07/21/21: “The Good Fight” renewed for season six


Cynopsis Medias First Morning Read


Wednesday July 21, 2021

Today’s Premieres
A&E: Fasten Your Seatbelt at 10p
Discovery: Expedition Unknown at 8p, Hunting Atlantis at 9p
Disney+: Behind the Attraction, Turner & Hooch, Marvel Studios Assembled: The Making of Loki
Lifetime: Married at First Sight at 8p
Netflix: Sexy Beasts, Too Hot to Handle Brazil, The Movies That Made Us

Today’s Finales
CW: Kung Fu at 8p
Fox: Crime Scene Kitchen at 9p


Paramount+ renewed “The Good Fight” for a sixth season. “’The Good Fight’s provocative, whip smart, and no-holds-barred world remains as relevant as ever, continuing to entice new audiences as one of Paramount+’s top performing original series and acquisition drivers,” said Nicole Clemens, President of Paramount+ original scripted series. The show is currently in season five.

Sundance Now landed rights to the UK remake of French comedy “Call My Agent,” with Chelsey Crisp (“Fresh Off the Boat”) onboard as a series regular. Amazon picked up UK rights to the series.

Special Achievement honorees at the African American Film Critics Association’s annual AAFCA TV Honors will include Steve McQueen, Wanda Sykes, Naomi Ackie and Michaela Coel. The ceremony takes place Saturday, August 21.

President Biden announced plans to nominate Google critic Jonathan Kanter to lead the DOJ’s Antitrust Division. “Jonathan Kanter is a distinguished antitrust lawyer with over 20 years of experience,” said the White House. “Throughout his career, Kanter has also been a leading advocate and expert in the effort to promote strong and meaningful antitrust enforcement and competition policy.” The selection comes after the nomination of big tech critic Lina Khan to head the FTC.

Apple is postponing plans for mandatory in-person work amid a rise in COVID-19 cases, reports Bloomberg. The company had planned to start having employees return to the office in September, but the deadline has reportedly been delayed until at least October.

Consumers Want Brands to Embrace Diversity and Inclusion
Attend the Diversity and Inclusion virtual event to get an inside look at how Discovery is helping clients deliver relevant messaging and insights on evolving programming that captures and exposes the stories we need today.




There’s something about Mary: Lena Waithe’s Hillman Grad Productions and Endeavor Content are at work on “Being Mary: The Mary Tyler Moore Documentary.” Endeavor has acquired rights from the icon’s estate for the authorized project. “With the help of her loving husband, Robert, and her friends and colleagues we hope to reveal that America’s sweetheart was more human than they ever imagined and was often put on a pedestal she never felt comfortable standing on,” said Waithe.

Showtime has signed Marja-Lewis Ryan, showrunner, executive producer, director and writer of “The L Word: Generation Q,” to an overall deal through which she will develop television projects exclusively for Showtime. “Marja is our Shohei Ohtani … a gifted two-way player who is both an exceptional writer and an inventive director,” said Gary Levine, President of Entertainment, Showtime Networks. “I love the energy, the perspective and the fun she brings to ‘The L Word: Generation Q,’ and I look forward to the upcoming season of that series and other inspired creations from her.”

HBO Max ordered rock climbing competition series “The Climb,” from Jason Momoa’s On the Roam, professional rock climber Chris Sharma, and The Intellectual Property Corporation. “It’s a dream come true to create a show with one of my idols, my good friend, and legendary climber Chris Sharma,” said Momoa. “I’m thrilled to be partnering with HBO Max and to produce alongside IPC to bring you this incredible show about my favorite sport, rock climbing.”

Half Yard Productions announced a partnership for new production company Public School Productions, led by former Discovery exec Christo Doyle. Public School Productions, based in Washington DC, will be dedicated to developing and producing authentic, first in its space content. “It’s exciting to be finally going out on my own and to use years of storytelling experience at Discovery to build Public School Productions into a leader in cutting edge content,” said Doyle. “The goal is to make great TV with great people.”

Casting notes: Hugh Bonneville (“Downton Abbey”), George Mackay (“1917”) and Kelly Macdonald (“Line of Duty”) will star in Netflix thriller “I Came By,” centered on a rebellious young graffiti artist. The movie is part of the streamer’s slate focused on distinctive British productions…Paulina Chavez (“The Expanding Universe of Ashley Garcia”) will play Flora in season two of Netflix’s “Fate: The Winx Saga.”

Victoria Cartagena (“Gotham”) has joined CW’s “Batwoman” in a series regular role…SNL’s Punkie Johnson and Ego Nwodim will appear on season two of HBO Max anthology series “Love Life,” along with Leslie Bibb (“Jupiter’s Legacy”), John Earl Jelks(“True Detective”), Arian Moayed (“Succession”), Kimberly Elise (“Mosquito Coast”), and Blair Underwood (“When They See Us”).


A Twitter teaser for Apple’s upcoming “The Problem With Jon Stewart” revealed the current affairs show will launch in September. The clip also spoofed billionaires who travel in space, with Jeff Bezos played by Jason Alexander, Adam Pally as Elon Musk, and Richard Branson played by a mop.

New discovery+ series “Naked and Afraid of Love” launches Sunday, August 22 on the streamer. The reality show promises “survival, romance and everything in between.”

The fifth and final season of Aussie medical drama “The Heart Guy” lands on Acorn TV as a binge on Monday, July 26.

“Johnson” makes its debut Sunday, August 1 at 8p on Bounce. The series centers on four life-long friends in Atlanta with the same last name, at very different places in their lives.


With more streaming entrants diving into the market, Netflix’s share of digital original audience has dipped to record lows, according to Parrot Analytics. In 2Q21, the demand share for all Netflix digital originals was 46%, down 5.3% from 2Q20, while Disney+ grew from 7.0% to 8.1%. The decline was not only due to increased competition, said Parrot Analytics, but a lack of new breakout original shows.

Netflix reported it gained 1.54 million subscribers in 2Q21, down from 10 million in the pandemic-impacted same quarter last year. “The pandemic has created unusual choppiness in our growth and distorts year-over-year comparisons as
acquisition and engagement per member household spiked in the early months of COVID,” Netflix said in its letter to shareholders. “In Q2’21, our engagement per member household was, as expected, down vs. those unprecedented levels but was still up 17% compared with a more comparable Q2’19.”

But Netflix isn’t just about TV shows and movies anymore. In the shareholder letter, the company said the “time is right to learn more about how our members value games,” so video games will be included in the subscription cost, instead of being an add-on. “We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity,” the company told investors. “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.”

Comcast CEO Brian Roberts has met with ViacomCBS Inc. Chairman Shari Redstone to discuss a possible streaming partnership for international markets, sources told The Wall Street Journal. During a meeting in New York earlier this summer that included ViacomCBS CEO Bob Bakish, the reported discussions centered on potential strategies for the companies entering global markets together.

Circle Network has expanded to Canada, with new channels now available through streaming partners Samsung TV Plus, The Roku Channel, and LG Channel Plus.


The depth of unique reach has yet to be unearthed, according to a study from Innovid, “Decoding CTV Measurement: An In-depth Look at Reach.” Across the study, done in partnership with the ANA, the average campaign reached only 13% of the available US CTV households. Other key findings include:
· The study revealed an average publisher duplication rate of 32%.
· CTV’s frequency problem is “highly exaggerated” – the average frequency was 4.6 across all campaigns.
· The average eCPM of the campaigns in the study was $23, which sits in between the average CPM for US primetime TV ads for broadcast and cable ($36 and $19, respectively).
“There’s a misconception that there’s not enough reach in CTV,” said Jessica Hogue, General Manager of Measurement and Analytics, Innovid. “However our study saw we’ve just scratched the surface of the potential reach for this channel.”

Compulse announced its evolution into a marketing technology and managed services company, with an exclusive focus on making digital advertising efficient, cost-effective, and more profitable for local media companies and agencies. The company’s marketing technology solution, Compulse 360, an all-in-one software-as-a-service platform for digital media planning, execution, and analytics, combines planning, fulfillment, and data into one digital platform, and includes more than 100 integrations with other martech providers. “Compulse 360 is the result of our long-term plan to build a single, unified omnichannel platform for media companies and agencies. The time is right, and the resources are there to finally make omnichannel marketing live up to its potential,” says Compulse Managing Director Martin Kristiseter. 


SVOD True Royalty TV is rolling out four new docs next month. “The Royals Revealed: The Royal Family, Are They Worth It?” premieres Wednesday, August 4, followed on Friday, August 6 by “The Royals Revealed: Harry and Edward, Princes in Exile.” “Diana: Who Do You Think She Was” drops Monday, August 9, and “Anne: The Princess Royal at 70” arrives Sunday, August 15.


Japan’s Nippon TV and Envision Entertainment, a London-based media company, have announced a new co-production partnership. The partnership will see creators from the two companies “combine their Western and Eastern sensibilities to develop new scripted projects designed for the global market.”

Red Arrow Studios International has secured a new wave of European remake deals across its slate of scripted formats, including “Lice Mother,” “Danni Lowinski,” “Match” and “Einstein.”

Banijay announced “Drag Me Out,” a new entertainment format from Mastiff Denmark, which sees drag artists transform celebrities into “gender revolutionaries.”

Afrikans-language lifestyle channel VIA will begin airing second seasons of two formats: “The Gran Plan” on July 20, and “Date in Reverse” on July 22.

US and UK streaming aggregator ScreenHits TV is partnering with Joyn, the ProSiebenSat.1 Media and Discovery joint VOD venture in Germany, at the end of July.

And the honorees are…


See the full list of Cynopsis Top Women in Media honorees and join us for a special in-person Awards Gala October 27 in NYC. We’ll be recognizing and toasting the individual leaders and distinguished companies moving our industry forward. Secure a table for your team before it sells out.

(Platinum Sponsor TurnkeyZRG)


Sci-fi comedy “The Mitchells vs. The Machines” was watched by 53 million member households in its first 28 days, making it Netflix’s biggest animated film yet.

In syndication, “Live with Kelly and Ryan“ (1.7, up 6%) topped talk shows for the ninth consecutive week. “Dr. Phil “(1.5, up 7%) snared second place despite being in reruns on all five days, while “The Wendy Williams Show” (1.0, up 11%) landed in third. In more highly viewed access time periods, “Jeopardy!” (4.7, down 4%) dipped during guest host Dr Sanjay Gupta’s second weekly visit, no match for game show favorite “Family Feud” (5.6, up 4%).

Fox News Digital closed out 2Q21 with over 4.7 billion multiplatform views and nearly 9.9 billion multiplatform total minutes, according to Comscore. In June, the digital network notched over 1.5 billion total multiplatform views, delivering over 83 million multiplatform unique visitors.

Broadcast Nielsen Top 10 M-F Syndicated Strip Series for the week of July 5 ranked in order by HH Rtg
Family Feud (CMV) 5.6 AA
Judge Judy (CMV) 5.0 AA
Jeopardy (CMV) 4.7 AA
Wheel of Fortune (CMV) 4.5 AA
The Big Bang Theory (WB) 2.3 AA
Inside Edition (CMV) 2.2 AA
Entertainment Tonight (CMV) 2.0 AA
Live With Kelly and Ryan (DAD) 1.7 AA
Last Man Standing (DAD) 1.5 AA
Dr. Phil (CMV) 1.5

Basic Cable Top 5 for the week of July 12
Primetime (P2+)

Fox News (2172)
ESPN (1350)
MSNBC (1321)
HGTV (1232)
Hallmark Channel (998)
Total Day (P2+)
Fox News (11193)
MSNBC (776)
HGTV (644)
CNN (573)
Hallmark Channel (558)
Source: Nielsen

Broadcast Nielsen Ratings for Monday, July 19
Show, P2+ 000s, (A18-49)
ABC: The Bachelorette 3.68 (0.9), The Celebrity Dating Game 2.27 (0.4)
CBS: The Neighborhood 3.15 (0.4), Bob Hearts Abishola 2.76 (0.3), Young Sheldon 2.60 (0.3), United States of Al 2.18 (0.3), NCIS: Los Angeles 2.15 (0.2)
CW: All American 0.74 (0.2), The Republic of Sarah 0.33 (0.1)
FOX: Hell’s Kitchen 2.49 (0.6), HouseBroken 1.03 (0.3), Duncanville 0.74 (0.2)
ION: NCIS: Los Angeles 1.06 (0.2), NCIS: Los Angeles 1.13 (0.2), NCIS: Los Angeles 0.84 (0.1)
NBC: American Ninja Warrior 3.18 (0.5), Small Fortune 1.47 (0.3)
Telemundo: Exatlon Estados Unidos 0.98 (0.3), Hercai: Amor Venganza 1.27 (0.4), Café con Aroma de Mujer 0.97 (0.3)
Univision: Disenando Tu Amor 1.52 (0.5), Si Nos Dejan 1.76 (0.6), La Hija Del Embajador 1.45 (0.4)
Source: Nielsen, live + same day time period averages


Zignal Labs has tapped Guy Churchward to serve as CEO. Adam Beaugh, the company’s Co-Founder and most recent CEO, will step into the role of President. Churchward most recently served as CEO of Datera.

Market research software platform Suzy announced the appointment of Sofia Hernandez, Head of North America Business Marketing at TikTok, to its Board of Directors.

Cox Communications veteran Patrick Esser will retire as of December 31, after 36 years at the company and CEO since 2006. Chief Sales and Marketing Officer Mark Greatrex will assume leadership after Esser’s departure.

Jeff Jenkins Productions has hired Russell Jay-Staglik as SVP of Development and Current Programming. Jay-Staglik’s previous credits include “Keeping Up with the Kardashians” and “The Challenge,” among others.

Redbox has named Peter Binazeski as Head of Public Relations. Previously, Binazeski was the Head of Communications for Tubi.

This Day in History
1925 – High school teacher John T. Scopes was found guilty of teaching evolution in the Scopes Monkey Trial, and fined $100 plus costs.

Answer to Our Last Trivia Question
Who owned The planet on “The L Word” (2004-2009)? Marina Ferrer. Kudos to: Louis Lewow-Fite/Atlanta; Marni C. Gold/Hawthorne, NJ; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Synda Kollman-Charter Marketing Group/Boca Raton, FL; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
What was the first show to win an Emmy for Outstanding Reality-Competition and Outstanding Host in the same year? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four.)

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Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams and assisting with presentation as needed. Social Strategy point across the group. 4-6 years of experience developing integrated marketing programs preferably focused on digital/social platforms
required. Full info HERE (8/5)


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Sell new ad product and create detailed business plans designed to achieve goals and revenue quotas. Manage the entire sales cycle and effectively present Mirriad’s advertising solution to prospective clients. Develop/maintain relationships and collaboratively work across various business groups. Proven experience as an Account Executive required. Full info HERE (8/5)

Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (7/30)

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