08/27/19: Toyota rolled out its fleet for the 2020 Olympics

 

CynopsisSports
Good morning. It’s Tuesday August 27, 2019 and this is your first early morning Sports briefing.

 
Toyota, in partnership with the Olympic and Paralympic Games, released its full lineup of electric vehicles that will be used in the Tokyo 2020 games with the goal of creating the lowest emission level of any official fleet used at the events. Toyota will provide 3,700 mobility products for the games, 90% of which will be electric. They will include hybrids, fuel cell electric vehicles, plug-in hybrids, Prius Primes, and battery electric vehicles.
 
 
PROGRAMMING

More good news on the early NFL front, as Monday night’s Steelers/Titans matchup on NBC delivered the best overnight rating of any 2019 NFL preseason game, hitting a 4.5/8. Markets were led by Pittsburgh at a 31.9/49, followed by Nashville, New Orleans, Richmond and Raleigh.
 
Sunday Night Football kicks off on Sept. 8, and NBC Sports’ presentation of Carrie Underwood for the 2019 show open for NBC’s Sunday Night Football has locked in appearances from a slew of NFL players. Overall, 13 NFL players are appearing, including: Atlanta Falcons WR Julio Jones; Chicago Bears DB Kyle Fuller; Chicago Bears LB Khalil Mack; Chicago Bears QB Mitch Trubisky; Cleveland Browns QB Baker Mayfield; Dallas Cowboys QB Dak Prescott; Kansas City Chiefs QB Patrick Mahomes; Los Angeles Rams QB Jared Goff; Minnesota Vikings QB Kirk Cousins; Philadelphia Eagles QB Carson Wentz; Philadelphia TE Zach Ertz; Philadelphia DT Fletcher Cox; and Seattle Seahawks QB Russell Wilson.
 
AEW announced the addition of Tony Schiavone to its talent lineup, where the former WCW voice will join Jim Ross and Excalibur on the broadcast team while also serving as a senior event producer. “Tony ‘The Silver Tongue’ Schiavone was the lead voice of pro wrestling at a time when it was dominating the globe,” said Cody Rhodes, EVP of AEW. “It’s a pleasure to have him join AEW as a senior producer and member of the broadcast team. It doesn’t hurt that he’s a UGA fan either. I think Tony is one of the most underrated lead men with the narrative of pro wrestling there’s ever been. I’m thrilled to get into the studio with him. Let’s welcome Tony to All Elite Wrestling.”
 
NBC Sports is set to celebrate NASCAR Throwback Weekend and the penultimate race of the regular season with nearly 20 hours of trackside coverage from Darlington Raceway anchored by the NASCAR Cup Series Bojangles’ Southern 500 on Sunday at 6p on NBCSN. This marks NASCAR’s fifth consecutive Throwback Weekend at Darlington Raceway, with this year’s event celebrating specific moments and heroes from the 1990-94 era of NASCAR, and drivers will employ special throwback liveries on their cars. NBC Sports’ lead race announcer Rick Allen will call the action alongside Steve Letarte. Jeff Burton and Dale Earnhardt Jr. will provide commentary from a second booth.
 
ESPN locked in games times and networks for the inaugural Phil Knight Invitational, with this year’s event featuring Memphis, Oklahoma, Oregon and Oregon State on Nov. 12. Memphis/Oregon runs at 9p on ESPN and Oklahoma/Oregon State square off at 11p on ESPN2. (
 
Ahead of Thursday’s kickoff to the 2019 Big Ten Football season, BTN today announced the first six sites for BTN Tailgate, the network’s travelling Saturday studio show. Saturday’s broadcast heads to Happy Valley as No. 15 Penn State hosts Idaho in its home opener. The following week on Sept. 7, BTN Tailgate will visit West Lafayette for the Purdue Boilermakers and Vanderbilt, before a Sept. 14 appearance in East Lansing when No. 18 Michigan State takes on Pac-12 opponent Arizona State. Sept. 21 sees Tailgate make its way to Bloomington for Indiana/ UConn and then Ann Arbor on Sept. 28 for a Big Ten divisional game between Rutgers/Michigan. Week six will kick off the month of October and take place from the Twin Cities as Minnesota welcomes in Illinois to TCF Bank Stadium.
 
Integrated Sports announced plans to distribute four soccer friendlies via PPV, showcasing five South American countries during the FIFA window in early September. The four-game series opens with a match between peru and Ecuador on Sept. 5 at Red Bull Arena.
 
Barstool Sports serves up Season 2 of The Corp podcast by Barstool Sports with hosts Alex Rodriguez and Dan Katz today. The Corp sits among the roster of Barstool Sports’ podcast network that ranks #6 in the world with over 30.48 million unique monthly downloads.  
A CYNOPSIS MESSAGE
SAVE THE DATE
 
Cynopsis is excited to announce that the 7th Annual Digital Awards will take place on Friday, November 8th at ThreeSitxy in NYC. This must-attend industry event will highlight the most outstanding digital campaign initiatives, technology and extraordinary video content in the highly competitive and ever-changing digital landscape.
 
Finalists will be announced in mid-September and winners will be awarded at the event in November.
 

SPONSORSHIP & PROMOTION

NASCAR and International Speedway Corporation announced multi-year agreements that make Bluegreen Vacations the “Official Vacation Ownership Provider of NASCAR” and an “Official Partner of ISC.” Bluegreen Vacations will also be the race entitlement sponsor at ISM Raceway for the 2019 Bluegreen Vacations 500. The deal provides Bluegreen Vacations with promotional rights, allowing it to market in the fan midways at ISC tracks across the country as well as host VIP experiences for vacation owners of the Bluegreen Vacation Club.
 
150 years of college football will see the return of College Colors Day once again this year, created by CLC, and set for Friday as fans “are encouraged to show that their college colors never fade by wearing their favorite college gear.” “There is something incredibly unique in the connection that fans have with their favorite college team – it represents good times in their lives that they want to keep experiencing. Whether a fan is excited by the prospects of a new football season or wants to show pride in the traditions and spirit that his or her university represents, wearing college colors outwardly showcases that fandom—and those colors never fade,” said Nicole Armentrout, Vice President, Marketing at CLC. “We look forward to seeing the hundreds of thousands of fans who post pictures of themselves wearing their team gear on College Colors Day, August 30.”
 
Super Soccer Stars tied up a partnership with the Philadelphia Union to expand the org’s reach in the Philadelphia and Delaware Valley and marking Super Soccer Stars’ first official MLS partnership. “There are few MLS clubs that have built as strong a grassroots program as the Union have, and few regions that are as fertile a base of youth soccer than Greater Philadelphia,” said Adam Geisler, CEO, Super Soccer Stars. “We are looking forward to working with the Union to bring our specialized curriculum to younger players, while instilling a love and passion for the game and our community MLS team.”

 
DIGITAL, DATA & TECH

ESPN The Magazine announced this year’s roster of athletes who will be featured in the 11th Annual BODY Issue, which hits newsstands September 6. The official gallery, including photos and athlete story pages, will go live on espn.com on Sept. 4. The 2019 athlete roster will feature: Scout Bassett, U.S. Paralympic Track and Field Athlete; Liz Cambage, Las Vegas Aces Center; Katrin Davidsdottir, CrossFit Women’s Champion 2015 & 2016; the Eagles Offensive Line; Myles Garrett, Cleveland Browns Defensive End; James Hinchcliffe, IndyCar Series Driver; Alex Honnold, Climber; Evander Kane, San Jose Sharks Left Wing; Brooks Koepka, PGA Tour Golfer and World #1; Nancy Lieberman, Hall of Fame: WNBA; Amanda Nunes, UFC Champion; Kelley O’Hara, USWNT and Utah Royals Defender; Katelyn Ohashi, Gymnast; Chris Paul, Oklahoma City Thunder Point Guard; Lakey Peterson, WSL Surfer; Michael Thomas, New Orleans Saints Wide Receiver; and Christian Yelich, NL MVP and Milwaukee.
 
theScore announced that, following the successful completion of its regulatory “soft-launch” period, the New Jersey Division of Gaming Enforcement granted the company approval to proceed with the full implementation of its mobile sports wagering applications in the State. theScore remains on schedule for its anticipated state-wide launch.
 
Tunity Analytics Top 10 Out-of-Home Sports Programs for the Week of Aug. 19, 2019.
Show                                                  Network                     Date/Time      (000’s)
CFB – Miami vs. Florida                  ESPN                         8/24/19 7p     3696
NFL – 49ers vs. Broncos                 ESPN/ABC/CBS      8/19/19 8p     1869
NFL – Texans vs.  Cowboys           NFLN/CBS                8/24/19 7p     1009
PGA – Tour Championship             NBC                            8/25/19 1:30p881
NFL – Steelers vs. Titans                NBC                            8/25/19 8p     826
Source: Tunity Analytics.  Viewing estimates are derived from Tunity mobile app usage for the week beginning August 19, 2019. OOH viewer impressions are calculated using Tunity Analytics proprietary estimation model.
 
 
ESPORTS

With its postseason contenders locked in as season two comes to a conclusion, the Overwatch League named Comcast’s Xfinity as the presenting sponsor of the 2019 playoffs and Grand Finals. The sponsorship will give Xfinity “significant presence” during the playoffs’ digital broadcasts on Twitch and ESPN, the Grand Finals airing live on ABC, and also onsite at the Wells Fargo Center.The 2019 playoffs begin on Friday in Los Angeles and culminate at the Grand Finals on Sept. 29, at Wells Fargo Center in Philadelphia. All matches are livestreamed on Twitch and the ESPN app, and the Grand Finals will be live broadcast on ABC. The two teams that qualify will compete for the league’s championship trophy and a share of the US $1.7 million prize pool—with the winning team getting $1.1 million and the runner-up taking home $600,000.
 
ELEAGUE is launching a new competitive series next month in partnership with Wizards of the Coast with the addition of new a Showdown series via MTG Arena starting Sept. 4. Each week, players will compete in one single-elimination match at a time via MTGA in the Standard format, according to Dot Esports.
 
The International 2019 saw new viewership records after dangling a grand prize of $34.3 million. Esports Charts reports that 1.96 million people tuned in for the grand final, easily topping the previous record of 1.21 million.
 
 
INDUSTRY & ROSTER MOVES

The National Lacrosse League announced that Jessica Berman has been named Deputy Commissioner and EVP of Business Affairs. Berman joins the NLL from the National Hockey League, where she has spent the last 13 years, most recently as Vice President, Community Development, Culture & Growth. According to the league, she becomes the first woman to hold the title of Deputy Commissioner at any professional sports league in North America and will oversee all of the league’s legal affairs and transactions, manage team services, and assist the Commissioner with the NLL’s overall growth strategy.
 
Rob Smith was named General Manager for PGA Interactive, which includes PGA.com, along with the websites and apps that support the major Championships run by the PGA of America. As GM, Smith will oversee all operations of the Interactive business, which is being reimagined to serve as the destination to support a player’s golfing journey, by connecting them to PGA Professionals
 
 
THE MAIN EVENT

Cubs/Mets on MLB Network at 7p.
 
A CYNOPSIS MESSAGE
What’s my prediction regarding the soon-to-come proliferation of streaming services? Consolidation of SVOD services will be inevitable. According to Parks Associates, household spending on OTT video services hasn’t increased in 3 yrs. That means winners & losers will be chosen quickly. 
Blake Sabatinelli, CEO – Newsy
(Featured speaker at That Big TV Conference on Sept. 9-10 in NY)
 
Sponsors: Gamut – Sinclair – NY Interconnect – FriendMTS – iSpot.tv – ListenFirst Media – NCC Media – TV Time – Tubi – a4 – Simpli.fi – TVsquared
 

ON THIS DAY in 1973: The NHL adds the Washington Capitals and Kansas City Scouts (now the New Jersey Devils) for the 1974-75 season.
 
In the Know: At which university did Bill Belichick play football? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question: Rotten Tomatoes has this movie as the best-received sports movie of all-time, starring Mickey Rourke as “Randy ‘The Ram’ Robinson.” What is the name of the movie? Answer: The Wrestler. Kudos: John Ferlazzo/London; Jamie Euster-Endeavor/NY; Lori Paterson-Spectrum Reach/NY; Craig Helmstetter-IN Demand/NY; Jackie Mahon/NY; Bill Graff-beIN SPORTS/Miami; Matt Sautter-WideOrbit/Harrisburg; Matt Marini/NJ; Brad Ruppert-Visual Impact Group/York; Bob Tombs-Comcast Spotlight/Bloomfield; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Matt Fumagalli-NBC/Chicago; Rich Wolfe-Lone Wolfe Press/Scottsdale; Greg Moloznik-GLM Media/Scottsdale; Larry Hutchings/Nipomo; Tim Davidson-DISH Media/El Segundo; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Dave Hammargren-KCPQ-KZJO TV/Seattle
 
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VP AD SALES, TV>>
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Hallmark Channel’s Home & Family/LA: Tech-savvy, self-starter professional, exp’d in SM to support strategic social media initiatives set in place. Able to multi task many projects; 1-2 yrs SM exp w/previous writing/editing/creating exp; strong knwlg SM platforms & social community mngmnt. Full info HERE  (8/29)

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