08/27/18: Daily Number’s Fantasy Lineup

A CYNOPSIS MESSAGE FROM Pac-12 Networks

Pac-12 Network Football Kickoff Week Presented by Opus Bank

August 27th – September 2^nd

Monday – The Drive: Pac-12 Football – 7pm PT

Tuesday – Inside Pac-12 Football – 6pm PT

Wednesday – 12 Greatest: Quarterbacks – 7pm PT

Thursday – The Pregame – 4pm PT, Weber State vs. Utah – 5pm PT

Friday – Pac-12 Playlist – 10pm PT

Saturday – The Pregame – 12pm PT, UNLV vs. USC – 1pm PT, Bowling Green vs. Oregon – 5pm PT, Final Score – 11:30pm PT

Sunday – Football in: 60 Game of the Week – 8pm PT

Watch all week on Pac-12 Network and the Pac-12 Now App

CynopsisSports

Good morning. It’s Monday August 27, 2018 and this is your first early morning Sports briefing.

Our deepest condolences go out to the victims, families and all others affected by the shooting that took place at the Madden Championship Series qualifier in Jacksonville.

Hitting the ground running last week, new daily fantasy platform Daily Number is now gears up for football season, offering fans a patent-pending platform that allows them to select their own degree of difficulty and subsequent prize, by picking any combination of players – from a lineup filled with all-stars to a roster comprised of role players – to simply beat a preset target score known as the Daily Number (dailynumber.app).

The company is co-founded by Tom McAuley, co serves as CEO, and All-Pro cornerback Richard Sherman. Cynopsis asked McAuley about the state of fantasy sports, opportunities in the market and what we can expect from the new endeavor.

McAuley on where he sees opportunity: The existing products and the marketplace itself. I’ve been following the marketplace since FanDuel’s launch in 2011. On one hand, I recognized that the new daily format that they created provided the first legal framework to offer customers a real money sports gaming product that could be delivered online on a broad basis. On the other hand, in my opinion, the product itself left quite a lot to be desired. So to me, this represented opportunity. I am as hardcore of fantasy sports fan as you will find; I’ve been playing since I could walk. Yet, the first time I experienced the daily format I was immediately turned off — it was intimidating, unnecessarily complex, and tedious to play. We saw an opportunity to create something different, simpler, and more mainstream.

On differentiating itself from competitors: Daily Number is a totally new way to consume daily fantasy. Its backbone is in the basis of fantasy sports, a product that 60 million people have proven they love. The core difference in our game is that you’re not playing against one, or hundreds of thousands of other players, you’re trying to beat a set target score. The second really big differentiator is that we let players pick whomever they want. The player that is their favorite, the best players, whoever they feel is the best team to help reach that target score. Based on the team you pick you receive a star rating, from a half star to five stars. If you pick a team of Tom Brady, LeVeon Bell, Antonio Brown, Gronk and so on, you are going to get a five-star rating. If you mix in some guys who are longer shots or more unknown, you will have a lower rating. That rating effects how much you will win. We’re giving fans the ability to choose their own lineups, with no restrictions, and the opportunity to control their prize.

On Sherman’s involvement: Richard has been interested in DFS for a while, but never found the right opportunity. He did not want to get involved with a company that was just kind of following the leader. We were looking for someone we could build our launch around, build incentives for our players, exposure in an organic fashion across their social media reach. Richard immediately loved our product and the opportunity to engage all fans with our platform. We knew quickly this was going to be an exciting partnership, where Richard could help mold our foundation as a platform and a company.

On marketing and content plans: We have Richard Sherman starring in a very exciting creative campaign where he appears as the King of Talking Smack. In the series, we’ll also uncover several different “alter egos” of Richard’s over the course of several weeks. The videos are meant to engage, create word of mouth and encourage signups. We’ll also be using social media to grab attention, and market share. Moreover, we’re excited to get people playing for Week 1, we think our customers are going to want to share our unique platform with their friends. Daily Number is the only place to play fantasy sports in this format with this level of personal control.

ON THE AIR

Comcast Corporation and Fox Networks Group are hitting college football season together after all. The companies locked in a deal that will see Comcast continue carrying the Big Ten Network in addition to Comcast also continuing to carry all of the Big Ten games on FS1. Under the terms of the agreement, Comcast will continue to offer Big Ten Network to its customers who reside in states with Big Ten universities (Illinois, Indiana, Maryland, Michigan, Minnesota, New Jersey, Ohio, Pennsylvania, and Wisconsin). Xfinity customers in Delaware, the District of Columbia, and the Northern Virginia/Beltway area will also continue to receive the network given their proximity to Big Ten schools. n addition, in the coming months, customers outside of the Big Ten states will have access to the Big Ten Network as part of Comcast’s Sports and Entertainment Package.

ESPN’s NBA Countdown studio show is once again west coast bound. The company will bring the series to ESPN’s Los Angeles Production Center this season in a move that will also see the launch of additional NBA studio programming, including a new post-game show – NBA After The Buzzer – that will feature the NBA Countdown studio team. As a result, Michelle Beadle has extended her contract with ESPN and will return to Los Angeles to focus on the NBA, no longer serving as a host of the ESPN weekday morning show Get Up! This season, ESPN will also launch NBA Courtside – a new, 15-minute tipoff show after NBA Countdown and prior to the game coverage. Starting Sept. 3, SportsCenter will now air from 7-8a on ESPN while Get Up! will now air as a two-hour show on ESPN from 8-10a and now feature regular hosting contributions from Maria Taylor, Laura Rutledge, Dianna Russini and Jen Lada.

In other ESPN news, Deadline reports that Jemele Hill is leaving ESPN, months after her departure as a co-anchor from SportsCenter. News surfaced over the weekend that that Hill has been bought out of the remainder of her contract.

The 50th Anniversary US Open is doubling down with the first-ever scheduled night session doubleheaders tonight on the new Louis Armstrong Stadium alongside the matches on Arthur Ashe Stadium on ESPN2 at 7p. ESPN2’s live coverage of the opening Monday night will include a performance from Arthur Ashe Stadium by Kelly Clarkson. The opening night 50th Anniversary festivities will be co-hosted by Billie Jean King and Mike Greenberg.

Twenty-time LPGA Tour winner Cristie Kerr joins David Feherty tonight on Feherty presented by Farmers Insurance on Golf Channel at 9p. The ep was filmed at Kerr’s home in Scottsdale earlier this month. Sept. 3 will see major champion and six-time PGA TOUR winner Jimmy Walker join as a guest for the series’ season finale.

Feld Entertainment unveiled new track features for this year’s Monster Energy Cup, the sport’s largest invite-only Supercross race on October 13 at Sam Boyd Stadium in Las Vegas. The event posts a $250,000 purse and a potential $1 Million bonus awarded to the winner of all three 10-Lap Main Events. This year, the track will feature dual Monster Energy Cup arches that will rise from the track into the grandstands, plus dual sand sections, dual over-under bridges and the return of the Joker Lane, which will once again be a slower disadvantage that athletes will have to race through at least once during each Main Event.

AXS TV will premiere NJPW’s return to America with Fighting Spirit Unleashed on Oct. 5 at 8p. NJPW World commentator Kevin Kelly will make his AXS TV debut filling in for Josh Barnett and will team with the Wrestling Hall of Famer Jim Ross.

A CYNOPSIS MESSAGE

SAVE THE DATE

The Cynopsis Digital Model D & Digital “It List” Awards

November 9th, 2018 | ThreeSixty, NYC

Save the date for the 6th Annual Cynopsis Digital Model D & It List Awards. Join in on the action as digital’s best and brightest honor those who have excelled in digital content, marketing, advertising and social media.

**Finalists will be announced in mid-September**

SPONSORSHIP & PROMOTION

Tough Mudder is partnering with Nickelodeon for Mini Mudder. The channel now becomes the official entertainment media partner of Mini Mudder, a one-mile Mud Run designed for adventure-seeking kids and consists of eight to ten fun and challenging team-focused obstacles. Mini Mudder will add a brand-new Nickelodeon-themed “Slime” obstacle to its courses in celebration of the network’s annual Worldwide Day of Play on Sept. 29. Mini Mudder events include: Plymouth, WI (Sept. 8-9); Pittsburgh (Sept. 8-9); Nashville (Sept. 15-16); Gilford, NH (Sept. 22-23); Dallas/Ft. Worth (Sept. 29-30); Englishtown, NJ (Oct. 6-7); Bartow, FL (Oct. 15-16); and Atlanta (Oct. 20-21).

MLS and Twitter unveiled a new Tweet Cam on Friday as part of MLS Heineken Rivalry Week. The Twitter powered camera was on the field at StubHub Center as part of a social campaign and marked the first time in Twitter’s history where a Twitter-powered camera will be used during an MLS game, in addition to a professional sporting event. Powered by the rivalry hashtag #LALookIn, the Tweet cam allowed fans the ability to get a glimpse of the action from northeast corner of the arena.

The Leaders Performance Institute announced that its Sport Performance Summit will be hosted by UFC at the new state-of-the-art UFC Performance Institute in Las Vegas in both 2019 and 2020. The private, media-free event brings together the most senior performance practitioners from around the world who specialize in a variety of disciplines in sport and beyond.

DIGITAL & STREAMING

Dover International Speedway is partnering with NASCAR Digital Media to give DoverSpeedway.com an overhaul. The upgrade and redesign will see the site offer new features that include specific pages tailored to the track’s varied ticket packages; a dedicated section for kids, track partners and videos; streamlined camping information; a simplified buying process; and a mobile-first digital experience.

ESPORTS

The esports community was quick to rally together to support victims from Sunday’s shooting in Jacksonville, which claimed the lives of four people and at least seven wounded after a gunman opened fire at the Madden Championship Series southeast qualifier before turning the gun on himself. The shooter was reportedly one of the contestants taking part in the tournament. Electronic Arts — the digital interactive entertainment company that produces the Madden video game and that sanctioned Sunday’s Jacksonville tournament — issued a statement on its Twitter account, writing, “This is a horrible situation, and our deepest sympathies go out to all involved.”

With The International 8 in the books, Valve surprised some fans by announcing the The International 9 would be moving off of the continent entirely. The International Dota 2 world championship will be held in Shanghai, the company announced, after this year’s event was held in Vancouver, while the previous six took place in Seattle. No date for the event had been released. Meanwhile, OG Dota took the crown for The International 8, and will lay claim to over$11.2 million as their cut from the $25.4 million crowd-funded purse.

Formula 1 locked in footwear and lifestyle brand New Balance as the Presenting Partner of F1 Esports Series. In addition to activations around the three Pro Series live events as well as branded digital content, the brand will fully integrated into the F1 Esports Pro Series Championship, with wearing New Balance socks and shoes while racing for their Official F1 teams.

Japanese entertainment company Akatsuki is launching a new esports league designed to be made up exclusively with established sports franchises. The League of Professional Esports will include sports brands such as: FC Barcelona (Spain),Ajax (Netherlands), Galatasaray (Turkey), Santos F.C. (Brazil), Real Sociedad (Spain) and Villarreal (Spain) and Tokyo Verdy (Japan) with the league featuring multiple game titles with league and cup matches. The inaugural season will launch in 2019 as clubs compete for a maximum $500,000 prize pool.

THE MAIN EVENT

Manchester United/Tottenham on NBCSN at 3p.

A CYNOPSIS MESSAGE

ANNOUNCING FINALISTS

THE TEMPEST ESPORTS BUSINESS AWARDS

Awards Gala: Tuesday, October 2^nd | Esports Arena at Luxor, Las Vegas

After a two-week judging period by a group of industry experts and editors from Cynopsis Sports, Chief Marketer, and Event Marketer… the most innovative companies, teams, leagues, brands and executives from the last year have been announced. Click here to see who made the cut.

ON THIS DAY in 2017: Floyd Mayweather tops MMA fighter Conor McGregor in the 10th round.

In the Know: The Rock teamed up with which WWE star to form the Rock-N-Sock Connection? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: Former MLB player Dennis Boyd was known by what nickname? Answer: Oil can. Kudos: Mitch Askenas-Comcast/NY; Sandy Haberman-Sojern/NY; Jim Bono-NBC Sports & Olympics and NBCU Hispanic/NY; Liam Kuhn-Fox Networks Group/NY; Jon Miller-NBC Sports/Stamford; Rob Adamski-ESPN/Bristol; Russ DelCore-a4media/New Jersey; B. David Ridpath-Ohio University/Athens; Kyle Krebs-KXAS-TV/Dallas- Ft. Worth; Mark Stulberger-Stully’s Broadcasting School/Houston; Matt Fumagalli-NBCU Owned TV Stations/Chicago; Rich McArdle-Chiefs Radio Network/Kansas City; Greg Moloznik-GLM Media/Scottsdale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Jack Simmons-US Army Reserve/LA; Anne Wettig-Fox Cable Networks S&P/LA; Andy Babb-Super League Gaming/Santa Monica; Jim Himmel-TCB Media/San Clemente

Later – Chris

Chris Pursell @VegasandVine
Roberta Caploe Publisher @robertacaploe	Diane K Schwartz Senior Vice President Media Communications Group	Cynopsis Ad Sales Mike Farina \| 203-218-6480 VP, Sales	Cynopsis Job Listings Sales Trish Pihonak \| 203-899-8459 Director of Operations

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