10/23/23: Media Tech Update

Medias First Morning Read
Monday October 23, 2023

Seventy-four percent of X’s most viral pushers of misinformation about the Israel/Hamas conflict during the war’s first week were verified blue check mark accounts, according to a report from NewsGuard. “Collectively, posts advancing these myths received 1,349,979 engagements and were cumulatively viewed by more than 100 million times globally in just one week,” said NewsGuard, which called X’s revised verification program, allowing users of $8/month X Premium to get verified status, “a boon for bad actors sharing misinformation.” NewsGuard found false information on other platforms as well, but noted fake news about the war would go viral on X before spreading to the likes of Instagram or TikTok. Posted X owner Elon Musk in response to the report, “What a scam! ‘NewsGuard’ should be disbanded immediately.”

In more Twitter, er, X news, Elon Musk posted that the platform is testing a new subscription tier for users in the Philippines and New Zealand. The “Not a Bot” plan will cost $1/year and allow subscribers to post content, Like posts, Reply, Repost and Quote other accounts’ posts, and Bookmark posts.” Those who don’t pay will be restricted to read-only actions. “This won’t stop bots completely, but it will be 1000X harder to manipulate the platform,” posted Musk.

Kantar Public and Faculty AI have partnered to develop a secure and ethical AI based data synthesis tool, Smart Matrix Analyser. The joint team said it initially expected that AI could primarily add value in the first stage of the qualitative analysis process, where the data synthesis takes place, but found that as well as speeding up this first stage, the AI tool further enhanced the level and focus for the second stage of the process, where the value add of human and expert interpretation of the data takes the lead. “We’re really excited by the possibilities that are now available through the appropriate, secure and responsible application of artificial intelligence, alongside our existing leading research methodologies,” said Lucy Joyce, Client Services Director at Kantar Public UK. “What was really important to us through the development of the Smart Matrix Analyser is that the AI tool is not a replacement for human expertise. Rather it allows us to be more focused on the interpretation and analysis of the data, whilst simultaneously, enabling our researchers to stay connected to the raw data inputs at every stage as they develop and evaluate their insights.”

ADVERTISING

GroupM is collaborating with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients. Key features of the ad formats, developed by The Goat Agency, include:
* Off-site DSP amplification: The Goat Agency’s proprietary creator ad format will be enabled across the Amazon DSP in every market where it’s available.
* Sponsored Brands integration: Sponsored Brands, an “above the fold” Amazon.com ad placement, will now feature creator content developed by The Goat Agency, exclusive to clients of GroupM and Goat.
* Advanced programmatic creative optimization: Insights from campaigns run with Amazon Ads will be used to cyclically inform The Goat Agency’s creative and sharpen audience targeting.
* Product Pages & Brand Store Enhancement: Creator content can be uploaded onto Product Pages and Brand Stores.“The development of this new capability is an important step we’re taking to better connect the creativity and engagement of creator marketing with the scale and sophistication of GroupM Nexus’s commerce capabilities,” said Samantha Bukowski, Global Head of Commerce, GroupM Nexus.”

Netflix is rolling out new ad offerings, including title sponsorships like the one Lay’s Smartfood has signed on for the upcoming season of “Love is Blind.” Smartfood will serve as title sponsor. “We know that brands want to align with specific shows that are contextually and culturally relevant to their marketing objectives,” said VP of Global Advertising Sales Peter Naylor during an Advertising Week New York keynote. Also in the pipeline: a new format that lets viewers watch a new episode of a series ad-free, courtesy of a brand, after bingeing a few episodes in a row and watching a marketing message.

IRIS.TV announced that TV buyers can now access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk. The solution is aimed at helping advertisers effectively use enriched video-level content signals to reach their desired audiences and ensure their ads run alongside relevant programming.

Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint onto satellite. AMC Networks and Warner Bros. Discovery are the launch partners for addressable enablement. AMC Networks is currently selling addressable spots in every hour of its live linear programming and VOD inventory across AMC, WE tv and BBC America.

Cadent unveiled Aperture MX, a new marketplace that delivers curated audiences and content across premium CTV, OLV, DOOH, mobile app, and desktop advertising. Aperture MX prioritizes high-quality omnichannel inventory in its marketplace through:
· Verified audiences curated to match advertisers’ objectives
· Direct connections to unique supply
· Full transparency into supply mix and bidding activity

LiveRamp has launched its new partner solution for AWS Entity Resolution by Amazon Web Services. LiveRamp’s identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution. The integration enables marketers, publishers, tech platforms, and agencies to extend interoperability of data in the cloud to marketing and advertising destinations using RampID™, LiveRamp’s privacy-centric identifier connecting clients to the digital and martech ecosystem.

LiveRamp also struck an expanded partnership with Yahoo that enables publishers using LiveRamp’s Authenticated Traffic Solution to take advantage of cookieless identity solution, Yahoo ConnectID. “We strongly believe in authenticated addressability, and this partnership enables greater reach that will endure beyond third-party signal loss,” said Elizabeth Herbst-Brady, Chief Revenue Officer at Yahoo. “We’re making it easier for marketers and publishers to leverage these solutions and maximize results, while simultaneously supporting more seamless transactions across the open Web.”

At its partner day event, Teads announced a suite of new AI-powered solutions across CTV, Performance and Contextual, aimed helping advertisers reach their target audiences more effectively and efficiently. Offerings include an expansion in CTV, granting advertisers access to its genre-targeting segments, derived from users’ online content preferences; an expansion of its current performance suite of acquisition and commerce capabilities to become a true full-funnel solution with Teads Conversions; and its AI-powered Data Suite, a toolkit of data powered solutions.

Samba TV announced the integration of Affinity Solutions’ Purchase Media Metrics. The partnership will leverage Samba TV’s first-party data from opted-in televisions to provide advertisers and media companies a unified view of the entire consumer journey. “Historically, advertisers had limited visibility into their ad investments’ true value,” said Samba TV Chief Commercial Officer Aden Zaman. “Combining Samba TV data with Affinity Solutions data is game-changing. By aligning media strategies with actual purchase and viewing behaviors, we’re ensuring every ad dollar creates impact and drives measurable results.”

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MEASUREMENT

Social incremental audiences are now available within Comscore Media Metrix Multi-Platform. The capability measures incremental traffic across social platforms and provides deduplicated, person-level reach across desktop, mobile and social. For publishers who have subscribed to Social Incremental, their Total Digital Population unique visitors will now include the incremental traffic from authenticated social handles across Facebook, Instagram and X (formerly Twitter).

Allen Media Group’s The Weather Channel Television Network is the first network to achieve across-the-board acceptance from the advertising community to use VideoAmp as its new ad currency, said Byron Allen, Founder/Chairman/CEO of Allen Media Group. “The Weather Channel is very proud to be the first network to transition to VideoAmp, proving that reliable big data measurement is the future of the television industry,” said Allen. “We made the move at the start of the Upfronts because our clients deserve much stronger data. VideoAmp allows us to better serve our clients by showing the efficacy and return on investment our audiences and content deliver.”

STREAMING

Xumo, a joint venture between Comcast and Charter, announced cable operator Mediacom Communications will begin offering Xumo Stream Box to its Xtream Internet customers in the coming months. “Mediacom’s decision to partner with Xumo further validates the unique value proposition we can offer to operators looking to maintain an entertainment-centric relationship with customers as they migrate to streaming video,” said Michael Gatzke, SVP, Affiliate Development, Xumo. “By partnering with Xumo, Mediacom can offer its broadband customers a great 4K streaming device with award-winning voice navigation so they can stream more, easily finding what they want to watch.”

MuxIP, provider of automated solutions for ad-supported streaming, has launched EQUUS Television, an equestrian destination, across FAST platforms globally, available to Samsung TV+, LG Channels, Amazon Freevee, and others. MuxIP’s FASTHub for OTT platform will deliver EQUUS Television’s 200+ hours of content.

Factual specialist Autentic and film production company Terra Mater Studios have announced the launch of Terra Mater WILD, a joint nature and wildlife FAST channel. Terra Mater WILD features Terra Mater Studios wildlife productions as well as selected third party wildlife and nature content.

Three of All3Media International’s lifestyle FAST/Live TV channels have launched on Amazon Freevee: “Gardening with Monty Don,” “Great British Menu,” and “Fifth Gear.” The FAST channels are also distributed on other streaming services in the US.

Blue Ant Media has expanded its partnership with Samsung TV Plus as part of a broad deal that includes the launch of three free streaming channels – Homeful, HauntTV and Love Pets – as well as hundreds of hours of actual content from Blue Ant Media’s international distribution arm headed to the platform.

While about 5% of U.S. cable/satellite households stopped viewing through satellite and cable TV inputs 2Q23, households who have sharply reduced their cable/satellite viewing time were more prevalent – 9% reduced their cable/satellite viewing by 75% or more when compared to the same period in 2022, according to Inscape’s latest viewing trends report, Additional findings include:
· 8.4% of U.S. cable/satellite households had a drop of 50-75% in cable/satellite viewing time in 2Q23 from 2Q22.
· The sports and news genre are helping buoy traditional sources. While streaming commands 56.5% of overall TV viewing time, that falls to 23.1% for sports and 14.7% for news.
· Cable/satellite/antenna, meanwhile, accounts for 43.5% of overall TV viewing time, but dominates in sports (76.9%) and news (85.3%).

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

DIRECTOR, CORPORATE COMMUNICATIONS
HALLMARK MEDIA
NYC

Execute communications objectives and develop strategies to elevate Hallmark Media, its workforce, and business entities. Evaluate existing communications program in the context of its ability to support strategic planning and operating objectives. Minimum of 10+ years progressive PR/Communications Industry Experience. Full info HERE

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(Remote/Hybrid):

Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote

Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC

Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE

SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE

Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC

Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC

Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES

Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC

Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC

Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

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