08/10/22: Kenan Thompson will host this year’s Emmy Awards for the first time


Cynopsis Special Report:
With Uber-Local Messaging More Important than Ever, Gamut Gets Personal

They say what’s old is new again. For the advertising industry, whose roots are in targeting audiences by postal code via direct mail, that adage rings true today. Streaming may be replacing stamps, but the core tenet remains the same: If you want to engage consumers and drive ROI, you need to reach specific audiences with specific messaging.

Read the Special Report

Cynopsis Medias First Morning Read
Wednesday August 10, 2022

Today’s Premieres
A&E: Court Night Live at 9p
Disney+: Bluey, I Am Groot
Netflix: Indian Matchmaking, Instant Dream Home, Iron Chef Brazil, Locke & Key, School Tales: The Series
Smithsonian: Supersenses at 8p
Syfy: Resident Alien at 10p

Today’s Finales
FOX: So You Think You Can Dance at 9p
PBS: Expedition With Steve Backshall at 10p


Kenan Thompson will host the 74th annual Emmys for NBC and the Television Academy. A six-time Emmy nominee, this will be Thompson’s first time helming the award show. The three-hour live telecast will air September 12 on NBC and will stream live on Peacock, for the first time.

First Lady Jill Biden will appear in Nat Geo’s “America’s National Parks” docuseries. Each night of the upcoming five-part series will kick off with a message from Biden on how each national park connects people to a piece of the American story, and on closing night she will highlight the parks and animals showcased throughout the season.

An incendiary device was thrown onto the Chicago set of “Justified: City Primeval.” The cast and crew took cover when the incident occurred but the device did not explode and no injuries were reported. Sony has since beefed up protection on the set by adding a security team trained in high-threat situations.

The UN formally raised “grave concerns” with Iran over treatment of BBC News journalists. The BBC filed a complaint earlier this year regarding BBC News Persian staffers, spotlighting the violence against journalists, gendered attacks facing women, increased financial pressure, and an ongoing asset freeze that operates as a “blunt financial sanction.” Four UN experts who examined the case said Iran was “showing a pattern and practice of employing these measures to hinder journalists from carrying out their work” and has requested a formal response from the Iranian government.

Telemundo kicked off its national soccer campaign to inspire Hispanic youth. NBCUniversal Telemundo Enterprises’ multi-city campaign, “El Campeón En Ti” (“The Champion In You”), builds on its commitment to inspire Hispanic youth to discover themselves through soccer, with a series of events in the months leading up to the FIFA World Cup Qatar 2022.

“Strange Adventures” series will not move forward at HBO Max. The DC Comics series was given a green light for development in 2019 but is the most recent project placed on the chopping block following the Warner Bros. Discovery merger.

2022 Esports Business Summit

EBS Partners with WESCO

EBS is thrilled to announce its partnership with World Esports Consortium (WESCO), a proud partner of this year’s summit. On Thursday, November 3rd, Daniel Cossi — President of WESCO — will be delivering a spotlight session on building global community, joined by Boban Totovski, General Secretary of ISEF. Join us for this three day program in Las Vegas on November 1st-3rd!



Marlon Wayans’ comedy “Book of Marlon” moved to Starz. The comedy, inspired by Wayans’ life and career, was previously in development at HBO Max, where it was originally set up in 2020. The pilot was unofficially greenlit but never went to production and was eventually sold. Wayans is set to star, co-write and executive produce.

Apple TV+ ordered six-episode dramedy series “Land of Women.” Eva Longoria will star in and executive produce the series, directed by Iris Award winner Carlos Sedes. Shot in both English and Spanish, the plot centers on a NYC empty nester whose life is turned upside down as a result of financial improprieties, which force her to flee debt-collecting criminals.

IDW Entertainment put five series based on graphic novels and comics in development. With Ánima Studios, Cartoon Network Studios, HBO Max, Universal Content Productions, Universal International Studios and Warner Bros. Television, the projects are based on IDW Publishing and Top Shelf Productions. Titles include “Dark Spaces,” “The Delicacy,” “Rivers,” “Ballad for Sophie” and “Brutal Nature.”


Netflix inked a contract with SAG-AFTRA to join Legacy Studios’ bargaining unit. The new agreement is a follow-up to the 2019 contract that marked the first agreement between the actors union and the streaming studio; it will also be the last one made exclusively between the two sides. Netflix will join the unit run by the Alliance of Motion Picture and Television Producers, after having signed with the organization last year.

“Love Island USA” was the most streamed unscripted original series on Peacock in its first three weeks. The record-breaking series received upfront a two-season order, with the next installment coming in 2023.


Nielsen’s Gracenote ID distribution system will allow content sources to better manage and optimize distribution of program metadata. The new platform seeks to help maximize ROI on TV shows and movies by improving visibility and easing complexity around descriptive program metadata, image, and content identifiers.

Multicultural households are more likely to stream TV apps than the general market, a new report from App Science found. Sports, crime and drama were the most popular CTV viewing genres among multicultural audiences.

“Selling Sunset” star Christine Quinn debuted a new crypto credit scoring platform. Quinn previously left the Oppenheim Group and co-founded a brokerage with her husband to serve the crypto-rich and has now released a product from RealOpen, called RealScore. The brokerage primarily serves high-net-worth clients who want to purchase property using cryptocurrency.


Yvonne Orji will star in female empowerment series “Stronger” (working title). The bodybuilding drama – created and written by Sheldon Turner – comes from A+E Studios and will be developed by Netflix. Orji will executive produce.

Chyler Leigh joined Hallmark’s “The Way Home.” The “Grey’s Anatomy” actress will star alongside Andie MacDowell in the original primetime series, to premiere in 2023.


BritBox boss swiped at rival streamers with the comment, “They’re what we would call British-ish.” CEO Reemah Sakaan took aim at fellow streamers’ UK content in an effort to carve out a niche for Anglo-centric programming in the US. Sakaan said the streamers are “well intentioned” but “definitely lack a little of what we would define as the essence of British.”

Austria’s ORF signed onto Euro-drama “Rise of the Raven.” Produced by Robert Lantos, the multi-million dollar series is being billed as “the most epic Central European television production of all time” – starring Hungary’s Gellért L. Kádár and Vivien Rujder.

“Newsnight” Prince Andrew interrogator Emily Maitlis will deliver this year’s Edinburgh TV Festival MacTaggart Lecture. The former “Newsnight” host will focus on the role TV plays in accountability; this will be her first public appearance since leaving the BBC. She is most well known for her 2019 interview with Prince Andrew regarding the Jeffrey Epstein scandal.

MBC Studios began production on Saudi fantasy-adventure “Rise of the Witches.” The mythological adaptation tells the story of a war between two rival witch covens in ancient Arabia. The show’s budget is the largest ever for special effects in a Saudi production and is being filmed on three studio sets, including Saudi Arabia’s biggest backlots to date.


The FOX MLB team returns to Dyersville, Iowa, for year two of the MLB At Field of Dreams Game presented by Geico, with the Cubs taking on the Reds in a regular-season matchup tomorrow at 7p on FOX, FOX Deportes and the FOX Sports app. Joe Davis joins John Smoltz in the booth. Host Kevin Burkhardt joins David Ortiz and Alex Rodriguez on the network’s pregame show at 6p. On production, FOX Sports delivers the game in 4K HDR, employing multiple aerial production drones and adding a “Pole Cam” with Dream Chip technology, as well as the new Sony Super 35mm 4K camera system. As part of an arsenal of nearly 40 cameras, four cinematic Super SloMo cameras, a pair of DirtCAMS and a Flycam capable of traveling between the movie set and primary field highlight the lineup.

ESPN inked a multi-year extension with the German Football Association for exclusive U.S. media rights to DFB-Pokal, Germany’s top domestic soccer cup competition. The agreement brings a minimum of 40 DFB-Pokal matches each season exclusively to ESPN+ in English.

CBS Sports’ final round coverage of the Wyndham Championship delivered a 7% spike in viewership this year over 2021 numbers. Sunday’s coverage peaked with more than 2.5 million viewers.

NBC Sports will deliver the HBCU Pigskin Showdown, a college football all-star game for student-athletes from HBCU institutions, on Dec. 17, at 1p on Peacock and CNBC. The inaugural HBCU Pigskin Showdown in 2021 featured 84 top HBCU players competing in front of scouts from 16 NFL teams. NBC Sports will also present select students from HBCU institutions with the opportunity to cover the event for NBCSports.com.

ESPN Films’ latest documentary “Fate of a Sport” will debut August 29 on ESPN+, showcasing the story of lacrosse legend Paul Rabil and launching a new professional league, the Premier Lacrosse League. The program will have its linear debut Sept. 15 at 7p on ESPN and will also air on ABC on Sept. 18 at 1p leading into the PLL Championship Game.

On the talent front, ESPN reached a multiyear contract extension with ESPN soccer reporter and host Alexis Nunes to continue in her role as one of the lead reporters for ESPN’s European soccer coverage. As part of her new agreement, Nunes will continue reporting from the pitch and in studio across ESPN and ESPN+ platforms.

In addition, Michael Smith will join Thursday Night Football as a news analyst for Prime Video. In this role, Smith will break down the latest news from around the NFL, and advance pertinent stories through TNF pregame, halftime, and postgame coverage.

The Big Ten is on the verge of $1 billion in TV deals that exclude ESPN. Recent deals are expected to create a college football triple-header featuring FOX, CBS and NBC. If the agreement goes through, ESPN will be out of the business of Big Ten football and basketball for the first time in 40 years.


Vevo sponsors BIG TV

Vevo joins BIG TV as proud sponsor, with Bethany Atchison, Senior Director, Distribution Partner Management at Vevo, speaking at “What’s Old is New Again – Nostalgia is in Full Force on CTV.” Learn more about the impact nostalgia is having on CTV and so much more at BIG TV, taking place September 29th-30th in NYC.

Learn more & Register NOW


“Jeopardy!” turned the tables on “Family Feud” to lead the group for all syndication in the session that ended July 31. By a narrow margin, the trivia game show with a 5.2 live-plus-same-day national Nielsen rating inched up 2% from the week before and overtook “Family Feud,” which had a rating of 5.1 and fell 2%.

Broadcast Nielsen Ratings for Monday, August 8
Show, P2+ 000s, (A18-49)
ABC: The Bachelorette 3.33 (0.7), Claim to Fame 1.83 (0.3)
CBS: The Neighborhood 3.13 (0.3), Bob Hearts Abishola 2.75 (0.3), NCIS 3.01 (0.3), NCIS: Hawai’i 2.62 (0.2)
FOX: Don’t Forget the Lyrics! 1.96 (0.3), Beat Shazam 1.89 (0.3)
NBC: American Ninja Warrior 2.75 (0.4), Weakest Link 2.12 (0.3)
Telemundo: La Casa de los Famosos 1.66 (0.5), Infiel: Historia de un Engaño 0.94 (0.2)
Univision: La Rosa de Guadalupe 1.23 (0.4), La Mexicana y el Güero 0.96 (0.3), La Herencia, Un Llegado de Amor 1.27 (0.4), Mujer de Nadie 1.08 (0.4)
Source: Nielsen live + same day time period averages


The Daily Wire staffed up its kids division with the hire of Chris Sonnenburg as SVP animation development and production. The right-wing news service recruited the “Rapunzel’s Tangled Adventure” showrunner to oversee a team of writers and animators that include Eric Branscum and Ethan Nicolle.

Exile Content Studio promoted Nando Vila to head of studio. In his new role, Vila will be responsible for overseeing Exile’s film and television content strategy, succeeding Daniel Eilemberg.

Joanne Roberts Wiles joined Black Bear Pictures. Wiles will be a partner in the production company’s newly formed management division, Black Bear Management.

The North Road Company hired JPMorgan Chase’s Darian Singer as CFO. Singer will lead the integration of Peter Chernin’s company assets and oversee the development of North Road infrastructure.

NBC promoted Margaret Walker to lead marketing brand strategy and audience growth.

This Day in History
1993 – Ruth Bader Ginsburg was sworn in by 96–3 votes as a US Supreme Court Justice.

Answer to Our Last Trivia Question
What is Malcolm’s last name on “Malcolm in the Middle” (2000-2006)? Wilkerson. Kudos to: Randall Bosley-Studio Talent Group/Santa Monica, CA, Gerry Bixenspan-TV Marketing Inc./New York, Lorrie Shilling/El Segundo, CA, Kevin McDonough-Wavemaker/NYC, Andy Pittman-TAMU/College Station, TX, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Westberg-SAG-AFTRA Credit Union/Burbank, CA

Today’s Trivia Question
What is Tokyo’s real name on “Money Heist” (2017-2021)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


This highly visible role provides quantitative and qualitative research to all departments; includes research oversight of Tennis Channel, Tennis Channel International, Tennis.com, TennisChannel.com, Tennis Channel Plus OTT, TC app and Tennis Magazine. Expert level proficiency with Nielsen data systems, including NPower is required. Full info HERE (8/23)


Draft and/or negotiate a wide variety of agreements, assist with counseling various departments on transactional and legal matters. Oversee administration and compliance with of standards and practices for day-to-day production. A minimum of two years of legal experience in a media and/or entertainment transactional environment, required. Full info HERE (8/22)


Work closely w/the President of Television to strategize building new Jim Henson Company IP. Generate new business by performing outreach, networking, and scheduling meetings w/key players in the industry. Track network mandates, industry trends, and talent/IP to inform development strategy & planning. Min of 5 yrs of exp. working in Children’s TV. Full info HERE (8/12)


Responsible for selling general advertising of our Linear network for year over year growth of our advertising sales projections. Source, create, and maintain relationships, as well as execute contracts for our Linear/Cable/VOD networks. Use of qualitative sales packaging and the drive to meet/exceed sales goals is a top priority. Full info HERE (8/18)

Overseeing all sales activities, create a high-performing, fun, and successful team-based environment. Attract, hire, and develop new sales consultants and provide training for your team to be successful and exceed their goals. 2+ yrs exp. leading a team of 5 or more people, 3-5 yrs of sales exp. in the media, cable, or digital advertising. Full info HERE (8/18)

NYC or Remote

Help ensure advertisements are compliant with A+E’s policies and federal guidelines. Review scripts, storyboards, animatics, rough and final cuts across a variety of content, with a focus on high-risk commercial categories. Serve as point person on projects with S&P to review live, scripted, and unscripted programming. 5+ yrs experience. Full info HERE (8/18)

NYC or Remote

Provide legal counsel in the areas of pre-broadcast/pre-publication review; Intellectual Property; First Amendment; causes of action common in entertainment and media industry cases. 7-10 years of relevant law firm experience or experience in media company legal department; in-house media law practice highly desirable. Full info HERE (8/18)


5+ yrs exp. Manage promotional campaigns. Identifying/developing creative news angles to publicize programming in press. Partner w/ VP as a unit publicist & social lead, including traveling to sets of shows to manage media interviews. Spearhead/coord. talent press trips, set visits, photo shoots, press tours, satellite media tours, etc. Full info HERE (8/17)

Serve as the primary contact with our broadcast television station partners, represent clients and outside vendors; including coordination of contracts and agreements, as well as provision all needed information and communication for the Syndication department. Great opportunity for programming, promotion, marketing or PR background. Full info HERE (8/17)


Develop sales strategies for new business development to advertising agencies & clients. Research emerging businesses to build a pipeline of potential new clients. Cultivate client relationships to enhance FETV’s position in the marketplace. Negotiate & close upfront & scatter business. 5+ yrs of television selling or related advertising sales exp. Full info HERE (8/17)

SR. MANAGER, DIGITAL (Hallmark Channel)

Responsible for consumer digital initiatives with a focus on Apps & sales campaigns including content creation . Min 5 yrs experience with digital content using content management systems and video platform management. BS/BA and prior cable or broadcast TV experience preferred. Full info HERE (8/16)

MANAGER, DIGITAL (Hallmark Channel)

Responsible for content creation for consumer platforms with a focus on SEO . Min 3 yrs experience with digital content using content management systems and video platform management. BS/BA and prior cable or broadcast TV experience preferred. Full info HERE (8/16)

Responsible for owning the pre-sale planning process as it would transition to post-sale execution. Working closely w/others to build out packaging feasibly, delivery information, cost analysis & pricing tactics. Respond to RFPs based on agency/client goal objectives. 4-6 yrs exp. in Sales Planning, Revenue Operations, or Pricing & Analytics. Full info HERE (8/15)


We are looking to add a Coordinator to our team! The US Networks Distribution (“USND”) team is responsible for the monetization and multi-platform distribution of Paramount’s portfolio of linear networks, VOD content, and streaming products to MVPDs, virtual MVPDs, and mobile platforms. Minimum 1+ years industry experience. Full info HERE (8/14)


Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies. Work collaboratively with Chicago & LA offices to execute network sales priorities. 15+ yrs of advertising sales exp. in a broadcast or cable network environment 10 + yrs successfully management advertising sales teams. Full info HERE (8/14)


Respond to RFP, RFI & general Sales Requests: concept & formulate both large & small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives & their associated KPIs. Champion & help implement the vision & go-to-market strategy. Min 2-yrs at a media company or sales/marketing organization. Full info HERE (8/14)


Work with account executives and sales planners utilizing system to fulfill sales orders through the execution of specific allocations and flowcharts. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and facilitate make goods. Bachelor’s degree and 1 year of working experience. Full info HERE (8/14)

ABC: The Conners, The Goldbergs, Abbott Elementary, Home Economics, Press Your Luck, Jimmy Kimmel Live!
CBS: Big Brother, The Challenge: USA, S.W.A.T., The Late Show With Stephen Colbert
CW: Mysteries Decoded, Wellington Paranormal
FOX: MasterChef, So You Think You Can Dance [f]
NBC: America’s Got Talent, Password, Chicago P.S., The Tonight Show Starring Jimmy Fallon
PBS: Nature, NOVA, Expedition With Steve Backshall [f]
Telemundo: Al Rojo Vivo, Top Chef VIP, Amor Valiente, Infiel: Historia de un Engaño
Univision: Fútbol UEFA Supercopa, La Rosa de Guadalupe, Fútbol Central, 2022 MLS All-Star Game


Related Stories

Cynopsis 05/17/24: Streaming sports joint venture gets a name

Streaming sports joint venture gets a name

Friday May 17, 2024 Today’s Premieres Apple TV+: The Big Cigar CBS: S.W.A.T. at 8p; Fire Country at 9p Netflix: The 8 Show Paramount+: RuPaul’s Drag Race All Stars Prime Video: 99 Today’s Finales Apple TV+: Franklin Starz: Mary and George Saturday’s Premiere Oxygen: Accident, Suicide or Murder at 8p Saturday’s Finale CBS: 48 Hours […]

Cynopsis 05/16/24: WBD thinks FAST

WBD thinks FAST

Thursday May 16, 2024 Today’s Premieres Hulu: The Beauty Queen Killer: 9 Days of Terror Peacock: Bronx Zoo ’90: Crime, Chaos and Baseball Max: Home Sweet Rome! Today’s Finales CBS: Young Sheldon at 8p; So Help Me Todd at 9p NBC: Law & Order at 8p; Law & Order: Special Victims Unit at 9p; Law […]

The WBD Effect

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 15, 2024 Converging Data, IP, and Cultural Moments: A Conversation with WBD’s Jon Steinlauf By E.B. Moss When Warner Media and Discovery joined forces, “WBD” became a multimedia behemoth made up of movie studio and television studios, iconic brands including CNN, TLC, HBO and […]

05/15/24: Cynopsis Jobs

hand shake

MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis Digital Out of Home 05/15/24: DOOH ranks as medium most likely to drive consumers to action; Geopath adds to Board

Wednesday May 15, 2024 Lamar Advertising Company selected Vistar’s content management software, Cortex, to power its network of DOOH billboards across the U.S. Lamar offers advertisers nearly 5,000 displays serving over 5 billion weekly impressions. “Lamar’s nationwide footprint, paired with the sheer size of its digital billboards, allows advertisers to reach consumers with unparalleled creative […]