09/27/22: Discovery goes “A Cut Above”

Google. Hulu. EY. Microsoft. Chipotle.
What do these companies have in common?

They have all attended BIG TV, and with registration still open, you too can join us this year.

Cynopsis Medias First Morning Read
Tuesday September 27, 2022

Today’s Premieres
ABC: Bachelor in Paradise at 8p; The Rookie: Feds at 10p
Food Network: Bobby’s TripleThreat at 9p; Outchef’d at 10p
Hulu: Reasonable Doubt
NBC: La Brea at 9p
Paramount+: 11 Minutes

Today’s Finale
BET: Tales at 9p


Political ads score higher than other TV advertising when it comes to “viewability” and “attention” metrics, according to TVision. Viewers stay in the room 22% longer than when non-political ads run, and viewers’ eyes stay on political ads 15% longer than ads for other products or services. Not surprisingly, Republicans pay the most attention to political ads on Fox News, while Democrats pay the most attention to MSNBC. Independent voters lean toward CNN, according to the study.

The Biden administration and TikTok have struck a preliminary agreement that calls for changes in the social media app’s data security and governance that would keep its owner, China’s ByteDance, from having to sell it, according to The New York Times. Sources tell the Times it’s hardly a done deal, with the Justice Department and the Treasury Department skeptical that the potential agreement goes far enough to address national security risks. “We will not comment on the specifics of confidential discussions with the US government, but we are confident that we are on a path to fully satisfy all reasonable US national security concerns,” said a TikTok spokesperson.

“Big Brother” has been renewed for season 25, slated for a summer of 2023 debut. The news dropped after Taylor Hale became the first Black woman to win a non-celebrity edition of the reality competition, and the first person to win the $750,000 grand prize as well as the $50,000 award for Favorite Houseguest.

Telemundo is expanding Inspirando a América, an annual multiplatform franchise that honors individuals driving change in the Hispanic community. Starting this month, Telemundo will feature a monthly on-air and digital segment highlighting Latino changemakers. The stories will air on Noticias Telemundo’s national evening newscast, with an expanded segment to be broadcast the following day on Telemundo’s morning show, hoyDía. The series of stories will culminate in a one-hour special program n 2023, “Inspirando a América: Lista de Inspiradores,” highlighting honorees who have made a positive difference in their communities.

2022 BIG TV Conference

Keynote Speaker Jon Steinlauf joins BIG TV

Jon Steinlauf, Chief U.S. Advertising Sales Officer at Warner Bros. Discovery, will be delivering a keynote session on Friday morning, joined by moderator Sean Cunningham, CEO of VAB. Join these two esteemed individuals and other senior-level executives for insights and networking.



Magnolia Network is adding seven new series to its fall slate. Newcomers include “Everyday Cooking” with cookbook author Samantha Seneviratne; “In the Kitchen with Abner and Amanda,” featuring musical duo Johnnyswim; “Inspired Interiors with Sarah Sherman Samuel,” “Make Yourself at Home with Maddie Moate,” “Storefront Stories,” “The Story of Home” (wt), and “The Williams Family Cabin” with Stacy and Zach Williams. The network is also renewing six series.

Maverick Television is developing a docuseries focused on NBA champ Derek Fisher. The series will focus on Fisher and his wife, Gloria Govan (“Basketball Wives”) and their family.

Oprah Winfrey and Apple TV+ are not renewing the non-exclusive, multi-year deal they signed in 2018. But Oprah and Apple haven’t quit each other – they’ll continue to collaborate on Oprah’s Book Club, available on Apple Books.

Damian Terriquez (“All Rise”) and Kaleb Horn (“Hardy Boys”) have joined Netflix drama “Glamorous” in recurring roles. The series, originally ordered to pilot at The CW in 2019, focuses on a young, gender non-conforming queer (played by Miss Benny) who lands a job working for a makeup mogul played by Kim Cattrall (“Sex and the City).


“Alaska: The Last Frontier” is back for a new season on Discovery starting Sunday, October 9 at 9p. Things don’t get off to a good start: Otto Kilcher is mauled by a steer during a snowstorm.

Also heading to Discovery is “A Cut Above,” on Sunday October 2 at 10p. The new reality competition has top woodcarvers working their chainsaws to create works of art.

Digital comics platform Webtoon and DC announced that “Batman: Wayne Family Adventures” will return for its second season on September 28. The new episodes will roll out every Wednesday.


Great American Community, the free direct-to-consumer app from Great American Media, is now live. “We are so excited to be launching Great American Community with sixteen all-new series that are uplifting, entertaining and hosted by fun and relatable stars, many of whom have been TV family to each other for years,” said Tracy Verna, Chief Content Officer, Great American Community. “From simple everyday moments to seasonal ‘how-tos,’ Great American Community will spread joy, enhance people lives and have fans feeling like they are returning home and catching up with old friends.”

VlogBox, a CTV channel development, video content distribution, and monetization company, has teamed with film distributor Level 33 Entertainment to create an exclusive branded CTV channel. “Branded CTV channels bring exciting new opportunities for companies to reach a larger, more diverse, and better-engaged audience,” said Tetyana Seredyuk, PhD, VlogBox’s ?o-founder and CSO.


Publicis Sapient detailed its priorities when it comes to plans for the metaverse over the next five years, calling the elements SPEED (strategy, product, experience, engineering, data/AI). But a Publicis Sapient survey found only 8% of respondents own a VR device, and 68% report being concerned about their data, and concerned about people are who they say they are.


The Pro Bowl as we know it is over. The NFL announced a “transformation” of the annual event, which takes place in Las Vegas in 2023. Now dubbed “The Pro Bowl Games,” the event will serve as a week-long celebration of player skills featuring a new format that spotlights Flag football. The multi-day AFC vs NFC competition will culminate in a Flag game featuring Pro Bowl players at Allegiant Stadium, and will air on ESPN and ABC on February 5. Throughout the week, The Pro Bowl Games will also integrate new challenges where players showcase their football and non-football skills in unique competitions. NFL will work with partners, including ESPN, as well as some of the biggest names in football. Peyton Manning and Omaha Productions will help shape the programming throughout the week.

Speaking of the NFL, Amazon Prime Video saw its latest outing for Thursday Night Football average 13.6 million viewers for its exclusive stream of the Browns’ win over the Steelers, according to the company and early Nielsen numbers. Nielsen numbers showed that the matchup averaged 11.03 million viewers.

CBS Sports revealed its college football primetime doubleheader for October 8, selecting a primetime slot for Texas A&M/Alabama at 8p. Brad Nessler, Gary Danielson and reporter Jenny Dell will call the action. The day’s action kicks off at 3:30p with Georgia and Auburn, as Tom McCarthy, Rick Neuheisel along with reporter Sherree Burruss take on microphone duties.

Sinclair announced a major distribution deal with Roku, on the day of the national launch for its Bally Sports Plus subscription streaming service. The direct-to-consumer service offers live-stream access to the regions covered by the 19 Bally Sports-branded regional sports networks. Roku users without a cable or satellite TV subscription can stream their local Bally Sports RSN on their Roku device for $19.99 a month.

The NBA G League and Marvel Entertainment announced a collaboration that will see 16 G League teams hosting a Marvel Super Hero Day during the upcoming 2022-23 NBA G League season. The events will feature Marvel themed jerseys and custom comic books for promotional giveaway. Select games will also feature Marvel character appearances, limited-edition merchandise such as jerseys, socks, towels, and additional fan engagement activities.

FOX Sports’ Ben Verlander sits down with Los Angeles Angels pitcher/designated hitter, Shohei Ohtani, for an exclusive all-access interview and in-depth conversation about Ohtani’s unique path to superstardom in Searching for Shohei: An Interview Special, a 60-minute special feature produced for FOX Sports Films by Religion of Sports. It premieres October 18, on FS1 following the network’s live MLB Postseason coverage.

Global technology company vivo signed on to become the Official Smartphone and the only Official Sponsor in the smartphone industry of the FIFA World Cup Qatar 2022. “Football has the power to bring people together. vivo believes that innovation can help football fans build a community and share exciting World Cup experiences with everyone across the globe, whether they are watching the games at a football stadium or enjoying the experience from afar,” said Spark Ni, Senior Vice President and Chief Marketing Officer at vivo.


Endemol Shine Italy will produce “Anima Gemella” (Soul Sister, wt) alongside RTI. The four-part series set for Canale 5 will be directed by Francesco Miccichè and stars Daniele Liotti (“The Fugitive”) and Chiara Masatalli (“The Night Before The Exams”).

Terra Mater Studios, a subsidiary of Red Bull, and the sales division of Autentic GmbH have agreed on a global, multi-year deal, which will see Autentic distribute Terra Mater Studios’ present and future factual portfolio.

Abacus Media Rights has secured a number of international deals across Nevision’s slate of factual and scripted shows. “The Missing Children,” a True Vision and Nevision production, has been picked up by both ABC and Foxtel in Australia, Canal+ in France and its French Speaking territories, Paramount for Germany, AMC Networks International for Spain and Portugal, Topic for the USA and Canada, TV2 in Denmark, TV4 Sweden, MTV Oy in Finland, VRT Belgium, Bell Media for French Canada, Planète+Crime in France and its French Speaking territories and by Sundance Now – UK/Ireland.

Red Arrow Studios International is launching new unscripted formats at MIPCOM including “Love for the Ages”; “Claim to Fame”; and social experiment “Old People’s Home for Teenagers.”

LGI Media is presenting a slate of new documentaries including “Fall of the Maya King”; “Scotland Ocean Nation”; “Mama Irene”; “Kitchen Lab”; “Dream Listings: Byron Bay”; and “Moments in Time.”

Cineflix Rights continues its longstanding relationship with CNN and Cream Productions with the acquisition of the eight-part CNN Original Series, “History of the Sitcom,” which will be rolled out to international buyers at MIPCOM.

Among the MIPCOM offerings from Wildbear International are “Gem Hunters Down Under”; “The World War: 1914-45”; “The 100 Days”; and “Extreme Snakes.”

French animation production and distribution company Dandelooo has struck a deal with Czech film and television production company Bionaut for comedy series “Our Piggy.” The deal gives Dandelooo exclusive worldwide distribution rights to the 2-D animated series.

2022 BIG TV Conference

Find out how AI is transforming advertising

Hear from panelists Wil Danielson, SVP, Digital Sales at Nexstar Digital, Howard Shimmel, Head of Strategy at datafuelX, Inc., and Derek Nicol, SVP of Ad Technology and Systems at Paramount, for a discussion on the latest tools and disruptors in AI services and how they impact the advertising industry. Joined by moderator Anthony Katsur at iab Tech Lab, it’s not too late to register. Join them this Thursday and Friday, 9/29-9/30.



On Thursday, September 22, Univision Noticias premiered its first edition of “Univisionarios,” an initiative that honors and celebrates Hispanic excellence. The award celebration reached 2.8 million Total Viewers 2+ who tuned in to all or part of the two-hour live broadcast and ranked as the No. 1 program on all television, regardless of language, with U.S. Hispanics among Total Viewers 2+, A18-49 and A18-34.

Food Network’s “Supermarket Stakeout” wrapped its season reaching more than 12 million P2+ viewers, an increase of 60% over the prior season. The season averaged a .5 P18+ / .7 W18+ Live+3 rating, up + 17% and up + 21% respectively vs. the prior run.

Top 10 Streaming Shows for the week of September 19
Show, Platform, Actions, Posts, Actions per Post, Audience
Cobra Kai (Netflix), 2.2m, 41, 54,646, 4.1m
House of the Dragon (HBO Max), 1.9m, 35, 53,687, 2.3m
You (Netflix), 1.7m, 7, 242,246, 1.9m
Outer Banks (Netflix), 1.6m, 1, 1,568,190, 5.2m
Bridgerton (Netflix), 1.6m, 9, 174,176, 3.8m
Fate: The Winx Saga (Netflix), 1.4m, 10, 141,688, 746k
Game of Thrones (HBO Max), 1.3m, 22, 58,779, 39.1m
Stranger Things (Netflix), 1.3m, 4, 322,066, 36.2m
The Kardashians (Hulu), 815k, 37, 22,039, 1.8m
The Crown (Netflix), 756k, 3, 252,103, 1.9m
Source: Comscore Social Powered by Shareablee

Broadcast Nielsen Ratings for Friday, September 23
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 3.79 (0.5), 20/20 2.67 (0.3)
CBS: Big Brother 2.39 (0.4), Secret Celebrity Renovation 1.62 (0.1), Blue Bloods 2.32 (0.2)
CW: Killer Camp 0.23 (0.1), Whose Line Is It Anyway? 0.31 (0.1), Whose Line Is It Anyway? 0.38 (0.1)
FOX: WWE Friday Night Smackdown 2.54 (0.6)
NBC: Capital One College Bowl 1.90 (0.2), Dateline 2.74 (0.3)
Telemundo: Top Chef VIP 1.17 (0.3), El Fuego del Destino 0.90 (0.3), Infiel: Historia de un Engaño 0.97 (0.3)
Univision: La Herencia, Un Legado de Amor 1.25 (0.4), Los Ricos También Lloran 1.23 (0.4)
Source: Nielsen live + same day time period averages


LiiV Group has named Vito Covalucci as Group Chief Product and Techology Officer. Covalucci joins from Capital One, where he was Head of Product for Enterprise Martech.

Helga Eike has joined Maverick Television as Head of Development. Eike was previously President of Authentic Entertainment.

Alid Dettke has been appointed Chief People Officer, and Paul Nannetti has been named Chairman of the Board of Directors at Uberall.

Cheryl Dolins has been named Senior Vice President, Comedy Programming and Development of FOX Entertainment. Most recently, Dolins was at 20th Television, where from 2016 through 2020 she was SVP, Comedy Development. Dolins replaces Julia Franz, who will remain as a consultant on “Animal Control” and “Welcome to Flatch,” and stay on until “Animal Control” wraps production next spring.


This Day in History
1779 – John Adams negotiated Revolutionary War peace terms with Great Britain.

Answer to Our Last Trivia Question
In which film did “Maid” co-stars Margaret Qualley and Nick Robinson previously work together? “Native Son” and “Strange But True” are both correct. Kudos to: Lorrie Shilling/El Segundo, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Enterprises/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Louis Lewow-FITE/Atlanta

Today’s Trivia Question
Who was the first celebrity to guest on “Sesame Street”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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Assists in the brainstorming of off-channel, trade, & paid film campaign creative needs to deliver against strategic goals & objectives & serve as main point of contact for marketing asset requests. Help Senior Director/Senior Manager with day-to-day communications with internal key stakeholders and external agency partners. 2+ yrs of related exp. Full info HERE (10/12)

Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs and submit to Centralcast Joint Master Control (JMCO) per their log schedule, and work with WHYY Traffic Specialist. 3-5 years of management experience and working with data or traffic systems. Full info HERE (10/12)


Focuses on strategic planning of resources, developing/executing metadata & video delivery best practices & optimizing workflows. Lead a team to maintain an enterprise level standard of metadata support for XML partner publishing, industry standards compliance like EMA. 5+ yrs of exp. w/enterprise metadata taxonomy, metadata curation & operations. Full info HERE (10/11)


Host for live shopping app. Passionate storytellers with a love for lifestyle products. Host is credible, warm & entertaining. Work up to two to three days a week in our NYC studio sharing & selling products to a Gen Z focused audience. Payment is a competitive day rate on a temporary to possible permanent basis. Full info HERE (10/11)

Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE (10/11)


Acts as key liaison with MVPDs to drive the value associated with A+E Networks’ VOD, TVE and other digital media products in the pay TV market. Coordinates delivery of content to clients, optimizes internal workflows, and monitors performance of content on clients’ sites/apps. Experience in project/product management within the TV/cable industry. Full info HERE (10/6)


Assists with product development and specializing in quality control, user acceptance testing and optimization of advertising products across A+E Networks brands on web, mobile and OTT with a focus on new AVOD Platforms. Experience in Product Development, Revenue Management, Analytics in a media or ad tech organization. Full info HERE (10/6)

Superior knowledge of sales techniques including cold-calling, networking, lead generation, all with the ability to capture and close deals. Pursue new business while maintaining and growing existing client database. 3 or more years experience in sales, advertising, marketing, bidding for production jobs at any media related entity required. Full info HERE (9/29)

: Work closely with authors and agents, as well as editorial and publicity, on about 12-15 book campaigns a year. Independently executes marketing campaigns for new hardcover titles from established and debut authors, optimizes campaigns for the paperback publications, and a keen eye for backlist opportunities. Prior marketing experience required. Full info HERE (9/29)


Daily email sent to Executives outlining top program performances w/Households & Key Demos, with context. Daily update of excel based network programming grid. Develop a Weekly Schedule Analysis Report with insight into FETV schedule performance, with recommendations of possible changes. A strong understanding of Nielsen concepts & terminology req. Full info HERE (9/28)


Develop sales strategies for new business development. Research emerging businesses to build a pipeline of potential new clients. Cultivate client relationships to bring to the network. Negotiate and close new business on behalf of FETV. Bachelor’s degree; 8+ years of television selling or related advertising sales experience. Full info HERE (9/28)


Will support the marketing department in planning and execution of consumer marketing initiatives for everything Hallmark Media related. BS/BA in marketing or related field and 1-3 yrs marketing experience in entertainment. Full info HERE (9/27)

ABC: Bachelor in Paradise [p], The Rookie: Feds [p]
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Leonardo, Devils
FOX: The Resident, Monarch
NBC: The Voice, La Brea [p]
PBS: Finding Your Roots with Henry Louis Gates, Jr., American Experience, American Experience
Telemundo: Peppermint, El Fuego del Destino, Infiel: Historia de un Engaño
Univision: La Herencia, Futbol Central, Futbol


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