09/09/15: Media General acquires Meredith Corp.; YouTube tries to punish ad-blockers; Snapchat partners with Comedy Central



CYNOPSISDIGITAL
09.09.15

Good morning. It’s Wednesday September 9, 2015, and this is your first early morning digital briefing.

TODAY’S TOP NEWS

 
Quite literally a big deal: Media General acquired Meredith Corp. for a whopping $2.4 billion. Media General already owned or operated 71 television stations nationwide, and will now be the third largest TV station operator in the country. Meredith owns or operates 17 TV stations and publishes several magazines, including Better Homes and Gardens. Meredith CEO Steve Lacy, who will become the CEO of the combined company, sees a huge upside when it comes to digital. The company, he said, will “[put] the major brands Meredith has into the very big digital distribution system that Media General has built.”
 
YouTube’s trying to block the ad-blockers – or at least compel users to turn them off. How’s this for irony: If you use Google Chrome and you’re running an ad-blocker, the Google-owned site will no longer allow you to skip pre-video advertisements, whether they’re 10 seconds or ten minutes long. Tech companies have grown understandably worried about the rise of ad-blockers, given their reliance on ad revenue. Those fears will only intensify this week, when Apple announces iOS 9, which will feature the option to block ads on iOS devices.
 
Snapchat’s content only lasts so long, but the app itself? Its influence in the digital entertainment space seems more permanent by the day. Yesterday, Comedy Central debuted Swag-A-Saurus, an exclusive series released solely on Snapchat Discover. (Comedy Central was actually a founding partner in Discover, a group of media networks with daily content.) According to Comedy Central, Swag-A-Saurus will be “enlightening fans to what they’ve been pretending to know all along” about modern day phrases and slang. The network also has plans to release four other Snapchat-only series.

 

MOBILE APPS

 
Viacom International Media Networks is committing to digital in a major way. The company announced that it will launch separate mobile apps for all of its major brands, in all of its international markets. The suite of apps, which will cover Comedy Central, MTV, Nickelodeon, Paramount Channel, Spike and BET, will be called Viacom Play Plex. In the U.S., Viacom Media Networks already offers a range of mobile apps for its TV brands.
 
 

ADVERTISING

 
We know these facts to be self-evident: Google’s mastered the online ad space, and football is immensely popular. So perhaps this was inevitable:  Google has created an advertising tool that will place football-related ads alongside football-related search results. The ads will run before NFL videos. The videos will appear in a box at the top of a search results page, next to other items such as news and scores. Aside from the NFL itself, brands selling football-related goods and services can benefit from the ad tool. The opening game of the NFL season will be played this Thursday, September 10. 
 
YouTube is launching the next phase of the ad campaign it started in April 2014. The effort, aimed at promoting YouTube’s original content creators, features print, TV, digital, and billboard ads. This time around, the centerpieces will be vloggers Lilly “Superwoman” Singh and Tyler Oakley
 
Snapchat ads are ten seconds long, but according to advertisers who spoke with Digiday, that’s still way too long for most users. One anonymous agency executive said that about 70 percent of users hit the skip button on their ads by the three-second mark. “When marketers think they are buying a 10-second ad,” the source said, “they really have to get their message out in two seconds, or else most won’t see it.” 


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OTT + SVOD

 
Disney
’s taking up more space in the cloud. The company has partnered with Amazon and Microsoft to expand Disney Movies Anywhere, its cloud-based digital movie service. The service, which was founded in February 2014, is now available on Microsoft Xbox 360, Amazon Fire TV and Fire TV Stick, and Amazon tablets. It will soon be available on Roku and Android TV. Disney Movies Anywhere, which features more than 450 digital movies (including Pixar and Star Wars titles), was already available on platforms including VUDU, Chromecast, and Apple TV’s AirPlay.
 
Facets, the child-oriented media arts organization, has launched SVOD service Facets Kids. The service’s short- and long-form content targets kids aged 2 to 17. Facets, which operates the Chicago International Children’s Film Festival, aims to connect kids to indie films that are more intellectually challenging than the average children’s fare. “So many feature films for kids are manipulative,” said Facets Director Milos Stehlik, “while many indie films are open-ended and ask a child to bring in their imagination.”
 
 

CONTENT PRODUCERS

 
YouTube’s original content creators will soon have their very own production space in the City of Light. In addition to film shoots and editing, YouTube Space Paris will be used for meetings between members of the local YouTube community. For those keeping score, that’s YouTube’s 9th production facility.

 

CONTENT MEDIA
 

This nanny is going places. Janel Koloski, a Pennsylvania native now living in New York City, will become the first “Travel Channel Star.” The sometime nanny, sometime personal assistant, and sometime ESL teacher won a Travel Channel contest, and with it the right to host her very own five-part web series on TravelChannel.com. Koloski won the gig by participating in a series of competitive webisodes throughout the summer, performing tasks including bug-eating and crossing a rope bridge suspended at a great height.
 
All 10 episodes of the original series Hand of God finally became available on Amazon Prime. The series, whose trailer first debuted in summer 2014, stars Sons of Anarchy’s Ron Perlman as a corrupt judge who goes on a vigilante justice spree when he becomes convinced he’s heard the voice of god. 
 
 

 RESEARCH

NIELSEN TWITTER TV TOP TEN for the week of August 31, 2015
Program, Date, Unique Audience (000), Tweets (000)
WWE Monday Night RAW (USA)
8/31, 1802, 160
Mr. Robot (USA) 9/2,
1123, 41
Love & Hip Hop: Atlanta(VH1) 8/31,
1009, 159
Big Brother (CBS) 9/3,
969, 115
Bachelor in Paradise (ABC) 8/31,
888, 22
Bachelor in Paradise (ABC) 9/6,
859, 33
Awkward. (MTV) 8/31,
810, 25
America’s Got Talent (NBC), 9/1,
649, 35
Hard Knocks: Training Camp With the Houston Texans (HBO) 9/1,
626, 11
Scream (MTV) 9/1,
610, 87
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks

EXECUTIVE MOVES

Andrew Regal has been promoted to Global Head of Wall Street Journal Video. Regal had been Sr. Executive Producer of WSJ Video.

The YouTube ad-buying and video marketing platform Pixability named Chris Bennett as its first EMEA Managing Director. The move comes as Pixability is ramping up its efforts toward international expansion. Bennett will work out of the company’s newly established London Office.


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DIGITAL SPOTLIGHT

Maisie Williams AKA Game of ThronesArya Stark just debuted a YouTube channel, and her maiden video is pretty hilarious. Warning: mild GoT spoiler at 2:20. You’d think she’d know better by now. Check it out here.

See you tomorrow,
David Teich
09.09.15

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

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JOB OPENING: DIRECTOR PROGRAM PLANNING/Nickelodeon/NYC: Plan/implement prgrm schedules for cable TV networks that targets Kids/Teens/Adults/Boys. Mng daily long form linear prgrm scheduling ops. 7+ yrs exp prgrm scheduling at brdcst or cbl ntwrk. Full info/apply HERE (9/16)

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JOB OPENING: TALENT AGENT/Top Tier Talent agency/NYC: Quickly growing digital media division seeking self-starter w/a passion for digital & social media; solid knwlg of emerging ‘influencer’-based talent community. Entrepreneurial disposition pref’d. Resume HERE (9/12) 

JOB OPENING: SR MGR, CONSUMER MKTG & BRAND STRATEGY/NATGEO/DC: Develop & execute premium, innovative integrated mktg campaigns across all platforms to drive ratings & audience engagement for iconic brand. Min 5 yrs exp with network/TV required. Full info/apply HERE (9/12)

JOB OPENING: MGR, BUSINESS OPERATIONS/Viacom/NYC: Mng implementation & daily operations of Content Dist Bus. Solutions, incl: translate business needs, b2b website & tracking & reporting solutions. BA Deg w/Min 4 yrs relevant industry exp req’d. Full info/apply HERE (9/12)

JOB OPENING: VP, TALENT RELATIONS/BET Networks/NYC: Work w/other members of the Orig Prgrmng dept to mng talent on the shows & help bring talent to the network. 10 yrs exp in talent relations and/or casting/talent dvlpmnt w/in ent industry. Full info/apply HERE (9/11)
 
JOB OPENING: MGR, INTEGRATED MARKETING/Viacom/NYC: Dvlp creative multi-platform integrated mktg programs for various Spike properties incl awards shows & Spike Original Prgrmng. Min 4 yrs Ad Sales &/or mktg exp. Strong orgnztl/time mngmnt skills. Full info/apply HERE (9/11)

JOB OPENING: DIR CONSUMER MKTG/UP TV/ATL: Dvlp/implement multi-platform mktg plans. 10+ yrs Dir/Sr level exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Resume HERE (9/11)

JOB OPENING: COORD ON-AIR PROMO SCHEDULING (NON-STAFF)/History/NYC: Traffic/sched/mng Promo Scheduling System and daily scheduling of promos on commercial logs. 1 yr exp as Traffic Coord for an ad agency, brdcst ntwk or cable ntwk or exp as an AP. Resume HERE (9/11)

JOB OPENING: PRODUCT SUPPORT SPECIALIST/WO NETWORK/NY: Motivated/exp’d for our newest software pkg. Proven track-rec in cable ntwrk ind. 2+ yrs exp cable ntwrk w/in a sales dept is strongly pref’d or exp at a software co for cable ntwrk prods. Full info/apply HERE (9/10)

JOB OPENING: BUSINESS ANALYST/WO NETWORK/NYC: Mng full proj req’s definition-to writing detailed specs & bus. use cases, workflows etc. Comm effectively w/internal/external resources. 3+ yrs exp cbl ntwrk ind w/focus pricing/plan’g inv. Sales/traff exp a must. Full info/apply HERE (9/10)

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JOB OPENING: SENIOR DESIGNER/Nickelodeon/NYC: Conceptualize/execute Nickelodeon Live Action’s Off-Air Property designs that translate the attitude & values of the brand & properties. BA deg pref’d. Approx 5 yrs design/advertising exp. Full info/apply HERE (9/10) 

JOB OPENING: DIRECTOR, DIGITAL STRATEGY/CMA/Nashville: Dvlp, mng & oversee the execution & reporting of all digital marketing initiatives. Min 7-10 yrs exp dig mktg, music or ent pref’d. EOE Resume: [email protected] View full job HERE (9/10) 

JOB OPENING: LOCAL SPOT AE/ION/NY: Launching spot sales in major east coast mrkts. Experience-agency relationships a MUST. Rare opp to launch TV ad sales with MAJOR established media company. Min 5 yrs exp. EOE See full ad http://www.ionmedianetworks.com (9/10)

JOB OPENING: SALES PLANNING COORD/GSTV/NYC: Be part of pre-proposal, mid & post-launch responsibilities for every advertising campaign on the GSTV network. 1-3 yrs sales coordination, or media planning/buying experience, BA/BS Deg. Full info/apply HERE (9/10) 

JOB OPENING: ADVERTISING DIRECTOR/Ellen DeGeneres Show/Burbank: Drive sales for Ellen DeGeneres’ Digital Properties focusing on a specific list of target accts/agencies. Min 4 yrs exp digital media sales w/in ent/media co or ad agency. Resume HERE (9/10)

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JOB OPENING: PROGRAMMING CLERK LATINO/NYC: Asst in the scheduling of Latino music channels and/or video content using Music Master across multiple platforms. Strong kwldg of diff. Latino genres, computer literate. Apply directly online: HERE (9/10)

JOB OPENING: SOCIAL PRODUCER, CNBC PRI/EAST COAST: The primary responsibility of the Social Media Producer of Prime is to engage with audiences around Prime television shows. At least 3 yrs experience in the social space. Full info/apply HERE (9/10) 

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JOB OPENING: CONSUMER MARKETING COORDINATOR/VH1/NY: Maternity leave cover. Asst in execution of consumer marketing plans incl job reqs,trafficking + internal mktg. Provide admin support to consumer marketing team. BA + 1-2 yrs exp. Resume HERE (9/10)

JOB OPENING: UNIT PUBLICIST (Nat’l Synd Talk Show)/Summerdale Productions/Culver City CA: Resp for daily consumer publicity efforts & dvlpng/implementing episodic PR strategies to drive tune-in. 5 yrs exp TV PR req’d. Excl writing/verbal/interpersonal skills. Resume to: [email protected] (9/10)

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FALL INTERNSHIP CREDITS ONLY: VIDEO PRODUCTION INTERN/Norwalk CT: One of 10 happiest places on the Web, says HuffPo, seeks fall interns to help find stories & edit videos. Knowledge of Final Cut 10 or Premier Pro, YouTube and Vimeo preferred. Work 2-3 days. [email protected] (9/10)

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FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/PR INTERN/Norwalk CT: One of 10 happiest places on the Web, says HuffPo, seeks fall interns to create social media posts, track analytics & assist w/media targeting & monitoring. Journalism/Comm & PR majors preferred. Work 2-3 days/wk. [email protected] (9/10)

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