07/20/23: “Magnum P.I.” makes a move to fall

Cynopsis Medias First Morning Read
Thursday July 20, 2023

Today’s Premieres
Max: Superpowered: The DC Story; My Magic Closet; Sweet Magnolias
Netflix: Supa Team 4
truTV: Tacoma FD at 10p

Today’s Finales
ABC: The Chase at 9p
PBS: Before We Die at 9p


Twitter CEO Linda Yaccarino came out swinging after Bloomberg reported a “surge” in harmful content is keeping advertisers from returning to the platform. Not true, tweeted Yaccarino, who maintained, “more than 99% of content users and advertisers see on Twitter is healthy.” As for Bloomberg’s reporting, Yaccarino said the story “pulled together a collection of incorrect, misleading, and outdated metrics, mostly from the period shortly after Twitter’s acquisition. It also lacks extremely important context not to mention critical updates on our progress and actions.” In the next two weeks, ad placement controls will be expanded, she added.

Netflix announced it has added 5.9 million subscribers in the second quarter, hitting 238.2 million. The company also said it will use hours viewed divided by total runtime as the metric for its Top 10 rankings, versus hours viewed. “We think this new approach is more intuitive and it also adjusts for runtime (i.e. longer films or series don’t get an inherent advantage),” said the company, which in addition is expanding the measurement window from 28 days to 91.

Despite economic uncertainty, 94% of advertisers anticipate maintaining or increasing their spending on premium streaming in the next 12 months, according to the Comcast Advertising Report. Key findings include:
· Traditional TV is still a core strategy in media plans, with 80% of advertisers planning to maintain or increase their spend on traditional TV in the coming year.
· Across both TV and premium streaming, the “big screen” TV is still the preferred viewing spot for most consumers, accounting for 82% of ad views.
· As FAST TV matures as a free alternative to linear TV, viewers are engaging with content in the same way they do with AVOD, and seeing the content as equally premium.
· Both buyers and sellers are embracing programmatic as a way to unlock efficiencies in TV advertising.
· The share of live sports impressions transacted programmatically has increased 38% so far in 2023 compared to 2022, as sports programming moves to streaming and publishers turn to dynamic ad insertion and private marketplaces to capture increased revenue.

Disney CEO Bob Iger met with senior TV execs in an offsite meeting on Tuesday, seeking to calm nerves after an interview with CNBC’s David Faber last week. During the talk, Iger said linear television “may not be core” to Disney’s businesses. Iger answered questions from company leaders, insisting Disney’s production teams are “incredibly valuable to our business.” He also touted the importance of ABC News, saying, “We need to figure out how it makes the transition into streaming. And I happen to believe we will endure. It’s too good, it’s too important, and it’s really fun.”

Starz’ “P-Valley” scored three awards at the fifth annual African American Film Critics Association awards. ABC’s “Abbott Elementary” was the only other multiple award winner, with two awards. Winners be celebrated on August 27 in Santa Monica.

Looking to get involved in this year’s Top Women in Media awards? We’re looking for professionals in the media and entertainment industry to join our judge’s panel. Email Carley Ashley by July 31st with a short blurb on why you would be a great judge. Know someone who fits the bill? Nominate them by visiting our website.


What does the Alliance of Motion Picture and Television Producers need to do to end the actors’ strike? In a column in Deadline, SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland said “concrete action” must include compensation based on economic fairness; protections against actors and performers having their identities and talent taken from them using AI without informed consent and pay; and meaningful sharing in the revenue from streaming platforms “built on actors’ backs.” “Studios and workers can both win. This doesn’t need to be a zero-sum game,” he wrote. “Studio and streamer CEOs: it’s time to step up, get personally involved, and come to the table.”

The Writers Guild has filed a grievance with the National Labor Relations Board against NBCUniversal, saying an ongoing construction project that obstructs the sidewalk studio infringes on their right to picket. Responded NBCU, “While we understand the timing of our multi-year construction project has created challenges for demonstrators, we continue to work with public agencies to increase access. We support the unions’ rights to demonstrate safely.”

On-location filming in LA for TV comedies was down 72.8% in 2Q23 versus the same period last year, while filming for dramas was down 63.9%, according to FilmLA. “The last time production levels were this low, we were in the middle of a global pandemic,” said FilmLA President Paul Audley. “Families and businesses affected then are again being tested today, lending urgency to the moment to sustain creative careers.”

NBC has joined ABC and CBS in revising its fall TV schedule as the strikes drag on, but the tweaks leave plenty of scripted programming on the slate. New series “Found,” originally slotted for midseason 2022-23, premieres Tuesday, October 3 at 10p. The second half of season five of “Magnum P.I.”, which has already been shot, has moved from a midseason to fall premiere date, on Wednesday, October 4 at 10p. The relocated reboot will be preceded by “Quantum Leap,” which also has numerous episodes completed, at 9p. “Transplant” returns for season three on Thursday, October 5 at 9p, replacing “Law & Order: SVU.”

Cynopsis BIG TV Conference

Networking, anyone?

No matter where you sit in the media business, making the right connections is key. At this year’s BIG TV Conference, taking place September 27-28 in NYC, you’ll have the chance to hear from – and talk to – the wavemakers, game-changers and thought leaders who are transforming the industry.



Apple TV+ is getting back to nature with two new docuseries. “Born to be Wild,” following six animals for several years, is co-produced by Tailfeather Productions and Offspring Films for Apple TV+. Also from Offspring Films, “Endangered Planet” captures footage of rare species including the Gobi bear, Malayan tiger, Javan rhino, Caucasian leopard, Cross River gorilla and the North Atlantic right whale.

Want to boost your bottom line? Think old. “Many older workers are job-ready and can step into roles with a minimum of onboarding and training,” says Laurie Petersen, senior director at PSS. “They come with the skills in demand such as critical thinking, problem solving and resilience. They are leaders who possess social skills.” Learn more about the value of older workers – and what companies should be doing (and not doing) to recruit them – in Cynsiders.


HGTV’s “Good Bones” kicks off a new season on Tuesday, August 15 at 9p, with mother/daughter team Mina Starsiak Hawk and Karen E Lane renovating dilapidated properties.

All seven seasons of AMC’s “Fear the Walking Dead” begin streaming tomorrow, July 21 on AMC+, ahead of the “The Walking Dead: Dead City” season finale on Sunday, July 23.

Singers Adam Lambert and Deva Mahal, actor Keiynan Lonsdale, and supermodel Rachel Hunter will be among the guest judges and mentors appearing on season three of “RuPaul’s Drag Race Down Under.” Premiere date: Friday, July 28 on WOW Presents Plus.

New reality series “Toya & Reginae” premieres Thursday, August 24 at 9p on WE tv. The one-hour episodes follow a mother/daughter social media power pair.

Animated series “Star Stories” debuts Tuesday, August 1 on TheGrio Podcast Network. The show explores influential figures including Prince, Jay Z, Kanye West, Snoop Dog and more.

Two new series are headed to BritBox this summer. Scottish crime drama “Granite Harbour” arrives Tuesday, August 1, and psychological thriller “The Ex-Wife” drops Thursday, August 10.

The second season of “The Chelsea Detective” premieres Monday, August 28 on Acorn TV.

Food Network’s “Bobby’s Triple Threat” is also back for season two, with chefs Tiffany Derry, Michael Voltaggio and Brooke Williamson taking on competitors starting Tuesday, August 22 at 9p.


TV5Monde is honoring the late Jane Birkin’s career tonight with a double feature: “Jane by Charlotte” at 8:30p, and “Jane Birkin – Oh pardon du dormais” at 11:30p. The actress/singer died July 16 at age 76.


NewsGuard announced the availability to brands of inclusion and exclusion lists compiled to meet the ANA definition of MFAs (Made for Advertising websites). The NewsGuard No-MFA Inclusion List and the NewsGuard MFA Exclusion List is a response to a June ANA report that found that more than 21% of programmatic spending goes low-quality, low-performing sites, wasting $20 billion in brand spending.


Netflix has eliminated its Basic $9.99/month ad-free plan for new or rejoining members, leaving subscribers with the choice of its new $6.99 standard-with-ads plan, its $15.49 standard ad-free plan, and its $19.99 premium plan. Current Basic subscribers can remain on the plan until they change plans or cancel their account.

Philo is filling up. The Chicken Soup for the Soul FAST Channel has launched on Philo, along with Insight TV’s INFAST (lifestyle), INTROUBLE (sports) and INWONDER (sci/tech), and Vevo 80s, Vevo 90s, Vevo Country, Vevo Hip-Hop, and Vevo Pop.

Sinclair inked a distribution agreement with Hulu to add carriage of Tennis Channel, T2, Comet and CHARGE! to Hulu + Live TV, beginning January 2024.

Kid-focused Common Sense Networks launched three FAST channels. Sensical Jr., Sensical Makers and Sensical Gaming are currently available on major streaming platforms including Roku, VIZIO, Sling, and TCL with additional partners rolling out in the coming months.


A court approved Diamond Sports Group’s rejection of its contract with the Arizona Diamondbacks. “Given the inability to reach an agreement with the Diamondbacks and MLB, we have rejected that rights contract, which had financial terms that were not aligned with Diamond’s long-term plans,” said Diamond in a statement. “We are no longer broadcasting Diamondbacks games. We value the relationships we have built with the Diamondbacks and their passionate fans, and we wish them the best going forward.” The MLB set up a new channel for the team, with carriage on Comcast, Charter Communications, DirecTV, Cox and Fubo.

Bud Light is continuing its “Easy to Summer” campaign with a social video featuring Dallas Cowboys quarterback Dak Prescott. Bud Light has been the official beer sponsor of the NFL since 2011.

Top Women in Media Awards Gala

SURPRISE! Final Deadline Extended…

We understand things come up and priorities change… So, we’ve extended the submissions deadline for Top Women in Media award entries until Wednesday, August 9 at 11:59PM EST. This is your chance, don’t miss it!



Fox News Channel’s new primetime lineup debut on Monday, July 17 averaged 2.283 million viewers and 187,000 among A25-54. The primetime timeslot saw a 39% increase in viewers and 16% in the news demo over the average viewership from April 24 through July 14. Fox News Digital closed out the second quarter reaching 9.4 billion total multiplatform minutes, 4.8 billion total multiplatform views, and an average of 95 million monthly multiplatform unique visitors

The 3-hour finale of Telemundo’s “Top Chef VIP” delivered 361,000 viewers A18-49, according to Nielsen, and was the #1 broadcast program in primetime, regardless of language, in LA, New York, Miami, Chicago and San Francisco in the demo. On Social, according to Talkwalker Social Content Ratings, the finale was the #1 series across all broadcast networks.

Warner Bros. Discovery delivered a 38% share of viewing among A25-54 across ad-supported cable in primetime on Sunday, July 16, with six of the top 10 primetime telecasts: Discovery’s “Naked and Afraid: Last One Standing” (#1), “90 Day Fiancé: Before the 90 Days” (TLC, #2); “Match Me Abroad” (TLC, #5); “The Big Bang Theory” (TBS, #7); “The Great Food Truck Race” (Food Network, #8); and “Barbie Dreamhouse Challenge” (HGTV, #9).

Univision’s “Combate Global: El Showdownon Sunday, July 16 garnered a franchise record of 1.283 million live P2+ viewers. The Mixed Martial Arts event drew 708,000 viewers A18-49, making it the #2 program in primetime in the demo.


Saffronic, focused on the animation, gaming, advertising, and visual FX space, has appointed Skyler Mattson, former President of Global Creative at WongDoody, as CEO.

Rob Meyer has been promoted to Managing Director of production studio Versus.

This Day in History
1921 – Alice Mary Robertson became the first woman to preside over the floor of the US House of Representatives.

Answer to Our Last Trivia Question
Which series, based on a 1999 film, launched in 2009 and lasted two seasons? ABC Family’s “10 Things I Hate About You.” Kudos to: Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Today’s Trivia Question
With a thank you to Brad Clough: On “Full House,” what was Uncle Jesse’s last name in the first season before it was changed to Katsopolis to reflect John Stamos’ Greek heritage? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director

Kerry Smith
Division President
Access Intelligence

Robbie Caploe
VP/Group Publisher

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day

BIG FISH ENTERTAINMENT/NYC/NJ: Coordinating onboarding for all new hires.
Administering the benefits and payroll changes for employees accurately.
Maintaining an efficient filing system—paper and electronic, for employee and company records related to their job functions. Building a successful bridge between management and employees. 7 yrs entertainment exp. preferred. Full Info HERE

: Oversee media systems operations, including daily operations as well as development and implementation of overall media supply chain. Work with external vendors and internal stakeholders on design and implementation of hardware and software solutions for media systems. 7+ yrs of work exp. in the areas of television, media, or consumer products. Full info HERE

Identify opportunities using content placements & promotions to drive usage, engagement, & subscriber retention. Create & maintain a comprehensive editorial calendar to track & leverage content & cyclical opportunities based on each channel’s needs. 5+ years’ experience in digital video distribution, streaming business, and content programming. Full info HERE

GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

SHOUT! FACTORY/LOS ANGELES: P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. Full info HERE

SHOUT! FACTORY/LOS ANGELES: Prepare accurate reports using data from internal & external sources for sales planning & analysis. Communicate w/our distributor on a regular basis with an understanding of their systems & deadlines. Announce release date, pricing confirmation & metadata for staff & distributor. 3+Yrs exp. in Sales Planning & Analysis/Finance Administration. Full info HERE


Oversee video/creative production team thru ideation, production planning, crew/talent hiring, & budget/project management. Shepherd campaigns from development, pre-production, & production thru editing & delivery. Help w/shoots as well as postproduction team. 5+ yrs exp. spanning editorial, design, advertising agency, film, branded entertainment. Full info HERE


Respond to both RFPs and direct-to-client assignments from brands and agencies. Examine client brief and lead ideation or adapt pre-existing creative. Identify innovative storytelling and emerging video formats. Minimum of 7 yrs exp. producing compelling video, television and digital media content across multiple channels and platforms. Full info HERE

Responsible for creating, analyzing & communicating sales proposals to the Sales team for presentation to advertising agencies and/or clients. Collaborate w/all media platforms & departments to create proposals, execute campaigns, manage stewardship & pacing of linear & digital deals. Point of contact post sale & provide excellent client services. Full info HERE


Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info HERE

NEWSMAX MEDIA INC/NYC: Determine best news stories for the program and create daily rundown. Work with show host in program preparation and execution. Identify compelling news stories. Delegate responsibilities as appropriate to producers, associate producers, and casting producers. 3+ years executive producing experience or overseeing newscast production. Full info HERE

NEWSMAX MEDIA INC/WASHINGTON DC: Works with Production management to maintains cast and crew lists and manages local rehearsal and show calendar. Oversee daily technical run-throughs directly prior to shows. Willing and able to work shifts between 12noon to 11pm and occasional Weekends and some longer hours during election and special events. Full info HERE

NEWSMAX MEDIA INC/WASHINGTON DC: Troubleshooting, repair, and preventative maintenance of television broadcast equipment, computers, and broadcast computer networks in a 24x7x365 environment. Serve as E.I.C. during live and taped shows. Electrical Engineering, or other technical degree preferred. 5+ yrs as broadcast engineer, or equivalent knowledge. 5+ yrs in live TV production. Full info HERE

NEWSMAX MEDIA INC/NEW YORK: Generate story ideas through research of news reports, social media, websites & contacts. Strong understanding of Newsmax brand & talent. Identify impactful news stories that result in provocative, compelling television. Delegate responsibilities as appropriate to associate producers, assignment editors & video editors. Bachelor’s degree preferred. Full info HERE

Leads the strategy, development & implementation of external communications to support PBS’s general audience content & provide support for PBS’s reputation & executive visibility. Manage relationships w/notable on-camera talent, producers – including partner agencies, managers, or agents supporting their programs. 8+ yrs of public relations exp. Full info HERE

NYC, Hybrid, Remote

Work with account executives & sales planners utilizing internal computer system to fulfill sales orders through the execution of client schedules. Serve as the primary point of contact for ad agencies & TV One to resolve discrepancies, confirm schedule changes & distribute post & pre-logs. Bachelor’s degree or 2 yrs of exp. in advertising sales. Full info HERE


Collaborates w/other newsroom managers to leverage the Scripps content strategy as the foundation for market-specific local content strategy. Leading a team of people to regularly & reliably produce targeted enterprise & investigative stories of impact & importance to our community. 3 yrs of exp. in digital media, journalism, broadcast preferred. Full info HERE


Develop, cultivate, and socialize vision, mission, and strategy for Digital Business, Programming Visibility, Content Creation and Content Partnerships & Data Governance. Lead and facilitate cross-functional and cross-company project teams. 12 yrs in the media & emerging platform landscape with building digital platforms and vMVPD growth strategy. Full info HERE

NEWSMAX MEDIA, INC./NYC, NEW YORK: Oversee the planning, management, installation & maintenance of the networks technical infrastructure: studios, transmitters, digital production platforms & automated systems. Ability to deploy in the field to coordinate special events. 8+ yrs of broadcast troubleshooting in a television network environment, preferably in a network News environment. Full info HERE


Evaluate programming for our linear and FAST channel schedules to provide insights for content strategy and audience growth. Analyze & interpret media research for programming, ad sales, marketing, and affiliate sales. Research, & preferably Nielsen background is a strongly preferred. Media Research with linear, or similar platforms, is required. Full info HERE


Partner with the Programming Director to perform scheduling tasks for our Linear and FAST Channels. This includes data entry and distributing weekly schedules. Strong attention to detail and love for data entry/meta data is a plus. This role is ideal for someone looking to break into the media world. Full info HERE


Performing a variety of administrative tasks to provide support to the Traffic Department. The majority of this role will focus on metadata entry and must have strong attention to detail. This role will also assist team members with projects and serve as an idea source during team meetings. Full info HERE


Responsible for editing a variety of content, including but not limited to: network promos, show promos, sponsor ads and graphics. The ideal candidate is highly skilled in the Adobe editing suite and is highly motivated and organized. After Effects/Motion graphics skills are needed and coding is preferred, but not required. Full info HERE

NYC, Hybrid, Remote

Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

ABC: Generation Gap, The Chase [f], Press Your Luck
CBS: Young Sheldon, Ghosts, So Help Me Todd, CSI: Vegas
CW: Walker, Penn & Teller: Fool Us
FOX: Alert: Missing Persons Unit, Stars on Mars
NBC: Password, Law & Order: SVU, Law & Order: SVU
PBS: This Old House, Ask This Old House, Before We Die [f], Ridley
Telemundo: Los 50, Secretos De Sangre
Univision: Premios Juventud


Related Stories

07/22/24: Cynopsis Media Tech Update

Video advertising

Monday July 22, 2024 The faulty Windows update from cybersecurity firm CrowdStrike that caused a massive IT outage on Friday may not have been a cyberattack, but bad actors were quick to jump in and take advantage of the event. Cybersecurity agency CISA reported “phishing and other malicious activity” amid the blue screen errors. About […]

07/21/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

Cynopsis 07/18/24: Shogun rakes in Emmy nods

"Shogun" rakes in Emmy nods

Thursday July 18, 2024 Today’s Premieres ABC: Press Your Luck at 8p; Lucky 13 at 9p BET+: Bruh Hulu: How I Caught My Killer Max: Kite Man: Hell Yeah! MTV: The West Coast Hustle Netflix: Cobra Kai; Master of the House Peacock: Those About to Die Prime Video: Top Class Tennis IN THE NEWS Hulu’s […]