CYNOPSISDIGITAL
09.23.15

Good morning. It’s Wednesday September 23, 2015, and this is your first early morning digital briefing.

 
Hearst invested $21 million in Complex Media, the pop-culture oriented media company aimed at male millennials. Complex operates websites relating to, among other things, music, fashion, food, and movies. With about 192 million monthly video views, the company is considering an expansion into TV. “As we look toward further expansion in digital and linear entertainment,” said CEO Rich Antoniello, “Complex will have access to the extensive expertise, scale and partnerships that only a global media company like Hearst could offer.”
 
Has Simple.TV introduced the next phase of DVR? ShowDrive, the company’s recently-announced cloud-based DVR system, will make its beta debut in the U.K. in the coming weeks. TV viewers will be able to buy a ShowDrive Freeview box, which will allow them to watch and record shows from networks including BBC, ITV and Channel 4. The box plugs into any new TV, uploading DVR recordings to the cloud and allowing users to stream them online. No cable subscription is required. Simple.TV also plans to introduce its cloud DVR to the U.S.
 
Sounds like a match made in heaven. Jukin Media, the multi-platform media and licensing company specializing in user-generated viral clips, has acquired People Are Awesome, a YouTube channel that releases video montages of stunts and extreme sports. People Are Awesome boasts over 400,000 YouTube subscribers. No word yet on the deal’s financial terms.
 

 
Apparently HBO has a pretty good sense of humor. As Cynopsis Digital noted yesterday, Emmy host Andy Samberg gave out working login info for a real HBONow account during Sunday’s broadcast. But as it turns out, that wasn’t intentional. According to Variety, the info only worked because, in the wake of Samberg’s announcement, HBO scrambled to create a real account matching his (supposed) credentials. Unfortunately for HBO fans, the account has now reached its login limits and been deactivated.
 
 

 
Fresh off the premiere of Oscar’s Hotel for Fantastical Creatures, digital production studio New Form Digital has debuted The Parallax Theory, another web series. Now available to buy on Vimeo On Demand, the show stars YouTube star Sawyer Hartman as an astronomer who tries to prevent a global catastrophe.
 
Trivia game show Sports Jeopardy is taking a cue from its namesake series. The Crackle original, which makes its season two debut today on crackle.com, is making a key change: As in ABC’s Jeopardy, each day’s winner will return as defending champion for the following episode. “On Jeopardy, the momentum builds up when people have long runs on the show,” explained host Dan Patrick. It becomes appointment viewing.” Season two of Sports Jeopardy will consist of nine weekly episodes, released each Wednesday.

In its latest foray into original content, Fandango is launching Naked Lunch, a new web series. But while the series might share a title with the darkly perverse William S. Burroughs novel, fear not – it couldn’t be more different. The show will follow Everybody Loves Raymond creator Phil Rosenthal and Rolling Stone Contributing Editor David Wild as the two hosts talk over lunch, joined by film, TV and music stars. Neither the premiere date nor a guest list have been announced. Naked Lunch is produced by Fandango Movieclips, Fandango’s video brand and distribution platform.
 
Mattel has partnered with the crowdsourced studio Tongal to create a variety of video content for Mattel’s core brands. The content will debut on the YouTube pages for American Girl, Barbie, Hot Wheels, Monster High, and Thomas & Friends. Programming includes Barbie-related music videos and a short live-action film celebrating the release of the latest Monster High DVD.
 
 

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Looks like gamers have a home on The Late Show with Stephen Colbert. YouTube megastar PewDiePie will make an appearance next Thursday, October 1. And he won’t have to leave his game controller at home: According to CBS, he’s giving a “demonstration.” And on Friday, Sean Murray, founder of video game development company Hello Games, will be on the show to discuss his company’s highly-anticipated game No Man’s Sky (release date still unannounced). It almost makes one wish the two would appear on the same night: No better way to promote a game than to have PewDiePie play it. 
 
Creative Artists Agency is banking on digital – the agency just signed Vine star Liza Koshy for representation in all areas. It doesn’t seem like a bad bet. Koshy has translated her comedic posts into 3.4 million Vine followers, as well as 78 thousand YouTube followers. This is merely one in a long line of digital signings from CAA. Within the last year, the agency has signed digital talent including What’s Up Moms, Bart Baker, Jenna Marbles, Timotyh DeLaGhetto, Jc Caylen, and Kian Lawley.
 
 

 
Canadian media company Corus Entertainment today announced the launch of YTVGo and NickGO, two kid-friendly apps that will be available this fall to Canadian subscribers of YTV and Nickelodeon services. The apps, which will give kids and families access to on-demand episodes and live YTV and Nickelodeon network streams, will be available on iOS and Android.
 
The fall broadcast TV season is upon us, with new approaches, renovation and reinvention. For a closer look at the landscape, check out Cynopsis’ special Fall Season report here.

 
BBC aired the season nine premiere of Doctor Who on Saturday, September 19. Media analytics firm StatSocial analyzed the social media conversation. StatSocial found that, although younger viewers did tune in, the largest age group was individuals over the age of 54. Individuals following the show were strongly interested in series alum Karen Gillian, among other celebrities. Not surprisingly, the show had a strong U.K. following. And far less surprisingly, their favorite show was Doctor Who. For more info, check out the chart below.
 
 
 

 
Truffle Pig, a content marketing agency co-owned by Snapchat, WPP and the Daily Mail, named Paul Marcum as its new President. Marcum has an impressive track record in digital: The Head of Global Digital Video at Bloomberg L.P. beginning in 2014, he helped grow Bloomberg’s video audience reach by 350%. "Great content…will only scale when made cohesive and adaptable, delivered in concert across multiple platforms and with many publishers," said Marcum. "Truffle Pig is ideally positioned to guide brands to success[.]”
 
Mike Beck and Ian Orefice have both been promoted at Time Inc. Video. Beck will serve as Senior Executive Producer, Development and Production. Orefice has been named Senior Executive Producer, Original and Current Programming. Together, the two will oversee original programming, development, branded entertainment, and production across all of Time’s platforms and media channels. Beck has been with Time Inc. since 2007, while Orefice has been with the company since 2010.
 
Sean “Diddy” Combs has roughly nine thousand aliases­but at least he managed to settle on one Chief Operating Officer for his digital media outlet, Revolt Media. The COO in question, who was named to his new post yesterday, is Derek Ferguson. Previously, Ferguson served as VP of Finance and Operations for BMG Special Products. Revolt Media includes the Revolt YouTube Channel, which is 78 thousand subscribers strong.
 

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High on the list of things you probably thought you’d never see: The President of the United States shaking hands with federal inmates. Vice and HBO have teamed up on the documentary Fixing the System, airing on HBO Sunday, September 27. Courtesy of Vice’s YouTube page, check out a fascinating thirty second teaser – here.

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