CYNOPSISDIGITAL
08.20.15

Good morning. It’s Thursday August 20, 2015, and this is your first early morning digital briefing.

 
Google is opening a YouTube Space to help creators in Mumbai produce higher-quality videos, showing just how important India is to the technology giant. This is the seventh such space – the first launched in Los Angeles in 2012, followed by locations in London, Tokyo, New York, Sao Paulo, and Berlin. The Mumbai space will be hosted by the Whistling Woods International film school.

 
Bravo, E!, and Oxygen have launched a cross-network partnership with mobile app Dubsmash. Fans the opportunity to become part of shows on the three networks by creating their own Dubsmashes of buzzy moments from upcoming episodes; the top fan-created Dubsmashes will be collected in a special on-air Dubsmash Social Edition.
 
Viki, a video streaming web site based in Singapore that offers on-demand streaming video of TV shows, movies and music videos from around the globe, is acquiring Soompi, the world’s largest English-language online media company providing complete coverage of Korean pop culture, from Crunchyroll/Chernin. Soompi boasts almost 7 million unique visitors per month.

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Tara Sorensen: Head of Kids Programming – Amazon Studios
Rob Sorcher: Chief Content Officer – Cartoon Network
Adam Bonnett: EVP Original Programming – Disney Channels Worldwide
Russell Hicks: President of Content Development & Production – Nickelodeon

Digital advertising cost presidential candidates $159 million in 2012, but this time around, far more dollars will be spent in the digital realm, reports the International Business Times. According to Borrell Associates, it is expected that more than $1 billion will be spent on digital advertising in this presidential election cycle on “spots that will appear in voters’ Facebook feeds, smartphones and email in-boxes in 2016.” Overall spending for the election is expected to rise 20 percent from 2012, to $11.4 billion. Growth areas: programmatic ads, allowing candidates reach specific types of individuals, and advertising on social media. Mobile ad spending should also see a 12 times increase over 2012. As if on cue, the pro-Donald Trump Art of the Deal PAC has just unleashed its first wave of online advertising on the Drudge Report, according to Fox News.
 
Video ad platform creator Jun Group, which works with publishers including CBS Interactive and Conde Nast, is using the late-July $28 million investment from Halyard Capital, which was facilitated by the Jordan Edmiston Group, to become a more mobile-focused platform and monetize mobile apps more effectively.
 
Britain’s Committee of Advertising Practice has issued its first guidance to vloggers to help them label advertising content appropriately. This comes a year after the Advertising Standards Authority ruled that several vlogs were promoting Oreos without consumers being told that money had changed hands for the praise. The Committee suggests adding text to the video “clarifying that content is sponsored, or that a product placement arrangement is in place.”

 
The Mobile Marketing Association announced the results of the latest Smart Mobile Cross Marketing Effectiveness study, which was conducted for the Coca-Cola Company in China earlier this year. The data shows that marketers can improve their overall campaign performance without increasing overall budget but raising mobile spend. According to the study, the ideal mobile spend for results is between 8-15 percent. Some highlights of the study, as reported by Advanced-Television.com, are below:
     Mobile offered nearly double the ROI over TV and was twice as efficient in driving sales compared to the campaign on average.
     Mobile at 8 percent of total budget drives 7 percent of the profit and mobile at 15 percent drives 16 percent.
     Mobile video emerged as significantly more effective compared to both TV and digital video (around 3X).
     Mobile display drove purchase intent, while mobile social drove both purchase intent and engagement.
 
Rapt Media’s latest report, “The Power of Choice: The Growing Divide Between Customer Experience and Video,” suggests brands will leave bigger impressions on consumers if they can create interactive online video. Nearly two thirds of respondents said that they will spend more time watching video if they can interact with it. In addition 89% said they want control over the ads they are shown online and 86% want to be able to control the topics they see on news sites. According to Rapt, consumers are “increasingly expecting more options for controlling their online experience based on what is most interesting and relevant to them.”

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Cat-food brand Felix has created a YouTube channel to analyze the latest trending cat videos on a weekly basis.  Catdaq claims to be the “world’s first trending cat video social stock market.” So far no other site has stepped forward to dispute this. Check it out here.

CYNOPSISJOBS – For More jobs, visit Cynopsis.com

JOB OPENING: SR PUBLICIST/UP TV/ATL: Resp for dvlpng/implementing comm strategies for UP/ASPiRE prgrmng, working daily w/broad range of media outlets covering TV, music, ent, business, & advrtsng. 5+ yrs exp. in TV comm, PR or media relations. Res: HERE [email protected] (8/27)

JOB OPENING: PROD MGR,CREATIVE SVCS/EPIX/NYC:Work w/ internal clients & creative team to manage prod of off-air assets (TV spots, digital banners, etc). Create & track deliverables lists, prod skeds, budgets. 3-5 yrs exp prod mngmt. Full info/apply HERE (8/26)

JOB OPENING: TREASURY ANALYST/Fox/LA: Work within the Fox Entertainment Group Treasury Team assisting with liquidity risk mngmnt, cash mngmnt, & foreign exchange exposure mngmnt. 2 to 4 yrs related treasury, finance or accounting. Experience. Full info/apply HERE (8/26)

JOB OPENING: MGR, CONNECTED CONTENT PRGRMNG/MTV/NYC: Help oversee strategy/mngmnt of brand’s YouTube channels. Prioritize content from our series, editorial/dig/orig/events teams on key pages. 2 yrs exp content strategy. BA req’d mktg/pref’d. Full info/apply HERE (8/26)

JOB OPENING: COORD, SCHEDULING/Al Jazeera America/SFO: Create daily broadcast playlists, promo scheduling, generating live show digests, media tracking. Experienced with Broadview software or equiv. BA preferred, experience in Broad Ops, Scheduling, Traffic required. Full info/apply HERE (8/26)

JOB OPENING: SR MGR AD SALES MKTG/TLC/LA: Client focused, relationship builder to develop/execute intgrtd ad sales partnerships for TLC. Resp for Upfront, CY Renewals, responding to RFPs. 5-7 yrs ad sales mktg exp req’d, movie studio and digital exp pref. Full info/apply HERE (8/26) 

JOB OPENING: SR MGR PUBLICITY/History/NYC: HISTORY is looking for a self-starter to join the NY communications team, reporting to the VP Publicity. 4-7 yrs exp in television program publicity. Must have background in television – network or cable news a must. Full info/apply HERE (8/26)

JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (8/26)

JOB OPENING: ASSOCIATE PROD, BRANDED CONTENT/Litton Ent/LA: Work w/showrunners, prod teams & mngmnt & post-prod to ensure that all req’s are met & sponsor is in receipt of all info/deliverables. 8-10 yrs ad agency, comm prod or branded TV exp req’d. Resume HERE (8/26)

JOB OPENING: MOTION/BROADCAST DESIGNER/Comedy Central/NYC: Oversees prod for many of our toolkit-based promotions. 3-5 yrs motion graphic design exp req’d. Previous exp at TV ntwk is strongly pref’d. Exp w/Flash and Cinema 4D a + Full info/apply HERE (8/25)

JOB OPENING: RSCH ANALYST/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: [email protected] (8/25)

JOB OPENING: RSCH COORDINATOR/WME/IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Entry level, any exp. in research a plus. High paced environment. Resume: [email protected] (8/25)

JOB OPENING: UNIT PUBLICIST (Nat’l Synd Talk Show)/Summerdale Productions/Culver City CA: Resp for daily consumer publicity efforts & dvlpng/implementing episodic PR strategies to drive tune-in. 5 yrs exp TV PR req’d. Excl writing/verbal/interpersonal skills. Resume HERE (8/22)

JOB OPENING: GRAPHIC DESIGNER/PAC-12 CONFERENCE/SFO: Create/design/execute mkting campaigns using Adobe Creative Suite. 2+ yrs design studio/agency exp. For full posting/apply HERE (8/22)

JOB OPENING: EXECUTIVE DIR, PROGRAMMING/TENNIS CHANNEL: Execute long term prgrmng strategies for the linear & digital programming services. 10+ yrs exp Program Plan’g/Sched’g & Acquisitions is req’d. Prev exp mngng team with Mgr and above titles. Resume HERE (8/22)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/NBCU/LA: Work with CSNBA/CA National Sales Manager on maximizing digital opportunities with our National sellers, sell portfolio of digital products (display advertising, mobile, etc) Full info/apply HERE (8/22)

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/22)

JOB OPENING: MGR COMMERCIAL OPS/BBC World News/NY: BA, 5yrs exp in traffic or broadcast ops in cable. Manage US copy accts, facilitate media delivery to UK and ensure log accuracy for US ads. Strategic thinker, excellent comm & computer skills with database mmgt (Gabriel, Broadway, WideOrbit) Apply HERE (8/22)

JOB OPENING: DIGITAL ANALYTICS ANLST/MGR/OUTDOOR CHANNEL/CO: Collect, report and present digital/social audience usage, mkt, econ & sales data for Outdoor Sportsman Group. 2 yrs exp Analyst/4 yrs exp MGR. Apply HERE (8/22) 

JOB OPENING: SR RESEARCH DIR/OUTDOOR CHANNEL/CO: Supervise, design, collect, analyze and present audience viewing, usage, mkt, econ & sales data for Outdoor Sportsman Group. 5+ yrs media research exp. Apply HERE (8/22) 

JOB OPENING: RESEARCH ANALYST/Discovery/MD: Passionate researcher to track and analyze Nielsen ratings data across 5 Discovery nets and competitors. Create rich analyses of consumer data as it relates to audience behavior and market profiles. Full info/apply HERE (8/22)

JOB OPENING: DIR. OF PUBLICITY/Jim Henson Company/LA: Seeks Director for initiating and implementing publicity programs to support Companys productions & serve corp PR needs. College degree and min. of 5 years exp in PR, mktg, comm., or related field. Resume: HERE (8/22)

JOB OPENING: PROMO PRODUCER-EDITOR/NBC/East Coast: The role purpose of a Producer-Editor is to oversee production and execution of marketing and promotional campaigns and sales presentations for selected sports properties. Full info/apply HERE (8/22)

CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at [email protected]

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DIGITAL SALES & BUS DEV PRO – ISO consulting/FT/LA based: NY/Detroit contacts too. Hit the ground running: Rep Video, Analytics, Ad:tech to Big Brands/Agencies. (Many Automotive & Entertainment contacts.) e [email protected]. ph. 323.962.9885 (8/25)

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