10/20/25: Cynopsis Media Tech Update

Monday October 20, 2025

Amazon Web Services reported a major outage on Monday morning, taking down websites including Amazon, Disney+, Reddit, and The New York Times, among others. A notice on AWS’ status page said it was experiencing DNS problems with its database service DynamoDB. “There’s no sign that this AWS outage was caused by a cyber attack – it looks like a technical fault affecting one of Amazon’s main data centres,” said Rob Jardin, Chief Digital Officer at cybersecurity company NymVPN, in a statement. “These issues can happen when systems become overloaded or a key part of the network goes down, and because so many websites and apps rely on AWS, the impact spreads quickly.”

Wikipedia has seen a decline of about 8% in human pageviews over the past few months compared to the same period in 2024. “We believe that these declines reflect the impact of generative AI and social media on how people seek information, especially with search engines providing answers directly to searchers, often based on Wikipedia content,” wrote Marshall Miller, Senior Director of Product at Wikimedia Foundation, in a blog post. To make sure third-parties responsibly access and reuse Wikipedia content at scale, Miller said Wikipedia is enforcing policies, developing a framework for attribution, and developing new technical capabilities to “carve a sustainable path forward for a healthy, open web.”

Roku has unveiled major updates to its platform, including new AI-powered voice control capabilities. Users can ask questions like “What kind of fish is Nemo?”, and the AI-powered voice technologies will answer. Roku is also improving its content discovery tools and enhancing its sports offering with updates like Live Scores and Reminders features.

WPP and Google have agreed to a five-year expansion of their partnership, with
WPP committing to spend $400 million on Google technologies. The spend will go
towards WPP’s efforts to infuse AI into its services like WPP Open, its AI platform for
marketing. Through the partnership, WPP will get early access to Google AI models
(including Veo, Imagen, and others), and Google Cloud’s AI products will fuel WPP
Media’s AI data solution, Open Intelligence. InfoSum’s Bunkers on Google Marketplace
will be integrated into WPP Open to offer secure data sharing. Google also will join
WPP’s Creative Technology Apprenticeship program as the primary curriculum partner.

DirecTV is partnering with Glance AI to bring artificial intelligence-enhanced interactive screensavers to streaming customers using its Gemini devices in early 2026. The screensavers will use AI-generated images of users, their families and pets and offer items across lifestyle, travel, health, auto, seasonal events, and local trends in an AI-led immersive shopping experience. In addition, the screensavers will allow users to stay up to date in real-time with live weather and sports scores. Users can also customize the images through a mobile app and interact via a remote.

TVIQ, specialist in CTV revenue operations, has published The Framework for Publisher Empowerment, a roadmap that introduces a more balanced set of terms that industry trade groups, buyers, streamers, and publishers can adopt to create mutual value across the supply chain. “Regardless of the discussion about the supply chain, fundamentally the game is rigged against publishers in the CTV space, and we intend to change the paradigm,” said Scott Ryan, CEO and founder at TVIQ. “The purpose of The Framework for Publisher Empowerment is to create an agreed-upon baseline for inventory sharing contracts, akin to the IAB’s T’s & C’s, that addresses how CTV publishers and distributors control their ad space. Ultimately, each publisher is free to set the terms of their own partnerships, but we believe that those terms need to be rooted in a standardized set of principles that put the publisher first.”

Nexxen has licensed its automatic content recognition (“ACR”) audience segments to Yahoo DSP. Through the collaboration, Nexxen’s ACR audience segments will be available for targeting within the Yahoo DSP. “Advertisers today need global data assets that can flex across markets, formats and buying platforms,” said Wendy Lee, Global VP of Data Partnerships, Nexxen. “By licensing our ACR data to Yahoo, we’re making it easier for brands around the world to act on real TV-viewing insights – whether that means finding incremental audiences, controlling frequency across devices or building custom segments that match their exact needs. In sum, we’re bringing marketers the scale of television with the precision of digital, all within the platforms they already utilize and rely on.”

Apple and NBCUniversal announced the launch of the Apple TV and Peacock Bundle, available beginning October 20. “There is no more perfect combination of entertainment than the Apple TV and Peacock Bundle, with our complementary content portfolios featuring the best shows, movies, sports, and live events,” said Matt Strauss, Chairman, NBCUniversal Media Group. “With this first-of-its-kind initiative with Apple, we’re redefining what the customer journey should be for a streaming bundle with rich sampling and a smooth sign-up process, and we’re broadening the reach of Peacock to even more audiences.” Subscribers can choose the Apple TV and Peacock Premium bundle for $14.99/month, or Apple TV and Peacock Premium Plus for $19.99/month.

Stack Adapt announced the general availability of its martech suite. The platform brings together email marketing, first-party data activation, and programmatic advertising into on AI-powered platform

OpenAI and Broadcom announced a collaboration for 10 gigawatts of custom AI accelerators. OpenAI will design the accelerators and systems, which will be developed and deployed in partnership with Broadcom.

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CreativeX, the platform providing brands with a “credit score” for creative effectiveness, announced the launch of its Creator Content Benchmarking tool. The solution allows marketers to compare their ad spend on creator content against industry norms and branded content performance.

TV ad impressions for the NFL grew by over 12% year-over-year in 3Q25, and college football jumped by more than 16%, according to iSpot’s analysis of national linear TV advertising. The NFL’s estimated national TV ad spend rose by 9.7% year-over-year, and college football was up 22.5%. Additional findings include:
· News-related programs (including morning shows) accounted for nine of the top 20 spots by TV ad impressions, with most ranked higher year-over-year as well.
· QSR was the most-seen brand category during six of Q3’s top 10 programs for reach.
· Ad impressions during Spanish-language programming increased from 4.4% of TV to 4.7% year-over-year, with Univision leading the way at 10% more reach vs. Q3 2024.

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DoubleVerify has expanded its technical integration for authenticating advertising with Microsoft. Previously, DV had access to MSN and Microsoft’s third-party network. With this expansion, DV now has access to Microsoft’s ad platform, which includes inventory from Bing, Outlook, and Casual Games.

OUTFRONT Media announced a strategic partnership with Amazon Web Services to modernize OOH planning and buying through AI-enabled workflows. The initiative will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents.

KERV.ai is collaborating with Amazon Ads to allow advertisers to access KERV’s creative with Amazon’s inventory and audience signals to deliver shoppable ad experiences across CTV and Online Video. The collaboration allows buyers to add KERV’s interactive & shoppable creative capabilities, reaching audiences across Amazon Prime Video, Freevee, Fire TV, and IMDb, and premium third-party publishers. “Today’s audiences don’t just want to watch – they want to engage and participate with what’s on the screen on their own terms,” said Marika Roque, Chief Innovation Officer at KERV.ai. “That’s why interactive TV has shifted from a nice-to-have to a must-have. Our 2025 Shoppable TV Insights report found that 35% of consumers have interacted with a shoppable ad when the experience feels relevant and seamless.”

Viamedia has officially rebranded as Viamedia.ai, an AI-powered platform aimed at reducing the complexity of managing campaigns across traditional TV, streaming and digital channels. The evolution is powered by the integration of LocalFactor, the tech-enabled digital advertising which Viamedia acquired in March. “We’re not just rebranding – we’re reimagining how advertising should work,” said David Solomon, CEO of Viamedia.ai. “Our AI eliminates the complexity that has plagued multi-channel campaigns for years. What used to take weeks of coordination now happens in seconds.”

Cynopsis Team

Lynn Leahey
Editorial Director
lleahey@accessintel.com

Stephanie Cronk
Brand Director, ScreenShift, CTV Connect
scronk@accessintel.com

Dave Colford
SVP, Media
dcolford@accessintel.com

 

For advertising opportunities, contact: sales@cynopsis.com

Kerry Smith
Division President
Access Intelligence

 

Cynopsis Job Listings Sales
Rob Hudgins

Cynopsis General Inquiries
clientservices@accessintel.com

 

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Check out more jobs in Cynopsis Classifieds »
Job of the day
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

ASSOCIATE PRODUCER
>>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE

DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION
>>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE

SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS
>>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE

SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE

ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST

FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE

DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE

PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

SALES LEAD – AGENCY PARTNERSHIPS

UPWAVE
NEW YORK, NY

Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE

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