09/10/19: NFL Carriers Kick Off 100th season with slight audience gains


Good morning. It’s Tuesday September 10, 2019 and this is your first early morning Sports briefing.

With results for ESPN’s Monday Night Football doubleheader yet to be tabulated, the NFL has kicked off its centennial season with solid ratings results. Despite New England’s 33-3 blowout of Pittsburgh on Sunday Night Football, NBC Sports scored a Total Audience Delivery of 22.7 million viewers across the broadcast network, NBC Sports Digital and NFL Digital platforms. The most-lopsided SNF opener was up a tick from the 22.6 million TAD audience for Green Bay/Chicago a year ago, when Packers’ QB Aaron Rodgers overcame an injury and a 17-point halftime deficit to post a 24-23 victory. Coupled with this year’s Packers/Bears game on Sept. 5 that began the league’s 100th season with a TAD audience of 22.7 million viewers, up 8% from Philadelphia/Atlanta in 2018, NBC Sports registered advances with both of its opening games for the first time since 2015.
FOX scored with its doubleheader window, despite Dallas drubbing the New York Giants. America’s Game of the Week notched a 15.9 rating/32 share in metered markets, up 3% from a 15.5 rating/30 share with the corresponding window in 2018. FOX Sports officials project the game will mark the network’s top telecast since the NFC championship game when final numbers are tallied and its best metered market performance for an opening week national game since 2016.
CBS, which was in regional mode, averaged a 10.2 overnight rating in the 1p window with two mostly two one-sided affairs, Kansas City/Jacksonville and Tennessee/Cleveland. That was down 4% from a 10.6 last year, which was highlighted by New England/Jacksonville. 


The 2019 U.S. Open tennis championships ended on a high note on court and for U.S. rights-holder, ESPN. Rafael Nadal earned his fourth Open title and 19th major of his career by outlasting Daniil Medvedev in a five-set match that lasted nearly five hours. ESPN netted a 2.0 overnight during its five-hour, 15-minute telecast, with ratings peaking at a 3.1 mark in the 9p quarter hour, during the final moments of the epic clash. The Nadal-Medevdev overnight was up 33% from a 1.5 for Novak Djokovic’s three-set triumph over Juan Martin del Potro last year and marked ESPN’s best performance with the men’s final since its inaugural year of coverage: a 2.4 overnight for Djokovic over Roger Federer in four sets in 2015. All told, the worldwide leader averaged a 1.1 overnight across ESPN and ESPN 2 with its 2019 Open coverage, a 38% jump from last year, with the delivery equaling its top performance in 2015.
Univision/TUDN’s simulcast of the Mexico-U.S.A. friendly on Sept. 6 averaged 2.7 million total viewers, including 1.5 million adults 18 to 49. El Tri’s 3-0 triumph over Sam’s Army peaked with 3.2 million viewers and 1.8 million in the demo during the last half hour of the match, and was up 17% and 26%, respectively, over those measures from the corresponding contest in 2018. FOX Sports 1 averaged 386,000 total viewers, with 229,000 in the demo.
In the wake of the shuttering of ESPN Deportes Radio, Univision’s TUDN Radio network has buttressed its affiliate base, signing 10 new deals, nine on the AM side of the dial. Six were previously in the ESPN Deportes camp: KWAC in Bakersfield and KTMZ in Pomona, Calif.;  KWKW in Los Angeles;WTTM in Philadelphia; WJFK in Washington, D.C.; and WKRS in Waukegan, Ill. With 38 stations – 10 owned and operated, the balance affiliates – TUDN Radio reaches more than 60% of all Hispanic adults in the U.S., with a presence in top Latino markets including Los Angeles, New York, Miami, Houston, Dallas-Ft. Worth, Chicago, San Antonio and Phoenix.
Regional sports network SNY jumped into the sports betting arena Sept. 8, with a one-hour block. DraftKings-produced The Sweat airs at 11a, with experts making their picks ahead of the week’s NFL action, while Place Your Bets follows at 11:30a, taking viewers inside the numbers with an assessment of weekly trends.
Talk About a Breakfast of Champions…
NOV 8 | ThreeSixty | NYC
Join Cynopsis and your peers for the ultimate gathering of the industry’s innovators pushing boundaries in digital media. The awards breakfast will include a celebration of The 2019 Cynopsis Model D Awards Finalists, and a salute to inductees on the Cynopsis Digital “It List.”
Finalists will be announced in late-September so stay tuned!

American Express has teed off a multiyear title sponsorship deal that returns it to the PGA Tour entitlement roster and provides the event that was played as The Desert Classic this year with a new moniker. The 2020 pro-am event, affording golfing experience for customers and clients alike, is scheduled for Jan. 13-19 in La Quinta, Calif. and will operate as The American Express going forward.
“American Express’ new multi-year partnership with this historic event on the PGA TOUR is a perfect match,” said Stephen Squeri, Chairman and CEO of American Express. “Golf consistently ranks as one of the top passions of our Card Members, and the TOUR provides some of the most exciting experiences at some of the best venues the game offers. We’re looking forward to making The American Express a ‘must-see’ event for fans and Card Members alike.”


Following a soft launch in June, FuboTV is officially debuting its own free-to-view TV channel that not only resides on its streaming service, but will expand its reach via third-party connected-TV platforms Xumo, which also powers LG Channels; Samsung TV Plus; and the Roku Channel. Fubo Sports Network features a mix of original programming, licensed content from partners including FanDuel, Stadium, the Players Tribune, USA Today and Gravitas Ventures, as well as some live college football and basketball games, soccer matches, horse racing and cycling action. The channel will also offers news programming and a Friday night double feature of sports movies, including documentaries.

After serving as a consulting, Pamela Duckworth, founder of creative marketing production company Duckworth Entertainment is now head of Fubo Sports Network and original programming. Fubo Sports Network’s original lineup includes Call It a Night with Julie Stewart-Binks, the network’s flagship program on news and sports culture. The journalist/comedian will also sip-for-sip with athletes on Drinks with Binks. Soccer fare includes The Players Lounge with Cobi Jones and Pj Harrison, while The Cooligans sees New York comics Alexis Guerreros and Christian Polanco adding fun around futbol’s top stars, teams and circuits.

PlayStation Vue, which has bolstered its sports offerings with recent launches of NHL Network, ACC Network and Tennis Channel, provided pro football fans with a free preview of highlights and scoring channel NFL RedZone during the opening Sunday of the season.  

Tunity Analytics Top 10 Out-of-Home Sports Programs
Week of September 2, 2019
Show                                                                Network    Date/Time                          (000’s)
  1. NFL – Fox Early Games                    FOX              9/8/19 1:00 PM                10304
  2. NFL – Fox Late Games                     FOX              9/8/19 4:00 PM                9251
  3. NFL – Packers vs. Bears                   NBC             9/5/19 8:15 PM                9029
  4. NFL – CBS Early Games                   CBS              9/8/19 1:00 PM                7955
  5. The OT                                              FOX             9/8/19 7:30 PM                4789
  6. NFL – Steelers vs. Patriots                NBC            9/8/19 8:20 PM                4783
  7. NFL – CBS Late Games                    CBS             9/8/19 4:00 PM                3415
  8. CFB – LSU vs. Texas                         ABC             9/7/19 7:30 PM                3038
  9. CFB – Texas A&M vs. Clemson        ABC               9/7/19 3:30 PM                2520
  10. Fox NFL Sunday                               FOX              9/8/19 12:00 PM              1993
  Source: Tunity Analytics. Viewing estimates are derived from Tunity mobile app usage for the week beginning September 2, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.


Less than a year after claiming the 2018 World Series crown, the Boston Red Sox fired president of baseball operations Dave Dombrowski and elevated senior vice president Raquel Ferreira and assistant general managers Eddie Romero, Brian O’Halloran and Zack Scott to jointly lead the club’s baseball operations department for the balance of the 2019 season. With the departure of Dombrowski, who had also constructed rosters that earned three consecutive AL East titles, Ferreira, who is in her 21st year with the club, is now the highest-ranking woman ever in a Major League Baseball team’s baseball operations department.

L.A. Sparks star Candace Parker has reached a multiyear extension with Turner Sports under which she will continue to serve as an analyst and commentator for the NBA on TNT, NBA TV and Division I Men’s Basketball championship. The WNBA veteran, who joined Turner last year, will also tip off a podcast with Kristen Ledlow for the upcoming hoops season.

Cabral “Cabbie” Richards is joining Bleacher Report as a host for its betting fare originating from B/R Studio at the Las Vegas Caesars Sportsbook. Richards, the long-time TSN on-air personality, will share hosting duties with Kelly Stewart, and will contribute to other original programs across Bleacher Report.


Twitch is bringing a taste of esports to the NFL’s Raiders and the new Allegiant Stadium in Las Vegas next year, locking in a partnership that will include a Twitch-branded lounge in the lower level of Allegiant Stadium, with interactive elements that are native to the Twitch experience, including streamer stations, Twitch viewing screens, esports competitions and future Twitch events. The Twitch lounge will also bring Twitch’s unique live streaming capabilities and active community to a variety of entertainment experiences that will take place at the Allegiant Stadium, such as key sporting events, concerts, esports competitions and more in the years ahead.
DreamSeat and its affiliates, Zipchair and Zipchair Gaming inked a deal with the Overwatch League and with the seating and furniture company now designated as the league’s official chair supplier. The Zipchair Gaming brand partnership kicks in with the remainder of the 2019 Overwatch League postseason as well as for the 2020 season. The partnership includes the license to distribute and sell chairs within the United States and Canada branded with official Overwatch League team logos. Overwatch League players will be competing for the rest of the 2019 season—and the upcoming 2020 season—in the Xpression gaming chairs from Zipchair Gaming that feature official team logos. 

Kapersky has introduced a beta version of a new solution aimed at helping esports tournaments counter in-game cheating. Kapersky Anti-Cheat is a cloud-based solutions through the API of esports platforms and provides real-time cheat detection in addition to automated reports for players who have the ability to make disciplinary decisions on the rule-breaker. According to the latest Irdeto Global Gaming Survey, about one-third of gamers have confessed to cheating, while only 12% indicated that they have never had their multiplayer gaming experience spoiled by unfair actions from other players.


Soccer friendly doubleheader: U.S.A./Uruguay on Fox Sports 1, Univision and TUDN at 8p; Mexico/Argentina on TUDN at 10p.

The Cynopsis Best Of The Best Awards Featuring The Rising Stars
The Cynopsis Best Of The Best Awards salute excellence in national TV programming, from writing and directing to casting and hosting. Also, be sure to join Cynopsis as we honor stand-out performers, innovators and emerging leaders in the TV Media industry f or the  7th Annual Rising Star Awards . These young professionals’ experience spans research, sports, digital, content and marketing. Enter before October 23!
RISING STAR INFO             BB CATEGORIES                 MORE INFO
ON THIS DAY in 1962: Rod Laver tops Roy Emerson to win the U.S. Open tennis championship and completes the first of his two calendar Grand Slams. 

In the Know: Which tennis players have won the Golden Slam and who netted the prize in a single year? (Email [email protected] with your answer and be sure to include your company and city).

Answer to Our Last Sports Trivia Question: Pistol Pete.  Michael Ritz-Northwestern Mutual/NY; Joshua Duboff-Reuters Sports/Philadelphia; Matt Sautter-WideOrbit/Harrisburg; Kathi Gillin-Comcast Spotlight/Langhorne; Mike Wexler-Moroch/Atlanta; Synda Kollman-Charter Marketing Group/ Boca Raton; Dan Wilhelm-Caddo Lake Capital/Dallas; Andy Pittman-TAMU/College Station; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; PeterSteckelman-Tennis Channel/Santa Monica; Kevin Landy.

Later — Chris
Chris Pursell
Kerry Smith
Division President
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Roberta Caploe
Cynopsis Ad Sales
Mike Farina

Albert Nassour

Cynopsis Job Listings Sales
Trish Pihonak
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Check out more jobs in Cynopsis Classifieds »
Job of the day
NY-Based ProdCo seeks strong, multi-faceted Line Producer(s) for 2+ upcoming projects. well versed in both studio and field productions, be calm under pressure, have the ability to multi-task and manage a multi-facetted budget a must.  Work closely with the project creatives & talent in ensure the quality programs on-time and on-budget
Full info   HERE

UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/ agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. 
Full info HERE (10/24)


NY-Based ProdCo seeks strong, multi-faceted Line Producer(s) for 2+ upcoming projects. well versed in both studio and field productions, be calm under pressure, have the ability to multi-task and manage a multi-facetted budget a must.  Work closely with the project creatives & talent in ensure the quality programs on-time and on-budget. Full info   HERE  (9/23)

9 Story Media Group/NYC
: provide administrative support to the NY development team as they oversee several projects in development. Manage calendars for two busy VPs of Dvlpmnt. 1-2 years of prior assistant work, children’s content exp. a +  Full info HERE (9/20)

Crown Media Family Networks/Chicago:
 Maintains & grows business on assigned agency list; key liaison for Ad Sales team. Min 2 yrs. exp sales planning or buying. BA/BS req; strong MS Office Skills;  prior exp. Full info HERE (9/19)

Crown Media Family Networks/NY:
This position is responsible for providing sales support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Full info   HERE  (9/19)

TV One/Silver Spring MD:
 Strategize/ implement publicity plans to generate positive consumer & industry press coverage of the network’s prgrmng, leading to awareness & viewership. Min 5-6 yrs related exp & thorough understanding of social & traditional PR. PR exp w/ a prod co, studio, network or ent PR agency pref’d. Full info HERE (9/18)

 Mobile Media/Ad Tech firm – Dir Strat Partner, 6+ yrs media sales, client svce exp. 75% tri-state travel, BusDev, client mgmt. TV, Radio, Agency, venue, retail & mobile com exp. Full info 
HERE (9/18)

RIDE TV/Chicago:
  Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI) Full info 
HERE (9/18)

  Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI)  Full info HERE (9/18)

  Develop media proposals and creates sales presentations for all RIDE TV networks and platforms utilizing all available research, sales and content resources. 2+ yrs related advertising exp. Knwlg of research techniques and sources (Nielsen, MRI)  Full info HERE  (9/18)

 Establish strong business relationships and act as a liaison with ad agency counterparts and internal departments including DR, Traffic, Marketing and Accounting. Strong organizational skills; great verbal/written communication skills and ability to work in a deadline driven environment. Full info 
HERE (9/18)

Establish strong business relationships and act as a liaison with ad agency counterparts and internal departments including DR, Traffic, Marketing and Accounting. Strong organizational skills; great verbal/written communication skills and ability to work in a deadline driven environment. Full info HERE (9/18)

 Book and produce high-profile national and international news makers, experts and guest in politics, foreign relations and business/economy. 5+ yrs exp in live TV (i.e. morning shows, cable shows, broadcast TV), 2 years in political journalism. Full info HERE (9/18)

CNBC/Englewood Cliffs NJ:  
Responsible for publicizing/promoting CNBC’s primetime programming & talent as well as implementing and executing PR campaigns and strategies. 4+ yrs of exp in PR/Communications. TV/Media exp pref’d. Full info 
HERE (9/18)


NBCUniversal/NYC: Looking for world-class brand strategist responsible for supporting the overarching DTC communications strategy. Must be big picture thinker with 8 yrs brand planning/marketing strategy exp (TV/DTC) from ent industry, adv agency or consumer products co. Full info HERE (9/17)
Newsmax TV/NYC: Operate/execute complete audio mixing/creation for several live & taped broadcasts, in the context of originally produced programs & public service announcements of audiences. 2+yrs successful exp in executing graphic and character generation in TV news, creative services, etc.  Full info HERE (9/17)
Newsmax TV/NYC: Directs, co-develops & delivers locally produced programs and public service announcements for national and international audiences. 3+yrs of successful exp in directing Live TV news, studio-based programming or similarly related professional media prod & media presentation expFull info HERE (9/17)
Newsmax TV/NYC: Produce and deliver completed projects using Adobe Creative Suite. Collaborate with production team, producers, and talent to create and deliver broadcast ready elements and assets. 5+yrs professional editing exp.  Full info HERE (9/17)
Newsmax TV/NYC:  Create graphics template for on-air Guests. Create animation graphics template for telephone guests.  2+ more years of successful exp in the field or in a related area required. Full info   HERE  (9/17)
Newsmax TV/NYC:  Manage, oversee and/or execute multiple communications and program publicity campaigns. A strong understanding of television publicity, key press outlets/journalists and experience in launching and sustaining press coverage on TV series is essential. Full info   HERE  (9/17)


NYC: Reality tv production company is seeking a music supervisor. This person will be responsible for overseeing the placement of all music tracks in our programs, & ensuring all music is properly cleared prior to delivery. Full info HERE (9/12)
NYC: Reality tv production company seeks an experienced executive assistant to the President, CCO & SVP of Development. General duties include answering phones, heavy scheduling, booking travel, expenses, & contract management. Full info HERE (9/12)
ION/NYC: Oversee and manage all aspects of the DR. Proactively develop business plans to drive account growth and development to achieve revenue goals. 15+ yrs DR selling exp in media or a related field.  3+ yrs of exp managing people or leading a sales team. Full info HERE (9/12)
ION/NYC: Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages, and thoughtful research stories. 7-10 years of Sales Research exp within the media industry. Strong leadership skills, analytical comm & presentation skills. Full info HERE (9/12)
ION/NYC: Focus on developing new and growing business among major agencies via strong relationships and superior client service. 5+ yrs of sales exp w/national cable, broadcast ad sales or media buying background required. Full infHERE (9/12)


NBCUniversal/NYC: Seeking top candidate who can maximize all operations of Net News, Sports, Enter, and Corp Events. Must have 7+ yrs in live TV oper environ. A capacity to manage multiple projects, plus a proficiency in MS Office 365 tools such as Teams, PowerPoint, Word, Excel, etc. Full info HERE (9/11)

TVONE/NYC: Seeking strong candidate with emphasis on client services to supports the Direct Response team. Must be familiar with relevant research tools (MRI, Nielsen, Simmons). 2 yrs of adv/media and 1 yr dir response exp required. 1 yr of dir response TV sls planning and agency buying/planning exp preferred. Full info HERE (9/11)


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