07/28/15: TV Land closes pilot deal with Melissa McCarthy and hubby Ben Falcone; The Waltons to reunite on Hallmark Channel; Freida Pinto heading to The Mindy Project



Syfy’s Sharknado 3: Oh Hell No!
#1 Cable program with over 7MM Viewers
2 BILLION Twitter Impressions, Doubling Sharknado 2
Trended on Twitter, Facebook AND Instagram
#1 in U.S. Trend & #2 Worldwide
Most Social Program on TV

Sink your teeth into more…Sharknado 4 is predicted to hit in 2016!
Syfy is part of the NBCUniversal Entertainment Group Source.


Good morning. It’s Tuesday July 28, 2015, and this is your first early morning briefing.

Tonight’s Premieres:
Uranium  Twisting the Dragon’s Tail at 10p
Syfy: Face Off at 9p


Conan O’Brien, TBS and others associated with Conan were slapped with a lawsuit alleging the comedian violated copyright law by lifting four jokes posted on a personal blog and Twitter. The complaint was filed on July 22 in California federal court. “We at Conaco firmly believe there is no merit to this lawsuit,” said the production company behind the late nighter.

Walt Disney Company CEO Bob Iger has acknowledged that ESPN will eventually go a la carte as pay-TV’s bundling infrastructure gives way. However, he noted that move is more than five years away. “If we end up seeing more erosion in the so-called multichannel bundle, quality will win out," Iger told CNBC‘s Squawk Box. “While the business model may face challenges over the next few years, long term for ESPN … they’ll be fine.” The national sports network has lost 7.2 percent of its pay-TV base since 2011, while costs for its programming are rising faster than anywhere in the pay-TV ecosystem.

Ashley Gorman and Patricia Childress have joined the staff of lifestyle show FABLife as director and senior supervising producer, respectively. Premiering in national syndication on Monday, September 14, the daily talker features Tyra Banks leading a panel of lifestyle experts that includes Chrissy Teigen, Joe Zee, Lauren Makk and Leah Ashley.

Fausto Malave has been named WSCV Telemundo 51 co-anchor of the 5:30p, 6p and 11p weekly newscasts. Malave joined Telemundo 51 as a reporter in 2006 and became co-anchor of the station’s weekend newscasts three years ago.


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TV Land closed a deal for a pilot script with Melissa McCarthy and her actor/director husband Ben Falcone serving as exec producers through their production company, On The Day. The single-camera comedy, tentatively titled Friends with Melissa, is written, executive produced and inspired by the real lives of Hugh Davidson, Larry Dorf and Rachel Ramras, who watched as their friends from The Groundlings went on to star in blockbuster comedies and win Oscars, while they toiled away writing for children’s television. McCarthy is set to appear in the pilot.



The cast of The Waltons reunites on Hallmark Channel‘s Home and Family on Monday, August 3 at 10a. Among the highlights: Richard Thomas (John Boy) cooks a pie with host Cristina Ferrare, Judy Norton (Mary Ellen) sings a song in tribute to cast members who have passed, and the show’s creator and narrator, Earl Hamner, 92, narrates the reunion’s opening and closing.

TV One is reuniting the cast of 2014 comedy Girlfriends Getaway. Garcelle Beauvais, Malinda Williams, Terri J. Vaughn and Essence Atkins star in Girlfriends Getaway 2 on Saturday, August 29 at 8p.

TV One’s Unsung Hollywood features comedian George Wallace on Wednesday, July 29 at 9p. Known for his stand-up specials and a comedic style that focuses on the amusing side of everyday occurrences, the episode will have Wallace reflecting on his career along with fellow comedians Chris Rock and Jerry Seinfeld, his longtime best friend.

The Paley Center for Media hosts its annual celebration of new series with PaleyFest Fall TV Previews September 9-17 at the Center’s Los Angeles location. Each event is devoted to a single network and will feature premiere screenings and exclusive conversations with the stars and creative teams of new shows. In addition, there will be two special events: “NCIS: Los Angeles Fall Premiere” and “CSI: Farewell Salute.” Yahoo will exclusively live stream the interactive panel sessions on Yahoo Live in addition to offering video on demand (VOD) content following each event.


Comedy Central’s Nathan For You is back for its third season on Thursday, October 15. The show’s creator and star, Nathan Fielder, announced the news on Twitter.


Chart-topper Ed Sheeran is heading to FX’s The Bastard Executioner as the ambitious and deadly protege of a high-ranking church elder. The Kurt Sutter drama debuts this fall.

One Tree Hill alum James Lafferty has joined WGN drama Underground. He’ll recur as a U.S. marshal intent on enforcing the Fugitive Slave Act.

Catalina Sandino Moreno (Red Band Society) has been cast as Luisa, a potential love interest for Joshua Jackson’s Cole on Showtime’s The Affair. Series returns for season two Sunday, October 4 at 10p.

Freida Pinto will guest star on the season four (and Hulu) premiere of The Mindy Project. The Slumdog Millionaire star plays a version of herself that Danny is dating in an alternate reality.


Comcast Corporation and Discovery Communications announced a long-term, comprehensive renewal of their distribution agreement that will deliver Discovery’s 12 U.S. networks to Comcast’s Xfinity TV customers. The deal includes TV Everywhere rights.  “Comcast is a dynamic and innovative company and has been a great partner of Discovery’s for over two decades. We look forward to continuing our relationship and unlocking the value of Discovery’s content in even greater ways for Xfinity viewers,” said David Zaslav, president and CEO, Discovery Communications.


Montreal-based independent TV producer/format agency Media Ranch has been commissioned by Bell Media’s lifestyle and entertainment channel Canal Vie to remake Studio Lambert‘s Life in the Kitchen for French Canada. Media Ranch is adapting the format as four 60-minute episodes, following an option deal with distributor All3 Media International. It’s the first time the format has been adapted for a territory outside the UK.

Canada’s independent distributor Picture Box Distribution has added to its kids’ slate, acquiring animated Halloween special The Dancing Pumpkin from US-based Silver Hammer Studios, new American kids’ series Moochie Kalala Detectives Club from Dreaming Tree Films and PBS WTTW, and Canadian series Will’s Jams from Turtlebox Productions and Doowett, produced by Adrian Dean for City Saskatchewan.





Spike three-night event series Tut delivered an average of 2.2 million viewers, the largest average viewership in the time slot (Sun-Tues 9p-11p) in 8 years. Over the series’ run (including encore presentations), Tut delivered 11.4 million total viewers, while 27.2 million consumed Tut content across all digital platforms.

Food Network ranked number three among cable on Friday night, led by Diners, Drive-Ins and Dives with a .7 rating (640,000 imp) among A25-54 and ranking third in the 10p time slot, followed by a strong second outing by Burgers, Brew & ‘Que, which posted a .6 rating (560,000 imp) A25-54 and ranked fourth in the 10:30p time slot.

ABC’s Celebrity Family Feud was Sunday’s top TV show in total viewers (8.5 million) and A18-49 (2.0/7). The series improved its hour year-to-year for the 6th time in as many telecasts, and on average during its run more than doubled its slot in total viewers (up 107 percent) and boosted its A18-49 take by 83 percent.

Saturday’s season premiere of Nat Geo WILD’s The Incredible Dr. Pol scored record ratings, becoming the most-watched telecast in network history in Live+SD.  The series was not only up 52 percent from last season’s August 2014 premiere, but was had the highest Live+SD numbers in series’ history with 1.1 million total viewers and .67 P25-54.

TV One docu-series Unsung Hollywood was the number one telecast on cable in its time slot among key demos Black P25-54, W25-54, P18-49, W18-49. On Live+3 and airing Wednesday, July 22 the episode profiling comedic actor Bernie Mac delivered .73 HH (411,000), .67 W25-54 (201,000), .56 W18-49 (172,000) and 0.51 P25-54 (300,000).

The premiere of Gamer’s Guide to Pretty Much Everything was Disney XD’s number one series debut in the network’s over 15-year history (includes Toon Disney) among its primary demographic, Boys 6-11 (398,000/3.3 rating), the network’s number two live-action series premiere ever among Boys 2-11 (442,000/2.2 rating) and its number three live-action launch of all time in total viewers (976,000), Kids 6-11 (522,000/2.2 rating) and Kids 2-11 (583,000/1.5 rating).

TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 7/6/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Wayward Pines
(FOX) 1.0, 2/1
Under the Dome (CBS) 1.1, 1.9
Big Brother Thursday (CBS) 1.9, 2.7
The Bachelorette (ABC) 2.0, 2.7
Big Brother Sunday (CBS) 2.0. 2.7
America’s Got Talent (NBC) 2.3, 3/0
The Whispers (ABC) .8, 1.4
Zoo (CBS) 1.2, 1.8
Big Brother Wednesday (CBS) 1.0, 2.6
So You Think You Can Dance (FOX) 1.0. 1/6
MasterChef (FOX) 1.7, 2/3
Source: The Nielsen Company DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of July 20, 2014
Program, Date, Total Actions (000), % Facebook, % Twitter, % Instagram
Pretty Little Liars (ABC Family)
, 4950, 236, 24, 19734
The Ellen DeGeneres Show (Warner Bros.-Syndicated),
2892, 30, 96, 78155
Good Morning America (ABC),
2498, 557, 4, 7550
Teen Wolf (MTV),
1931, 148, 13, 7551
Today Show (NBC),
1715, 487, 4, 8283
Nancy Grace (HLN),
1219, 60, 20, 2419
The Kelly File (FOX News),
.969, 45, 22, 1518
Entertainment Tonight (CBS-Syndicated),
.836, 473, 2, 4384
The Tonight Show Starring Jimmy Fallon (NBC),
.722, 182, 4, 9726
ABC World News Tonight with David Muir (ABC),
.647, 361, 2, 2711

NIELSEN TWITTER TV TOP TEN for the week of July 20, 2015
Program, Date,
Unique Audience (000), Tweets (000)
Sharknado 3: Oh Hell No! (Syfy)
, 7/22, 4502, 360
I Am Cait (E!), 7/26,
2773, 87
The Bachelorette (ABC), 7/20, 2235, 94
WWE Monday Night Raw (USA Network), 7/20,
1542, 211
NBA Players Association Awards (BET), 7/21,
1461, 45
Pretty Little Liars (ABC Family), 7/21,
1429, 137
Teen Wolf (MTV), 7/20,
1242, 235
True Detective (HBO, HBO Latino), 7/26,
1117, 20
Love & Hip Hop Atlanta (VH1), 7/20,
1044, 175
Catfish: The TV Show (MTV), 7/22,
718, 47
Source: Nielsen. Nielsen Social captures relevant Tweets from three hours before through three hours after broadcast, local time. Unique Audience measures the audience of relevant Tweets ascribed to a program from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe programming only and excludes sports events. For multicast events, networks are listed alphabetically and metrics reflect the highest Unique Audience across all airing networks.

Friday A18-49 Analysis: ABC and NBC tied for the top spot with the most A18-49 viewers Friday, scoring.9/4, according to final primetime national ratings from Nielsen. At 8p, ABC’s Shark Tank was #1 with 0.8/4, followed by NBC’s America’s Got Talent and Univison’s Amores con Trampa tied for #2 with 0.7/4. ABC’s What Would You Do? landed in the top spot at 9p with 1.0/4, while NBC’s America’s Got Talent ranked second with 0.9/4. Telemundo’s El Senor de los Cielos scored the highest numbers of the night at 10p with 1.3/5, followed by ABC’s 20/20 with 0.9/4 and NBC’s Dateline with 0.9/3.

A18-49: ABC 0.9/4, NBC 0.9/4, TELE 0.8/3, UNI 0.7/3, CBS 0.5/2, FOX 0.4/2, CW 0.2/1, ION 0.2/1

Live + Same Day Household Ratings: Friday, July 24, 2015  time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 3.1/
Elementary [r] 2.2/5, Hawaii Five-0 [r] 3.3/6, Blue Bloods [r] 3.7/7
NBC 2.8/6
America’s Got Talent [r] 2.4/5, Dateline NBC 3.2/6
ABC: 2.6/5
Shark Tank [r] 2.7/6, What Would You Do? 2.5/5, 20/20 2.6/5
Univision: 1.0/2
Amores  con Trampa 1.1/2, Lo Imperdonable
[r] 1.1/2, Yo No Creo en los Hombres 0.9/2
FOX 1.0/2
Home Free 1.1/2, Knock Knock Live 0.8/2
Telemundo: 1.0/2
Avenida Brasil 0.6/1, Tierra de Reyes 1.0/2, Senor de los Cielos 1.5/3
CW: 0.6/1
Masters of Illusion [r] 0.8/2, Who’s Line Is It Anyway [r] 0.6/1, The Messengers  0.5/1
ION: 0.6/1
Law & Order 0.7/1, Law & Order 0.6/1, Law & Order 0.6/1


Rob O’Neill has been upped from Vice President to Senior Vice President, Programming & Promotion Strategy at Comedy Central

Deluxe Entertainment Services named John Wallace as its new president and CEO. Wallace is leaving his post as president of operations and technical services at NBCUniversal and  will officially join Deluxe in early September.

In the wake of AT&T’s acquisition of DirecTV, John Stankey has been appointed CEO of AT&T Entertainment and Internet Services and will lead the company’s combined DirecTV and AT&T "Home Solutions" operations. DirecTV Chairman and CEO Mike White announced plans to retire.

This Day in History:
2000 Kathie Lee Gifford made her final appearance as co-host of  ABC talk show Live with Regis and Kathie Lee.
Answer to Our Last Trivia Question:
Which TV tippler once hopped on a cow, thinking it was a horse? Otis Campbell on The Andy Griffith Show (1960-1961). Kudos to: Chris Schwieterman- Gray Television Group Inc/Tallahassee, FL, Rick Dascher-Turner Broadcasting/Atlanta, GA, Randy Ingram-WBTW-TV/Myrtle Beach, SC, Lewis Cosby/Knoxville, TV, Tim Rank-True Media/Maryland Heights, MO, John Amato-KTTV, Good Day L.A./LA, Tom Moore-Kalt Productions/LA, Dale Warshaw-KMSB/KTTU/Tucson, AZ.

Today’s Trivia: What was the name of the first book Susan had published on Desperate Housewives? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone.).
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
reported by Janet Di Lauro

Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

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JOB OPENING:PRESS MANAGER/Syfy/LA: Min. 4 yrs publicity exp.in entertain, strong media relations & writing; mang strategy & implement of campgns, rsch, write, edit press mat, talent rela, events. Full info/apply HERE (8/1)

JOB OPENING: PHOTO PUBLICIST/NATGEO/DC: Identify visual opportunities & coordinate outreach to photo press for publicity of programs. Manage QC, editing & distro of photo assets. Partner with talent, publicists & photographers. 3-6 yrs photo/editing/PR exp. Full info/apply HERE (8/1) 

JOB OPENING:DIR SOCIAL MEDIA/Showtime Sports/NYC: Create & execute social media mktg strategy across all sports programs. 5-7 yrs in digital & social mktg exp. Passionate about Sports. Strong writing skills. Build relationships. Full info/apply HERE (8/1)

JOB OPENING:SR SPONSORHIP COORD, DIGITAL MEDIA/MLS/NYC: Liaise between Digital team & client/agency contacts to assure solid execution of sold partnership platforms. Work dir w/digital, editorial, video & social teams to dvlp/execute sales mktg opps. Resume HERE (7/30)

JOB OPENING: MGR ADMIN & ASST MKTG MEDIA/NYC: Representing int’l TV seeks Detail, self-strtr, exclnt comp sklls XLS, SalesForce CollegeGrad Min. 3 yrs Exp office support w/media bkgrd pref Exp w/Bdcast-Cable+Japan/Asia; resume/cver HERE (7/30)

JOB OPENING:DIRECTOR, PRICING & PLANNING/IFC/NYC: Mng pricing/plan’g function for nat’l advrtsng & align w/network’s financial & inventory strategy goals. 4-6 yrs min working in Ad Sales Pricing & Plan’g at nat’l brdcst or cable ntwrk. Full info/apply HERE (7/29)

JOB OPENING: PROMO EDITOR/Meredith Viera Talk/NYC: Edit Promos for 6 Talk Shows per wk. 2+ yrs exp editing teases/features. Strong knowledge of Talk Shows & editing procedures. Work closely w/graphic designer for strong visual look to spots. More info/resumes HERE (7/29)

JOB OPENING:DIGITAL PRODUCER/NYC: Manage portfolio of dig projects in interactive, gaming & dig media; Exp w/Agile/Scrum framework and full dev cycle,from concept to delivery; Min.5 yrs exp. Full info/apply HERE (7/29)

JOB OPENING:VP of DEVELOPMENT/LA: Boutique prodco seeks creative individual w/knowledge of network mandates and industry relationships. Can work autonomously AND lead a team. BA, 7+ yrs exp., proficient in MSO. Resume to: [email protected] (7/29)

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JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/29)

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JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/29)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]

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ABC: Fresh Off the Boat [r], blackish [r], Extreme Weight Loss
r], Zoo, NCIS: New Orleans [r]
The Flash [r], iZombie [r]
FOX: Are You Smarter Than A Fifth Grader, Knock Knock Live
NBC: America’s Got Talent, Hollywood Game Night
PBS: The Bomb, Uranium  Twisting the Dragon’s Tail [
Telemundo: Avenida Brasil [
r], Bajo el Mismo Cielo, El Senor de los Cielos
Univision: Amores con Trampa, Lo Imperdonable [
r], Yo No Creo en los Hombres [r]

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