07/28/22: Burberry's Esports Entry

Thursday July 28, 2022

Good morning! It’s Thursday and this is your early morning Esports brief.

Burberry made a big move into esports, inking a deal with Gen.G to launch a four-part educational content series to champion women and the importance of inclusivity within gaming as part of Gen.G’s “NetWORK: Inspire” program. The partnership marks Burberry’s first foray into the world of esports with the series hosted by Emily Ghoul, showcasing women in gaming, content creators and influencers from across the industry, alongside members of the Burberry team. In addition to the series, Burberry will be donating to the Gen.G Foundation Scholarship.

Rachel Waller, Global VP of Channel Innovation at Burberry said: ‘We are so proud to partner with Gen.G and to support the next generation of women within gaming to go beyond. Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations.’

COMPETITION

Riot Games unveiled the Wild Circuit – Wild Rift Esports’ official off-season tournament series, hosted in the eight Wild Rift Esports regions ahead of season two. Regions will work with third-party organizers to host officially sanctioned events during the off-season which spans through Oct. 23. Third party organizers in each region who are interested in hosting these events must be approved through Riot Games

Speaking of Riot, the publisher is taking to Dublin to open its first esports broadcast facility entitled Project Stryker, with additional facilities set to be opened in Seattle and in the APAC region. The facility will receive live broadcast feeds from competitions to produce, broadcast and translate content for esports fans around the world.

Elsewhere in production, ESL Gaming revealed a partnership with Gravity Media to deliver production services of ESL Gaming’s global esports events over the next three years. ESL Gaming will use Gravity Media as their exclusive service provider at events that include Intel Extreme Masters (IEM) Cologne in Germany, ESL One Malaysia in Malaysia, the IEM Rio Counter-Strike: Global Offensive Major Championship in Brazil, DreamHack Atlanta in the US, and more.

Meanwhile, ESL Gaming and Qualcomm Technologies unlocked more details about the live regional Snapdragon Mobile Challenge finals for Brawl Stars and Clash of Clans, which kicks off with the Asia-Pacific Brawl Stars Finals on July 30, and includes the Cross-Regional from Aug.4-7, the EUR/MENA regions from Aug. 27-28, as well as North America’s Season 1 of the Snapdragon Mobile Challenge that concludes Sept. 4-5 in front of a live audience at PAX West in Seattle,

Don’t Wait! The Tempest Awards bring together the entire esports ecosystem to celebrate cutting-edge innovation in the competitive gaming industry. Open to individuals and teams worldwide, find out more and enter by August 12th to save! ENTER NOW

The International Olympic Committee will reportedly be sending an observer to monitor gaming competitions at the Commonwealth Games in Birmingham. The Guardian writes that that move would see the observer study the success of the event in order to further develop their own position on including esports into its lineups.

Valorant’s VCT 2022: Stage 2 Masters Copenhagen saw 27.2 million hours watched with an average of 317,000 viewers, with peak viewership topping 783,000. That would mark the series lowest audience reach for the Masters series, according to Esports Charts.

STREAMHATCHET

Esports and content creation organization FaZe Clan became a publicly-traded company last week, under the stock ticker, FAZE.

With their charismatic content creators and dominating esports teams, FaZe Clan has amassed an incredible fan base across live streaming as well as on other social media platforms. They’ve become a dominating force in the industry, drawing in major sponsors, including McDonald’s, GHOST Energy, Scuf Gaming, Doordash, and more.
Last quarter, FaZe was the third-most watched esports organization on live streaming platforms, behind only TSM FTX and T1. The org generated 45.7 million hours watched in Q2, with about an even split of those hours coming from both content creators and professional esports players: 24.7 million and 21.1 million hours, respectively.

With 93 creators and esports players specializing in dozens of games, FaZe has a streamer for everyone. NICKMERCS, FaZe content creator known for his Apex Legends streams on Twitch, dominated Q2 with 13.8 million hours watched.

Read more on Stream Hatchet’s blog.

SPONSORSHIP & ACTIVATION

Talent management and marketing firm Loaded is opening the doors to ‘Open World,’ described as a full-service consultancy and creative studio focused on developing impactful brand strategies, campaigns, and content at the intersection of gaming and youth culture and led by industry veteran, Paul Conroy. The business will feature two divisions: Open World Solutions – a consultancy firm that works with non-endemic brands including Gillette, Journeys, among others, to expand into gaming and reach new audiences via creator and content strategies; and Open World Studios – a full production studio department focused on developing culturally-relevant content for the next generation across social, gaming, Web3 and traditional platforms.

FaZe Clan announced a new business vertical: ‘FaZe Subs’ with DoorDash now serving as the exclusive on-demand delivery platform for the virtual restaurant. This is the first major initiative coming out of the FaZe Clan x DoorDash partnership announced earlier this year. FaZe Clan members worked with chef and TV personality, Virtual Dining Concepts Culinary Director, Chef Eric Greenspan, to create a full specialty menu featuring original sandwiches that will be available exclusively on the DoorDash platform in select cities across 23 states in the US. In celebration of the partnership, fans and VIP guests in the gaming and foodie communities will be invited to attend FaZe Rug’s Summer Festival, presented by FaZe Subs and powered by DoorDash, at the FaZe Clan Warehouse in Los Angeles, California on July 30.

ESL Gaming and Spotify are teaming up in a move to provide the German-speaking esports community with access to music experiences and exclusive podcasts. Through the partnership with Spotify, fans have the opportunity to discover upcoming music artists, while they are able to access their music through a dedicated Spotify playlist, represented by the claim “Level up with our gaming soundtrack”.

ESPORTS BUSINESS SUMMIT 2022

What’s New This Year?

This year we’re bringing an enhanced show floor with top vendors hosting games, giveaways, and interactive spaces for your enjoyment. We’ve added a welcome reception at MGM Grand’s pool packed with drinks, entertainment, food, and fun competitions!

You won’t want to miss this event!

FIND OUT MORE & REGISTER NOW!

IT’S ALIVE: YouGov Living Data Insights

Which car brands are US esports fans considering?

Several prominent auto makers have invested in esports sponsorships, and the results are showing!

PLATFORMS/METAVERSE

IMS announced an exclusive alliance with Super League Gaming in Brazil, Mexico, Argentina, Colombia, Chile, Peru, Uruguay, Ecuador, Paraguay, Central America and Italy. With the partnership, through branded playable characters, custom designed sections, special in-game wearable items, soft branded earnable currencies, and more, brands are able to provide gamers with “tangible benefits that make a game more fun to play.”

TEAMS

Yesterday saw the announcement that Misfits Gaming Group has sold its LEC slot to Team Heretics beginning with the 2023 season with MGG continuing to remain a minority partner in the team moving forward. The move also entails MGG stepping aside from the LFL at the conclusion of the 2022 season. MGG states that the move continues an additional step in a larger strategy to expand more of its focus on fueling creative talent alongside fielding competitive teams. MGG will remain fixtures in both Activision-Blizzard’s Overwatch League (Florida Mayhem), and Activision-Blizzard’s Call of Duty League (Florida Mutineers) while also maintaining its presence in Riot Games’ VALORANT.

XSET officially signed Joaquin Ganga. Joaquin, aka Ganga, a tattoo artist, entrepreneur, and artist. XSET plans to build gaming lounges in the Ganga Studio locations located in Los Angeles, California and Murcia, Spain. XSET also plans to form partnerships between Ganga and multiple gaming studios while also creating various forms of content in the process.

READYUP WHAT TO WATCH

2022 THAT BIG TV CONFERENCE

Mark Your Calendar!

Join us on September 29th-30th for integral discussions involving technological innovations and the impact of current events on the direction of the industry. Stay relevant in the content multiverse and register today.

Join us in September

TRIVIA
In the Lord of the Rings movies, which actor played Samwise Gamgee? (Email [email protected] with your answer and be sure to include your name, company and city).

Answer to Our Last Sports Trivia Question
In which hero’s movie franchise would you find CIA agent Felix Leiter? Answer: James Bond. Kudos: Andy Pittman-TAMU/College Station; Andy Babb-Super League Gaming/Santa Monica; Lorrie Shilling/El Segundo; David Westberg-SAG•AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA

Cynopsis Team

Chris Pursell
@VegasandVine

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129

Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »

Job of the day

SALES ACCOUNT EXECUTIVE
fetv
NYC
Develop sales strategies for new business development to advertising agencies & clients. Research emerging businesses to build a pipeline of potential new clients. Cultivate client relationships to enhance FETV’s position in the marketplace. Negotiate & close upfront & scatter business. 5+ yrs of television selling or related advertising sales exp. Full info HERE (8/11)

SR. MANAGER, DIGITAL (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
LA, STUDIO CITY
Responsible for consumer digital initiatives with a focus on Apps & sales campaigns including content creation . Min 5 yrs experience with digital content using content management systems and video platform management. BS/BA and prior cable or broadcast TV experience preferred. Full info HERE (8/9)

MANAGER, DIGITAL (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
LA, STUDIO CITY
Responsible for content creation for consumer platforms with a focus on SEO . Min 3 yrs experience with digital content using content management systems and video platform management. BS/BA and prior cable or broadcast TV experience preferred. Full info HERE (8/9)

SENIOR MANAGER, PRICING AND PLANNING >>
TRUSTED MEDIA BRANDS/Remote: Responsible for owning the pre-sale planning process as it would transition to post-sale execution. Working closely w/others to build out packaging feasibly, delivery information, cost analysis & pricing tactics. Respond to RFPs based on agency/client goal objectives. 4-6 yrs exp. in Sales Planning, Revenue Operations, or Pricing & Analytics. Full info HERE (8/9)

COORDINATOR, DISTRIBUTION OPERATIONS
PARAMOUNT GLOBAL
NYC/Hybrid
We are looking to add a Coordinator to our team! The US Networks Distribution (“USND”) team is responsible for the monetization and multi-platform distribution of Paramount’s portfolio of linear networks, VOD content, and streaming products to MVPDs, virtual MVPDs, and mobile platforms. Minimum 1+ years industry experience. Full info HERE (8/5)

VP, ADVERTISING SALES & MARKETING
TV ONE
NYC
Oversee the management and direction of sales executives servicing the east coast region with an emphasis on New York ad agencies. Work collaboratively with Chicago & LA offices to execute network sales priorities. 15+ yrs of advertising sales exp. in a broadcast or cable network environment 10 + yrs successfully management advertising sales teams. Full info HERE (8/5)

SR. COORDINATOR/ASSOCIATE MANAGER, INTEGRATED MARKETING
TV ONE
NYC
Respond to RFP, RFI & general Sales Requests: concept & formulate both large & small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives & their associated KPIs. Champion & help implement the vision & go-to-market strategy. Min 2-yrs at a media company or sales/marketing organization. Full info HERE (8/5)

AD SALES COORDINATOR
TV ONE
NYC
Work with account executives and sales planners utilizing system to fulfill sales orders through the execution of specific allocations and flowcharts. Serve as the primary point of contact for ad agencies and TV One to resolve discrepancies, schedule changes and facilitate make goods. Bachelor’s degree and 1 year of working experience. Full info HERE (8/5)

YIELD ANALYST, REVENUE OPERATIONS >>
CRACKLE PLUS/NY: Manage the inventory and revenue analysis across the entire portfolio of properties. Also manage ongoing and ad hoc reporting and interact regularly with a cross-functional team of internal stakeholders, including Ad Sales, Ad Operations, Product, Marketing and Finance. Full info HERE (8/4)

MANAGER, DISTRIBUTION MARKETING >>
INSP/CHARLOTTE, NC: Develops strategy & annual goals for the Affiliate Monthly Campaign, executes the strategy & oversees the implementation of other assigned campaigns. Provides reporting, analysis & recommendations on assigned campaigns and oversees development of creative & content to support network distribution. 5+ yrs of related exp., 3+ yrs of management exp. Full info HERE (8/4)

RESEARCH ANALYST >>
REELZ/NYC: Position supports the needs of both Programming & Ad Sales including competitive information, network performance & industry trends. 2+ years media research exp. Ability to analyze & interpret data for reports, presentations and development of ratings estimates. Working knowledge of Nielsen & StarMedia. Full info HERE (8/4)

DIRECT RESPONSE ACCOUNT EXECUTIVE – AD SALES
GAME SHOW NETWORK
NYC
Drive advertising sales demand across new & existing clients & agencies with a primary focus, but not limited to, SPT’s syndicated & third-party business. Understand client needs & prepare sales proposals & presentations using audience data & consulting with internal resources as needed. 6+ yrs of exp actively selling Direct Response Advertising. Full info HERE (8/4)

REP, INTEGRATED MEDIA STRATEGY >>
UNIVERSAL PARKS & RESORTS/ ORLANDO FL: Support the development of integrated media plans (annual and trimester based) for all segments/audiences. Collaborate with Integrated Media Activation Team during the Activation process to ensure alignment on overall strategy and budget allocations. 3-5 yrs min. of marketing experience w/Media Industry and/or integrated media strategy/planning. Full info HERE (8/4)

COORDINATOR, SOCIAL CONTENT COMMUNITY
GSN
SANTA MONICA
1 yr exp. Day to day community & implementation coor. across all platforms. Troubleshoot issues as they arise. Monitor social channels; listen/engage with followers, identify real-time opp to create convo. Ensure consistent messaging across all networks. Assist with content creation/strategy calendar. Source clips, graphics, writing copy for posts. Full info HERE (8/3)

COMMUNITY MANAGER (SOCIAL MEDIA COORDINATOR)
UP ENTERTAINMENT
ATLANTA (Hybrid)
Maintain a positive, entertaining & culturally informative dialogue with aspireTV and aspireTV LIFE viewers and potential viewers through aspireTV’s digital and social media channels, with particular emphasis on Twitter, Facebook, Instagram YouTube and Pinterest. Promote original online content through social channels. 2-3 yrs of industry exp. req. Full info HERE (8/3)

SALES ASSISTANT – NATIONAL
UP ENTERTAINMENT
NEW YORK, NY (Hybrid)
Maintain agency accounts including upfront &scatter order entry, inventory moves, & product allocations and Electronic Data Interchange, flowcharts, change notices, handling program changes, booking billboards for marketing sponsorships. Assist Account Executives, Sales Planner and Pricing Inventory in managing day-to-day Ad sales responsibilities. Full info HERE (8/3)

SR. WRITER/PRODUCER
UP ENTERTAINMENT
ATLANTA (Hybrid)
Conceive, write, produce and edit breakthrough on-air promotional spots, launch campaigns, marketing sales tapes and on-going episodic on-air promotions as assigned. Create digital-first content across brands for social media and streaming services including, but not limited to: Instagram stories, branded filters, GIFs and videos. 7 yrs exp. req. Full info HERE (8/3)

DIRECTOR OF SALES >>
NEXSTAR MEDIA GROUP/MEMPHIS: Create unique & customized media plans for high profile buyers leveraging Nexstar Digital’s full suite of products that can include but not limited to: OTT, Video, Social, Data, Addressable. Meet & exceed sales quota leveraging Nexstar’s products & manage a client pipeline & project revenue with a CRM. 3+ yrs exp. in selling TV, Video & Digital. Full info HERE (8/3)

FINANCE DIRECTOR (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
NYC or LA, STUDIO CITY
Responsible for financial planning, analysis & ad hoc decision support. Determine financial/business forecasts, assess new business opportunities, program acquisitions & new content strategies. BA/BS in Accounting, Finance or equivalent exp., 7+ yrs of financial planning & analysis exp. in media/entertainment & exp. with film forecasting/modeling. Full info HERE (8/2)

AD SALES BRAND MARKETING, COORDINATOR (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
NY, NY
Assist the VP, Director, and Managers of the Ad Sales team & provide administrative support including client communications, materials, PPT decks, event coordination, advertiser sponsorship opportunities, premiums & promotions. BA/BS in marketing or related field and 1-3 yrs experience in marketing or advertising at an entertainment company req. Full info HERE (8/2)

ADVANCED ADVERTISING ACCOUNT MANAGER (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
NY, NY
Will support Account Executives to understand agency and client goals and objectives by building digital and linear sales proposals that leverage Crown Media platforms to drive maximum revenue. Experience with digital ad serving systems including FreeWheel, 3-4 yrs experience in advanced TV ad platforms for an agency, network or publisher req. Full info HERE (8/2)

ACCOUNT EXECUTIVE, ADVERTISING SALES (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
NY, NY
The AE will solicit ad sales from prospective clients and implement advertising sales strategies and sales marketing campaigns. BA/BS in Marketing or related field 3-5 yrs. AE experience and strong PC skills required. Full info HERE (8/2)

TRAFFIC COORDINATOR (Hallmark Channel)
CROWN MEDIA FAMILY NETWORKS
NY, NY
Will edit daily broadcast logs and execute agency traffic instructions while maintaining commercial inventory. BA/BS in communications, advertising, business or related field & min 2 yrs television/radio traffic experience required. Wide Orbit a plus. Full info HERE (8/2)

OTHER JOBS OF INTEREST

Building resourcing plans and schedules for approval by your managers and alignment with your dev teams.
Senior Producer, Mobile & Metaverse Games
Sega
Remote
https://www.sega.co.jp/en/recruit/

You will build relationships with developers across teams at Riot and with partner developer studios.
Manager, Game Production
Valorant
Washington DC
https://www.riotgames.com/en/work-with-us/jobs

Work within the code base of the large browser engines.
Senior C++ Programmer
Epic Games
Cary NC
https://www.epicgames.com/site/en-US/careers

Partner with senior engineers, architects and product owners to build scalable data pipeline and services.
Senior Data Engineer – Activision Blizzard Media
King
Austin TX
https://careers.king.com/jobs/

Lead Marketing Programs including Go to Market, Growth, Community, and Lifecycle.
Senior Product Marketing Manager
Glu Mobile
Austin TX
https://www.glu.com/jobs-at-glu/

Manage product testing team, providing support, vision, problem resolution, and planning.
Manager, Product Testing
Nintendo
Redmond WA
https://careers.nintendo.com/job-openings/

Collaborate with engineers in peer teams to develop solutions that meet operational goals, leveraging automation and process.
Application Engineer
Nintendo
Redmond WA
https://careers.nintendo.com/job-openings/

Work in partnership with game teams of diverse and talented peers across various disciplines to solve technical problems.
Software Engineer II
Microsoft
Redmond WA
https://www.microsoft.com/en-us/insidetrack/careers

Drive execution of those programs, leading internal & external cross-functional teams to bring them to life on time and on budget.
Xbox Senior Partner Marketing Manager
Microsoft
Redmond WA
https://www.microsoft.com/en-us/insidetrack/careers

You will help rehaul the way users manage their presence on the Roblox platform.
Senior/Principal Product Manager
Roblox
San Mateo CA
https://jobs.roblox.com/careers

Lead design and architecture discussions and mentor junior engineers.
Senior Software Engineer, Web3
Roblox
San Mateo CA
https://jobs.roblox.com/careers

Design, Build and Innovate a detailed automation framework and methodology for testing Services, Tools and SDK.
Senior Software Engineer (SDET)
King
Foster City CA
https://careers.king.com/jobs/

Create and maintain a proactive and stable IT environment as well as provide IT support to our Epic people.
IT Infrastructure Platform Lead
Epic Games
San Francisco CA
https://www.epicgames.com/site/en-US/careers

Work with the client engineering team to help build and own robust, scalable core systems, and refactor existing systems.
Senior Mobile Engineer
Glu Mobile
San Francisco CA
https://www.glu.com/jobs-at-glu/

Create 3D assets and ensure they meet constraints and requirements of the game’s needs
3D Asset Artist II
Valorant
Los Angeles CA
https://www.riotgames.com/en/work-with-us/jobs

@{optoutfooterhtml}@