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| Monday September 29, 2025 |
| YouTube introduced YouTube Labs, an initiative to explore the potential of AI. Experiment number one, now live: AI music hosts that share stories, fand trivia, and commentary about a user’s favorite music on the YouTube app. A limited number of US-based participants can test early prototypes and experiments.
Platform-verified Instagram Reels view counts are returning to Tubular Labs customers. The update enables consistent metrics to measure cross-platform social video performance. “We’re thrilled about the return of Instagram Reels to Tubular as it has consistently been one of our most requested features from customers,” said Jill Nicholson, CMO of Chartbeat, parent company to Tubular Labs. “Now, Tubular customers can see the full picture on Instagram to identify opportunities faster, optimize strategies with precision, and analyze cross-platform metrics.” |
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| CYNOPSIS SCREENSHIFT
Introducing: The Leadership Lab
Debuting Oct. 14, the Leadership Lab is a private forum for just 25 senior leaders. Expect unfiltered conversations on AI personalization (+160% performance), athlete brand storytelling, CTV’s gaming takeover, and retail media strategies that drive results.
Exclusive access. Game-changing insights. Power networking.
Only 25 seats—secure yours now.
REGISTER NOW |
 ADVERTISING |
| NBCUniversal is deepening its partnership with Guideline to enhance data-driven ad sales strategies. By tapping into Guideline’s tools – including Forward Booking Intelligence and Placement Depth – NBCU will gain a holistic view of the marketplace, with insights into shifting ad spend, pricing trends, and advertiser demand. “We’re excited to expand this relationship and proud to see how NBCUniversal has enabled strong use cases for the product advancements we have delivered,” said Vincent Mifsud, CEO at Guideline. “This partnership ensures that NBCUniversal has access to the most accurate, timely, and granular ad intelligence, which not only reflects where the market is today but also helps understand where it’s going.”
Samsung Ads announced the expansion of its Optimal Reach offering with the launch of a Competitive Conquesting solution. By delivering actionable share of voice (SOV) insights across linear and streaming, Competitive Conquesting enables marketers to identify and activate against competitor audiences. “Our vision is to demystify CTV viewership by transforming a fragmented and opaque ecosystem into transparent, actionable insights,” said Michael Scott, Vice President and Head of Ad Sales and Operations, Samsung Ads. “Our Competitive Conquesting offering helps brands reach the most valuable audiences, those reached by their competitors’ advertising, without wasted spend.”
AdGreetz and DAIVID are partnering to help small and mid-sized businesses create personalized, AI-powered ad campaigns. The collaboration leverages AdGreetz’s BizGreetz AI® video generator, enabling SMBs to produce ads in minutes – across 31 languages – with AI-driven voice editing. As part of the global deal, DAIVID becomes AdGreetz’s official creative testing partner, giving users access to a full suite of AI-based content creation and testing tools.
AdRoll and Innovid announced a partnership that integrates InnovidXP into AdRoll’s CTV offering, to give marketers gain continuous visibility into how CTV contributes to reach, frequency, and measurable outcomes. “Launching CTV was a natural extension of our platform, but proving its value to clients required a measurement partner we could trust,” said George Castrissiades, General Manager of CTV at AdRoll. “With InnovidXP, we can give advertisers independent, outcome-based insights that show exactly how CTV contributes to their goals – from reach and frequency to real business outcomes.”
Ad technology platform Nexxen announced the global capability to programmatically activate native Smart TV advertising inventory through its demand-side platform, Nexxen DSP. With a direct connection between its DSP and supply-side platform, Nexxen has streamlined the capability, offering a new supply format for customers. “Smart TV native placements sit at the gateway to content at the moment that viewers are more open to influence. By layering Nexxen’s unique data and targeting tools, we can match the right message to the right household in real time. And because it all runs through our unified platform, advertisers can clearly connect exposure on these placements to campaign outcomes,” said Kenneth Suh, Chief Strategy Officer, Nexxen. “For the first time in market, Nexxen has made the activation process straightforward and quick, with our platform handling the heavy lifting so brands can focus on results.”
Clear Channel Outdoor has formed a strategic partnership with Vistar Media to monetize its DOOH inventory, beginning with 55 US airports. The integration of Vistar’s technology into Clear Channel’s digital network enables brands to plan, launch, and optimize campaigns in real time, shifting from manual to automated buying. “By connecting Vistar’s ad server platform with our nationwide DOOH network, we’re creating a seamless way for brands to run targeted campaigns that deliver the outcomes they want,” said Nichole Boatsman, Chief Technology Officer at Clear Channel Outdoor. |
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CYNOPSIS TOP WOMEN IN MEDIA
BREAKING: Elizabeth Vargas Named 2025 Luminary Icon
Emmy Award–winning journalist Elizabeth Vargas will be honored with the Luminary Icon Award on Oct. 8 at The Lighthouse at Pier 60 in NYC.
The award celebrates leaders whose impact has transformed media and inspired generations. Join us to celebrate Vargas and the 2025 honorees across categories from Visionaries to Rising Stars. Book your tickets now.
GET TICKETS |
| RETAIL MEDIA |
| Kroger Precision Marketing, powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An in-house team will now activate across programmatic audio, programmatic CTV, and dynamic creative optimization for display. “CPG brands are under increasing pressure to deliver relevant messages at scale,” said Christine Foster, Senior Vice President at Kroger Precision Marketing. “These programmatic solutions enable more marketers to build emotional connections with new households.”
GSTV has entered a strategic partnership with Casey’s, the convenience store and pizza chain, to bolster the Casey’s Access Retail Media Network. The collaboration expands Casey’s retail media offerings, giving partner brands more ways to connect with shoppers and drive in-store sales. Through the deal, GSTV will deliver a fully managed solution to create branded media experiences that engage consumers at the point of purchase. |
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE >>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
INTEGRATED MEDIA PLANNER >>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE
MOTION DESIGNER (FREELANCE) >>
LONG STORY SHORT/WASHINGTON, DC: Collaborate closely with our creative team to develop high-quality motion graphics for a variety of projects. Deliverables could include lower thirds, kinetic text, full-screen visuals, logo animations, infographic animations, bumper/intro sequences, social media graphics, and event or presentation graphics. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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