09/15/15: Michelle Phan raises $100 million for makeup company; Tencent gets Chinese rights to Star Wars; Nintendo gets new CEO


Good morning. It’s Tuesday September 15, 2015, and this is your first early morning digital briefing.


Makeup guru Michelle Phan has almost eight million YouTube subscribers. Now multiply that number by 12: That’s about how many dollars her subscription makeup delivery service just raised. And it’s quite a leap forward. The company, called Ipsy, had previously raised a grand total of roughly three million dollars in VC since its founding in 2011. “It’s a silent little company that grew aggressively off the back of YouTube influencers,” one anonymous investor told Fortune. Investors included TPG Growth and Sherpa Capital.
The Empire has descended upon Chinese computer screens. And no, that’s not a metaphor for government censorship. Chinese Internet and gaming giant Tencent Holdings has signed a deal with Disney to become China’s exclusive online distributor of all six Star Wars films. This month, Tencent subscribers can order the movies for 2.5 yuan per view (about 40 cents). But from October on, the films will simply be included in monthly subscription packages. And even non-subscribers can get the films on demand for 5 yuan a (about 80 cents). No word yet on the deal’s financial terms.
More on the Creative Arts Emmys: Netflix and Amazon both performed well. Transparent won three awards, including Guest Actor in a Comedy (Bradley Whitford) and Original Main Title Music (Dustin O’Halloran). Meanwhile, Netflix’s House of Cards won two awards, including Music Competition for a Series (Jeff Beal). Another digital winner was FunnyOrDie.com: Zach Galifianakis’s Between Two Ferns won the Emmy for Outstanding Short-Form Live-Action Entertainment.


Leave it to Facebook to try to develop headset-free virtual reality. According to the The Wall Street Journal, the company has begun working on an app that would allow for the creation of “spherical” videos. In other words, viewers would be able to change their viewing perspectives with a simple tilt of their devices. The app, which is in the very early stages of development, would work on both iOS and Android devices. Facebook declined to say when when­or even if­the app will become available.  
Canon introduced a virtual reality headset at the Canon Expo in New York. It’s just a prototype, but here are a few details: For one, the device delivers multi-directional sound. It’s also a handheld device, featuring two handles in lieu of a head strap.


Media analytics company comScore is launching Xmedia, a cross-platform audience measurement service that combines linear and digital audience metrics into a single tool. The product is now available to any U.S. syndicated research subscriber. comScore says that the service measures the combined audience reach of linear TV and digital properties without any duplications.




U.K.-based Curated VOD service MUBI has signed a multi-year licensing agreement with Paramount Pictures. A selection of Paramount titles, including Zoolander and No Country for Old Men, will be added to MUBI’s library, which is available in more than 200 countries. This is MUBI’s second major licensing agreement since it inked a deal with SONY only two months ago.
Josh Elkin’s caloric concoctions finally got too big for YouTube. The digital cooking star is leaving Epic Meal Time to host Sugar Showdown, a baking competition show on the Cooking Channel. The show debuts October 1. 
Movie and TV OTT site Popcornflix has added several kid-friendly TV shows. The new programming includes Inspector Gadget, Sonic the Hedgehog, Strawberry Shortcake, and The Legends of Zelda. Popcornflix is available online and on mobile devices, as well as Roku and Sony PlayStation PS4 and PS3. The series were licensed to Popcornflix by family-friendly content producer and distributor DHX Media.


Not so fast, Chicago. Users of popular streaming services, including Netflix, Spotify, and Amazon, have sued the city in an attempt to prevent it from continuing to implement a recently enacted 9% tax on streaming entertainment sites. The plaintiffs argue, among other things, that the tax should have required a vote of approval from city officials before it went into effect. 


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Moody’s Investor Service VP & Senior Credit Officer Carl Salas will share his forecast on how the upcoming presidential election is going to affect ad spend in TV and digital, including how much revenue will be diverted to digital and what that means for the future TV broadcast/cable industry.

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Video advertising platform SpotX launched a new “in-content” ad unit. The unit will allow publishers to place adds within the content of their sites­for instance, in between paragraphs of text, instead of within the publishers’ video players.  “With viewability a current concern for advertisers, this new ad unit allows publishers to charge a premium as well as boost their inventory availability,” said Allen Klosowski, Vice President of Mobile and Connected Devices at SpotX.


Since this summer, Tumblr’s Fandometrics team has been tracking which topics Tumblr users reference the most. Fandometrics (blog here) weighs the overall number of original posts, searches, reblogs and likes on subjects including TV Shows, Movies, Musical Acts, Celebrities, Video Games, and Web Celebs. The blog is updated weekly with the most popular trending topics, which Cynopsis Digital will cover.
Meanwhile, Fandometrics also sent Cynopsis its overall findings from the past summer. Here are Tumbr’s most popular Web Celebs and TV Shows from 5/25/2015 – 9/7/2015: 
Web celebs:
1. danisnotonfire
2. AmazingPhil
3. Carmilla
4. Homestuck
5. Markiplier
6. Troye Sivan
7. Game Grumps
8. Tyler Oakley
9. Connor Franta
10. RWBY
TV Shows:
1. Steven Universe
2. Orange Is the New Black
3. Teen Wolf
4. Gravity Falls
5. Big Brother 17
6. Pretty Little Liars
7. Supernatural
8. 2015 MTV Video Music Awards
9. Game of Thrones
10. Hannibal


Condé Nast
has a new CEO. The media company announced that in January 2016, Condé Nast President Robert A. Sauerberg Jr. will take over for current CEO Charles H. Townsend. Townsend, who has been CEO since 2004, will become chairman of Condé Nast U.S. Over the past decade, Townsend and Sauerberg helped oversee Condé Nast’s foray into premium digital content creation.
Fitting that Nintendo would announce its new CEO just one day after Super Mario’s 30th birthday. Two months following the death of longtime CEO Satoru Iwata, Nintendo Managing Director Tatsumi Kimishima has been named as Iwata‘s successor. He takes over just as Nintendo looks ready to explore opportunities in mobile. The company has already announced plans to release five mobile games by March 2017.


Speaking of which: Nintendo announced its first venture into mobile gaming with the upcoming release of Pokémon Go, a gaming app for Android and iOS. Among other features, the augmented reality app lets users collect and trade virtual Pokémon.
British digital marketing platform SuperAwesome acquired PopJam, a kid-friendly social media app popular in the U.K. CEO Dylan Collins told Kidscreen that the acquisition will expand SuperAwesome’s reach, and enable PopJam’s users to be connected to brands, content owners, and SuperAwesome’s kid-friendly advertising.


Join us on Friday at the
Kids !magination Awards

September 18 | 8:30AM – 10:30AM | The Yale Club NY

Celebrate the 2015 award finalists/winners, support your colleagues + network with the best in the industry!

Register NOW



Ever wondered what it would be like if Family Matters actor Jaleel White drove in a car with a wax sculpture of his most famous character? No? Watch this bizarre Scion commercial anyway. You’ll be entertained. Available here.


CYNOPSIS DIGITAL is accepting nominations for the inaugural Hall of Distinction, which honors prestigious ongoing work in digital media, to take place at the Model D Awards luncheon on November 13th. Click here for more information.

See you tomorrow,
David Teich

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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JOB OPENING: DIRECTOR, HOME ENTERTAINMENT/CROWN MEDIA FAMILY NETWORKS/LA: Build and manage physical and digital distribution business.Lead vision/strgy into existing and new dist. platforms. Min 5 yrs exp. Apply HERE (9/22)

JOB OPENING: ANALYST, BRAVO PROGRAM RES/NYC: Knowledge of Nielsen, proactive thinker and good communication skills needed; 1-2 years relevant exp prefered. Cable ntwk exp a plus. Apply HERE (9/19)

JOB OPENING: MGR, PROMO PLNG/SCHED/Showtime/NYC: Dvlp/optimize digital promo plans w/streaming partners.Schedule/commission/traffic promo elements. 4 +yrs working w/ digital promos, media plng + knwldg of web & mobile tech.Digital analytics acumen. Full info/apply HERE (9/19)

JOB OPENING: DIGITAL AE/FOX HOME TEAM SPORTS/NY, LA & CHI: Drive digital revenue thru sales to agencies & clients directly. Develop innovative digital strategies that expand the scope of HTS client solutions. Min 5 yrs digital/sales/sports exp req. Email resume to: [email protected] (9/19)

JOB OPENING: DIGITAL SALES PLANNER/FOX HOME TEAM SPORTS/LA: Support the sale of HTS digital assets from inception thru post-sale stewardship. Assist AEs on all account needs, incl participation in sales mtgs. 1-2 yrs digital sales exp req. Full info/apply HERE (9/19)

JOB OPENING: SR RESEARCH ANALYST/BBCA/NYC: Support both Ad Sales and Affiliate Sales to achieve rev goals. 1-2 years exp with Nielsen systems and digital research. Full info/apply HERE (9/19) 

JOB OPENING: DIR, PRICING & PLANNING/AMC/NYC: 4-6 years exp in Ad Sales Pricing and Planning at nat’l broadcast or cable ntwk. Planner and Inventory mmgt exp required. Full info/apply HERE (9/19) 

JOB OPENING: MANAGER, RESEARCH/IFC/NYC: 2+ years ad sales research exp at broadcast or cable ntwk. Ability to mentor analysts. Strong familiarity with Nielsen products. Fully/apply HERE (9/19)

JOB OPENING: MNGR, CONTENT&PARTNERSHIPS/NYC: Develop & execute cross-platform content solutions in NYC office. 2-3 yrs integrated mrtkting/branded content exp & kwldg. Strong client service, commun, management skills. Full info/apply HERE (9/18)

JOB OPENING: VP, TALENT RELATIONS/BET Networks/LA: Work w/other members of the Orig Prgrmng dept to mng talent on the shows & help bring talent to the network. 10 yrs exp in talent relations and/or casting/talent dvlpmnt w/in ent industry. Full info/apply HERE (9/18)

JOB OPENING: VP SCRIPTED DEVELOPMENT/BET/LA: Head of Original Prgrmng & be resp for all aspects of dvlpmnt. 6+ yrs of scripted dvlpmnt exp at ntwrk or prod co. w/at least 3 yrs exp at the Dir level or higher at a ntwrk, studio, or active prod co. Full info/apply HERE (9/18)

JOB OPENING: PRODUCTION MANAGER/IFC/NYC: SCRIPTED experience is a must! Supervise production on IFC fully scripted originals. 5+ years in production supr/mmgt at ntwk or studio lvl. Full Info/Apply HERE (9/17)

JOB OPENING: MOTION GRAPHICS DESIGNER/REELZ/ALBUQUERQUE: Design and execute on-air graphics as well as digital and print. Must have 3-5 yrs exp w/AE, C4D, Photoshop, Illustrator. Strong design sense is essential. Relocation assistance. Apply at: http://www.reelz.com/careers/ (9/17)

JOB OPENING: DIRECTOR PROGRAM PLANNING/Nickelodeon/NYC: Plan/implement prgrm schedules for cable TV networks that targets Kids/Teens/Adults/Boys. Mng daily long form linear prgrm scheduling ops. 7+ yrs exp prgrm scheduling at brdcst or cbl ntwrk. Full info/apply HERE (9/16)

JOB OPENING: DIR AD SALES RESEARCH (TEMP)/NYC: Serve as an expert on target audiences to all clients-Sales, Research, co-workers & agencies. 4 yrs+ of media research exp. Ad sales rsch exp a must. Full info/apply: www.fuse.tv (9/16)

JOB OPENING: DIGITAL PRODUCER/Sprout/NYC: Manage portfolio of dig projs in interactive, gaming & digital media; Exp w/Agile/Scrum framework and full dev cycle, from concept to delivery; Min. 5 yr exp. Full info/apply HERE (9/16)

JOB OPENING: TALENT AGENT/Top Tier Talent agency/NYC: Quickly growing digital media division seeking self-starter w/a passion for digital & social media; solid knwlg of emerging ‘influencer’-based talent community. Entrepreneurial disposition pref’d. Resume HERE (9/16) 

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. Full info/apply HERE (9/16)

JOB OPENING: MGR, BUSINESS OPERATIONS/Viacom/NYC: Mng implementation & daily operations of Content Dist Bus. Solutions, incl: translate business needs, b2b website & tracking & reporting solutions. BA Deg w/Min 4 yrs relevant industry exp req’d. Full info/apply HERE (9/16)

JOB OPENING: MGR, INTEGRATED MARKETING/Viacom/NYC: Dvlp creative multi-platform integrated mktg programs for various Spike properties incl awards shows & Spike Original Prgrmng. Min 4 yrs Ad Sales &/or mktg exp. Strong orgnztl/time mngmnt skills. Full info/apply HERE (9/16)

JOB OPENING: DIR CONSUMER MKTG/UP TV/ATL: Dvlp/implement multi-platform mktg plans. 10+ yrs Dir/Sr level exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Resume HERE (9/16)

JOB OPENING: COORD ON-AIR PROMO SCHEDULING (NON-STAFF)/History/NYC: Traffic/sched/mng Promo Scheduling System and daily scheduling of promos on commercial logs. 1 yr exp as Traffic Coord for an ad agency, brdcst ntwk or cable ntwk or exp as an AP. Resume HERE (9/16)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO NETWORK/NY: Motivated/exp’d for our newest software pkg. Proven track-rec in cable ntwrk ind. 2+ yrs exp cable ntwrk w/in a sales dept is strongly pref’d or exp at a software co for cable ntwrk prods. Full info/apply HERE (9/16)

JOB OPENING: BUSINESS ANALYST/WO NETWORK/NYC: Mng full proj req’s definition-to writing detailed specs & bus. use cases, workflows etc. Comm effectively w/internal/external resources. 3+ yrs exp cbl ntwrk ind w/focus pricing/plan’g inv. Sales/traff exp a must. Full info/apply HERE (9/16)

JOB OPENING: CLIENT SOLUTIONS MGR PROGRAMMATIC TV/WO NETWORK/NYC: Handle on-boarding & support for a suite of products. 2+ yrs exp brdcst TV, radio, or ntwrk sales or agency buying role, ideally w/exp both buying & selling sides of the ind. Full info/apply HERE (9/16)

JOB OPENING: SENIOR DESIGNER/Nickelodeon/NYC: Conceptualize/execute Nickelodeon Live Action’s Off-Air Property designs that translate the attitude & values of the brand & properties. BA deg pref’d. Approx 5 yrs design/advertising exp. Full info/apply HERE (9/16) 

JOB OPENING: DIRECTOR, DIGITAL STRATEGY/CMA/Nashville: Dvlp, mng & oversee the execution & reporting of all digital marketing initiatives. Min 7-10 yrs exp dig mktg, music or ent pref’d. EOE Resume: [email protected] View full job HERE (9/16) 

JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/16)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

E-mail [email protected] or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

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