Snapchat is developing a virtual 3D world, an immersive space known as the Bitmoji Plaza, where users can see and interact with online friends. “When your friends come online by signing into Snapchat on the web too, their Bitmojis can join you there,” said a Snapchat Support update. “When your friends go offline, their Bitmojis will walk out and leave the space.”

At OpenAI’s Dev Day event last week, CEO Sam Altman announced the launch of AgentKit, a toolkit for building and deploying AI agents. “AgentKit is a complete set of building blocks available in the open AI platform designed to help you take agents from prototype to production,” said Altman. “It is everything you need to build, deploy, and optimize agent workflows with way less friction.”

In a challenge to Nvidia’s dominance among AI semi-conductor companies, OpenAI and Advanced Micro Devices are partnering to collaborate on AI data centers that will run on AMD’s processors. The deal calls for OpenAI to purchase 6 gigawatts worth of AMD’s chips, starting with the MI450 chip next year, either directly or through its cloud computing partners.

SSP Colossus Media announced the launch of the 2025 class of its Momentum program. The Momentum program is an annual Colossus SSP initiative that recognizes and supports a curated cohort of independent, high-growth content creators and publishers as they enter the programmatic ecosystem.

CleanTap released research revealing vulnerabilities in the CTV advertising ecosystem. Key findings in “Counterfeit Connected TV and the Digital Ad Industry’s Failure to Detect, Deter, and Disrupt Fraudulent Inventory” include:
· 100% of counterfeit activity was accepted into live auctions, generating thousands of premium ad impressions.
· Ads from Fortune 100 brands were served on counterfeit devices, illustrating the risk to even the most sophisticated advertisers.

“As CTV ad spend continues to surge, the stakes for protecting premium inventory have never been higher,” said Shailin Dhar, co-founder, CleanTap. “Our research shows that today’s safeguards are not enough – counterfeit devices can still slip through undetected. It’s clear the industry needs upstream protections, hardware-based verification, and stronger collaboration across the supply chain.”

Entertainment studio Cineverse has launched Matchpoint 3.0., a new version of the Company’s automated media supply chain platform. With the upgrade to v3.0, Matchpoint adds additional support across platforms, enhanced business insights through conversational analytics, enhanced advertising support and more, with AI-powered automation.

Monetization platform Dappier and LiveRamp, the data collaboration partner, announced a partnership to unlock a new category of ad inventory: personalized advertisements driven within publishers’ native AI chat and search experiences. “Dappier enables publishers to thrive in the transition from web pages to AI agents, letting them easily launch their own branded experiences and then monetize those interactions with high-intent ads driven by user conversation and page context,” said Dan Goikhman, CEO of Dappier. “Now with LiveRamp enabling us to extend their offering from the open web to the agentic web, ads optimize for users and publishers alike while supporting consumer trust.”

Data and advanced creative are driving the shift to CTV-first advertising, according to an LG Ad Solutions study. Key findings from the report include:
· 84% of buyers using advanced creative formats say they directly drive business outcomes like brand lift, site visits, and purchases.
· 70% agree that insights spark effective ideas, reinforcing the role of data not just in targeting, but in shaping the creative process from the start.
· 63% say creative and data teams still operate in silos, while 42% note that creative development is undervalued due to cost and complexity.

“Cutting-edge advertising today means using advanced features to creatively engage audiences on the biggest screen in the home – and to deliver outcomes like brand lift, site visits, and purchases,” said Tony Marlow, Chief Marketing Officer at LG Ad Solutions. “That’s the art and science of CTV: the art is the storytelling canvas that captures attention, and the science is the data and precision that ensures it reaches the right people and drives results.”

FreeWheel and Roku announced an expansion of their partnership that enables Roku’s CTV supply to be activated through the FreeWheel Streaming Hub with better demand signals, more transparency, and more efficient monetization. “At Roku, we want to create better outcomes for all of our advertisers and content partners, with more transparency and streamlined workflows,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships, Roku. “This collaboration with FreeWheel is a great opportunity to represent supply to buyers and deliver a more efficient, data-rich environment.”

“To start, we’ll launch this technology within our News ecosystem – marketers naturally want to be assured their ads won’t appear next to content that doesn’t align with their brand,” said Stephano Kim, Chief Strategy and Operations Officer, FOX Advertising Sales. “Unfortunately, traditional technology is flawed and oftentimes mistakenly flags content that is completely brand safe. Particularly in news, this unnecessarily prevents advertisers from reaching important consumers while jeopardizing publishers from receiving funding to create content that provides audiences a vital connection to the world around them.”

Purchase insights company Affinity Solutions announced an integration with Microsoft Advertising to provide advertisers with custom Consumer Purchase Audiences through Microsoft Curate Commerce. The custom audiences built by Affinity Solutions are packaged with Microsoft supply and can be activated in an advertiser’s DSP of choice. Advertisers will also be able to measure real-world outcomes, such as incremental sales lift. “With off-site retail media ad spend leveraging first-party data projected to grow at two times the rate of on-site through 2026, advertisers are clearly shifting investment into environments where precise targeting and outcomes matter most,” said Henry Tam, SVP of Sales at Affinity Solutions. “By combining our deterministic purchase data with Microsoft Curate for Commerce, we’re helping advertisers unlock the full value of first-party data by making it accessible and actionable at scale.”

Affinity Solutions also announced a strategic partnership that combines Cint’s audience network with Affinity Solutions’ real-time transaction data from over 150 million credit and debit cards, to deliver enhanced value to clients across Retail, Travel, and QSR. “This partnership represents a significant step in our commitment to measure real business outcomes for our clients,” said Kevin Evers, Managing Director, Data Solutions and Measurement at Cint. “Affinity’s deterministic, granular purchase data, combined with Cint’s global reach, opens up exciting possibilities for the future of measurement insights.”

Circana has launched the next generation of its Marketing Foresight® solution, the optimization and simulation tool for Marketing Mix Modeling projects. The solution now features a more intuitive user interface, enhanced with artificial intelligence and machine learning, and marketer-centric recommendations to power advanced simulations and optimization. Circana’s Marketing Foresight solution uses natural language processing to translate complex data into clear, human-centered guidance. “Our goal was to create a solution that is not only powerful but also intuitive and accessible for our clients,” said Harvey Goldhersz, EVP of Product at Circana. “These updates represent a significant step forward in our commitment to innovation.”

Reallocating even 10% of media budgets to addressable can significantly lift reach, improve accuracy, and unlock new revenue, especially among light TV viewers who aren’t reachable through traditional linear or streaming platforms. That’s according to new study from DISH Media in partnership with Janus Strategy & Insights. Key findings include:
· 31.6M adults can only be reached via addressable TV.
· Deterministic addressable TV delivered 89% accuracy at 90 days, nearly 4x better than IP-based targeting.
· Shifting 10% of a $5M budget to addressable yielded a 38% lift in reach among light TV viewers and $102M in projected revenue.
· 65% of advertisers plan to increase addressable usage in 2025.

“This study clearly proves the impact and power of incorporating deterministic addressable TV into media plans to earn additional revenue gains,” said Tom Fochetta, SVP at DISH Media. “This is where outcome-based planning becomes reality and addressable TV becomes a foundational part of every advertiser’s strategy.”

Criteo and DoorDash entered a new multi-year partnership to scale advertising across DoorDash’s marketplace with grocery, convenience, and other non-restaurant retailers. Criteo will serve as an extension of DoorDash’s US ad sales team, collaborating with brands and agencies, while the two companies explore opportunities to integrate their advertising technologies. Advertisers working with Criteo will have access to DoorDash ad formats, including on-site video, display banners, Sponsored Product, and Sponsored Brands, as well as off-site channels across display, video, search, and social. “Delivery is the most important new path in the CPG consumer journey, and DoorDash has become a must-buy destination for convenience, grocery and alcohol brands,” said Stephen Howard-Sarin, Managing Director, Retail Media Americas at Criteo. “Our partnership will help advertisers reach consumers more effectively, drive measurable sales, influence incremental trips, and defragment retail media buying between delivery marketplace and retailer sites.”