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| Monday September 22, 2025 |
White House press secretary Karoline Leavitt on Saturday said a deal reached between the US and China over TikTok includes six Americans sitting on the seven-seat board that will control the company, and US control of the app’s algorithm. Leavitt also said data and privacy aspects of the platform will be handled by Oracle, the software and cloud computing company co-founded by Larry Ellison.
Among the announcements made during the Made on YouTube event last week were new and updated tools for Studio; updates to livestreaming platform Live, including broadcasting in both vertical and horizontal formats; an “Edit with AI” feature and a custom version of text-to-video generative AI model Veo3 for Shorts; and new monetization features for creators.
 AI lab Luma introduced Ray3, which it says is the first video model built to think like a creative partner. Available in the Dream Machine platform, Ray3 empowers filmmakers, advertisers, and game developers to move from idea to final video faster, while meeting the technical standards of professional production. “Ray3 is our first step toward building intelligence for creative work,” said Amit Jain, CEO and co-founder of Luma AI. “Creative work is one of the most intellectually challenging things humans do, yet until now, many of the AI available to creatives has lagged far behind what’s possible in coding and analysis with language models. Generative models have been more like slot machines – powerful but not intelligent. Ray3 changes that in a big way.”
Integral Ad Science, in partnership with responsible media platform Good-Loop, is now enabling advertisers to directly and seamlessly measure emissions of every ad impression delivered across the open internet, at no additional cost. “Sustainability in advertising requires more than promises – it needs accountability,” said Lisa Utzschneider, CEO at Integral Ad Science. “We’re proud to take this next step with Good-Loop so that every impression we measure across the open internet is backed by tangible data on its environmental impact as part of its media quality metrics.”
Intelligence platform Tenetic and Comscore are teaming for a data integration that offers local and national TV buyers/sellers a cross-platform view of consumers in real-time. “This partnership with Tenetic is a powerful demonstration of how local linear television insights can unlock new value when paired with real-time qualitative data,” said Steve Bagdasarian, Chief Commercial Officer, Comscore.
Consumer purchase insights company Affinity Solutions has launched the Outcomes Marketing Council, a collaborative forum of industry leaders set to tackle measurement challenges as global media advertising spend approaches $1 trillion this year. The council currently includes executives from DoubleVerify, Claritas, Lexitas, and former professional soccer player turned BreakAway Data ambassador Kelley O’Hara, all focused on identifying shifts across areas like live sports and CTV and moving the industry to verified, purchase-based outcomes.
Arch Platform Technologies announced a strategic collaboration agreement with Amazon Web Services to accelerate the global availability of streamlined, cloud-native workstation environments “The ability to dynamically and securely scale complex infrastructure across global teams is no longer a luxury, it’s a necessity,” said Guy Botham, CEO of Arch Platform Technologies. “Our collaboration with AWS enables our customers to quickly deploy and manage cloud-native environments that are cost-effective and performance-optimized, with no DevOps required.”
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| CYNOPSIS SCREENSHIFT
CTV in 2026: Local Leads the Next Chapter
CTV is shifting fast—and local is taking center stage. With new access to premium sports, cultural moments, and omnichannel strategies, local advertisers can now rival national impact. Hear Premion President Daniel Spinosa with Thomas Umstead on how CTV in 2026 is built to scale, deliver, and win.
Fall pricing ends 9/26—reserve your pass today.
REGISTER NOW
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 ADVERTISING |
| Ventura Growth, a Certified Service Partner of The Trade Desk supporting over 500 advertisers, has rebranded to Mogl and launched three new business units to expand its programmatic technology and training services. The new divisions include Mogl Data for data enablement and cloud architecture support, Mogl Retail for strategic retail media services across major networks, and Mogl UK for localized support in London. These units complement Mogl Growth, the company’s original programmatic media service.
MarketCast has launched Brand Effect Pro, a solution designed to help marketers optimize cross-channel ad campaigns. “Today’s evolving media landscape demands advanced tools that empower marketers to make quick, informed decisions about their ad creative and campaigns,” said Amy Fenton, President, MarketCast. “With MarketCast cross-channel metrics and AI-powered insights, Brand Effect Pro makes it easier than ever to analyze ad performance and understand whether campaigns are breaking through and driving impact.”
Moloco Commerce Media, provider of AI-driven retail media solutions, has partnered with advertising platform Skai for commerce media. Skai’s platform is now integrated with Moloco’s network of retail media globally.
Universal Ads has introduced a new in-platform ad creation tool that allows advertisers to produce commercials with generative AI in minutes. Without the need for pre-existing video assets, businesses of any size can launch ready-to-air campaigns. “We often hear companies say they want to be on TV but don’t have commercials ready to air or the budget to make one,” said James Borow, Vice President of Product and Engineering at Universal Ads. “Having a native creative feature in platform immediately resolves that concern for brands.”
Amazon Ads is also making it easier for advertisers to create professional-quality ads. Within Creative Studio, advertisers can click “chat” to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces video and display ads. The new tool is powered by Amazon’s retail insights, which enable an in-depth understanding of the advertiser’s brand and products, including what features make a product stand out. “This is about more than speed – it’s about giving every advertiser and agency access to the kind of strategic, high-quality creative support that once only large brands could afford,” says Jay Richman, VP, Amazon Ads. “With our new AI creative partner in Creative Studio, businesses can explore bold ideas, collaborate in real time, and bring professional ads to life – always on, at no extra cost.”
OpenX announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. Buyers can get automated discounts from 80+ directly integrated curation and tech partners including Audigent, a part of Experian, Captify, and Rippl, incremental to any existing SPO agreements they have with OpenX. “Buyers today are facing dual pressures: preserving media budgets while demonstrating quantifiable value back to their clients,” said Matt Sattel, Chief Revenue Officer at OpenX. “By automating discounts from trusted curation and tech partners within OpenXSelect, we’re enabling more efficient media buys, better outcomes, and a tangible performance edge — without compromising publisher monetization.”
Amazon Ads has made Amazon Marketing Cloud available to all advertisers running sponsored ad campaigns. Count hair care brand Ecoslay a fan. “Amazon Marketing Cloud has the potential to completely change our approach to customer insights,” said Adria Marshall, CEO at Ecoslay. “The moment we logged in, we were immediately analyzing insights that previously would have required a specialized team and significant investment….It gives us access to the kind of market intelligence we thought was reserved for the largest brands.” |
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CYNOPSIS TOP WOMEN IN MEDIA
Red Carpet. Recognition. Inspiration.
Join us Oct. 8 at The Lighthouse, Chelsea Piers as we honor the 2025 Cynopsis Top Women in Media—including leaders from AMC Networks, Paramount, FOX Sports, Tastemade, and more.
Reserve your ticket now—prices increase 9/27.
GET TICKETS |
| GOOD SPORTS |
| Vizrt has unveiled Viz Arena 6, the newest version of its live augmented reality graphics and virtual advertising sports solution. The AI-driven features make it easier for operators to integrate AR graphics into live broadcasts. “With this release, we’re expanding on the real purpose of AI in production technology: making the process more effective and accessible,” said Edouard Griveaud, Senior Product Manager, Sports and AI, at Vizrt.
Madhive has expanded its Local Live Sports Marketplace with FOX Television Stations, opening premium live sports inventory – including NCAA college football on FS1 – to local advertisers through a single CTV and audio solution.
Fan activation company Genius Sports has entered into a definitive agreement to acquire Sports Innovation Lab. The combined platform will enable activation against live sports data, while also tapping into a deterministic fan graph. |
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
MANAGER, CONSUMER INSIGHTS & BUSINESS INTELLIGENCE>>
SESAME WORKSHOP/NEW YORK, NY:
Support the Research & Insights team in understanding the behaviors, motivations, and needs of children, educators, and caregivers—especially as they interact with TV shows, digital content and experiences. This role will help execute research initiatives that inform content strategy, digital product development, marketing, and audience engagement. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
INTEGRATED MEDIA PLANNER >>
VLADIMIR JONES/DENVER, CO:
Responsible for preparing and implementing client media plans of all types for existing and prospective clients. This includes audience identification, research, development, presentation and purchasing of media plans & buys as well as an expert at understanding emerging trends and best practices across the omni-channel media world. Full info HERE
MOTION DESIGNER (FREELANCE) >>
LONG STORY SHORT/WASHINGTON, DC: Collaborate closely with our creative team to develop high-quality motion graphics for a variety of projects. Deliverables could include lower thirds, kinetic text, full-screen visuals, logo animations, infographic animations, bumper/intro sequences, social media graphics, and event or presentation graphics. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
RIGHTS AND CLEARANCE SPECIALIST (FREELANCE) >>
HEARST MEDIA PRODUCTION GROUP/GLENDALE, CA: Spearhead rights management for all contracts, including but not limited to network, distribution, acquisitions, production partner, sponsorship, and talent agreements, maintaining a system that streamlines the process of identifying terms, rights, avails, participations, holdbacks, and territories. Input rights information into our software. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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