The World Surf League and Jeep locked in a long-term renewal and expansion of their global partnership that will see the Jeep brand continue as the official and exclusive global automotive partner of the WSL Championship Tour and the naming rights partner to the WSL Jeep Leaders Tour Rankings for the men’s and women’s Championship Tour. The partnership also includes 2020, the year that surfing will make its debut on the world stage at the Olympic Games in Tokyo. “The Jeep brand embodies the spirit and soul of surfing and surf lifestyle, which makes this partnership so special,” said Beth Greve, WSL Chief Commercial Officer. “We are incredibly excited to continue working together to bring amazing competitions, more must-see stories of the Jeep Leaderboard and showcase the WSL’s best in the Jeep Leader Jersey to our fans around the globe.”
FIBA and Swiss watch brand Tissot renewed a five-year partnership, running through 2021 and will see Tissot’s presence across FIBA’s digital assets be significantly heightened and the brand will serve as Presenting Partner for mobile apps from the org. Additionally, Tissot will present the newly-created Buzzer Beater clips featuring the most spectacular baskets scored at the buzzer during FIBA competitions which are available to fans across FIBA digital platforms.
Nitro Circus launched its all-new original series Mic’d Up last Friday as part of Facebook’s rollout of Watch. The series scored over one million views to date. “Mic’d Up gives the audience a unique perspective at what is going through the minds of the best action sports athletes as they take on some of the most difficult tricks in the world,” said Mike Cowan, Nitro Circus’ Chief Digital Officer. “For years, Nitro Circus has heavily invested in original video programming on Facebook and we are excited to see that our first series on the new Watch platform is being so well received.”
The Baltimore Ravens partnered with Faceware Interactive and Image Metrics technology to launch a photo real, virtual, face painting experience into the team’s mobile app. The feature allows fans to choose from 13 different face paint looks to express their team pride without the actual face painting. Later this season, fans will have access to the “Fan Mirror,” a full-size, movable, face recognition mirror located on RavensWalk that will use facial recognition of fans in the stands and project face paint on them to the RavensVision boards.
Meanwhile, the neighboring Washington Redskins unveiled a partnership with 15 Seconds of Fame to provide fans at FedExField with their personal video moments when they appear on the stadium’s high definition videoboards. Fans can receive the free content by visiting the Redskins mobile app.
Riot laid out the on-air talent for the upcoming League of Legends 2017 World Championship, with the play-in stage set to start on Sept. 28. Handling play-by-play this year will be Aaron “Medic” Chamberlain, Clayton “CaptainFlowers” Raines, Daniel “Drakos” Drakos, David “Phreak” Turley, Devin “PiraTechnics” Younge, Julian “Pastrytime” Carr, Matthew “Fish” Stewart, Max “Atlus” Anderson, Trevor “Quickshot” Henry and Rivington Bisland III.
Bethesda Softworks is teaming up with Collegiate Starleague to launch a new Quake Champions tournament for college students. The two will offer $100,000 in prize money for players, who will also be competing for scholarship funds, with the top eight qualifying for a QuakeCon 2018 final. Play will formally begin in February 2018, although CSL will host smaller monthly Sacrifice tournaments through the end of the year.
SteelSeries inked a deal with Danish Counter-Strike team North for a sponsorship and collaborative partnership. In addition, SteelSeries and North will work together as partners in innovative product design and in elevating both brands in gaming and esports “SteelSeries has played a crucial role in driving the esports industry forward. Our partnerships with players and organizations that compete at the highest levels, and that embody the fundamentals on which our brand was built are what set our standards higher than others. They drive our need for constant innovation and inspire our award-winning products,” says Ehtisham Rabbani, SteelSeries CEO. “Counter-Strike is where our brand began; it’s at our core. We are incredibly happy and proud to announce our partnership with North.”
ESPN kicks off MNF with a doubleheader that includes Saints/Vikings at 6:55p and Chargers/Broncos at 10:15p.