08/01/17: LA thinks 28 is great

Good morning. It’s Tuesday August 1, 2017 and this is your first early morning Sports briefing.

2028, here we come. Los Angeles will play host to the 2028 Summer Games, with officials reaching a deal with the IOC that would help “generate hundreds of millions in savings and additional revenues,” with the move, according to the LA Times. That decision makes Paris home to the event in 2024 and mark the third time that Southern California would play host. IOC members still must formally vote on the deal for it to be official.

“The IOC welcomes this decision of the Los Angeles Olympic and Paralympic Candidature Committee. and we are pleased to release the Host City contract 2028 in a transparent and timely manner,” said IOC President Thomas Bach. “Los Angeles presented an excellent candidature that embraces the Olympic Agenda 2020 sustainability priorities by maximizing the use of existing facilities and encouraging the engagement of more youth in the Olympic Movement. Therefore, we are very happy that, as part of this Host City Contract, we are able to increase the access of the city’s youth to sport, and encourage the healthy lifestyle of Angelenos for the next 11 years. We are very confident that we can reach a tripartite agreement under the leadership of the IOC with LA and Paris in August, creating a win-win-win situation for all three partners. This agreement will be put forward to the IOC Session in Lima in September for ratification.”

ON THE AIR

NBC Sports locked in its NHL scheduling plans for the new season, lining up 99 regular-season games during the upcoming season, beginning Oct. 4 at 8p on NBCSN with Blues/Penguins. Overall, NBCSN opens the first week of the season with seven games on deck, including the Red Wings’ first-ever regular-season home game at Little Caesars Arena vs. the Wild on Oct. 5; the Vegas Golden Knights’ first-ever home game vs. the Coyotes on Oct. 10; and a Wednesday Night Rivalry clash between the Penguins/Capitals on Oct. 11. The 2017-18 regular season on NBCSN will feature 23 Wednesday Night Rivalry telecasts, plus five Wednesday Nightcaps and five Sunday Night Hockey exclusive games.NHL on NBC coverage begins on Nov. 24, at 1p with the 2017 Discover NHL Thanksgiving Showdown.

Speaking of NBC Sports, the company kicks off the NFL’s 2017 preseason schedule with the Hall of Fame Game on Thursday at 8p with the Cowboys/Cardinals. Al Michaels once again handles play-by-play with Cris Collinsworth and sideline reporter Michele Tafoya. Thursday’s telecast will also feature live interviews with all members of the Pro Football Hall of Fame’s Class of 2017, including Cowboys owner, president and general manager Jerry Jones and Cardinals quarterback Kurt Warner.

Now is the time to catch up! We are proud to be partnering with ESL for the Cynopsis Esports Master Class, a unique opportunity to pull back the curtain and experience for yourself what the competitive gaming industry is made of. Featuring not only lectures from some of the most successful executives in the space today, who will break down the ABCs of the business and its players, attendees will also go behind-the-scenes of ESL One New York at Barclays, and receive tickets to the weekend’s festivities for the largest esports tournament on the east coast (if you register early)! Get ahead of the learning curve and register today.

UFC announced that Joe Hand Promotions to serve as exclusive distributor throughout the US of the upcoming fight between Floyd Mayweather and Conor McGregor on Aug. 26. The event will be produced and distributed live by Showtime PPV and delivered to commercial establishments by Joe Hand Promotions beginning at 9p.

ESPN2 serves up the NBA Africa Game 2017 live on Saturday at 11a from Johannesburg, South Africa. Kevin Connors will provide commentary on ESPN2, alongside analyst Doris Burke. For ESPN Deportes, Robert Abramowitz and Roger Valdivieso will provide commentary and feature a Team Africa versus Team World format.

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TODAY: CYNOPSIS DIGITAL AWARDS DEADLINE

Don’t forget to enter the 5^th Annual Model D and Digital “It List” Awards!

Honoring those in online video content who are at the forefront of their industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

2016 Finalists include: A+E Networks, Bravo, Food Network, Hulu, HBO, Omnimedia, Meredith Video Studios, MTV, NBCUniversal, PBS Digital Studios, Turner, VEVO and more!

You have until 11:59PM TONIGHT – GET STARTED

SPONSORSHIP & PROMOTION

The Chicago Bears inked a new long-term partnership with Fanatics to operate the team’s new ecommerce platform. The team becomes the 20th NFL franchise to partner with Fanatics through a variety of retail solutions, and join a long list of prominent professional and collegiate teams, leagues and organizations around the world

NBC Sports announced that 10 NFL players will join Carrie Underwood for her performance of “Oh, Sunday Night,” this season for the opening theme of Sunday Night Football. A preview of the new show open will air during the 49ers/Vikings NFL preseason game on Aug. 27 at 8p. This year’s players include: Pittsburgh Steelers WR Antonio Brown; Oakland Raiders QB Derek Carr; New England Patriots LB Dont’a Hightower; Kansas City Chiefs TE Travis Kelce; Atlanta Falcons WR Julio Jones; Oakland Raiders LB Khalil Mack; Denver Broncos LB Von Miller; Arizona Cardinals CB Patrick Peterson; New York Giants DE Jason Pierre-Paul and Dallas Cowboys QB Dak Prescott.

MP & Silva signed a multi-year partnership agreement with Baral LLC allowing both companies to jointly exploit the media and sponsorship rights of several clubs of Liga Ascenso, including clubs such as Cafeteros de Tapachula, Venados De Mérida, Dorados de Culiacan, Club Atlétic Zacatepec, Potros de UAEM among others. The scope of the agreement covers all media rights platforms for the US territory with MP & Silva and Baral Group collaborating to obtain sponsorship deals.

Reebok announced partnerships with NFL athletes Brandin Cooks and Devonta Freeman in support of Reebok’s new Print Run Ultraknit shoe. The two join Reebok ambassadors that include J.J Watt, Aly Raisman and Gigi Hadid.

Van Wagner Sports and Entertainment and Samford University athletics struck a long-term partnership naming VWSE as the athletics department’s exclusive multimedia rights partner and sales agent for the department’s corporate sponsorship program. Tthe VWSE Collegiate Services division will oversee the locally based operation, Samford Sponsorships, which will work with university leadership to enhance the overall gameday experience and create unique opportunities for the program’s sponsors, business partners and a growing and dedicated Bulldogs fan base.

DIGITAL & STREAMING

Lucktastic announced a new license with the Major League Baseball Players Association in a deal that will see new baseball player themed MLBPA Fun Packs released each week for the remainder of the 2017 baseball season. Each Fun Pack will and give Lucktastic fans the opportunity to win a variety of personalized and autographed merchandise. “We are always looking for fun and innovative ways to showcase some of the game’s best and brightest stars,” said Tim Slavin from the Major League Baseball Players Association. “Together with Lucktastic, we’re releasing a program we know the fans will love.”

ESPORTS

The International 7 has its lineup locked in for the group stage of the Dota 2 behemoth as teams prepare for battle starting Wednesday. The group stage will begin at 9:30a PT with Series A1, with B1 slated for noon, A2 at 2:30p and B2 at 5p. A3 is currently slated to begin at 7:30p. The format sees eighteen participants fighting for one of the final 16 spots into the TI 7 main event as well as seeding with the last placed team in each group eliminated from contention without any prize pool share. The Main Event will then take place at KeyArena in Seattle starting Monday and run through Aug. 12.

ROSTER MOVES

WWE announced that John Brody, who has been overseeing WWE’s global sales team since 2015, will take on duties for WWE’s International division under the purview of Michelle Wilson, WWE Chief Revenue & Marketing Officer. Effective immediately, Brody’s new title will be Executive Vice President, Global Sales & Head of International.

THE MAIN EVENT

Indians/Red Sox on MLB Network at 7p.

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ON THIS DAY in 1991: Soccer star Diego Maradona retires.

In the Know: The first Olympics to take place on US soil occurred in which city? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Olympic gold medals are primarily made up of what metal? Answer: Silver. Kudos: Traci Liner-WME/IMG/NY; Michael Ritz-BucStar Consulting/NY; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Ron Salcedo-Zimmerman/Nashville; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

Later — Chris

Chris Pursell @VegasandVine
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