisitions and team to develop programming strategies/schedules that achieve or exceed rating & revenue goals. Manage the production of network schedule grids from scheduling database & supervise schedule changes across platforms. Min of 5 yrs exp. scheduling and acquisition w/cable/digital channel or network. Full info HERE (11/8)


Serve as the lead in initiating content request fulfillment by tracking and pulling requested media. Review, transfer, and archive all content that arrives on hard drives and DVDs. Upload, catalog, and archive media from photography and field shoots. 5+ years of experience in the field of digital media or cable/broadcast. Full info HERE (11/8)

NYC, Remote

Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Champion the vision and go-to-market strategy and linear sales positioning. Min 2-yrs in media or sales/marketing company. Full info HERE (11/8)

Serve as primary contact for NBCU Cable Entertainment Marketing department providing audience insights and collaborating on multi-platform program analysis. Provide analytics for Bravo, E!, Oxygen, SYFY, USA, and Universal Kids. 4+ years of experience in entertainment/tech/marketing with strong NPower and marketing research skills. Full info HERE (11/4)

NBCUNIVERSAL/Universal City, CA:
Leverage various data sources to develop multi-platform analyses, insights, and forecasts for NBCU’s six cable networks (Bravo, E!, Oxygen, USA, SYFY, and Universal Kids). 5+ years of media research experience at a bcast/cable net, agency, vendor, or streamer. Very strong Nielsen NPower skills and passion for TV required. Full info HERE (11/4)

THE PALEY CENTER FOR MEDIA/NYC: June 6th, 2023 through July 13th, 2023 for a total of 119 program hours. Tuesday through Thursday: 10:00 am to 5:00 pm ET, unless time is shifted to allow participation in a Paley program that is in the early morning, evening, or on the weekend. The application closes on January 16th, 2023 at 5:00 pm ET. Full info HERE (11/3)

REELZ/NEW YORK: Strategic, hands-on research professional to work in a fast-growing, entrepreneurial environment. Position supports Programming, Ad Sales, Affiliate Sales, Marketing and Finance. Applicant must be forward-thinking, have strong communication and personal skills. 5+ years exp, proficient with Nielsen systems. Full info HERE (11/3)

REELZ/NEW YORK: Strategic, pro-active thinker with strong communication skills. Hands-on research position providing support to all departments. Strong analytical skills to interpret the data and help guide management. 7+ years exp, proficient with Nielsen systems. Full info HERE (11/3)

REELZ/NYC, NY: Entry-level position in Advertising Sales. Join the team at a Top 20 network with fast-growing ratings. Maintain agency accounts including upfront and scatter order entry, campaign changes, and product allocations. Assist Account Executives and work closely with the Director of Inventory Control. B.S./B.A. required, proficient MS Suite. Full info HERE (11/3)


Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs. Min 4-yrs at a media company or sales/marketing organization, preferably in an Integrated Marketing or Sales Development role. Full info HERE (11/2)


Will oversee program planning & scheduling, execute all programming priorities & stunts and manage day to day operations for Fremantle’s linear and FAST programming channels. Bachelor’s degree and 5+yrs experience programming within digital or traditional media co.
Full info HERE (11/2)


Work with both talent and producers to create content for a daily live show. Additionally, you will be at the studio in the morning to work closely with talent, providing them with any knowledge that is crucial to the entire show. Full info HERE (11/2)

SPECTRUM NETWORKS/NYC: Develops the OKR program strategy, supporting business case and various high-level program plans. Also serve as a subject matter expert and mentor to educate and assist with implementing program processes and making improvement/changes to overall OKR program. Full info HERE (11/1)

Provides leadership for the broadcast/web sales teams. Makes decisions regarding hiring, evaluation, promotion and termination of employees. Develops and executes sales strategies which result in exceeding revenue targets in local, national, eMedia and new product revenue and drives new business development. Min of 5 yrs exp. in media sales. Full info HERE (11/1)

Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Full info HERE (11/1)

Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. A min. 3 yrs ad sales/agency exp. Assist Account Executives and work closely with the Director of Inventory Control & SVP of Pricing & Planning. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (10/31)

Assists in the brainstorming of off-channel, trade, & paid film campaign creative needs to deliver against strategic goals & objectives & serve as main point of contact for marketing asset requests. Help Senior Director/Senior Manager with day-to-day communications with internal key stakeholders and external agency partners. 2+ yrs of related exp. Full info HERE (10/31)

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs and submit to Centralcast Joint Master Control (JMCO) per their log schedule, and work with WHYY Traffic Specialist. 3-5 years of management experience and working with data or traffic systems. Full info HERE (10/29)


Focuses on strategic planning of resources, developing/executing metadata & video delivery best practices & optimizing workflows. Lead a team to maintain an enterprise level standard of metadata support for XML partner publishing, industry standards compliance like EMA. 5+ yrs of exp. w/enterprise metadata taxonomy, metadata curation & operations. Full info HERE (10/29)


Host for live shopping app. Passionate storytellers with a love for lifestyle products. Host is credible, warm & entertaining. Work up to two to three days a week in our NYC studio sharing & selling products to a Gen Z focused audience. Payment is a competitive day rate on a temporary to possible permanent basis. Full info HERE (10/29)

ABC: Bachelor in Paradise, The Rookie: Feds
CBS: FBI, FBI: International, FBI: Most Wanted
CW: The Winchesters, Professionals
FOX: The Resident, Monarch
NBC: The Voice, La Brea, New Amsterdam
PBS: Finding Your Roots with Henry Louis Gates, Jr., Making Black America: Through the Grapevine [f], Frontline
Telemundo: Exatlon Estados Unidos: Edicion Mundial; La Reina del Sur, El Fuego del Destino
Univision: Vencer la Ausencia [p], Los Ricos Tambien Lloran, La Madrasta


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