08/03/17: CBS taps in big PGA Championship plans

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK

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Good morning. It’s Thursday August 3, 2017 and this is your first early morning Sports briefing.

CBS Sports hits the 99th PGA Championship with coverage of the third and final rounds on Aug. 12-13 starting at 2p. Jim Nantz once again serves as anchor for the tournament, joined by Sir Nick Faldo, as lead analyst. This year’s production will include elements such as: Trackman, ARl Virtual Eye, Toptracer, 4K and the return of Smartcart. In addition, coverage features Swingvision, Fly Cam/Bunker Cams and Aerial Drone coverage.

Around the dial, CBS Sports Network supplements coverage with the PGA Championship Clubhouse Report (live after the conclusion of play from Aug. 10-13 at 8p. Brian Crowell and Luke Elvy host alongside Rich Beem, Mark Immelman and Trevor Immelman to provide highlights, analysis and player interviews each night. Steve McKee produces and Cory Fishman directs.

ON THE AIR

NBC Sports Group will hit the road early this year, announcing plans to hope the Premier League season on-location in the United Kingdom for kickoff from August 11-13. Coverage will be presented from three different grounds, featuring on-site studios for pre-match, halftime and post-game shows as well as pitch-side locations by the playing field. Rebecca Lowe will host the Premier League Live pre- and post-match show on-site at each match. Arlo White will call the matches, and make pre-match and post-match appearances from NBC’s pitch-side locations. Aug. 11 – the first ever Friday night opener in the Premier League – sees the team live at Emirates Stadium, when Arsenal host Leicester City at 2:45p on NBCSN.

Speaking of road trips, ESPN’s College GameDay Built by The Home Depot will open the season from Atlanta from International Plaza outside Mercedes-Benz Stadium on Sept. 2 at 9a in advance of the 2017 Chick-fil-A Kickoff Game between Florida State/Alabama. Rece Davis returns as host and Lee Corso, Desmond Howard, Kirk Herbstreit and David Pollack all return as analysts. Meanwhile, Maria Taylor joins the show as a reporter this season.

Back to golf. NBC Sports’ coverage of the RICOH Women’s British Open this weekend will mark the most number of live hours in women’s major championship history with 28 hours on deck. Coverage begins today at 6a with seven continuous hours of live tournament coverage each day, the most in tournament history. Golf Channel runs live on Thursday and Friday, while Saturday and Sunday will see Golf Channel and NBC combine to air third round coverage. Rich Lerner and Judy Rankin will call the action from the 18th hole broadcast booth. Scott Walker also joins the broadcast team as studio host.

NBC Sports Group is teaming with Motor Racing Network to present NASCAR XFINITY Series race coverage from Watkins Glen International on Saturday at 2p with the race telecast called from multiple vantage points throughout the road course in Watkins Glen. Race announcer Leigh Diffey and Steve Letarte will call the race from NBCSN’s traditional broadcast booth above the start-finish line while MRN announcer Mike Bagley joins NASCAR on NBC analysts Jeff Burton and Parker Kligerman to contribute to the race telecast from three individual locations around the track.

A CYNOPSIS MESSAGE

LATE DEADLINE!

Cynopsis Digital’s “It List” + The Model D Awards: Enter by Aug 15

Innovators, inspirers, creators of all kinds: Don’t let your accomplishments in digital media go unnoticed, take a few minutes to nominate yourself for this esteemed honor: The Cynopsis Digital “It List”

AND

The Cynopsis Digital Model D Awards.

(take a peek at last year’s honorees).

The Deadline is just Days AWAY – ENTER

SPONSORSHIP & PROMOTION

Adidas AG is in again with Major League Soccer, extending its existing apparel agreement for six years, according to Bloomberg, with a deal that marks the brand’s biggest-ever investment in US soccer. “Adidas is the global leader for our sport, and this deal helps solidify our position as the leading soccer property in North America,” MLS Commissioner Don Garber told the publication, noting that it will mark the league’s largest commercial partnership ever.

Time Inc. announced the formation of Sports Illustrated Swimsuit Enterprises, a new division that will extend the swimsuit brand by “developing licensing programs and brand extensions, as well as new businesses in partnership with Sports Illustrated.” As part of its launch, SISE has already signed on 15 new model search participants who were selected from its first-ever open casting call competition earlier this year. “As we continue to extend our brands, we’re very excited to expand SPORTS ILLUSTRATED Swimsuit, which has been an incredible launching pad for a number of SI Swimsuit models to build successful multi-million-dollar businesses. We’re thrilled to work directly with our current models and emerging models to build new businesses,” said Bruce Gersh, Senior Vice President, Strategy and Business Development, Time Inc.

The NHL detailed plans for this year’s Kraft Hockeyville USA 2017 activities in Belle Vernon, PA. Activations will run Sept. 21-24 at Rostraver Ice Garden and includes a ticketed practice session by the Penguins. The Kraft Hockeyville USA NHL Pre-Season game on NBCSN, originally scheduled for Rostraver Ice Garden, will now be held in Cranberry Township at the UPMC Lemieux Sports Complex.

DIGITAL & STREAMING

Bowlmor AMF celebrates National Bowling Day on Aug. 12 with the launch of Bowlmojis, a sticker pack that features more than animated bowling emojis for use with your smartphone. In addition, guests who download the Bowlmojis sticker pack will receive one free game of bowling on National Bowling Day at participating AMF, Bowlmor Lanes, Bowlero, and Brunswick Zone bowling locations.

ESPORTS

In this week’s edition of Cynopsis Esports & Gaming…

New Dota 2 slate delivers upgrades
NBC Sports locks in Universal talent
Publishers prepare for gamescom
Europe wants a taste of US LoL turf
PlayerUnknown’s Battlegrounds increases body count
Skillz locks in patent plays
RedPeg goes on Allied mission

THE MAIN EVENT

Diamondbacks/Cubs on MLB Network at 2p.

A CYNOPSIS MESSAGE

Cynopsis Esports Master Class

Friday, Sept. 15 | Barclays Center | BKLYN

Take part in a special class taught by some of the industry’s biggest and most successful names as they break down the essential elements you need to know about: audiences, the business landscape, sponsorship activation and the influencers who are changing the game.

Space is limited – Register by 8/30

ON THIS DAY in 1936: Jesse Owens wins the gold medal in the 100-meter sprint.

In the Know: What school is Jesse Owens’ alma mater? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Which NBA player was known as the “Reign Man?” Answer: Shawn Kemp. Kudos: Bruce Jackson-Disney and ESPN Media Networks/NY; Josh Lappin/NY; Mark McDonald-ESPN/NY; Eric Wright-DS Simon/NY; Christian Matthews-Washington Redskins/DC; Michael G. Hawkins-Francis Marion University/Florence; Joseph Bauer-MullenLowe Mediahub/Boston; John Langermann-WINK-TV/WXCW-TV/Ft. Myers; Andy Pittman-TAMU/College Station; Steve McNair-IHeart Media/New Orleans; Kevin Micklo-Pinnacle Marketing Group/Chicago; Greg Moloznik-GLM Media/Scottsdale; Michael Jaquet-MJ Enterprises/Park City; Judie Henninger-Valentine Productions Inc./Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

Later — Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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