07/30/21: Sweet news for Netflix drama


Cynopsis Medias First Morning Read


Friday July 30, 2021

Today’s Premieres

Amazon: The Pursuit of Love
Apple TV+: Watch the Sound with Mark Ronson
The CW: Burden of Proof at 8p
Discovery: Dino Hunters at 9p
discovery+: Zoe Bakes
HBO: Back on the Record with Bob Costas at 11p
HGTV: One Week to Sell at 9p
Nat Geo, Nat Geo WILD: Cesar Millan: Better Human Better Dog at 9p
Netflix: Centaurworld, Glow Up, Myth & Mogul, Outer Banks
Roku: The Demi Lovato Show


Saturday’s Premiere

The Africa Channel: Escape With Nate at 5p


Disney’s decision to release “Black Widow” in theaters and on Disney+ simultaneously has resulted in a lawsuit from Scarlett Johansson, who claims Walt Disney Co. breached her contract and deprived her of potential earnings. In paperwork filed Thursday in Los Angeles Superior Court, attorneys for Johansson allege that Disney’s move depressed ticket sales for the Avenger spinoff, affecting their client’s earnings, since much of Johansson’s compensation was tied to box officer performance of Black Widow.

True crime king Henry Schleiff is stepping down from his role at Discovery. Schleiff joined the company in 2009 to run Investigation Discovery, supercharging it into a top 10 cable network. In 2015, Schleiff also took over Travel Channel, Destination America and American Heroes Channel. “It’s been an honor – and, frankly, a lot of fun – to lead my group of networks here at Discovery over the last several years – and, especially, to see the success and unprecedented growth of ID with its informative, entertaining – on occasion, perhaps, inspiring programming. And, of course, those stunts and titles: anything better than “Wives With Knives”?,” he wrote in a note to staff.

Not that Schleiff will be taking it easy. “With my networks now positioned for the next act in their contributions to what will be an even larger and more successful company, I thought year end would be the perfect time to step back from my corporate responsibilities and enjoy the opportunity I will then have to produce for a marketplace that is so clearly growing in demand for new content, in all formats,” he continued. Jason Sarlanis, SVP of Development at TLC, will take over as President, Crime & Investigation Content, Linear and Streaming. Kevin Bennett, GM of ID, is leaving Discovery.

“Schitt’s Creek” 2.0? Lionsgate has partnered with Canadian broadcaster CBC to bring “Son of a Critch” to the U.S. and the world, reports Deadline. The half-hour series hails from “Schitt’s Creek” producer Andrew Barnsley and comedian Mark Critch, and is based on Critch’s book Son of a Critch: A Childish Newfoundland Memoir.

Showrunner Chris Chibnall and the Thirteenth Doctor Jodie Whittaker have confirmed they’ll be moving on from “Doctor Who” in a trio of specials. With a six-part season announced for the fall, two specials are already set for 2022. BBC has also asked for an additional final feature-length adventure for the Thirteenth Doctor.

Peacock has reached 54 million signups and 20 million monthly active accounts as of this week, according to an update from Comcast. Speaking to investors during Comcast’s second-quarter conference call with investors, CEO Brian Roberts said NBCU’s year-old streaming service’s results were 50% higher than the company’s last report in the spring. The streaming numbers came as Comcast reported strong financial results that beat Wall Street expectations.

TNT wrapped up Season 3 of drama “Snowpiercer” with the announcement of a fourth season pickup. The show premiered as the #1 new scripted drama on all ad-supported cable in 2020, while reaching 21 million viewers across linear and digital Live+7 viewing in its second season.

Rosie O’Donnell is returning to “A League of Their Own” – the series, that is. The actress, who appeared in the 1992 film as Doris Murphy, has agreed to a guest appearance in Amazon’s upcoming series adaptation of the movie.

Your colleagues deserve to be recognized. You deserve to be recognized. That’s why you should nominate them (or yourself) for the “It List.” Cynopsis is looking for the most innovative executives in digital media who excel in digital content, marketing, advertising, social media, and online content. But hurry- submissions are due August 3 (this Tuesday!) to save $150. Start your entry now>>

Esports Business Summit
October 18-20, 2021| Caesars Palace, Las Vegas
This event brings together all sectors of the esports ecosystem for three days of networking, education, and inspiration. If you’re looking to understand the power of esports, learn how your brand can profit from this billion-dollar industry and make the connections you need, EBS is your gateway to get in the game.


Sweet news for “Sweet Tooth.” Netflix has renewed the fantasy drama series for a second season. The show garnered 60 million viewers in the four weeks following its June 4 launch.

BET+ is moving forward with a six-episode limited series revival of “Real Husbands of Hollywood,” which originally aired on BET. The reality TV parody show, which hails from Kevin Hart’s Hartbeat Productions and Jesse Collins Entertainment, is currently in production in LA.

HGTV has greenlit 11 new series and put three more pilots in production. Among the list of new programming is “First Home Fix” (wt), spotlighting design duo and real-life couple Austin Coleman and Raisa Kuddus as they help creative custom renovations for young newlywed and millennial clients. “Moving for Love” will follow long-distance relationships as couples go through the test of finding their first home together, and “Why the Heck Did I Buy This House?” (wt) follows designer and renovator Kim Wolfe coming to the rescue of homeowners with major buyer’s remorse.

Paper Entertainment is developing “Your Eyes” from “Killing Eve” writer Isis Davis.
The series about family, race and identity is told from the viewpoint of a diverse modern family.

Chris Goldberg and his Winterlight Pictures have struck a first-look agreement with Sister, the independent studio founded by Elisabeth Murdoch, Stacey Snider and Jane Featherstone, to develop and produce television and feature content. Under the deal, Goldberg will be based out of Sister Los Angeles.

Mo’Nique has inked a deal with Endemol Shine North America to develop unscripted projects. The “Precious” and “Bessie” star will produce shows through Hicks Media, the production company she created with her husband and manager.

HBO has picked up “If You Lived With Me You’d Be Home By Now.” The half-hour series was inspired by Annabelle Gurwitch’s book, You’re Leaving When? Adventures in Downward Mobility, and explores the life of a recently divorced woman.


“Ultimate Rides” debuts a new season on FYI’s DRIVE Block on Thursday, August 12 at 10p. Danny Koker returns to host the magazine-style series featuring outrageous vehicles and the people who create, customize and care for them.

“The Challenge: Spies, Lies and Allies” premieres on MTV on Wednesday, August 11 at 8p. This season, the series is going global, premiering in over 190 countries with more international players.

Showtime released the trailer for the upcoming fifth season of “Billions.” The series will return on Sunday, September 5 at 9p with five new episodes.

Jeremy Renner and Hailee Steinfeld’s Marvel series “Hawkeye” has a debut date. It will bow on Disney+ on Wednesday, November 24.

Esports Business Summit is where all sectors of the esports ecosystem meet for three days of networking, education, and inspiration. Hear valuable insights from executives of the industry’s leading companies like Lenovo, Bud Light, Verizon, Comcast, NBA2K League, Twitter, Misfits Gaming, Riot Games, Twitch, Vindex and so many more. If you’re not attending, you are missing out – register today to lock in the lowest rates now!


“CMA Summer Jam” airs Thursday, September 2 on ABC. The three-hour special puts the spotlight on individual performances and collaborations from stars in country music. Artists featured in the musical extravaganza include Luke Bryan, Florida Georgia Line, Blake Shelton, Gwen Stefani and more, all of whom will be performing from Ascend Amphitheater in Nashville.


AccuWeather will launch a video streaming product AccuWeather NOW, later this summer. It will feature 24 hours of continuous daily programming, including coverage of extreme and natural events, global forecasts, and climate and weather-related long and short-form documentaries across the US and around the world.

Tubi has struck an exclusive content deal with STXfilms, adding an exclusive free streaming window to “I Feel Pretty,” “The Edge of Seventeen,” “Ugly Dolls,” “Peppermint” and “Den of Thieves,” among other new titles. In addition, beginning August 1, Tubi will become the exclusive AVOD home to adventure documentary “Into the Lost Desert.”

Cinedigm has partnered with Real Madrid to launch a sports streaming channel that will make the global franchise more accessible to fans. Real Madrid TV will feature thousands of hours of fan-centric football content leading up to the 2021-2022 season and two the three matches a week once the season kicks off.


After kicking HBO off its TV lineups nearly three years ago, Dish Network has finally made a deal with WarnerMedia and is offering HBO Max, HBO and Cinemax to its satellite video subscribers. The agreement doesn’t include HBO Max/HBO distribution to Sling TV, Dish’s OTT pay TV service.

No vaccination, no entry into Google and Facebook offices. The two companies have mandated that staffers receive COVID vaccines before they can return to work. “Getting vaccinated is one of the most important ways to keep ourselves and our communities healthy in the months ahead,” Alphabet and Google CEO Sundar Pichai said in an email sent out Wednesday.


After 17 years, Simon Cowell’s “The X Factor” has been cancelled by UK broadcaster ITV. The reality singing competition began airing in 2004. The two parties have switched their attention to a new project, Cowell’s musical quiz show “Walk The Live” for ITV and VOD platform ITV Hub.

Following an option deal with ITV Studios, ProSieben commissioned a local series of MTV reality format “True Love or True Lies?”. Shot on the Spanish island of Mallorca and titled “How Fake Is Your Love?”, it will premiere on Tuesday, September 7.

Drama fans in eight territories across Asia will soon be able to catch Singapore stories on HBO GO. The streamer has acquired Mediacorp titles “The Little Nyonya,” “Last Madame” and “Titoudao.”

Night Train Media secured a major stake in London-based, non-scripted distribution company BossaNova. Under the terms of the deal, BossaNova will have access to an acquisition fund to fulfill its mission to co-create and co-fund projects by matching the right producer with the most relevant platform and broadcaster.

Britain’s Channel 5 enlisted Avalon to produce a fourth season of “Dogs Behaving (Very) Badly.” It will include 14 new episodes and a celebrity special.

A second season of Rosie Jones-fronted format “Mission: Accessible” has been commissioned by Channel 4’s digital team in partnership with Visit Britain.

CuriosityStream expanded its European footprint via a partnership with SPIEGEL TV. The deal bolsters the company’s reach and accelerates its growth via the addition of German-dubbed programming to CuriosityStream’s SVOD service as a rebranded linear channel in German-speaking Europe.

Time’s Up: You Can’t Win If You Don’t Enter Award.
The Tempest Awards are the industry’s #1 referenced list of esports excellence. Bringing home the gold proves that you’re raising the bar of quality and contributing to revolutionizing the rapidly-moving world of esports.




Broadcast Nielsen Ratings for Wednesday, July 28
Show, P2+ 000s, (A18-49)
ABC: Press Your Luck 2.84 (0.4), The $100,000 Pyramid 3.09 (0.4), Match Game 2.36 (0.3)
CBS: Big Brother 3.62 (0.9), Love Island 1.83 (0.5), S.W.A.T. 1.35 (0.2)
CW: World’s Funniest Animals 0.84 (0.1), World’s Funniest Animals 0.76 (0.1), Who’s Line Is It Anyway? 0.56 (0.1), Who’s Line Is It Anyway? 0.61 (0.1)
FOX: MasterChef 1.00 (0.3), MasterChef 0.91 (0.2)
ION: Blue Bloods 1.26 (0.1), Blue Bloods 1.20 (0.1), Blue Bloods 1.19 (0.1)
NBC: Tokyo Summer Olympics 11.65 (2.7), America’s Got Talent 4.03 (0.5)
TELE: Exatlon Estados Unidos 0.99 (0.3), Hercal: Amor e Venganza 1.37 (0.4), Café con Aroma de Mujer 0.87 (0.3)
UNI: Disenando Tu Amor 1.49 (0.5), Si Nos Dejan 1.60 (0.5), La Hija Del Embajador 1.51 (0.5)
Source: Nielsen, live + same day time period averages


President Barack Obama and Michelle Obama’s media company, Higher Ground, has added to its executive team. Joe Paulsen was named Head of Business Strategy. Dan Fierman was appointed Head of Audio to lead the company’s podcast projects, with Anne Holmes joining as Creative Director. In addition, Mark R. Wright was appointed Vice President of Film and Television.

Verizon expanded its marketing team, naming Tony Wells as Senior Vice President, Chief Media Officer and Jennifer Gardner as Vice President, Media Platforms. Wells joins from USAA, where he served as Chief Brand Officer. Gardner previously managed customer centric media plans at Unilever.

Laura Ferris Anderson was named Advisory Board Chairman at Revieve. She joins from J.P. Morgan, where she was Managing Director and Head of Multinational Sales, Merchant Services.

Lux Vide appointed Barbara Pavone as Chief Marketing and Sales Officer. She previously served as Senior Vice President Group Marketing at Warner Bros. Entertainment Italia.


Pianist, composer, arranger and music producer Clarence “Mac” McDonald
died July 21 at the age of 76. The Grammy winner played keyboards on Movin’ on Up, the theme song from “The Jeffersons.”

This Day in History
1965 – President Lyndon B. Johnson signed amendments to the Social Securities Act that established Medicare and Medicaid.

Friday Fun Fact
The Netherlands is so safe, it imports criminals to fill jails.

Answer to Our Last Trivia Question
An episode of what talk show featured both Phyllis Diller and the Japanese navy officer who led the attack on Pearl Harbor? “The Merv Griffin Show” (1962-1986) Jeannette Sarpola-CBS/NYC; David Rubinsohn-American Public Television/Boston, MA; Gerry Bixenspan-TV Marketing, Inc./NYC; Douglas Hochstadt-Disney/NYC; Susan Nessanbaum Goldberg-M and S Entertainment/Los Angeles, CA; CA; Tom Moore-Kalt Productions/Los Angeles, CA; David Garber-Loyola Marymount University, Playa Vista, CA; David Westberg-SAG AFTRA Credit Union/Burbank, CA.

Today’s Trivia Question
What was the name of the originally conceptualized comedy series that turned into drama “Upstairs, Downstairs” (1971-1975)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Editorial Director
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Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
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John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Build outstanding sales pitches and build equity with all external stakeholders to drive incoming briefs and pitches. Own all North & South America’s music responses and liaise internally to bring the best commercial propositions to market. Align on corporate messaging and own activation and launch. 5+ yrs of working in a business development req. Full info HERE (8/12)

GAC MEDIA/FORT WORTH TX: Perform the processing and management of media assets in a results-driven environment and create and archive edit projects for the edit team. Accountable for MAM and S3 ingest activity and tracking, as well as ingest activity that may occur outside GAC Media’s MAM & S3 storages. Bachelor’s degree required or relevant work experience. Full info HERE (8/11)

GAC MEDIA/FORT WORTH TX: Responsible for episodic scheduling of specific series, implement multi-platform scheduling on VOD and primary scheduler for GAC Family and GAC Living. Wide Orbit (scheduling software), including air schedules, revisions, formats, piece number creation, etc. Bachelor’s degree in communications, film, television, or related field preferred. Full info HERE (8/11)

Drive sales to new clients and engage with leaders at Fortune 500 brands to understand their needs and our value. Develop a targeted list of prospect accounts, and maintain a solid pipeline of meeting and proposal activity. 7+ yrs of sales experience within the adtech, marketing, data/analytics, and/or advertising research industries required. Full info HERE (8/10)

FANDOM/NYC or LOS ANGELES: Build our external brand through securing press coverage in the B2B space. Daily pitching and regular cadence of secured press coverage in B2B space and develop and maintain a comprehensive database of industry conferences and awards. 6+ years in a communications function at a global entertainment company required. Full info HERE (8/7)


Maintain agency accounts including upfront and scatter order entry, inventory moves, and product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. (B.A.) in Communication or equivalent; Prior internship experience in sales and/or media industry a plus. Full info HERE (8/6)

EDO/NYC, NY: Lead public relations and create marketing materials to contribute to brand awareness and revenue growth. Design and execute PR strategies and campaigns; Write compelling and informative content to engage customers and prospects. 3+ years B2B marketing and/or public relations experience required. Full info HERE (8/6)



Work with Managers and Directors to develop best-in-class multiplatform marketing campaigns for Viacom’s advertisers. Actively participate in brainstorming sessions and assist on RFP responses, and conceptualizing creative ideas. Degree with 1-3 years’ exper working in entertainment, advertising or marketing required. Full info HERE (8/5)


Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)


Support the Production team in office, on shoots and post projects. Manage and distribute call sheets, calendars, shoot schedules. Facilitate video conference calls, arrange meetings and guest lists for security. Contract routing: location agreements, guest releases, and contracts. 2 Years + production management on-set experience required. Full info HERE (8/5)


Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (8/4)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (8/4)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (8/4)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (8/4)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (8/3)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (8/3)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (8/2)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (8/2)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (8/2)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (8/2)


Full time, freelance Traffic Log Coordinator. Tech-savvy person, willingness to learn, a cooperative attitude, attention to detail, strong ability to meet changing deadlines in a fast paced- environment. Responsible for seeing that all commercials, promos and secondaries are scheduled correctly. Full info HERE (8/1)

FUSE MEDIA/NYC, NY: Join a dynamic sales team in developing customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. This position reports to the Manager of Pricing & Planning and is based in our New York office – currently remote. Full info HERE (8/1)


Build and maintain Research systems, ongoing corporate reports, develop sales materials for Account Executives for both Digital and Linear sales needs, as well as maintain detailed programming databases for Nielsen measurement. Working directly with Research, the Sr Analyst will act as a liaison between Ad Sales, Programming and Affiliate relations. Monitor social audience trends. Full info HERE (8/1)

ABC: Shark Tank, 20/20
CBS: Secret Celebrity Renovation, Love Island, Blue Bloods
CW: Burden of Truth [p], Dynasty
FOX: WWE Friday Night SmackDown
NBC: 2021 Tokyo Olympics
PBS: Washington Week, Firing Line with Margaret Hoover, Icon: Music Through the Lens, Classic Albums
Telemundo: Exatlon Estados Unidos, Hercal: Amor e Venganza, Café con Aroma de Mujer



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