08/11/20: Larry WIlmore returning to late night for Peacock


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Cynopsis Medias First Morning Read
Tuesday August 11, 2020

Today’s Premieres
Cooking Channel: Man V. Food at 9p, Eddie Eats America at 10p
HBO: Hard Knocks: Los Angeles at 10p
History: America’s Book of Secrets: Special Edition at 9p
Nat Geo: Lost Treasures of Egypt at 8p, Ancient China From Above at 10p
TLC: Doubing Down with the Derricos at 10p

Today’s Finales
CW: DC’s Stargirl at 8p
HGTV: Good Bones: Down to the Studs at 8p
OWN: Greenleaf at 9p


Peacock is launching a weekly topical late-night block, set to launch in September. The Amber Ruffin Show stars Ruffin, a writer/performer on Late Night with Seth Meyers. “Having a late-night show on Peacock is so exciting!” she said. “We can’t wait to write sketches, songs and jokes about this terrible time we call now!”. Former Nightly Show host Larry Wilmore, who has an overall production deal with Universal TV, will make his return to late night with Untitled Larry Wilmore Show (wt).

Disney Television Studios is rebranding its three studios, 20th Century Fox Television, Fox 21 TV Studios and ABC Studios/ABC Signature – and it’s a less confusing. 20th Century Fox TV is renamed 20th Television, under President Carolyn Cassidy; Fox 21 has been christened Touchstone Television, under Bert Salke; and ABC Studios and subsidiary ABC Signature, under President Jonnie Davis, will merge under the name ABC Signature. “Our new studio names and logos mark a new day for ABC Signature, 20th Television and Touchstone Television while honoring their rich histories and the creative power of The Walt Disney Company,” said Disney Television Studios President Craig Hunegs. The rebrand comes almost 18 months after Disney’s acquisition of 21st Century Fox assets, in a deal that called for the removal of the Fox name from Disney’s new companies.

Layoffs began Monday at WarnerMedia. The cuts, part of a restructuring expected to affect hundreds of jobs, came days after WarnerMedia CEO Jason Kilar announced a shakeup that included the exits of two top executives, Bob Greenblatt and Kevin Reilly, and plans for a stronger focus on streamer HBO Max. At least three senior Warner Bros. executives were laid off yesterday: Jeffrey Schlesinger, President of Warner Bros. Worldwide Television; Ron Sanders, President of Worldwide Theatrical Distribution and Home Entertainment; and EVP and CFO of Warner Bros. Entertainment, Kim Williams. Sanders and Williams both had words of high praise for the company, but Schlesinger’s were perhaps the most memorable. “It’s been a great 37 year run, with 26 as president of International Television Distribution, spanning six mergers, millions of miles traveled, thousands of programs sold and billions of dollars generated,” he said. “In the end, it took a global pandemic and a complete reorganization of the company for me to trip over the last hurdle. I hope to always be remembered as the only studio executive to ride into an International Screenings party at the studio on the back of an elephant in the ‘good old days.’”

Tegna reported 2Q20 revenue of $578 million, up 8% year-over-year. Excluding political advertising, revenue was up 5%. Advertising and marketing services revenue was down 21%, due to the impact of the health crisis. “The significant declines in advertising and marketing revenues that began in late March improved by more than 20 percentage points through June, and our sales and marketing teams have innovated with advertisers to adapt to this dynamic environment,” said Dave Lougee, President and CEO. “Although we can’t be certain when the broader advertising industry will fully recover from the challenges presented by the COVID-19 pandemic, our long-term value proposition to advertisers remains intact. That includes the relevance and demand for our local platforms which has only grown stronger.”

Univision ad revenue was down 40% in 2Q20 thanks to the pandemic, but during the company’s earnings call CFO Peter Lori predicted a much lower 15% dip in the third quarter. Helping the recovery is Univision’s modest ratings upswing, in time for upfront negotiations, versus double digit declines elsewhere.

Only 1% of small or mid-sized brands are influenced by the action of large brands when they cut or stop social media campaigns, according a Borrel Associates report, “How COVID-19 Is Shaping Social Media.” Asked about the challenges of marketing their company on social media, the top five issues SMBs cited were creating content and messages, measurement, cutting through clutter, lack of staff and time, and staying up to date on best practices.


TV Isn’t going anywhere. It’s going everywhere.

Check out Media Buying for Today’s Market: our 6-page report
co-produced with our friends from New York Interconnect.



Netflix ordered live-action YA series The Last Bus, from Wildseed Studios (PrankMe). The road trip adventure, written and created by Paul Neafcy, focuses on a group of kids who team to face a fearsome new machine intelligence.

Sony Pictures Television and Get Lifted Film Co. are developing Paper Gods for ABC. Written and executive produced by Tash Gray (Snowfall, Raising Kanan), the political drama is based on Goldie Taylor’s novel of the same name about a girl next door turned mayor of Atlanta. Nia Long (Dear White People) will star and executive produce, alongside Sony Pictures Television and Get Lifted Film Co.’s Mike Jackson, John Legend and Ty Stiklorius.

Action comedy series MacGruber, based on the SNL MacGyver parody, was picked up to series by Peacock. Will Forte will reprise his role as MacGruber, as well as serve as writer and executive producer alongside John Solomon and Jorma Taccone, who will also direct. Lorne Michaels, John Goldwyn, Andrew Singer and Erin David also serve as executive producers. MacGruber is from Universal Television, a division of Universal Studio Group, and Broadway Video.

Casting news from Peacock: Singer/Broadway star Sara Bareilles (“Love Song”) will star in Girls5eva, centered on a girls group from the 90s that reunites. Tina Fey and Robert Carlock are producing. And upcoming Peacock comedy Rutherford Falls, from co-creators and executive producers Michael Schur, Ed Helms and Sierra Teller Ornelas, has set its initial cast with Jana Schmieding, Michael Greyeyes (I Know This Much Is True), Jesse Leigh (Heathers) and Dustin Milligan (Schitt’s Creek).

Chef, TV personality longtime Food Network contributor Carla Hall has struck an exclusive new multi-platform deal with the net. The agreement includes projects across Food Network’s linear and digital platforms, with an expanded role hosting Halloween Baking Championship, joining Holiday Baking Championship, and a recurring presence within the Food Network Kitchen app. Hall will also be looking to develop new projects.

Nickelodeon is working on a SpongeBob SquarePants spin-off focused on SpongeBob’s best friend, Patrick the starfish, as a talk show host. It’s not the only new series to be squeezed from SpongeBob – prequel Kamp Koral is set to premiere on CBS All Access.

MotorTrend TV ordered new seasons of three series: Iron Resurrection, Bitchin’ Rides and Texas Metal. Season five of Iron Resurrection and season four of Texas Metal will premiere in 2021, with season seven of Bitchin’ Rides revving up to premiere this fall.

Ben Hibon (Codehunters) will direct, co-executive produce and serve as creative lead for Star Trek: Prodigy, the CG-animated series for Nickelodeon. “Getting the chance to work on an IP like Star Trek has been an incredible opportunity, particularly when partnered with the talented teams at Nickelodeon, CBS and Secret Hideout,” said Hibon.

Judd Apatow and Michael Bonfiglio will direct a two-part documentary about comedian George Carlin for HBO. Rise Films is producing alongside Apatow Productions.

Rachael Ray had finished shooting on the full season of Food Network’s 30 Minute Meals, filmed at her home, before her house caught fire on Sunday. Rae and her family safely escaped the blaze; episodes of the show will premiere in 2021.

Big Bad Boo has cast the smooth jazz cat in its new preschool series, ABC with Kenny G. Marcus Mosely, Vancouver-based Gospel singer, joins the series as the show’s lead, Kensington.


Charter Communications introduced Unlimited Plus, a new monthly service plan from Spectrum Mobile for customers who regularly use large amounts of cellular data to stream high-definition video outside of the home. Unlimited Plus features 30GB of full-speed data and HD-quality video priced at $55/month for 4G and 5G. “With Unlimited Plus, Spectrum Mobile customers now have three simple and easy-to-understand data plans to choose from to fit their needs and budget, with no taxes and fees,” said Danny Bowman, Chief Mobile Officer for Charter.


ID will offer a new special each night during its Serial Killer Week, starting Sunday, August 30 with an extended version of Evil Lives Here at 9p. Also on the way is the series premiere of Signs of a Psychopath on Sunday, August 23 at 10:30p.

In more serial killer programming news, the season premiere of HLN’s How It Really Happened with Hill Harper, on Sunday, August 23 at 9p, looks at the horrific case of The Atlanta Serial Killer, who murdered more than two dozen Black children from 1979-81.

Oxygen’s Buried in the Backyard is back for season three on Thursday, September 3 at 8p. The true crime series explores police investigations in which bodies are found in unexpected places.

Season four of Fargo (finally) kicks off on FX on Sunday, September 27 at 10p, with the first two episodes. Chris Rock stars in this chapter, set in 1950 Kansas City. The season was originally slated to debut April 19, but was delayed due to the coronavirus shutdown.

Hulu original film Books of Blood, based on Clive Barker’s horror anthology, premieres Wednesday, October 7.

Following tonight’s series finale of Greenleaf, OWN will air a one-hour special at 10p, with the cast of the megachurch drama, producers and Oprah Winfrey on hand.


One third of Quibi subscribers say they plan to cancel the short-form video streaming service within the next three months, according to Kantar’s Entertainment On Demand service. Something’s gotta give – the average Quibi subscriber holds 5.1 SVOD subscriptions, versus the market average of three.

Peacock announced an exclusive deal with The Dan Patrick Show to stream for free starting August 24. The interview show, which aired on NBC Sports Network from 2012-19, will be live on Peacock weekdays from 9a-noon. All content will be available on demand in addition to streaming live, and top moments from the show will be featured in the service’s Trending section.


Endemol Shine Brazil announced that Record TV has commissioned a new version of global entertainment format All Together Now. The12-part series will feature talented young people age 9-16.

The Royal Television Society has launched this year’s RTS Student Television Awards, which are set to be presented at an awards ceremony in June 2021. The awards will be a short form content competition.

Red Arrow Studios International has secured new deals in Asia, with broadcasters across Hong Kong, China and South Korea picking up titles. Among the acquisitions: VOD platform iwonder nabbed The Weekly, a series from The New York Times, and South Korea’s KBS has taken social experiment Don’t Stop the Music.

Studio 100 and SeaBelievers will collaborate as distribution partners on the CGI animation series SeaBelievers. Studio 100 acquired the worldwide (excluding Russia and CIS) distribution rights for all audio-visual as well as L&M exploitation.

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TV One boasted double-digit 2Q20 gains among all key demos in Prime and Total Day in Live+3 Nielsens. TV One P/25-54 and P/18-49 Prime ratings increased +18% and +27%, respectively. Total Day had an increase of +21% for P/25-54 and +25% for P/18-49.

CBS’s coverage of the PGA Championship finale averaged a 1.0 rating among A18-49 and 5.6 million viewers, to top Sunday.

Shareablee Top 10 TV Shows for the week of August 3
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
E! News 13M, 681, 19,108, 37.8M
Hannity 3M, 292, 10,311, 9,4M
Today Show 1.7M, 928, 1,848, 13.7M
Entertainment Tonight 1.5M, 551, 2,757, 9M
Fox & Friends 1.1M, 99, 11,539, 4.8M
The 700 Club 800K, 150, 5,331, 2.8M
PBS NewsHour 758.8K, 612, 1,240, 2.9M
Tucker Carlson Tonight 724.4K, 10, 72,439 , 2.9M
World of Dance 405.6K, 92, 4,441 , 5.8M
NBC Nightly News with Lester Holt 388K, 680, 570, 5.2M

Shareablee Top 10 Streaming Shows for the week of August 3
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Umbrella Academy 5.8M, 98, 59,550, 2,5M
Netflix Is A Joke 352.5K, 41, 8,598, 2.0M
The Boys 350,1K, 24, 14,591, 576,4K
Cursed 335.8K, 45, 7,463, 177.0K
One Piece 248.3K, 10, 24,832, 3.0M
Lucifer 230K, 11, 20,950, 5.7M
Black Clover on Funimation 202K, 18, 12,775, 630.4K
The Rain 159.3K, 7, 22,751, 370K
Toei Animation (US) 158.6K, 27, 5,873, 1.4M
You 156.5K, 3, 52,183, 1.6M

TV Time’s Shows on the Rise for the Week of August 3
The Rain (Netflix) – 94.4%
High Seas (Netflix) – 90.8%
Selling Sunset (Netflix) – 90.2%
The Seven Deadly Sins (MBS) – 73.3%
Get Even (BBC iPlayer) – 64.2.%
Tokyo Ghoul (Tokyo MX) – 37.3%
Locked Up: The Oasis (Fox Espana) – 31.1%
Locked Up (Fox Espana) – 28.4%
The Umbrella Academy (Netflix) – 28.4%
Wynonnya Earp (Syfy) – 25.7%
Methodology: Every week, millions of viewers around the world use TV Time to track their favorite series. “Shows on the Rise” is calculated by determining the week-over-week growth in episodes watched for a given program.

Broadcast Nielsen Ratings for Friday, August 3
Show, P2+ 0000s, (A18-49)
ABC: Shark Tank 2.67 (0.4), 20/20 1.98 (0.3)
CBS: The Greatest #AtHome Videos 3.71 (0.4), Magnum P.I. 3.23 (0.3), Blue Bloods 3.71 (0.3)
CW: Masters of Illusion 0.45 (0.1), Being Reuben 0.24 (0.0), Being Reuben 0.20 (0.0)
FOX: WWE Friday Night Smackdown 1.96 (0.5)
NBC: The Wall 2.19 (0.3), Dateline Classic 3.16 (0.4)
Telemundo: Exatlon Estados Unidos 1.04 (0.3), Cennet 1.24 (0.3), Enemigo Intimo 0.77 (0.2)
Univision: Rosa de Guadelupe 1.26 (0.4), Medicos Linea di Vida 1.46 (0.4), Como Tu No Hay 1.75 (0.6)
Source: Nielsen live + same day time period averages


Kate Laffey has been named VP of ViacomCBS Inernational Studios. Laffey was most recently VP of Acquisitions at Cineflix Rights.

Lindsay Schwartz has joined Leopard USA, a new US division of UK production group Argonon, as Chief Creative Officer. Schwartz was previously SVP Development at Story Street.

The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to SVP of Diversity, Equity and Inclusion for the division. He will transition from his current role as VP of News for NBC10 / WCAU and Telemundo62 / WWSI.


This Day in History
1973 – The film American Graffiti was released in the US.

Answer to Our Last Trivia Question
In addition to diverse casts, what do legal drama The Good Fight, sitcom Good Times (1974-79), soap opera Generations (1989-91) and reality show Real World: Skeletons (2014-15) have in common? All were set in Chicago. Kudos to: Lisa Richards, TPT Twin Cities PBS/St. Paul, MN, Eric Emeric-Showtime Networks/NYC, David Clark-Discovery/NYC, Synda Kollman-Charter Marketing Group/Boca Raton, FL, Brian E. Smith-Toga Creek Entertainment/Atlanta, Tom Moore-Kalt Productions/LA, David Westberg-SAG-AFTRA Credit Union/Burbank, Matthew Weiss-Publicis Media/Chicago

Today’s Trivia Question
Who was Jeff Colby’s second wife on Dynasty (1981-89)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

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Job of the day
Corona, CA

Seeking highly qualified individual to take the lead in developing innovative strategies based on insights and trends to position MAVTV to consumers, clients, and partners. Must have marketing background – Dig, Social Media and/or Consumer Mktg preferred. Full info HERE (8/25)

MAVTV/Corona, CA: Seeking individual to support all areas of the programming team’s responsibilities, including editorial, research, analysis, scheduling and presentation of all
content categories. Min 2yrs exp in media and enter, with focus programming. Full info HERE (8/25)

Magnolia/New York, Knoxville, Austin: CD w/a strong eye to oversee dev of original programming for Magnolia partnering with Chip & Joanna Gaines. Build new talent and concepts across varying platforms. 7+ yrs network/production exp req’d. Full info HERE (8/24)

Newsmax Media/Washington D.C.: Seeking proven on-air reporter, in possession of an already-developed contact list, including many “who’s who” leaders in Congress, and related government agencies. Min 3 yrs exp with outstanding writing/production skills. Full info HERE (8/21)

Newsmax Media/NYC:
Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/19)

Newsmax Media/NYC: Responsible for designing and building prime time show, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/19)

Newsmax Media/NYC: Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/19)

Newsmax Media/NYC: Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/19)

Newsmax Media/NYC:
Responsible for the production of live news & talk show, and recorded video segments for television, and digital platforms. 3+ yrs in TV news and/or talk production. Full info HERE (8/19)

Omnia Media/LA or NY: Seeking individual to sell a portfolio of social and digital ad products, including custom branded content, video spons, programmatic inv and influencer mktg. With a strong grasp of video games/gaming culture, and dig platforms. 4 yrs exp in video content/dig media. Full info HERE (8/15)

VICE Media/Brooklyn, NY: Seeking experienced editor for cutting trailers, TV campaigns, digital spots/campaigns, special content and in-house reels. Must have 5 yrs exp, be able to thrive in a fast-paced environment as well as prioritize on-going assignments. Full info HERE (8/15)

Kanopy/Remote, USA:
Seeking multi-disciplinary background candidate with mrktg, business strategy, and data analytics exp. Plus a passion and knowledge of the entire film ecosystem. Min 5 yrs dir-to-consumer mktg exp at a subscription-based/video streaming co with a proven record of executing growth mktg strategies. Full info HERE (8/15)

The Hive/Knoxville, TN: Seeking highly qualified individual to oversee the orderly day-to-day function of production operations, with a particular emphasis on post prod operations for TN & NY offices and TN facilities management. Reports directly to the Pres and VP of Production. Full info HERE (8/15)

Nickelodeon/NYC: Seeking a group brand leader responsible for the development of mktg strategies in support of Nickelodeon and any of its related content and sub-brands. Min 7yrs exp in consumer strategy, digital, marketing or media. Full info HERE (8/14)

Sesame Workshop/NYC:
Oversee the production of 2 consecutive 30-minute animated specials and 20×5-minute animated segments. 5+yrs in Series Animation Production at a Production Co. or Studio preferred. Full info HERE (8/13)

CNBC/Englewood Cliffs NJ:
Responsible for managing line production for 1 hour of a live show. 5+ exp segment producing and/or booking in a live television environment with demonstrated written communication and research skills, Full info HERE (8/13)

ABC: Modern Family, Modern Family, black-ish, mixed-ish, What Would You Do?
CBS: NCIS, FBI, FBI: Most Wanted
CW: DC’s Stargirl [f], Tell Me a Story
FOX: Hell’s Kitchen, Prodigal Son
NBC: America’s Got Talent, World of Dance
PBS: American Experience, Frontline
Telemundo: Exatlon Estados Unidos, Cennet, Enimigo Intimo
Univision: La Rosa de Guadalupe, Medicos, Linea de Vida, Como Tu No Hay


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