SPONSORSHIP AND PROMOTION
Hooters is expanding its ties with Hendrick Motorsports and driver Chase Elliott and the No. 9 Chevrolet Camaro ZL1 team for three years. Hooters will be a primary sponsor of the No. 9 team for three races each season from 2019-2021. Hooters has made Elliott a fixture in its marketing efforts, launching the Hooters9 Crew website and serving up special offers to its customers based on the driver’s weekly on-track performance.
Richmond Raceway locked in an extension of its relationship with Go Bowling to return as the entitlement sponsor for the fall NASCAR Xfinity Series race in 2019. The Go Bowling 250, set for Friday, Sept. 20, 2019, marks the start of the 2019 NXS Playoff.
Meanwhile, the NASCAR Foundation partnered with Feed the Children to provide aid and relief to the victims of Hurricane Florence. As a result, trucks filled with food, hygiene products and cleaning supplies are deployed in needed areas beginning with Belhaven, NC. The NASCAR Foundation has also launched a Hurricane Disaster Relief donation page that provides NASCAR Nation with one place to band together and make donations to the many affected by Florence and its aftermath.
FOX Sports Carolinas and FOX Sports Tennessee, in partnership with the Carolina Hurricanes and Nashville Predators, are also stepping up to support relief efforts in North Carolina for those impacted by Hurricane Florence. The team’s preseason game from Bridgestone Arena will be televised on both networks at 8p tomorrow with a focus on fundraising efforts throughout the telecast.
Canadian Soccer Business acquired Stadium Digital – a full service digital media company and Canada’s leading fan engagement platform provider. This acquisition accelerates the roll-out of Canadian Soccer Business’ media and partnership strategy for Canada Soccer and the Canadian Premier League, set to debut in April 2019. The Stadium Digital team will now deliver all fan-facing digital technology and content for the Canadian Premier League including all league, club, mobile and venue platforms. The group will also be responsible for delivering CSB’s distribution strategy of live content.
The rivalry between Northern and Southern California reaches new heights as the Los Angeles Valiant and San Francisco Shock, inaugural franchises in Blizzard’s Overwatch League, announce the formation of the California Cup. Unique to esports, the official home-and-home Overwatch League off-season event showcase begins on October 20 at the Esports Arena Santa Ana and finalizes on November 10 at the Esports Arena Oakland.Both locations will feature an intimate meet-and-greet with the new-look Shock and Valiant rosters, amateur and collegiate Overwatch tournaments, exclusive merchandise, free-to-play computers and more. Each event will culminate in a match between the Valiant and Shock to determine the guardian of the California Cup.
Gfinity and Ove Arup & Partners entered a partnership to design a “world-leading integrated esports facility,” combining their skills and resources to develop a blueprint for a scalable, specialist playing, watching, training, learning and broadcast venue. “We are delighted to be working with Arup to design the world’s most advanced integrated esports facility,” said Garry Cook, Executive Chairman, Gfinity. “The esports professional and aspiring amateur learning their craft have similar needs to their counterparts in a host of other sports. Environments that optimize their ability to play and train to their highest potential is the difference between winning and losing.”
Steelers/Buccaneers on ESPN at 8p.