10/02/19: The NHL opens its season with a new extension with PPG as its official paint partner

 

WEDNESDAY OCTOBER 2, 2019
As the new NHL season gets underway tonight, PPG and the NHL unveiled a three-year extension of their partnership, with PPG continuing its status as the Official Paint of the NHL in the US and Canada. In addition, all official game pucks used in the 2019-2020 NHL season will include a color-changing thermochromic coating that changes from purple to clear when a pucks temperature is above freezing, providing a visual indication to officials that the puck should be replaced. The renewed three-year deal will continue to enable PPG to promote its partnership on PPG paint product packaging, on point-of-purchase displays, in contests and promotions, and through social media and digital marketing.
 
NBC Sports drops the puck on the 2019-20 NHL season at 8p on NBCSN, when the defending Stanley Cup Champion St. Louis Blues host the 2018 Stanley Cup Champion Washington Capitals on NBCSN’s NHL Face-Off. Coverage continues at 10:30p with the Vegas Golden Knights and the San Jose Sharks in Las Vegas. Pre-game coverage starts with a special 90-minute edition of NHL Live at 6:30p.
 
PROGRAMMING

Kevin Durant’s Thirty Five Ventures cemented a series deal with Apple for Swagger, a new basketball-themed drama series, starring Winston Duke (Black Panther, US) from Thirty Five Ventures’ Kevin Durant & Rich Kleiman and Imagine’s Brian Grazer. The show is inspired by NBA champion and entrepreneur Kevin Durant’s youth basketball experiences and explores the world of youth basketball, and the players, their families and coaches who “walk the fine line between dreams and ambition, and opportunism and corruption.”
 
Ratings numbers saw Telemundo Deportes’ Titulares y Mas rank as the highest-rated sports studio show in Spanish-language television among adults 18-49, according to Nielsen. Telemundo reports that the 2018-2019 season saw TYM average 194,000 adults 18-49 Monday-Friday.
 
Univision saw its telecast of the America-Chivas SuperClasico draw 2.0 million Total Viewers and 1.1 million Adults 18-49 on Saturday to rank as the most-watched club soccer match of the year on any network, regardless of language. Total Viewers 2+ and Adults 18-49 were up 17% and 24% over last year, respectively.
 
CBS Sports Network celebrates “Armed Services Saturday” this weekend with Navy, Air Force and Army all playing on the network. Army opens up the event by welcoming Tulane at noon with Ben Holden and Ross Tucker on the call and Tina Cervasio on the sidelines. CBS Sports Network features the first leg of the Commander-in-Chief trophy, as Air Force travels to Annapolis to take on Navy at 3:30p. John Sadak and Randy Cross announce the game with Sheehan Stanwick Burch reporting. The network will show live shots of military personnel watching the games from various military bases throughout the world, with messages from each branch supporting its football program.
 
CBC Sports and the International Swimming League partnered to provide broadcast and streaming coverage of the world’s first team-oriented professional swimming league, with the initial meet happening October 5–6 in Indianapolis. CBC Sports will offer live streams of every meet throughout the ISL season on cbcsports.ca and via the CBC Sports app as well as broadcast coverage as part of weekly staple Road to the Olympic Games on CBC.
 
Speaking of the Olympics, with 100 days to go to the Winter Youth Olympic Games Lausanne 2020, the Olympic Channel announced coverage plans starting Jan. 9 and held over 13 days of competition as 1,880 athletes will compete at Lausanne 2020 in 8 sports across 16 disciplines in 81 medal events. Viewers can watch a dedicated Winter Youth Olympic Games Channel daily with event coverage across the Winter YOG competition available both live and on-demand on the Olympic Channel and its mobile apps. A daily live show will showcase news, trending stories, highlights and interviews in a round-up of the day’s events.
 
SiriusXM’s coverage of the 2019-20 NHL season opens tonight and anchored by SiriusXM NHL Network Radio. Starting the day will be the all-new morning show with Gord Stellick and Scott Laughlin at 7a every weekday along with favorites plus new hosts that include: Steve Kouleas, Boomer Gordon, NHL Alumnus Matthew Barnaby, Mick Kern, Dave McCarthy, Michelle Sturino, and Jonathan Davis. Expert insiders Bob McKenzie, Brian Burke, Elliotte Friedman, Pierre McGuire, Mike Rupp, Pierre LeBrun and Jeff Marek also return every week for another season.
The Cynopsis Best Of The Best Awards
Featuring the 2019 Risings Stars
 
As the new media landscape swirls into view, we at Cynopsis feel the time is right to recognize those in our industry who are making a difference in programming, from social good initiatives and kids content, to writing, casting, and hosting. With so much content on numerous platforms, it’s a particular achievement to create work that stands out. That’s why we are presenting The Best of the Best Awards .   – ROBBIE CAPLOE
 
SPONSORSHIP & PROMOTION

The Tampa Bay Lightning and PepsiCo Beverages North America inked a seven-year partnership on Tuesday to bring the beverage brand to the Amalie Arena. Pepsi will now serve as the “exclusive carbonated soft drink, water (flat, sparkling, carbonated, premium, enhanced, flavored/non-flavored), energy drink, muscle milk, juice and tea” of the Amalie Arena.
 
DIGITAL, DATA & TECH

TuneIn is launching The BetR Network, described as a 24/7 channel delivering the latest news and analysis around the sports betting markets and offering select content from VSiN and SB Nation Radio Network. “As the leading streaming audio platform for sports fans, we are excited to partner with The BetR Network and pleased to offer our worldwide audience access to entertaining sports betting content from one of the most reliable sources,” said Kevin Straley, Chief Content Officer, TuneIn. “With the interest in this sector continuing to grow, we look forward to expanding our sports listening options and audience reach.”
 
Debuting tonight on TNT, All Elite Wrestling announced a multi-year partnership with Hot Topic, the 700-store retail chain specializing in pop culture related apparel, accessories and licensed merchandise, which will now offer customized T-shirts featuring The Young Bucks, Cody, Kenny Omega, Chris Jericho, Hangman Adam Page and Jungle Boy/Luchasaurus. Consumers can also purchase this first wave of T-shirts online at www.hottopic.com.
 
NBC Sports Gold’s “Snow Pass” is back, offer live and on-demand domestic and international competitions of seven Olympic winter sports from October 2019 through March 2020. “Snow Pass” will feature a record 900 hours – including nearly 100 exclusive hours – of coverage of FIS alpine skiing, cross-country skiing, freestyle skiing, snowboarding, nordic combined, ski jumping, and biathlon events. The 2019-20 “Snow Pass” is available for purchase for $69.99.
 
The American Hockey League announced a three-year partnership with Sporfie, a venture of NAGRA, to become the official provider of the AHL’s in-game video review system. Beginning with the 2019-20 season, Sporfie’s Instant Replay system will allow AHL referees to review video streams immdiately from overhead cameras above each goal and make rulings from the scorer’s table.
 
U.S. Polo Assn. unveiled its new global digital site: uspoloassnglobal.com. The customized site will be rolled out in multiple languages to some 100 countries worldwide over the next 24 months and feature six sections: Collections; Heritage; Store Locator; News; Shop and Campaigns.
 
ESPORTS

BlizzCon 2019 opened the doors for its Virtual Ticket, which will carry all of its tournaments, stages and panels in Anaheim this year starting Nov. 1. As usual, the gaming and esports staple will feature two days of “games, esports, cosplay, contests, fellowship, and fun.” The BlizzCon 2019 Virtual Ticket this year costs $49.99 and comes with a slate of commemorative extras including items for World of Warcraft, Overwatch, Hearthstone, StarCraft II, Heroes of the Storm, and Diablo III, plus more to-be-revealed perks. Content includes access to all of this year’s BlizzCon esports tournaments for free, including the Overwatch World Cup and the culmination of the World of Warcraft Arena World Championship, WoW Mythic Dungeon International, Hearthstone Global Finals, and StarCraft II World Championship Series.
 
DreamHack is teaming up with Xbox for DreamHack Winter 2019 in Jonkoping, Sweden from Nov. 29-Dec. 1. The event will feature a Freeplay zone, where attendees will have access to a library of over 100 games with Xbox Game Pass on more than 140 Xbox One consoles, allowing guests to check out new games like Gears 5. DreamHack’s BYOC visitors will also be able to check out Xbox Game Pass for PC (Beta), a new coming Xbox service. In addition, all Xbox Game Pass members will be able to access to the Xbox Game Pass lounge, including an area in Hall D to relax throughout the weekend in between games and activities.
 
Friday sees the NBA 2K League serve up its third NBA 2K League Draft Lottery as well as the second NBA 2K League Expansion Draft Lottery from the NBA office in New York City. The NBA 2K League Draft Lottery will determine the or- der of selection for the 13 lottery teams in the 2020 NBA 2K League Draft. The two expansion teams – Hornets Venom GT and Gen.G’s recently announced NBA 2K League team will automatically hold the fifth and sixth picks in each round of the 2020 Draft. Fourteen ping-pong balls numbered 1 through 14 will be placed in a lottery machine. All 14 balls are placed in the lottery machine and are mixed for 20 seconds, then the first ball is removed. The remaining balls are mixed in the lottery machine for another 10 seconds, and then the second ball is drawn. There is a 10-second mix, and then the third ball is drawn. There is a 10-second mix, and then the fourth ball is drawn. The team that has been assigned any combination of the first four numbers drawn will receive the number one pick.
 
Misfits Gaming named Lagen Nash as Vice President of Partnerships. Lagen will identify and secure new sponsorship opportunities for all assets and franchises within the Misfits Gaming portfolio globally, including the newly acquired Call of Duty franchise for Activision-Blizzard’s league in 2020. Lagen most recently served as Vice President of Global Solutions for the FOX Networks Group.
 
Counter-Strike: Global Offensive tournament circuit BLAST Pro Series is now the newest member of the Esports Integrity Commission. Blast has now integrated ESIC’s Integrity Program into its terms and conditions of participation for all players at their events and has also elected to implement ESIC anti-doping testing at its major events.
 
THE MAIN EVENT

Rays/Athletics on ESPN at 8p.
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ON THIS DAY in 1983
Redskins wide receiver Art Monk begins an NFL streak of 183 consecutive games with a reception.
 
In the Know
Three cities have laid claim to NFL, NBA, MLB, NHL and MLS championships (or historical equivalent). LA and Chicago are two, which city is the third? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
From 2002 to 2004, three consecutive World Series Champions started the postseason as Wild Cards. Which were those three clubs?  Answer: Angels, Marlins and Red Sox. Kudos: Randy Ingram-WISH/WNDY-TV/Indianapolis; Michael Narracci-NESN/Watertown
; Russ DelCore-a4 Media/Oakland; Synda Kollman-Charter Marketing Group/Boca Raton; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Later~~Chris
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