09/28/16: Clinton vs. Trump debate garners record ratings; The Strain to wrap after 2017 season; CBS sets date for 2017 Tony Awards



Source: TVision, January  June 2016, 650 Households in Boston & Chicago DMA; Tivo Research, Media TRAnalytics, 1Q16

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Good morning. It’s Wednesday September 28, 2016, and this is your first early morning briefing.

Tonight’s Premieres:
CBS: Criminal Minds at 9p, Code Black at 10p
Outdoor Channel: Viking Chronicles at 8:30p
TV Land: Younger at 10p, Impastor at 10:30p
World: Frontline at 8p

Tonight’s Finales:
American Heroes Channel: Chasing Conspiracies at 10p
E!: Botched By Nature at 9p



The Hillary Clinton versus Donald Trump faceoff on Monday night was the highest-rated presidential debate in television history, garnering 81 million viewers. The total does not include PBS or C-Span, whose numbers are typically not included in those issued to commercial networks. Viewing also does not include people who watched outside their homes or online, which would drive up numbers significantly. The final tally is sure to surpass previous record holder: Ronald Reagan’s sole 1980 debate with Jimmy Carter, which garnered 81 million.

Ten years after ending its NBC run, Will & Grace returned Monday with a 9-minute video tied to the 2016 presidential campaign. Eric McCormack and Debra Messing were back as the title characters with Megan Mullally and Sean Hayes reprising their roles as Karen and Jack McFarland. The show’s main set – Will and Grace’s New York apartment  was re-created for the moment. The four stars teased the reunion Sunday on social media, while the new clip was posted on YouTube today via the account “Vote Honey.”

The Strain will return for a fourth and final season in summer 2017 as Carlton Cuse, Guillermo del Toro and Chuck Hogan bring the thriller to its conclusion. Ending the series was a creative decision made by the producers, according to a statement released on Tuesday by Nick Grad and Eric Schrier,Presidents of Original Programming for FX Networks and FX Productions. Cuse added that the “original plan was for the series to last three years. Once we began telling that story, it expanded to be more.”

Starz is offering a free sample of Ash vs Evil Dead’s season two premiere episode, which began on Tuesday exclusively on IGN’s Facebook page. The preview comes in advance of the show’s premiere on Sunday, October 2 at 8p. A free multiplatform, nationwide sampling of the episode in its entirety will also be available online at Starz.com and through participating U.S. cable, satellite and Telco affiliates as well as participating OTT partners beginning Wednesday, September 28 at 12:01a through October 9. The episode will also be available to Starz subscribers via the Starz app and Starz On Demand.

The 71st Annual Tony Awards will be broadcast live from New York City on Sunday, June 11, 2017 at 8p on CBS. The ceremony, which honors theater professionals, has been broadcast on the network since 1978. Nominations will be announced on Tuesday, May 2, 2017.

The Television Academy announced the recipients of the 68th Engineering Emmy Awards, honoring development and innovation in broadcast technology. Liberty Media chairman John C. Malone will receive the Charles F. Jenkins Lifetime Achievement Award, which recognizes an individual “whose ongoing contributions have significantly affected the state of television technology and engineering.”

For the 17th consecutive year, Working Mother magazine named Discovery Communications as one of the “Working Mother 100 Best Companies” for its outstanding leadership in creating progressive programs for its workforce in the areas of advancement of women, flexibility, child care and paid parental leave. The 100 Best Companies are featured in the magazine’s October/November issue.

National Geographic Channel has launched a nationwide college campus tour for its new film Before the Flood to raise awareness during this election year about the need to address climate change. Directed by Fisher Stevens and produced and narrated by Leonardo DiCaprio, the film will tour at least 50 college campuses. The announcement coincides with National Voter Registration Day, a national effort to engage Americans to exercise their right to vote.


Viking Chronicles bows on Outdoor Channel on Wednesday, September 28 at 8:30p. The outdoor adventure series documents Kyle Lamb as he traverses North America and the globe.
Explorer returns to National Geographic Channel in a reimagined format on Friday, November 14 at 10p. Hosted by Richard Bacon, the documentary mixes field pieces, roundtable discussions and in-depth interviews. This new evolution of the series will air on a weekly basis on National Geographic Channel and in Spanish on Nat Geo Mundo.

The fourth season of Family Time debuts Tuesday, October 4, 2016 at 9p on Bounce TV. The comedy chronicles the lives of the Stallworth family, headed by struggling general contractor Tony and his wife Lisa.


Lifetime is dedicating a full night of programming to mark the 20th anniversary of the day JonBenet Ramsey died. In addition to previously announced scripted TV movie Who Killed JonBenet?, the network has added two-hour documentary special, JonBenet’s Mother: Victim or Killer, that turns the lens on Patsy Ramsey, the person some believe killed the six-year-old beauty queen. Movie bows Saturday, November 5 at 8p followed by the documentary at 10p

Getting Ahead, a one-hour documentary from Tavis Smiley and WNET, airs Friday, October 7 at 9 p on PBS. (Check local listings.) The special reports on the consequences of the “Fight for Fifteen” for both wage earners and small business owners in California, the first state to raise the minimum wage.

Justin Timberlake + Tennessee Kids debuts Wednesday, October 12 on Netflix. The special features Timberlake’s20/20ExperienceWorld Tourand includesthe final show at Las Vegas’ MGM Grand Garden Arena.

DJ Khaled hosts the 2016 BET Hip Hop Awards on Tuesday, October 4 at 8p on BET. Entertainment icon Snoop Dogg will receive the “I am Hip Hop” award for 20-plus years of hits in music, television and film. Performances are slated to include Travis Scott, Lil Yachty, T.I., Gucci Mane, Young Thug, Desiigner, Young M.A., Lil’ Wayne and Kevin Hart.

In other BET news, The New Edition Story will air over three nights from Tuesday, January 24 through Wednesday, January 26. The six-hour event series follows the R&B boy band from their beginnings in Boston to global stardom.


Call for Entries:
3rd Annual Cynopsis Sports Leaderboard

Open to all individuals + teams worldwide including: all networks, MSOs, leagues, teams, universities, production companies, studios, producers, developers, marketing and PR firms, + ad agencies who have
 utilized social media platforms to promote a product to sports fans throughout 2016.

Deadline to Enter: October 21st
– –
Start your Entries – –


A comprehensive report on video streaming, released Tuesday, challenges the presumption that people are fleeing TV for online video. Requiem for a Stream: The Relationship Between TV Brands and Video Streaming, the final chapter in a three-part series compiled by the Video Advertising Bureau (VAB) using verified third party data, reveals that:
·       A small percentage of the heaviest TV viewers do the overwhelming majority of streaming and their activity is lifting the time and attention people devote to TV programs. The reason: TV programs represent the core of video streaming.
·       TV viewing far exceeds time spent with streaming platforms and mobile devices, and 87 percent of that viewing is live  in part aided by the increasing desire to engage with others about TV programs on social networks.
·       Only 6 percent of people do 87 percent of streaming.
·       Streamers watch more TV than non-streamers, and the heaviest streamers spend dramatically more time watching TV, averaging more than four hours of TV vs. 22 minutes of streaming per day.


Jeff Ward (Manson’s Lost Girls) nabbed the male lead opposite Amy Forsyth in the second installment of Syfy’s Channel Zero: The No-End House. He’ll play Seth, a soft-spoken and charismatic guy who has never fit in. Anthology horror series bows in 2017.

Skeet Ulrich (Jericho) will guest star on The CW’s Archie Comics-inspired midseason drama Riverdale. He’ll portray the leader the leader of the Southside Serpents gang of criminals.

British actress Claire Cooper (A.D. The Bible Continues)has been cast in a recurring role on ABC’s Still Star-Crossed. The period drama series from Shondaland and ABC Studios, picks up where the story of Romeo and Juliet ends. Cooper portrays master manipulator Lady Montague.


Entertainment Studios, Inc. renewed Comics Unleashed with Byron Allen on 14 CBS owned and operated stations, including New York (WCBS TV), Los Angeles (KCBS TV), and Chicago (WBBM TV), and nationwide for the 2016-2017 season.The series also boasts clearances with group-owned television stations Sinclair, Meredith, Scripps-Howard, Cordillera, Nexstar, Media General, Tegna, Quincy, Lilly and Mission.

AIM Tell-A-Vision Group’s syndicated television series Raw Travel debuts its fourth season this weekend in 159 cities, including 97 of the largest 100 U.S. markets. With an affiliate list that represents 105 million and 93 percent of all U.S. TV homes, the Season 4 (2016-17) debut represents the fourth straight year of growth for the independent adventure travel show.


Amazon ordered three series comedies: I Love Dick, Jean-Claude Van Johnson and The Tick. The trio will premiere exclusively on Prime Video in 2017 in the U.S., UK, Germany, Austria and Japan.

Dick Clark Productions and Tubefilter have partnered with YouTube to exclusively live stream next month’s 6th Annual Streamy Awards. The ceremony, which honors the best in online video and the creators behind it, will be hosted by King Bach and streamed on the official Streamy Awards YouTube channel on Tuesday, October 4 at 9p.


Vubiquity signed a deal with DCD Rights to bring Australian drama The Code to the Middle East, Africa, and Southeast Europe, including first-run rights for Season 2 in Israel. Series follows two brothers as they seek to uncover the truth behind a remote car crashthat killed two Aboriginal teenagers.

Sonar Entertainment teamed with Germany’s Bavaria Fernsehproduktion and Sky Deutschland to co-produce and distribute Das Boot. Sonar holds all global distribution rights to the series, with the exception of Sky’s five European territories, Germany, Austria, U.K., Ireland and Italy. The production is set immediately after the events of Wolfgang Petersen‘s 1981 anti-war film. Production begins in 2017 to air worldwide in 2018.

9 Story Media Group secured multiple international sales for animated series Nature Cat. New licenses include SVT (Sweden), TG4 (Ireland), SIC (Portugal), Canal Panda (Spain), Nick Jr (Italy) via Funwood Media, E Junior (Middle East), and Hop TV (Israel). The series premiered in November 2015 on PBS KIDS in the U.S. and on Family CHRGD in Canada this past July.

Public broadcaster Russia 1 commissioned seven prime time episodes of The Brain from Endemol Shine Group.The deal marks the eighth launch for The Brain, which following the debut in Germany has been produced in U.S, China, Brazil, Spain, Italy and France.

Australians in Film (AiF), a Los Angeles based non-profit organization that supports and promotes the Australian screen industry in Hollywood, and Qantas announced a major partnership. Qantas will be the Title Sponsor of the fifth annual AiF Awards on Wednesday, October 19 at NeueHouse in Hollywood. The top award of the night, presented to an Australian who has paved the way for others in Hollywood, has been renamed the Qantas Orry-Kelly Award. Orry-Kelly was a costume designer on Casablanca and Some Like it Hot and one of Australia’s most awarded film exports.


Turner’s Cartoon Network unveiled its first partners for The Powerpuff Girls. The EMEA merchandise roll-out kicks off with global toy partner Spin Master, who will launch its innovative toy range spanning plush, figures and playsets, dolls, role play and novelty items in spring 2017. A line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will follow closely thereafter.

Entertainment One is expanding its consumer products offerings for series PJ Masks, which airs on Disney Channel and Disney Junior in the U.S. Among those developing products in support of the brand are Happy Threads as apparel partner, toy licensee Just Play and Simon & Schuster Children’s Publishing. New products make their U.S. retail debut this fall.

Cynopsis held its 5th annual Kids !magination Awards yesterday at the Yale Club in NYC. Hosted by beloved kids’ musician Laurie Berkner, honors were given out in categories covering content, campaigns, and people. Mattel’s Christopher Keenan and The Jim Henson Company’s Halle Stanford were named 2016 Content Leaders. A full list of the winners and honorable mentions can be found here. Congratulations to all!


60 Minutes began its 49th season making Nielsen’s Top 10, as it did 22 times last season. The CBS News magazine drew 14.36 million viewers, according to Nielsen live plus same day ratings for Sunday, September 25, finishing at #7 in premiere week. The broadcast also made the Nielsen Top 10 list in households, scoring an 8.9 rating and 15 share, placing #6 for the week.

Telemundo ranked as the #1 Spanish-language network Monday through Friday primetime among A18-49 for the tenth consecutive week, according to Nielsen. Fueled by the success of new lineup – Silvana Sin Lana, Sin Senos Si Hay Paraiso and Senora Acero 3, La Coyote  the network delivered 876,000 A18-49. For the week of September 19, Telemundo also ranked as the #1 Spanish-language network among A18-34 during primetime with 413,000 viewers.

Dr. Phil (3.8 live plus same day national Nielsen, up 41 percent from the week before) began season 15 on a high note in the session ending September 18, hitting his best rating since November 2014 and topping the talk shows by a wide margin.Compared to his season premiere week a year ago, the talker shot up 23 percent with an exclusive interview with the brother of JonBenet Ramsey.

Harry (series premiere week 1.4), this season’s only nationally cleared newcomer, had the strongest debut of any talk show in three years, outperforming The Real in 2014 by 40 percent. Comparing the rookie to already established talkers, Harry tied Maury (1.4, unchanged), which has been on the air since 1991.

Judge Judy (7.0, up 3 percent) banged her gavel on season 21, jumping 6 percent from last year’s opener and ranking as the #1 strip in syndication overall for the seventh consecutive week.Second place Family Feud (6.3, up 2 percent) kick-started its new season, beating all game shows for the 21st straight week.

FOX Business Network (FBN) ended the third quarter with its highest ratings ever, narrowing the gap with CNBC to its smallest in history, according to Nielsen Media Research. The network’s Lou Dobbs Tonight and Varney & Co finished as the top two business news programs in cable, the first time FBN achieved the two highest rated timeslots in business news for an entire quarter. Varney & Co averaged 193,00 total viewers, while Lou Dobbs averaged 251,000.

Among metered market audiences, courtroom series Lauren Lake’s Paternity Court outperformed its year ago premiere week by 16 percent with homes and beat September 2015 performance by 28 percent in homes, 14 percent in A25-54 and 10 percent in women 25-54. The 1st week of the show’s new season averaged a 1.41/2 rating/share with Households.

Top 11 Broadcast Programs among A18-49 rating/share for the week of September 19, 2016
NBC Sunday Night Football (9/25) 7.6/24
CBS: CBS+NFL Thursday Night Football (9/22) 6.1/22
NBC: Football Night America: Part 3 (9/23) 4.2/14
FOX: Empire (9/21) 4.2/14
CBS: The Big Bang Theory (9/19) 3.8/14
NBC: The Voice (9/20) 3.4/15
NBC: The Voice (9/19) 3.3/11
NBC: This Is Us (9/20) 2.8/11
CBS: 60 Minutes (9/25) 2.6/8
CBS: Kevin Can Wait (9/19) 2.6/9
ABC: Modern Family (9/21) 2.6/9
Source: Nielsen Media Research, Galaxy Explorer, Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 9/5/16 ranked in order by HH Rtg
Judge Judy (CTD) 7.0AA
Family Feud (2/T) 6.3AA
Wheel of Fortune (CTD) 5.7AA
Jeopardy (CTD) 5.4AA
The Big Bang Theory (WB) 5.0AA
Dr. Phil (CTD) 3.8 AA
Entertainment Tonight (CTD) 2.9AA
Modern Family (2/T) 2.7AA
Inside Edition (CTD) 2.7AA
Live With Kelly (DAD) 2.5AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 9/5/16 ranked in order by A18-49 Rtg
The Big Bang Theory (WB) 2.1AA
Family Feud (2/T) 1.9AA
Judge Judy (CTD) 1.6AA
Modern Family (2/T) 1.5AA
Family Guy (2/T) 1.3AA
Wheel of Fortune (CTD) 1.2AA
Jeopardy (CTD) 1.1AA
Dr. Phil (CTD) 0.9AA
Two and a Half Men (WB) 0.9AA
2 Broke Girls (WB) 0.9 AA

Top Ten Basic Cable Network Live+7 Performance among Total Viewers for the week of: 9/5/2016
Primetime (000)/Total Prog. Day (000)
EXPN 2445/FOXN 1297
FOXN 2183/NICK 1220
DISC 2070/ESPN 995
USA 1750/ ADSM* 983
TNT 1693/HGTV 940
HGTV 1680/DSNY 915
HIST 1476/TNT 849
DSNY 1296/TOON 843
LIF 1287/NAN* 806
MSNB 1236/DISC 784
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe of
116,400,000homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performances.

Top Ten Basic Cable Network Live+7 Performance among A18-49 for the week of 9/5/2016
Primetime (000), Total Prog. Day (000)
ESPN 912/ADSM* 588
USA 750/ESPN 428
DISC 747/NAN* 403
FX 636/NICK 367
ADSM 624/DISC 293
LIF 569/HGTV 288
TBSC 555/TBSC 281
BRAV 550/TNT 279
TNT 503/TOON 278
HIST 479/USA 278
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe
116,400,000homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Top-Rated Cable Shows among A18-49 for the week of 9/5/2016 000
Ole Miss/Florida State (ESPN) 3841
Fear the Walking Dead (AMC) 3353
College Football Regular Season Sustainer (ESPN) 2895
Love & Hip Hop Hollywood (VH1) 2156
Rob & Chyna (EN) 1939
The Real Housewives of Orange County (BRAV) 1901
Harley and the Davidsons (DISC) 1801
Teen Mom (MTV) 1770
Harley and the Davidsons (DISC) 1762
WWE Entertainment (USA) 1737
Source: Turner Research from The Nielsen Company data. All ratings based on Total US Television Universe116,400,000homes. * + Network broadcasts less than 51% of minutes in a 24 hour day. Notes: Data based on most currently available Nielsen Data stream; Preliminary: Live+7. Primetime is Mon-Sat 8p-11p and Sun 7p-11p. Total day is Mon-Sun 6a-6a for household and demographic performance.

Broadcast Evening News Shows Weekly Average Ratings week of September 19, 2016
NBC Nightly News
8.01 million total viewers, 1.6/7 and 1.97 million A25-54
ABC World News Tonight 8.18 million total viewers, 1.5/7 and 1.77 million A25-54
CBS Evening News 6.69 million total viewers, 1.3/6 and 1.53 million A25-54

Broadcast Morning News Shows Weekly Average Ratings week of September 19, 2016
NBC Today
4.34 million total viewers, 1.5/12 and 1.74 million A25-54
ABC Good Morning America 4.58 million total viewers, 1.3/11 and 1.53 million A25-54
CBS This Morning 3.64 million total viewers, 0.9/78 and 1.10 million A25-54

Broadcast Sunday Morning News Shows September 25, 2016
CBS Face the Nation
3.18 million total viewers, 0.7 and 783,000 A25-54
NBC Meet the Press 3.05 million total viewers 0.7 and 891,000 A25-54
ABC This Week 2.98 million total viewers, 0.8 and 945,000 A25-54
CBS Face the Nation-2 1.95 million total viewers, 0.4 and 511,000 A25-54
FOX News Sunday 1.44 million total viewers, 0.3 and 413,000 A25-54

Late Night Shows Weekly Average Ratings week of September 19, 2016
NBC: The Tonight Show
2.87 million total viewers, 0.9/5 among A18-49
CBS: The Late Show 2.16 million total viewers, 0.5/2 among A18-49
ABC: Jimmy Kimmel Live 1.75 million total viewers, 0.4/2 among A18-49

Live + Same Day Household Ratings: Monday, September 26, 2016 time period averages.
Source: NTI, Galaxy as dated. Live+SD
NBC: 7.3/12
The Voice 7.1/11, Presidential Debate 7.4/12
CBS: 6.6/11
The Big Bang Theory 8.5/14, Kevin Can Wait 6.3/10, Presidential Debate 5.1/8
ABC: 6.2/10
Dancing With the Stars 6.9/11, Presidential Debate 5.5/9
FOX: 2.1/3
Gotham 2.1/3
Univision: 1.1/2
Despertar Contigo 0.9/1,
Clinton Vs. Trump: El Debate 1.3/2
TELE: 0.9/1
La Gran Batalla 0.8/1, La Gran Batalla 0.9/1
CW: 0.7/1
Supergirl 0.6/1, Supergirl 0.7/1

Monday A19-49 Analysis: NBC 3.6/11, ABC 2.0/6, CBS 2.8/9, FOX 1.2/4, UNI 0.8/2,
TELE 0.6/2, CW 0.3/1


True[X] co-founder David Levy was given a new title at Fox Networks Group, named Executive Vice President of Non-Linear Revenue.

AMC and SundanceTV announced a newly created international programming group. Kristin Jones, who has been with AMC since 2014 focusing on international scripted projects, was tapped as Senior Vice President, International Programming across both networks. Chris Loveall has joined as Vice President, International Programming. He had served as Vice President of Original Programming at Pivot.

This Day in History: 1951 – CBS-Columbia color televisions became the first color TVs to reach retailers, but were pulled back weeks later.

Answer to Our Last Trivia Question: What did Peg name the cartoon she wrote about Al on Married with Children (1987-1997)? Mr. Empty Pants. Kudos to: Ed Jones-Katz Media/New York, NY;Scott Jenkins-Gracenote/Queensbury, NY; Barry Solomon-Retailablity Inc./New York, NY; Brian Traynor-WME-IMG/New York, NY; Adam Deverell-CoxReps/Los Angeles, CA; Damon Parry-NCC Media/Los Angeles, CA.

Today’s Trivia Question: Where did Charm’s Prue land a job, when she decided to pursue her lifelong dream of being a photographer (1998-2006)? (Email [email protected].com with your answer and be sure to include your name, company, city and time zone.)

Initial This: NO played RS in PAR (Email [email protected]; first three respondents with the correct answer who aren’t in trivia will be posted along with the answer on www.Cynopsis.com.)


Entries are now open for the inaugural [Cynopsis TV Awards] saluting excellence in national TV programming!

From writing and directing to casting and hosting, we will recognize outstanding achievement across teams, platforms, and overall merit. In short, winning a Cynopsis TV Award is a symbol of acknowledgement and appreciation from your peers  and from the leading B2B digital publication in our industry  that your work has risen to the top in entertaining and enriching a broad audience.
Enter before Nov 10 <<

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Diane K Schwartz: Senior Vice President, Media Communications Group 

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Cynopsis has a variety of other opportunities available, please contact Trish Pihonak for more information, rates and specs:

CASTING CALL: Companies can showcase their casting notices/casting calls.

EXPERT SERVICES: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc.

INTERNSHIPS: These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only.

FALL, WINTER, SPRING INTERNSHIPS CREDITS ONLY: Outside TV/Westport, CT: Mktg/Advertising of Broadcast & OTT Network. Social Media /Community Mgr for all OTV Social Media Properties, & brand new outsidetv.com. Digital/Video Production, Editing and Distribution of Programming. additional misc. Interested applicants should email [email protected] (9/30)

SITUATION WANTED: Posted by those looking to be hired (these are free to post)

SITUATION WANTED: SENIOR MEDIA RESEARCHER: 15+ yrs exp. w/diverse agency/academic background.Earned Duke U. Cert in Digital Mktng. Excellent presentation and writing skills, active in industry. [email protected] (9/29)


ABC: The Goldbergs, Speechless, Modern Family, blackish, Designated Survivor
CBS: Survivor, Criminal Minds [
p], Code Black [p]
CW: Penn & Teller: Fool Us [r], Whose Line Is It Anyway?, Whose Line Is It Anyway? [r]
FOX: Lethal Weapon, Empire
NBC: Blindspot, Law & Order: SVU, Chicago P.D.
PBS: Forces of Nature, NOVA [r], India: Nature’s Wonderland
Telemundo: Silvana Sin Lana, Sin Senos Si Hay Paraiso, Senora Acero 3: La Coyote
Univision: Despertar Contigo, Tres Veces Ana, El Color de la Pasion

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