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Conference USA tied up Under Armour as an official partner in a multi-year deal. The brand will now provide support for the C-USA Football Championship and select other conference championships throughout the year. Additionally, BSN SPORTS will service the partnership. “We are thrilled with the service Under Armour and BSN SPORTS will provide for our membership at C-USA championships,” C-USA Deputy Commissioner Brian Mackin said. “We are excited to partner with a cutting edge apparel company focused on student-athlete performance.”
Gaming audio and accessory brand Turtle Beach announced partnerships with Melvin Ingram and Isaac Rochell of the Los Angeles Chargers. The two NFL players join a growing list of pro athlete gamers, including 2019 NBA first-round draft picks PJ Washington and Kevin Porter Jr. and NBA star Josh Hart of the New Orleans Pelicans. “We are excited for Melvin and Isaac to join team Turtle Beach as their personalities and passion for gaming are a perfect match for creating and delivering engaging and authentic content to our fans,” said Juergen Stark, CEO, Turtle Beach. “The competitive instincts that define the style of both players are exactly what we look for in our athlete partners as we continue to expand our influential roster of gamers who are built to win on and off the field.”
ESPN Digital reports that it reeled in 86.8 million unique visitors (up +25% YOY) in July. The ESPN app was once again ranked as the top sports app in the U.S., clocking 19.0 million unique and 1.5 billion minutes, up +26% and +44%, respectively YOY. ESPN Digital was tops in total minutes with 4.2 billion.
Offering a record $34 million in prizing, Valve officials announced that The International 2020 would take place in Stockholm, to mark the first European TI since the first International that was held in Cologne. This year’s event saw Team OG walk away the winners with over $15 million in winnings and marking the first time that The International has been won back to back.
The Washington Post reports that some partners of the Echo Fox franchise lost their bid for a temporary restraining order against Rick Fox in a Los Angeles courtroom on Friday with the court filing claiming that Fox had gone against the wishes of his partners in the actions he took with the esports organization. The Washington Post said eight partners sent a letter to Fox on Thursday night and accused him of “willful, wanton, and intentionally destructive efforts towards the Partnership” and said Fox was responsible for the organization’s fall from a so-called valuation of $150 million 10 months ago to $31 million today. “These are all lies, and this is collusion on the part of [business partners] Amit and Stratton to create the narrative they need to remove me from the control of the company that we started,” Fox said in a phone interview with the Post on Thursday evening.
Austin’s upcoming Major League Soccer team added new investors that include actor Matthew McConaughey. The Austin F.C. is now co-owned by McConaughey and along with investors Marius Haas, Bryan Sheffield, and Eddie Margain. “This is about legacy for me,” McConaughey said at the press conference. “I’m at a time in my life where I don’t want to spend time and money on things that I don’t look forward to doing on Monday morning.”
Evening sessions at the US Open will get underway on ESPN2 at 7p with Serena Williams/Maria Sharapova and Roger Federer/Sumit Nagal in Arthur Ashe Stadium.
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ON THIS DAY in 1971: Bobby Orr signs the first million-dollar contract in NHL history.
In the Know: Rotten Tomatoes has this movie as the best-received sports movie of all-time, starring Mickey Rourke as “Randy ‘The Ram’ Robinson.” What is the name of the movie? (Email [email protected] with your answer and be sure to include your company and city).
Answer to Our Last Sports Trivia Question: Which MLB manager holds the record for most career ejections? Answer: Bobby Cox (most popular answer: Earl Weaver.) Kudos: Cory Angerthal-AMC Networks/NY; Michael Ritz-Northwestern Mutual/NY; Kyle Helm-CBS Sports/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Anne Wettig-FOX/FOX Sports S&P/LA
Later — Chris
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NEWS DIRECTOR, VP>>
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