OpenAI removed a feature from ChatGPT that enabled users to make their conversations discoverable by search engines. “This was a short-lived experiment to help people discover useful conversations,” posted OpenAI’s Dane Stuckey, Chief Information Security Officer, on X. “This feature required users to opt-in, first by picking a chat to share, then by clicking a checkbox for it to be shared with search engines.” The likelihood that users could accidentally share content they wanted to remain private put the brakes on that experiment – now OpenAI is removing indexed content from relevant search engines.
X is promising “sleeker” ad formats, with each ad assigned an aesthetic score that will influence its pricing. “Imagine ads that blend naturally into your timeline – no more clunky hashtags, over-the-top emojis, or distracting URLs,” said the company. “This approach creates ads that are crisp, captivating, and genuinely resonant, cutting through the noise without any unnecessary clutter or distractions.” AI-powered targeting will help advertisers better reach their ideal audiences, while Grok will offer actionable insights into campaign performance, claimed X.
Amazon, which had been reducing its presence on Google Shopping, has abruptly pulled out of Google Shopping ads altogether. “Amazon has made a dramatic international exit from product advertising on Google Shopping,” wrote Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce. “They are a massive source of revenue for Google parent Alphabet Inc., and also serve as a tide that lifts all boats in terms of auction prices. So this has to sting.” It appears Amazon wants full-funnel control before Google’s Performance Max takes control, according to Tinuiti. “Cost per clicks will fall as the whale leaves the pool,” wrote Tinuiti analysts in a research note, adding, “Rivals can benefit from lower CAC, boost LTV and rewrite market share math before Amazon decides whether this was a test, or the new normal.”
TikTok has introduced Footnotes, a feature that enables users to add context to videos, and note if they are false or misleading. “Footnotes will draw on the collective knowledge of the TikTok community by allowing people to add relevant information to content on our platform,” wrote Adam Presser, TikTok’s Head of Trust and Safety, in a blog post. To use Footnotes, TikTok users must have been on the platform for at least six months; be at least 18 years old; and have no recent history of violating community guidelines.
TikTok is also introducing new partners to its “Out of Phone” advertising program. Brands will now have access to ad placements beyond mobile with Curb, Westfield Malls, Rockbot, and Hope Hydration, in addition to ReachTV, GSTV and Vevo. |
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Cynopsis ScreenShift
Speaker Spotlight
Join Larry Allen, VP at FreeWheel, for “Precision at Scale” at ScreenShift on October 14, and discover how CTV and Addressable TV are empowering marketers with smarter targeting, cross-screen performance, and scalable impact in today’s evolving video landscape.
Don’t miss it—register now.
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Digital Culture Group announced the official launch of its AI solution, the Audience Resonance Index. ARI is engineered to predict not just who will engage, but decodes subconscious motivators and emotional intent. “The speed of culture has outpaced the digital advertising industry,” said Crystal Foote, Founder and Head of Partnerships at Digital Culture Group. “You can’t win tomorrow’s audience with yesterday’s data. ARI flips that model, replacing legacy guesswork with real-time AI infrastructure that decodes emotional, behavioral and transactional intent before trends even crest.”
Cint announced the launch of Cint Verified Audiences on Snowflake Marketplace. Key benefits of the collaboration include easier activation of customer data and seamless integration of Cint Verified Audiences; Snowflake users gain quick access to demographic data collected directly from consumers and expanded accessibility to the Cint Verified Audiences product with a platform offering data privacy protection and usage control.
Viewing of content with ads gained 1.2 share points in the second quarter of 2025, finishing with 73.6% of overall TV viewing, according to Nielsen’s Ad Supported Gauge. The report found that, during a season when viewers tend to dial back their media consumption, overall viewing was down by 9% compared to Q1 and viewing for ad supported content was down by 8%. Ad-Supported broadcast dropped 16% and ad-supported cable was down by 8%, while ad-supported streaming held flat. |
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EDO, the TV outcomes company, and consumer purchase insights company Affinity Solutions linked 126 million linear TV ad airings to 86 billion consumer transactions to identify how creative quality, geographic targeting, and live sports can increase ROI for QSRs like McDonald’s, Wendy’s, and Sonic Drive-In. Findings included:
· Ad quality has 7.7x greater impact on online sales than ad volume
· Brands drive 2x higher ROI by focusing on the top 50 brand DMA segments
· Brands earn 2x incremental sales with strategic live sports placement |
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In a new survey of 200 brand marketers on “performance and brand,” the VAB’s latest report shares how they are balancing short-term sales with long-term growth.
Key takeaways:
· Current KPIs prioritize short-term sales over long-term brand results due to revenue pressures and measurement ease
· Without short-term demands, marketers would double investment in brand strategies, acknowledging their critical role in lasting business impact
· Brand strategies create full-funnel outcomes including awareness, sales, loyalty and retention essential for long-term growth
· Businesses should adopt “brand and performance” approaches rather than “performance only” since branding drives sustained growth |
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With retail media forecasted to reach $74B by 2026, IAB released its latest guide, “Defining Commerce Media and Its Ecosystem.” The guide positions commerce media as a transformational force redefining how companies monetize assets and brands reach consumers closer to purchase points. IAB explores commerce media definitions, the expanding ecosystem across retail, travel and financial services verticals, and how first-party data and customer trust create new media opportunities.
Spectrum Reach has launched Spectrum Reach Architect, an AI-driven media planning platform that delivers TV, digital and streaming recommendations using historical data from tens of thousands of campaigns and first-party insights from over 30 million US households. The platform draws from Spectrum TV App data and uses machine learning to provide customized budget allocation and audience targeting recommendations. “Our direct connections to over 30 million U.S. households give us the ability to provide advertisers, agencies and marketers with actionable insights,” said Jason Brown, Executive Vice President at Spectrum Reach.
Ad-tech company Sabio has secured distribution for its Creator Television FAST channel on ad-supported Amazon Fire TV Channels, running across Fire TV, Fire Tablet, and Echo Show devices in the US. Creator TV positions itself as the first creator-led streaming network bringing social media storytelling to traditional TV formats, and follows recent launches on Xumo, Plex, Sling TV, and Anoki. Charlie Ibarra, Co-Founder and Head of Content at Creator TV calls social media creators “the content innovators of our time…whose approach will fuel the next wave of programming on TV.”
Home Depot’s Orange Apron Media is expanding its first-party data capabilities to non-endemic brands through a new partnership with Yahoo DSP. By harnessing both in-store and digital signals, Home Depot is now enabling non-endemic brands to reach its high-intent, home-focused audience across display, video, native, and connected TV environments. |
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Cablefax Most Powerful Women
Call for Entries
Cablefax’s Most Powerful Women celebrates the trailblazing executives who are fueling growth, sparking innovation, and driving transformation across the industry. Whether leading in content, sales, digital, legal, or operations, these powerhouse women are setting the bar for excellence—and inspiring others to rise and thrive.
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MEASUREMENT |
SAG-AFTRA has renewed its agreement with Nielsen, again selecting the firm as its third-party provider of streaming content measurement, with the primary application being to inform the union’s forecasting and enforcement efforts around the new terms of the streaming bonus provisions of the 2023 TV/Theatrical Contract. “With the pace of change in our industry and the additional metrics we are now tracking, having the Nielsen streaming data to underpin the first-party data we receive has been both essential and highly effective, and as a result we will be continuing to rely on that data moving forward,” said SAG-AFTRA National Executive Director & Chief Negotiator Duncan Crabtree-Ireland.
Nielsen announced the launch of the Outcomes Marketplace, an interoperable ecosystem for partner measurement that will bring together a diverse set of key brand, sales, attention, and conversion metrics within the Nielsen ONE platform. Realeyes, focused on attention measurement and creative effectiveness, will be the first measurement provider at launch. “Our Outcomes Marketplace is the latest example of how we are innovating to make it easier to measure what truly matters: real business results,” said Nichole Henderson, GM of Global Campaign Analytics at Nielsen. “Working with industry leaders like Realeyes will allow our clients to seamlessly connect powerful metrics for quick, actionable insights of their campaigns’ outcomes, all in an open, interoperable ecosystem.” |
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 5 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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