10/19/18: SiriusXM is adding new channels dedicated to the Big Ten and Big 12 to its lineup

CynopsisSports
Good morning. It’s Friday October 19, 2018 and this is your first early morning Sports briefing.

 
SiriusXM unveiled new channels dedicated to the Big Ten and Big 12 with both platforms launching on Oct. 22. SiriusXM Big Ten Radio will be available exclusively to SiriusXM subscribers via the SiriusXM app, on connected devices, on the streaming web player at SiriusXM.com, and on select SiriusXM radios (channel 372), offering live play-by-play broadcasts from several Big Ten men’s and women’s sports including football, basketball, baseball, softball and more. The new channel’s programming will feature exclusive new shows hosted by former Big Ten athletes, journalists and conference insiders, as well as simulcasts of BTN programming. The daily schedule will include Big Ten This Morning (weekdays, 7-10a) and the afternoon drive show, Big Ten Today (weekdays, 3-6p). Hosts on the channel will include A.J. Hawk; Brad Hopkins; Anthony Herron; Jon Crispin; Ben Hartsock; as well as Jason Goff, Tom Luginbill, Pete Pistone and Matt Schick.
 
SiriusXM Big 12 Radio will feature live play-by-play broadcasts from several Big 12 men’s and women’s sports including football, basketball, baseball, softball and more. The new channel’s programming will feature exclusive new shows hosted by former Big 12 athletes as well as journalists and conference insiders. The daily schedule will include Big 12 This Morning (weekdays, 8-11a) and the afternoon drive show, Big 12 Today (weekdays, 4-7p). Hosts on the channel will include Dave Archer; Tony Casillas; Gabe Ikard; as well as Holly Rowe, Fran Fraschilla, Tom Luginbill, George Schroeder, Matt Schick and Ari Temkin.
 
 
ON THE AIR

TBS saw its coverage of ALCS Game 4 Coverage rank as the program of the day across all of cable TV, reeling in a 4.7 overnight rating. The Red Sox victory was up 114% vs. 2016 ALCS Game 4 on TBS, the last time TBS aired the ALCS, with overall ALCS coverage up 50% through four games with Turner’s TV Everywhere platforms up 54% in live streaming minutes vs. last year.
 
SportsCenter anchor Zubin Mehenti renewed his contract with ESPN in a multi-year deal. During his run at the company, Mehenti has also taken part in programs such as ESPN Goal Line, College Football Live, halftimes of college basketball and WNBA games, ESPN Radio shows, SEC Network shows, a college football podcast and more.
 
The NBA G League unveiled a Select Contract in a move to offer a comprehensive professional path that will be available, beginning with the 2019-20 season, to elite prospects who are eligible to play in the NBA G League but not yet eligible for the NBA. The contracts will target elite players who are at least 18 years old and will pay $125,000 for the five-month season. During the year leading up to the 2019-20 season, the NBA G League will hire a dedicated program manager and establish a working group that will be tasked with identifying eligible elite players who may be offered Select Contracts. 
 
UniMas saw its Tuesday Night broadcast of the US Men’s National Team versus Peru delivered the highest-rated USMNT match of the year on the network. The broadcast was up 83% in Total Viewers 2+ and 76% with Adults 18-49 compared to the five other USMNT matches that have aired on the channel in 2018. The second match of the evening featuring Mexico/Chile drew 1.4 million Total Viewers 2+.
 
In local news, Wednesday’s Pacers game on FOX Sports Indiana ranked as the highest-rated Pacers season opener since 2005. The Pacers’ win averaged a 5.4 household rating on FOX Sports Indiana in Indianapolis, according to Nielsen Media Research, up 44% from last year’s opener.
 
FOX Sports Ohio announced two new additions to the Cavaliers broadcast team. The network added Angel Gray to the team as the new Cavs sideline reporter and Cayleigh Griffin as the new Cavs feature reporter and digital host. Angel Gray most recently served as the play-by-play announcer for the WNBA’s Los Angeles Sparks on Spectrum SportsNet this past season. Griffin most recently served as the reporter for the San Antonio Spurs, covering the team for FOX Sports Southwest, spurs.com and the Spurs’ social media platforms.
 
Note: Yesterday’s edition contained a dead link for the Whistle Sports story about Gen Z research. The correct link is http://www.whistlesports.com/insights.html. We apologize for the inconvenience.
 
A CYNOPSIS MESSAGE
[NEW AWARDS OPPORTUNITY FOR 2018-2019]
 
TOP WOMEN IN SPORTS
 
Cynopsis is launching a new awards program celebrating female trailblazers in the sports industry. These are the women pushing the industry forward, from roles in all levels of production, technology, marketing and more. Top Women in Sports honorees are change agents who empower and inspire with their drive for innovation and inclusion.
 
 

SPONSORSHIP & PROMOTION

The International Paralympic Committee and Bridgestone Corporation announced that the world’s largest tire and rubber manufacturer has become the organization’s seventh Worldwide Paralympic Partner. Already a Worldwide Olympic Partner through to 2024, Bridgestone now has global rights to promote and support the Paralympic Movement over the same period., Bridgestone will receive global IPC rights in categories that include tires, tire services and selected automotive vehicle services, self-propelled bicycles, seismic isolation bearings, and a variety of building and industrial products. Bridgestone also is a Tokyo 2020 Paralympic Games Gold Partner and a partner of the Japan, Thailand and USA Paralympic teams.
 
After adding Joel Embiid to the Under Armour family a week ago, the company has now added two more athletes to the roster, inking Mo Bamba and Hamidou Diallo to new deals. “Under Armour appreciates how culturally important basketball is in Harlem,” said Bamba, who plays Center for the Orlando Magic. “They feel that Harlem pride and responsibility that I carry, and are ready to support my long-term vision of giving back to the community that raised me.”
 
The Madison Square Garden Company and Delta Private Jets locked in a multi-year partnership that makes Delta Private Jets as the exclusive naming partner of Madison Square Garden’s Event Level Suites. Delta Private Jets Event Level Suites are available for NY Rangers, NY Knicks, concerts and select special events, and the deal marks the first-ever sports and entertainment arena partnership for Delta Private Jets, with the deal providing extensive branding, associated signage and in-suite marketing across all 20 Delta Private Jets Event Level Suites, as well as the opportunity to create custom offers for suiteholders.
 
The German Football Association forged a partnership with Fanatics. Beginning in January, the long-term deal will allow fans of the national team to have access to a greater range of products and wider availability. Fanatics will offer a shopping experience across both online and offline channels through the creation of a new global e-commerce platform, DFB Fanshop (fanshop.dfb.de) while also operating DFB retail outlets during home games.
 
The Southern Conference announced that Ingles will serve as the title sponsor of the league’s men’s and women’s basketball championships in Asheville through 2021. The tournaments will be officially known as the Ingles Southern Conference Basketball Championships presented by General Shale. Ingles’ logo will be incorporated into the existing tournament logo and will have increased visibility throughout ExploreAsheville.com Arena at the U.S. Cellular Center, home of the SoCon basketball championships.
 
5050 Central Ltd. announced a partnership Minor League Baseball Charities to become the “Official 50/50 Charitable Raffle Provider and Sponsor of Minor League Baseball Charities.” MiLB Charities will use 5050 Central’s digital raffling platform at its two marquis industry events, the Minor League Baseball Innovators Summit and the Baseball Winter Meetings.
 
 
DIGITAL & STREAMING

As NBA Tip-Off Week continues, Twitter is launching the #NBATwitter Hall of Fame to recognize the “personalities who embody the spirit and tone of the unique community,” announcing that Joel Embiid would be the inaugural inductee into the #NBATwitter Hall of Fame. A new inductee will receive a trophy each year etched with their best Tweets, a custom hashtag-triggered emoji for the entire season and will be featured in Twitter content as part of their #NBATwitter HOF enshrinement.
 
ESPN reached a multi-year extension with senior national NBA writer Baxter Holmes. The journalist will continue to write NBA feature stories for ESPN.com and ESPN The Magazine and will closely document LeBron James’ tenure with the Los Angeles Lakers, the defending NBA Champion Golden State Warriors, and all of the top teams, players and storylines from around the league. Additionally, his ESPN.com NBA “Schedule Alert” project, which examines what games NBA teams are at risk of losing due to fatigue, returns Oct. 30.
 
The NBA is looking to teach the rules of the game easier with the enhancement of its NBA.com/Official website. The modernized website features a new digital rulebook, an enhanced video rulebook and a new user-friendly search function, along with other significant additions. The homepage also lists the daily referee assignments, including a new feature that details the responsibilities of the three officials (crew chief, referee and umpire) for each game. 
 
 
ESPORTS

ESL is renewing vows with Mercedes-Benz, adding another two years to their fruitful partnership. The new deal makes the auto brand ESL’s global mobility partner and supports a variety of National and Global ESL tournaments through Dec. 31st, 2020. The deal also includes the continuation of the Most Valuable Player award which has been presented to the tournament’s best player at past ESL One Dota 2 tournaments. The winner of the fan and expert voting will go home with a customized trophy, as well as a brand new Mercedes-Benz car.
 
DreamHack is heading to Dallas, announcing plans to bring the festival to the Texas metropolis in 2019 complete with its slate of activations and tournament play. Running from May 31-June 2, 2019, the event will serve up both the DreamHack festival experience and the next CORSAIR DreamHack Masters stop. The festival offers cosplay competitions, music acts, expo area, esports tournaments and more. For the first time ever this will be combined with the CORSAIR DreamHack Masters experience, a top-tier esports arena championship where the best Counter-Strike: Global Offensive teams in the world compete for a $250,000 prize pool.
 
 
ROSTER MOVES

USA Swimming’s Chief Marketing Officer Matt Farrell is reporting departing the organization to join Golf Channel, where he will serve as an executive director for the Golf Channel’s World Long Drive Association as well as a GM for the network.
 
 
THE MAIN EVENT

Can LA close it out? Game six of the NLCS with Dodgers/Brewers at 8:30p on FS1.
 
A CYNOPSIS MESSAGE
The Latest Strategies for Maximizing & Monetizing Mobile Engagement
Tuesday, October 20th | 1:30-3:00PM ET
 
It’s crucial to keep pace in a whiplash-inducing landscape in which fast load speed and easy interface are just the beginning. On October 30th, our speakers from Oath, Group Nine Media and Vox Media will explore the solutions now available to content creators, buyers, and sellers to make the most of mobile.
View Panel                                        Learn More                                        Register your team
 

ON THIS DAY in 1987: Billy Martin is hired as manager of New York Yankees for the fifth time.
 
In the Know: What number did the Yankees retire to honor Billy Martin? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Other than B-Hop, what is one of Bernard Hopkins nicknames? Answer: The Executioner and/or The Alien. Kudos: Scott Jenkins-Gracenote/NY; Joe Schreiber-3 Penny Films/Bethesda; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; T.K. Gore-Court 5 Consulting/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Kenden Blake-Pac-12 Networks/San Francisco
 
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