CYNOPSISDIGITAL
07.20.15 Good morning. It’s Monday July 20, 2015, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for July 20-26:
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include YouTube stars Ian Hecox and Anthony Padilla (Smosh: The Movie), Nick Lachey (Lachey’s Bar), singer Kelsea Ballerini, The Bachelorette’s Kaitlyn Bristowe, Cara Delevigne (Paper Towns), George Hamilton, Kim Stewart and Alana Stewart of Hamiltons and Stewarts and Michelle Monaghan (Pixels).
– Great American Stories on CNN Digital: New episodes out every Wednesday through September on CNN.com and the mobile app.
– Making Room on Scripps Networks’ Ulive: Premiering on July 22, available at ulive.com/making-room.
Hulu subscribers may soon have an ad-free option, but it will cost them. Currently, users pay $7.99 for the streaming service’s premium version, which includes commercials. According to the Wall Street journal, an ad-free tier could launch this fall for $12-$14/month. Hulu has about nine million paid subscribers, versus ad-free Netflix’s 65 million worldwide.
DEFY Media landed a digital-first deal with Emmy-winning game show creator and producer Andrew Golder (Win Ben Stein’s Money), to develop a slate of game shows for the network. The pact includes at least four game show concepts over the coming year for DEFY’s millennial audience; DEFY will also work with Golder via Generate’s television production and management arm.
Google beat expectations in its Q2 earnings call last week, with net revenue (excluding payments to advertising partners) of $14.35 billion, and $6.99 earnings per share. Wall Street had predicted $6.70 a share and $14.26 billion in revenue. Mobile view time on YouTube doubled year-over-year and cost-per-click pricing is lower than normal on YT’s TrueView ads, Google’s Chief Financial Officer Ruth Porat told the Wall Street Journal after the earnings call.
For the farewell season of American Idol, digital music talent platform StarMaker and the competition series have paired up to release a video audition app. Users download the free StarMaker app, choose a song from the library and use their mobile device’s front-facing camera to create a music video of their performance.
CONTENT MEDIA
20th Century FOX, Atlantic Records and YouTube Space LA hosted the live #GetLostGetFound event for feature film Paper Towns on Friday. The event included a Q+A with YouTuber and best selling author John Green as well as cast members Nat Wolff and Cara Delevingne. Among the true confessions: Wolff got his driver’s license (“I passed by like two points”) just days before filming for the road trip movie started.
A CYNOPSIS MESSAGE
are open to all individuals and teams worldwide with popular categories including:
Multiplatform Marketing Campaign: Cable TV I Best Host in a Web Series or Channel I Best New Web Series I TV Everywhere App I Social TV Service I Branded Web Video I Branded Integration in a Web Series I Social Media Campaign For Cable TV I Digital Video Technology Platform
ENTER TODAY! Questions? Contact Sarah Martinez.DIGITAL INFLUENCERS
YouTube celeb Taryn Southern is helping launch a YT channel for Marriott’s new Millennial-targeting (“It’s just like home, but with a bartender”) Moxy Hotels brand with eight part web series Between the Sheets. Southern will interview fellow influencers in a prototype of the Moxy bedroom, and play games involving items like overnight bags and minibar goodies in the series produced but Marriott international’s Content Studio.
RESEARCH
Tubular Labs released the June rankings of Online Video Creators and Brands, with measurement across desktop, tablet and mobile, and YouTube, Facebook, Instagram, Vine, and Twitter.
– Last month, Buzzfeed Video again landed the top spot with 835 million total video views. Buzzfeed’s additional properties, such as Buzzfeed Food, Buzzfeed Community and Buzzfeed BFF contributed an additional 776M cross-platform video views, for a total of 1.6B views in June. BF Video also took the top spot in Facebook views (473 million).
– The NBA played well on Instagram, scoring the top spot with 103 million views, and 1.1 million new followers.
– LeLe Pons was the top Viner last month, with 390 million views and 342K new followers.
– The Taylor Swift Vevo channel was the top YouTube creator last month, at 424 million views and 747K new subscribers.
5 MINUTES WITH…
Cynopsis quizzed Disney’s Maker Studio’s Chief Strategy Officer Courtney Holt about the media company’s recent deal to acquire start-up Instafluence, which connects social influencers with advertisers. Instafluence reports 10,000 sponsored posts with more than 150 million engagements for brands, including PacSun, Crossmedia and VH1.
What led Maker Studios to buy Instafluence?
We’ve always valued social influencers, and although YouTube is still our core business with 55,000 creators exclusive for us on YouTube, we are looking ahead at the evolution of talent and publishing platforms. Influencers are using Vine, Snapchat, Instagram, Twitter and Facebook to tell a different type of story or to extend their brand. We wanted to make sure we provided the full suite of opportunities to our talent, and Instafluence gave us an expertise in these platforms that complements what we do.
What’s the biggest challenge when it comes to connecting influencers with brands?
It was very complicated at first to explain to a brand why YouTube is important. Another challenge is that brands look at each platform in a different way. When you look at Facebook and Twitter as social platforms, YouTube as a content platform and SnapChat and Instagram as something else, the brand is doing three different strategies. They are doing a disservice to themselves. These are really all content platforms, and you have to think about it that way with strategy and the influencers involved.
What do you think is next for multi-channel networks in the digital marketplace?
You will see more attention to online video, and hyper growth on all content platforms. Google’s earning’s call showed just how much YouTube is constantly growing. There will also be a lot more venture capital in the space. Our acquisition of Instafluence is how we are making an acquisition for the future.
EXECUTIVE MOVES
AwesomenessTV hired Paula Kaplan as the Head of Talent and Live Content. Prior to joining AwesomenessTV, Kaplan served as a consultant for digital brands and film companies, working on the CBS Films’ 2015 release of The Duff.
Instagram appointed former Lucky magazine editor Eva Chen as its new Head of Fashion Partnerships. Chen tallied nearly 400K followers on Instagram prior to landing her new role.
Kre8 Media, a DRTV, digital media, and brand advertising agency, promoted Eureka Vanterpool to Senior Vice President, Operations.
A CYNOPSIS MESSAGE
Judging is in, and we have announced the finalist for the
Cynopsis Kids !magination Awards
The complete list of finalists can be found here. They include: 7ate9 Entertainment, Amazon Studios, Cartoon Network, Cupcake Digital, Disney, DreamWorks Animation, Food Network, JetBlue, Litton Entertainment, National Geographic Kids, Nickelodeon, PBS KIDS, Random House, Saban Brands, Steve Rotfeld Productions, The Jim Henson Company, Thirteen/WNET, Time Inc. and more.
How much do view counts on video really matter? To make the point that the number can be irrelevant, ad agency Solve Ideas conducted a blank video pre-roll experiment. The agency has only one subscriber, but spent $1,400 to buy 200K+ impressions. Yet, more than 100K viewers still watched past the 30-second mark to count as a view on the vid. Time to rethink strategy? Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
07.20.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: SALES SERVICE EXEC/Screenvision/LA & Chicago: Asst AE’s w/full sales process. Interact w/Ad Sales, Mktg, Rsrch, etc. Prep mtg support materials, oversee campaigns 1-3 yr media sales/agency exp. Strong comm skills a must. Proficient in MO tools Apply HERE (7/25)
JOB OPENING: ACCOUNT EXECUTIVE/Screenvision/Santa Monica, CA: Establish/maintain strong relationships w/brand & agencies. 3+ yrs exp selling media advtsing.Client mgmt & dvlpmt. Proven success selling non-traditional & integrated products. Apply HERE (7/25)
JOB OPENING: DIGITAL AD OPERATIONS MGR/Dish Media Sales/NYC: Build/mng a disciplined dig. ad ops team. Streamline/dvlp practices for dig, OTT & TV Everywhere ad delivery/insertion/ad tagging/client data return. 4+ yrs dig/online ad ops exp a must. Full info/apply HERE (7/25)
JOB OPENING: MGR, DIGITAL ADVANCED TV ANALYSIS/Dish/NYC: building a research team to acquire new and secure existing advanced TV, OTT and digital clients. Exceptional analytical skills a must. BA Deg/4+ yrs digital and/or TV data analytics &/or rsrch exp. Full info/apply HERE (7/25)
JOB OPENING: DIR/BUS DEVEL, HOME ENTERTAINMENT & DIGITAL SALES/Jim Henson Company/LA: Seeks Director for global program sales to television and/or digital clients. Kids’ television experience preferred, sales experience essential. Resume: HERE (7/25)
JOB OPENING: COORDINATOR, GLOBAL DISTRIBUTION/Jim Henson Company/LA: Seeks Coordinator for Global Distribution department to oversee daily admin., market prep, client relations, etc. College degree and one year of work in office environment required. Resume HERE (7/25)
JOB OPENING: MGR., CON MKTG &ADV/Showtime/NYC: Execute mktg campaigns for SHO Series/Docs, incl writing briefs, manage digital adv/creative. 3+ yrs TV/agency exp req. Strong digital &analytics a plus. http://tinyurl.com/n9g7dhc (7/25)
JOB OPENING: DIR, PROJ PORTFOLIO MGMT/A+E Networks/NY: Estb’g & running world class Portfolio Mgmt & Governance capabilities to maximize business value from IT investments across global operations. Full Info/Apply HERE (7/25)
JOB OPENING: SR BUS ANALYST, INT’L SYS/A+E Networks/NY: Dev & maintenance of sys/workflows supp’g various dept’s in Int’l division – Programming, Sales, Finance, Prod, Fulfillment, Mkt’g & Dig. Full Info/Apply HERE (7/25)
JOB OPENING: DRTV MEDIA BUYER/allscopeDIRECT/NYC: Growing agency looking for buyer w/3-5 yrs exp in DR. Req’s proficiency in buying across all media & understanding of both traditional & hybrid DRTV media metrics. Exp w/CoreDirect pref’d. Resume HERE (7/25)
JOB OPENING: MGR, BUS SYSTEMS SOLUTIONS/AMC/NYC: Key liaison for Prgrm Asset Metadata sys dvlpmnt, implement & deplymnt. Ensure metadata systems are designed/maintained. 5+ yrs exp. Knwldg: Pilat IBMS, Content Mngmnt System (CMS), RSG RightsLogic etc. Full info/Apply HERE (7/25)
JOB OPENING: ASSOC MKTG MGR/MUSIC CHOICE/NY: Develop & execute strategic content/marketing/ad sales partnerships. 3-5 yrs exp in mktg/promotions/sponsorship. Strong writing, PowerPoint & comm skills. Full info/apply HERE (7/25)
JOB OPENING: PRODUCTION TECH/A+E Networks/NY-Freelance: Ops & Tech support for in-house production, 5+ yrs exp TV Production, encoding, transcoding- Full Info/Apply HERE (7/24)
JOB OPENING: EVP DEVELOPMENT/NYC, Phila: Non-scripted TV prod co. looking for exp’d & motivated candidate. Active ntwrk contacts & strong sales skills a must; generate & cultivate big ideas; broker 3rd party deals; strong writing skills; 5 yrs exp req’d. Resume HERE (7/23)
JOB OPENING: MANAGER, RESEARCH/20th Television/NYC: 20th Television seeks an individual to support quantitative & qualitative research for the syndicator’s off-network and original programming and competition. Full info/Apply HERE (7/23)
JOB OPENING: SALES PLANNER/20th Century Fox/NYC: Account Executives in all aspects of the sales process. Ideal candidate will have previous exp at either a media buying agency or media sales department. Full Info/Apply HERE (7/23)
JOB OPENING: SALES ASSISTANT/WGN AMERICA/LA: Input/maintain sales orders from entry – invoicing & payment. Assist assigned Acct Exec on accts. Maint sales process/orders by comm w/sales & plan’g depts, traffic, billing & ad agencies. BA deg. Full info/apply HERE (7/23)
JOB OPENING: SR COORD, CORP COMM/AMCN/NYC: Provide administrative support to the SVP, Corp Comm & dept. Min 3-5 yrs exp – corp comm exp pref’d. Knwlg ent/media industries a must. Exc prioritization, orgnz’d skills a must. Full info/apply HERE (7/23)
JOB OPENING: RESEARCH ANALYST/20 th TV/NYC: 20th Television seeks an individual to support quantitative and qualitative research for the syndicator’s off-network and original programming and competition. BA Deg & Exp w/MS Excel & PP. Full info/apply HERE (7/23)
JOB OPENING: ACCOUNT DIRECTOR (SOCIAL) for agency in NYC: Major TV Network. Entertainment industry/vertical expertise, digi agency exp. Thought leader, well-versed in the emerging media (social & mobile) and new/on-the-horizon platforms. Email: [email protected] (7/23)
JOB OPENING: SR DIGITAL MEDIA/CONTENT MGR/PBR/Pueblo CO: Mng & plan implementation of dig. initiatives. BA Deg Comm/PR/Mktg. 4+ yrs exp Sports or Agency envir. Work w/media outlets/social influencers to help communicate PBR’s key messages. Full info/apply HERE (7/23)
JOB OPENING: DIGITAL EDITORIAL DIR/NBCDFW/SE SW: NBCDFW has a great opportunity to join our local news team as Digital Editorial Director, leading the station’s web site, social media, and mobile offerings. Full info/apply HERE (7/23)
JOB OPENING: SUPERVISING WRITER/PROD/2C/MIA: Stg concptl cpywrt w/gr8 edit sense. 5 yr exp promo mkt for TV, networks, OTT’s, or TV stat or hi-end adv a must. Edit/shoot exp a +. Ablty to mng mult proj while keep att to detail. CV: [email protected] (7/22)
JOB OPENING: COORD, MEDIA RSRCH/Crown Media Family Networks/LA: Provide admin support to SVP of Rsrch & Rsrch Dept. Pull/deliver Nielsen overnights & weekly reports for Hallmark Channel & Hallmark Movie Channel. BA deg req’d.Full info/Apply HERE (7/22)
JOB OPENING: SR RESEARCH ANALYST/NY: Provide television research and analysis on programming- Multi-platform tracking/ Nielsen analysis.Client support-create/maintain presentations. Apply here: [email protected] (7/22)
JOB OPENING: DIGITAL MKTG ANALYTICS MGR/PGA TOUR/Ponte Vedra Beach, FL: Lead the reporting, analysis & synthesis of mktg & promo efforts. 5-7 yrs exp dig. advrtsng/mktg exp. Use data-driven approach to create insights to drive future campaigns. Full info/apply HERE (7/21)
JOB OPENING: TECHNICAL SUPV-ENCODING/A+E Networks/Stamford CT-Freelance: Plan, implement workflows & tech support for Encoding & fulfillment for VOD, Mobile 5+ yrs exp FTP, Aspera, Signiant.- Full Info/Apply HERE (7/21)
JOB OPENING: MGR, DIGITAL RSRCH/Fuse/LA: Strong team player to understand how our aud engages w/dig & mobile platforms. Create/distribute a wkly dashboard report to our team. 2+ yrs TV/cable rsrch exp w/a solid command of analysis for dig purposes. Resume: HERE (7/21)
JOB OPENING: DIR, DEVELOPMENT/LA: For Non-Scripted TV prod co. Diverse skill set & exc writing skills a must. Self-starter to generate big ideas, which translate into new show ideas. Prod sizzle reels/create pitch material. Strong knwlg of AVID a +. Res HERE (7/21)
JOB OPENING: ART DIRECTOR/The Meredith Vieira Show/NYC: Provide inspiration & lead the Art Dept team in creating visuals. Resp for overseeing artistic dir, plan’g & creative vision. 3+ yrs of industry exp. IA 829 member a must. Send resume HERE (7/21)
JOB OPENING: SR WRITER/PRODUCER, AD SALES & PROMOS/NAT GEO/DC: Concepts/writes/produces Ad Sales vignettes, PSAs, short-form presentations & mktg initiatives. 5-7 yrs prod exp in mktg/promos & producing creative for cable/ntwrk. Exp w/auto integrations pref’d. Apply HERE (7/21)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at [email protected]
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected]
SITUATION WANTED: PROD MGR/COORD: Exp’d Prod MGR in NYC with 7+ years exp in film and TV. Can mng crews of 25+, well versed in booking local, nat’l & internat’l shoots, & has a long list of talented crew for many departments. Email: [email protected] for resume & references (7/25)
SITUATION WANTED: PRODUCTION ASSISTANT: entry level position wanted. A fresher, recent Television and Film Mater’s graduate. Experience with varied internships in production and casting. Email: [email protected] (7/22)
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