07/26/23: Mattel renews WBD licensing deal

Cynopsis Medias First Morning Read
Wednesday July 26, 2023

Today’s Premieres
A&E: My Strange Arrest at 10p
FX: This Fool at 10p
Hulu: The Hardy Boys
Netflix: The Great British Baking Show: The Professionals
Smithsonian Channel: Genghis Khan’s Mongolia at 9p

IN THE NEWS

Hot off the success of the “Barbie” movie, Mattel has renewed its licensing agreement with Warner Bros. Discovery Global Consumer Products. The deal includes over 50 brands and franchises, including DC Universe, “Friends,” “Seinfeld” and “Ted Lasso.” “Warner Bros. Discovery has always been committed to delivering extraordinary products and experiences to audiences around the world and through our collaboration with Mattel, we’ve been able to extend our beloved characters and stories beyond the screen,” said Pam Lifford, President, Warner Bros. Discovery Global Brands, Franchises, and Experiences. “This partnership has been a testament of the power of storytelling and innovation and together, we look forward to exploring new horizons and creating even more inspiring products that will delight fans of all age.”

Netflix ordered a second season of “King of Collectibles: The Goldin Touch,” an unscripted series following the team at Goldin Auctions, specialists in trading cards and memorabilia.

Networks are turning to unscripted series to fill programming gaps during the writers’ and actors’ strikes, but even those shows are not immune to walkouts. Ray Lalonde, a big winner on “Jeopardy!” last season, informed the show’s producers he won’t be crossing any picket lines for “Jeopardy! Tournament of Champions.” “There are now credible reports that the producers are making contingency plans to start filming the next season of the show with old and/or recycled material if the WGA strike remains unresolved,” he wrote on a Reddit thread. “I believe that the show’s writers are a vital part of the show and they are justified in taking their job action to secure a fair contract for themselves and their fellow WGA members.” Other “Jeopardy!” champs saying they’ll skip the event include Hannah Wilson, Cris Pannullo, Ben Chan, Troy Meyer, Ben Goldstein, Suresh Krishna and Luigi de Guzman.

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PRODUCTION & DEVELOPMENT

Hulu announced a docuseries from filmmakers Erin Lee Carr, Michael Beach Nichols and Marwar Junction Productions, exploring the case of Sherri Papini, who is serving 18 months in prison for lying to the FBI about her kidnapping. The series will be executive produced by Allison Berkley, Joseph Freed and Erin Lee Carr, and directed by filmmaker Michael Beach Nichols.

Tubi picked up mockumentary “Underdeveloped,” with a debut date set for Friday, September 8. The series from Brian A. Metcalf focuses on a group of failed producers working at a production company. As an independent production, the project has received a waiver from SAG-AFTRA to proceed amid the strike.

NEW & RETURNING SERIES

“Animals Up Close with Bertie Gregory” launches Wednesday, September 13 on Disney+. The six-part National Geographic docuseries follows filmmaker Gregory as he uses state-of-the-art equipment to capture animal behaviors.

Season five of Netflix romantic drama “Virgin River” debuts Thursday, September 7 with a 10-episode drop. The season’s final two episodes will premiere November 30 as holiday episodes.

Katy Perry will rejoin fellow “American Idol” judges Luke Bryan and Lionel Richie for the competition’s seventh season on ABC. Auditions start August 2.

“The Winter King,” based on Warlord Chronicles series by Bernard Cornwell, premieres Sunday, August 20 at 9p on MGM+. Set in the fifth century, the drama follows Arthur Pendragon as he evolves from outcast to legendary warrior.

A&E has two killer series premieres on the way. “Witness to Murder: Digital Evidence” debuts Friday, August 4 at 9p, followed by “Women on Death Row” at 10p.

Tubi has acquired animated series “Lloyd of the Flies” from studio Aardman (“Wallace & Gromit”). The comedy will premiere Sunday, August 6.

TECH TALK

TikTok has partnered with post-purchase survey providers KnoCommerce and Fairing to give brands more insight into TikTok users. “Traditional attribution models have always struggled with an inherent flaw: they often fail to capture the full consumer journey, generally focusing on the last touchpoint before a purchase is made,” said TikTok in a blog post. “In today’s multichannel, multi-device world, this model is becoming increasingly inadequate.”

Alphabet reported 2Q23 earnings per share of $1.44 and total revenue of $74.6 billion, versus a projected $1.20 and $65.4 billion. “There’s exciting momentum across our products and the company,” said CEO Sundar Pichai in the earnings release. “Our continued leadership in AI and our excellence in engineering and innovation are driving the next evolution of Search, and improving all our services.”

The House Judiciary Committee has scheduled a vote for Thursday to decide whether to cite Meta CEO Mark Zuckerberg with contempt of Congress, for failing to comply with a subpoena for information. “To date, Meta has produced only documents between Meta and external entities and a small subset of relevant internal documents,” said the committee’s report. “The Committee has a particular need for Meta’s internal documents, which would shed light on how Meta understood, evaluated, and responded to the Executive Branch’s requests or directives to censor content, as well as Meta’s decision-making process to censor viewpoints in the modern town square.”

STREAMING

Over 70% of viewers used any given app three months or less out of the year, according to The Streaming Index: Spotlight on Churn, from Samsung Ads. The top 15 apps were stickier, with almost half of their viewers active more than three months out of twelve, but only 30% were active more than half the year. Other finding include:
* Greater monthly time spent with an app is directly correlated with a higher number of months active during the year.
* Once a streaming app user has been inactive for 4 months, they have churned out, moved on to other apps and are unlikely to return.
* App publishers can drive engagement by marketing to current users.
Bottom line? “User engagement is critical for long-term health,” says the report. “As Americans figure out which 3-4 apps they will use on a regular basis, app publishers must not only attract trial, but work to encourage regular usage.”

COMING UP

Max comedy special “Tracy Morgan: Takin’ It Too Far” premieres Thursday, August 17. The “30 Rock” star tackles subjects like dating in his 50s, his dysfunctional family and the 2014 car accident that left him with a traumatic brain injury.

NewsNation will present special coverage of the House Oversight Committee UFO Hearings on Wednesday, July 26 beginning at 10a. The live report will be anchored by senior national correspondent Brian Entin from Chicago.

FOX News Books will release its eighth book on Tuesday, October 10. Cooking with Friends, by “FOX & Friends First” co-host Carley Shimkus, will feature dishes from network personalities and special guests, along with the stories behind them.

SPORTS ROUNDUP

“Well, that was awkward,” posted Shaka Hislop, the ESPN analyst who collapsed on-air on Sunday. “Listen, every so often life gives you a moment to pause, and this was mine.” The 54-year-old former soccer player thanked his family and colleagues for their support, and said, “My response now has to be to seek out the best medical opinion that I can get and listen to what my doctors have to say.”

The Johnsonville SuperHole IV Championship, the American Cornhole League’s celebrity pro-am tournament for charity, will take place Friday, August 4 from 7-9 p, and broadcast live from Rock Hill, SC on ESPN2.

GOING GLOBAL

Kartoon Channel! will premiere a branded programming block on Astro Ceria (Astro Ch 611), Malaysia’s kid’s channel, in August.

Cynopsis 5th Annual BIG TV CONFERENCE
Amplify your Brand’s Presence!

Connect with key decision makers at the Cynopsis’ 5th annual BIG TV CONFERENCE on September 27-28 at Edison Ballroom in NYC.

To position your brand for future success, contact Albert Nassour, Executive Director of Sales… There are limited sponsorship opportunities available!

CONTACT ALBERT NASSOUR TODAY

RATINGS

The double debuts of The CW’s “Son of a Critch” and “Children Ruin Everything” delivered 460,000 viewers/0.1 among A18-49 and 420,000/0.0, and 310,000/0.0 and 290,00/0.0, respectively, on Monday.

FOX News Channel’s new weekday primetime lineup debut, which launched on Monday, July 17, averaged 2,131,000 viewers and 202,000 in A25-54.

EXECUTIVE MOVES

David Espinosa has been appointed President of Distribution, Fox Corporation. Espinosa most recently served as Executive Vice President, Distribution Strategy and Business Affairs.

Espinosa is replacing Michael Biard, who has joined Nexstar Media Group as President and COO. Biard assumes the role from Thomas Carter, who has been named senior advisor.

Lisa Collins has been promoted to Group Vice President at Warner Bros. Discovery, overseeing DEI initiatives across North America. Collins had been Head of People & Culture Partners for Production.

The Out of Home Advertising Association of America has named Julie Thompson as EVP & CMO. Thompson most recently has been serving as an advisor to the OAAA, stepping into the role of interim CMO in recent months.

AnalyticsIQ has named Scarlett Shipp as CEO. Shipp was previously President and COO of the company.

This Day in History
1984 – Pete Rose tied Ty Cobb with his 3,502nd single.

Answer to Our Last Trivia Question
On which series did Demi Moore and Janine Turner play sisters? On “General Hospital,” they played Laura and Jackie Templeton. Kudos to: Rosemary Cunningham-MeTV/Chicago; Ed Horwitz-The Talk/Studio City, CA; Kathleen Smith-Cumulus Media/Sparks, NV; David Garber-Loyola Marymount University/Playa Vista, CA; Cindy O’Connor-Locality/NYC; Cathy Russo-Paramount/NYC; Toni Racioppo-Method 1/NYC; Douglas Hochstadt-Disney/NYC; Justin Pierce-JP Consulting Group/LA; Patrick Clark-KPLR/KTVI/St. Louis

Today’s Trivia Question
What was the first Fox Network Show to beat NBC, CBS and ABC in a time period? Thanks for the assist from Gary Bernstein! (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
@Lynn_Leahey

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher
@robertacaploe

Executive Director of Sales
Albert Nassour
917-545-3129
Cynopsis Job Listings Sales
John Cox

CynopsisJobs
Check out more jobs in Cynopsis Classifieds »
Job of the day

SENIOR MANAGER, AD SALES MARKETING
NEXSTAR MEDIA GROUP, INC.
NYC

Manage the pre-sale client facing pitch process and post-sale activation of cross-platform television, streaming, digital & social media integrated marketing programs. Write & create compelling sales presentations, one-sheets & cross-platform sponsorship opportunities. 5+ yrs exp. with ad sales marketing, integrated marketing, brand advertising. Full info HERE

DIRECTOR, MARKETING COMMUNICATIONS
NEXSTAR MEDIA GROUP, INC.
NYC or LOS ANGELES

Manage messaging, vision and strategy in the marketplace and internally. Responsible for helping to build, execute and enhance ad sales brand reputation and to raise awareness of the organization both internally and externally. 10+ years’ related media experience and experience with an ad sales organization. Full info HERE

HUMAN RESOURCES DIRECTOR >>
BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

DIRECTOR, MEDIA SUPPLY CHAIN OPERATIONS >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid
: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

MANAGER, STREAMING GROWTH AND ENGAGEMENT >>
PBS DISTRIBUTION/ARLINGTON VA, Hybrid:
Identify opportunities using content placements & promotions to drive usage, engagement, & subscriber retention. Create & maintain a comprehensive editorial calendar to track & leverage content & cyclical opportunities based on each channel’s needs. 5+ years’ experience in digital video distribution, streaming business, and content programming. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT >>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SR. DIRECTOR, PRODUCT MANAGEMENT >>
SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SALES OPERATIONS MANAGER >>
SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE

SENIOR CONTENT PRODUCER
INTERACTIVE ONE
NYC

Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE

CREATIVE DIRECTOR
INTERACTIVE ONE
NYC

Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

AD SALES PLANNER >>
SINCLAIR BROADCASTING GROUP/NYC, Hybrid:
Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE

DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS
A+E NETWORKS
Remote

Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

EXECUTIVE PRODUCER >>
NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

STAGE MANAGER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

BROADCAST ENGINEER >>
NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

PRODUCER >>
NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

AD SALES COORDINATOR, DIRECT RESPONSE
TV ONE
NYC, Hybrid, Remote

Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE

MANAGER OF ENTERPRISE CONTENT, WTKR
SCRIPPS NETWORKS
NORFOLK, VA

Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE

SR. DIRECTOR, DIGITAL PLATFORMS AND PARTNERSHIPS
TV ONE
SILVER SPRING MD, NYC, Hybrid Remote

Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

WEDNESDAY JULY 26
ABC: Judge Steve Harvey, The Wonder Years, Abbott Elementary, America’s Funniest Home Videos
CBS: 60 Minutes, Big Brother: 25th Anniversary Celebration, CSI: Vegas
CW: Nancy Drew, Riverdale
FOX: FIFA Women’s World Cup
NBC: LA Fire & Rescue, Chicago Fire, Chicago P.D.
PBS: Nature, Human Footprint, NOVA
Telemundo: Los 50, Copa Mundial Femenina de la FIFA
Univision: Eternamente Amandonos, El Amor Invencible, Mujer

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