09/25/23: Cynopsis Media Tech Update

Monday September 25, 2023

Members of the Authors Guild are suing OpenAI, alleging “flagrant and harmful infringements of plaintiffs’ registered copyrights” and “systematic theft on a mass scale.” John Grisham, George R.R. Martin and Jonathan Franzen are among 17 complainants. “It is imperative that we stop this theft in its tracks, or we will destroy our incredible literary culture, which feeds many other creative industries in the U.S.,” Authors Guild CEO Mary Rasenberger said in a statement. “Great books are generally written by those who spend their careers and, indeed, their lives, learning and perfecting their crafts. To preserve our literature, authors must have the ability to control if and how their works are used by generative AI.”

Meanwhile, companies like YouTube are leaning into AI. At its Made on YouTube event, the company introduced tools like GAI-image generator for backgrounds Dream Screen, which offers AI solutions for its Shorts platform. So what about the dangers of AI? “There might be challenges around technology like this,” said YouTube CEO Neal Mohan during a Q&A. “Our rules of the road apply, our enforcement rules apply. All of the technology we’ve been investing in for many years to make sure we live up to our responsibility as a global platform will apply here.”

Microsoft is adding “your everyday AI companion” Copilot to it advertising platform. Intended as a real-time intelligence assistant to reach advertising goals, Copilot will work as an app or reveal itself when needed with a right click. “We will continue to add capabilities and connections to Copilot across to our most-used applications over time in service of our vision to have one experience that works across your whole life,” said the company in a blog post.

OpenAI introduced a new tool to help fill in prompts. Using ChatGPT, DALL-E-3 takes a prompt and makes it more descriptive and generates higher-quality images that better reflect prompts. OpenAI expects to roll out DALL-E 3 to premium ChatGPT users in October, followed by research labs and its API customers.

In a conversation with Israeli Prime Minister Benjamin Netanyahu last week, Elon Musk mentioned X users might soon be charged for using the platform. “We’re moving to having a small monthly payment for use of the X system,” Musk told the PM, explaining it was the only way to “combat vast armies of bots.”

During the talk, Netanyahu also asked Musk to combat antisemitism. “I know your commitment to free speech,” said Netanyahu. “But I also know your opposition to antisemitism. You’ve spoken about it, tweeted about it. And all I can say is, I hope you find, within the confines of the First Amendment, the ability to stop not only antisemitism, or roll it back as best you can, but any collective hatred of people.”

Synacor announced Cloud ID Passkey Connect, a managed service that helps streaming content companies and service providers deploy secure, passwordless authentication for online content. The service can immediately be integrated into existing authentication solutions. “For years, efforts have focused on trying to make password-based access easier when really the only way to make the problem go away is to get rid of passwords themselves,” said Jeff Bak, SVP of Product at Synac Cloud ID. “Passkey Connect eliminates fallout from lost, forgotten, stolen and shared passwords and the burden to create, manage and remember an ever-expanding portfolio of passwords so consumers can finally enjoy streaming content anytime, anywhere with zero effort.”

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The second quarter of 2023 was the second highest in volume in the history of OOH, based on figures released by the Out of Home Advertising Association of America. Digital OOH, which accounted for over 33% of sales, increased 12.9% from a year ago. Five of the top 10 product industries increased in volume, led by Public Transportation, Hotels & Resorts (+35.3); Local Services & Amusements (+6.0%), Schools, Camps, & Seminars (+3.3%), and Government, Politics and Organizations (+0.8%), continuing the same trend seen in 1Q23 for heightened consumer demand for real-life experiences.

Ads that align with the video content being seen increases ad memorability, brand impact, and other metrics, according to a study from Integral Ad Science in partnership with Neuro-Insight. The study indicates that the brain becomes active and aids viewer engagement when watching a program, showing 14% increase in brand impact when ads match the tone of the content being viewed.

Samsung Ads is expanding its actionable and dynamic video ad inventory via a partnership with BrightLine. With a suite of products that will allow Samsung Ads clients to run interactive ads beyond the existing QR coded and shoppable OLV inventory, BrightLine’s dynamic ad units allow for live and personalized ads, the addition of scrollable branded carousels, on screen polls, and trivia experiences that provide viewers with opportunities to engage and take action directly from their TV screen.

Teads inked partnership deal with LGBTQ+ lifestyle publisher Attitude, expanding on the platform’s focus rooted in providing high quality media with access to diverse and direct inventory. The deal will see Teads become the sole provider of outstream video formats to Attitude in the UK, USA, Canada, and Australia, while allowing the publisher to leverage Teads’ full-funnel suite of ad formats.

STREAMING

CTV content has a +13% higher attention index and a +74% higher co-viewing incidence than linear television content, according to a survey from LG Ad Solutions in partnership with TVision. Eighty-eight percent of respondents co-view streaming television, and they report being more likely to pay attention to both content and ads when doing so: 67% of respondents pay the same or more attention to programming when co-viewing while 54% pay same or more attention to the advertising content. The study also found that an inverse relationship between attention and ad duration – attention is at its highest on the first exposure to a CTV ad, but gradually declines as exposure frequency increases. “This data indicates that on average, streaming TV viewers are more likely to be watching with other people than linear TV viewers,” said Tony Marlow, Chief Marketing Officer, LG Ad Solutions. “Interestingly, this research also indicates that people tend to pay more attention to the screen when co-viewing. This could mean that streaming may be a much more shared experience than previously realized and that this helps drive a higher level of attention for content and ads.”

Cineverse will integrate Whip Media’s Content Partner Payments platform for FAST, AVOD, SVOD, and EST into Matchpoint Insights to streamline royalty reporting. The integration into Matchpoint Insights will allow Cineverse to automate the processing of content partner payments to over 1,700 licensors. “Our partnership with Whip Media is critical as it helps fill a gap in our technology stack,” said Tony Huidor, Chief Operating Officer & Chief Technology Officer at Cineverse. “We feel that developing financial-based software is not our core competency so partnering with Whip Media and leveraging their best-in-class technology allows us to address a significant unmet need in the rapidly growing streaming marketplace.”

Local Now is expanding its partnership with NBCUniversal, adding 11 NBC local news FAST channel, as well as six regional and national Telemundo FAST channels, and two NBC entertainment FAST channels – American Crimes and NBC LX Home.

Mundo Hispano Digital announced the launch of The MundoNow Project, an advertising-led revenue initiative designed to help brands reach overlooked digital Latinos by partnering with diverse sites and bring authentic reach and scale to brands. “It’s time we move to change the AdTech system as we know it, into something that effectively connects brands with real Latinos, acculturated and language-diverse as we are,” said MundoNow CEO Rene Alegria. “There are too many instances where brands just can’t connect with us at scale because we must either be ‘all Spanish-language this’ or ‘all general-market that.’”

Internet household spending on streaming subscription services has declined 25% to $73 per month versus $90 in 2021, according to data from Parks Associates. Thirty-one percent of households used free ad-based services by the end of 2022, posting the fourth consecutive year of market share growth since 2019. What does that mean for advertisers? “Leveraging data to provide relevant content and digital advertisements to keep viewers engaged is crucial, and tricky. Data is fragmented across operating systems and applications, and viewer consent is required,” said Jennifer Kent, VP, Research, Parks Associates. “The next generation of TV and CTV advertising should not replicate traditional linear, pay-TV ad formats and models but offer interactive, actionable, secure, and enjoyable experiences that engage video viewers and attract ad dollars.”

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Editorial Director
@Lynn_Leahey

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Access Intelligence

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VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

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Job of the day

ACCOUNT DIRECTOR
FUTURE TODAY
CHICAGO
Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req.Biz dev position inclusive of direct, pmp/pg.Solid relationships; agency & client. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(Remote/Hybrid):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Experience req. Wide Orbit Exp a +. Fully info HERE

ACCOUNT EXECUTIVE
TV ONE
NYC, Hybrid, Remote
Communicate the value & brand strength of Urban One Networks to advertisers & agencies. Create compelling presentations that convey the benefits & features of our programming and the viewing audiences. Proactively keep clients informed of pertinent account and network information. Min. 4+ yrs national advertising sales or equivalent sales exp. Full info HERE

VP/HEAD OF ADVERTISING SALES
FREEBEE
FL/NYC Remote
Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI
Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA: Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA: Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

SENIOR STUDIO TECHNICAL MANAGER
A+E NETWORKS
HYBRID NYC
Technical manager for live, studio, productions/eveants. Provides technical oversight, support, solutions, troubleshooting, and in-house technical resource. Functions as Studio and Tech Manager for Studio and Tech Manager for remote productions, on-site and off-site corporate events. Requires 5-7 years production technical management experience. Full info HERE

SENIOR DIRECTOR, DIGITAL CONTENT LICENSING
A+E NETWORKS
REMOTE
Negotiate, draft & review agreements for owned & operated platforms/services, third-party platform. Exp. in digital media, content licensing (domestic/international), linear & on-demand rights & distribution, Privacy & Data Security preferred. Min 5 yrs of exp. supporting digital media at media company or streaming platform. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

SENIOR DESIGNER, MOTION GRAPHICS & DIGITAL >>
REELZ/ALBUQUERQUE, NM: Strong graphic design foundation including – typography, color, composition & concepts & stays up to date with motion design trends & visual effects. Expert level experience w/After Effects, Photoshop & Illustrator is req. Knowledge of InDesign & 3D design software is a +. Exp. in greenscreen keying, tracking & rotoscoping techniques are also a +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC
Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES
Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC
Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC
Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid: Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA
Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

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