07/20/21: Streaming service CNN+ prepares to launch




Baby, It’s Hot Outside

Hallmark Channel Heats Up Summer with Christmas in July
#1 Most Watched Network with W18+


Only 94 Days ‘til 4Q’s Biggest Event:
Countdown to Christmas
Your Christmas Wishes Come True on October 22
More Holiday Original Movies than Ever Before!


Don’t Be Left Out in the Cold—Get Your Hallmark Holiday Schedule Booked Today
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Cynopsis Medias First Morning Read


Tuesday July 20, 2021

Today’s Premieres
History: Man vs. History at 10p
PBS: In Their Own Words at 8p

Today’s Finales
A&E: An Animal Saved My Life at 9:30p
CW: The Flash at 8p
Fox: Mental Samurai at 9p
PBS: The Latino Experience at 9p


CNN is launching streaming service CNN+ in the first quarter of 2022, offering original, on-demand and interactive programming. The service will have 8-12 hours of live, daily programming at launch. “On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing,” said Jeff Zucker, Chairman of WarnerMedia News and Sports and President of CNN Worldwide. “Nothing like this exists.”

With Tokyo under a state of emergency due to the pandemic and mixed sentiment there about the Olympic Games, Toyota is hitting the brakes on Olympics-themed ads on Japanese television. “There are many issues with these Games that are proving difficult to be understood,” said Toyota Chief Communications Officer Jun Nagata on Monday. In the US, however, Toyota is not adjusting any marketing plans for the Olympics. “Nothing has been cancelled or altered. Toyota is all systems go,” said an NBCU spokesperson, adding that no advertiser has asked to cancel their Olympics plans.

Speaking of the Games, Lucid collected data focused on global viewer interest and found:
* 81% of respondents plan on watching the Summer Olympics this year.
* 58% of respondents plan to watch the Olympics through their cable/TV provider rather than a streaming service.
* 76% of respondents prefer to watch the Olympics live rather than watch the highlights.
* 45% of respondents plan to watch the Summer Olympics even if their favorite athlete is not competing.

Dish has agreed to pay AT&T $5 billion over 10 years to make AT&T its wireless network provider, replacing T-Mobile as its primary partner. “Teaming with AT&T on this long-term partnership will allow us to better compete in the retail wireless market and quickly respond to changes in our customers’ evolving connectivity needs as we build our own first-of-its kind 5G network,” said John Swieringa, Dish COO and Group President of Retail Wireless.

Nexstar Media cable network NewsNation is adding 26 hours of programming to its weekly slate. Joining the lineup on Monday, September 27 are “Dan Abrams Live” at 8p, and three-hour weekday show “Morning in America,” hosted by former ABC News correspondent Adrienne Bankert, at 7a.

Canela Media, the AVOD streaming service for US Hispanics, has entered into a distribution partnership with UP Entertainment, home to UPtv, UP Faith & Family, AspireTV and Cine Romántico, that will make Cine Romántico available to Canela.TV’s US and Latin American audiences. “With this partnership, we’re one step closer to achieving our vision aimed at changing the classic style of television and being the place for top-quality videos at home or anywhere,” said Isabel Rafferty, CEO & founder of Canela Media. Targeted to Spanish-speaking television viewers and dual language households, Cine Romántico features Hollywood TV romance movies in Spanish.

NewFilmmakers Los Angeles and WarnerMedia OneFifty are teaming to launch an initiative to advance, fund, and amplify innovative creators who push convention. “There are a lot of programs out there for identifying talent, but there’s nothing quite like this,” said NFMLA’s Co-Founder and Executive Director, Larry Laboe. “WarnerMedia OneFifty consistently leads the charge when it comes to investing in and advancing independent content by lesser known filmmakers.” The NewNarratives program will award one artist a grant, supporting the development of a new film or TV project.

Calling all marketers, brands and agencies: Have you created the Best Branded Content, Best D2C Campaign, Best Experiential Marketing, Best Social Media use of Facebook, Best Multiplatform Campaign? We want to see your work. Submit now for these categories and more for Cynopsis’ 9th Annual Model D + It List awards. Submissions are due August 3rd. Start your entry now!

Win a Tempest Award. Win the Industry.
From the legends who broke into the mainstream to the start-ups seeking out to revolutionize the industry, the Tempest Awards honors esports’ most prestigious players. ACT SOON: Your entry is due on July 29.




INSP gave a green light to seasons two and three of its highest-rated original series, “Wild West Chronicles.” In the historical docu-drama, gunslinger Bat Masterson becomes a newspaper reporter.

Amazon Studios handed a greenlight to “Tampa Baes,” an 8-episode docuseries from 3 Ball Productions that follows a young group of lesbian friends in Tampa Bay, Florida. The series will premiere this fall exclusively on Prime Video in the US, UK, Australia, Canada, India, Ireland, and New Zealand with a worldwide release to follow.

Sterling “Steelo” Brim inked a first-look deal with Paramount+ and MTV. The “Ridiculousness” star will develop, executive produce and appear on camera for shows produced by MTV Entertainment Studios.

Alfre Woodard (“See”) has joined BET+ and CBC series “The Porter” as a cast member and executive producer. Set in the early 1920s, the series offers a look at the Black community in St. Antoine, Montreal, known at the time as the “Harlem of the North.”

Corbin Bernsen (“L.A. Law”) has joined the cast of HBO limited Watergate series “The White House Plumbers,” starring Woody Harrelson and Justin Theroux.

Join senior agency, brand, programming, and tech executives at the virtual That Big TV Conference on September 21-23. You’ll gain new perspectives and strategies from media’s thought leaders around the challenges and opportunities in today’s media landscape. Save your virtual seat now!


Guy Fieri and his family soak up island life in discovery+ series “Guy: Hawaiian Style,” available to stream on discovery+ Saturday, August 28. “Guy takes ‘Hawaiian vacation’ to the next level as he hits the road less traveled, from excursions inside a volcano to swimming with manta rays after dark,” said Courtney White, President, Food Network.

Syndicated daytime talker “Nick Cannon” is set to premiere Monday, September 27, across the country and on Fox Television Stations in the largest US markets. The show had been scheduled to debut last fall, but was delayed due to the pandemic, as well as anti-Semitic comments from Cannon’s YouTube podcast that prompted ViacomCBS to cancel his MTV series, “Wild N’ Out.” Cannon has since apologized and met with religious leaders; “Wild N’ Out” returned in February.

Netflix series “Brand New Cherry Flavor,” following a filmmaker whose dream project turns into a nightmare, premieres Friday, August 13. The show is adapted from the 1996 cult classic novel.

A small town using a revolutionary new program to handle a drug epidemic is the setting for “The Program: Prison Detox,” from Big City TV, premiering Wednesday, August 25 on discovery+.

Also coming up on discovery+: “Celebrity IOU: Joyride.” Starting Monday, August 23, mechanic Ant Anstead and car guru Cristy Lee give Renée Zellweger, James Marsden, Octavia Spencer, Danny Trejo, Tony Hawk and Mary J. Blige the opportunity to create automotive masterpieces for someone special in their lives.

Former NFL stars Peyton Manning and his younger brother Eli Manning will star in an alternate telecast option for “Monday Night Football” on ESPN2. “Offering multiple ‘Monday Night Football’ viewing options for the next three seasons continues our innovation efforts and provides additional value for our fans,” said Jimmy Pitaro, Chairman of ESPN and Sports Content. “Peyton and Eli will bring a different approach, delving into conversation about broader, big-picture topics while also honing in on the game, much like fans do when watching with their family and friends.”


Discovery and The Washington Post are teaming to cover Jeff Bezos’ flight to space today, July 20. The Post’s Libby Casey and Discovery’s Chris Jacobs will anchor “Space Launch LIVE: Blue Origin & Jeff Bezos Go To Space,” airing on Discovery and Science Channels at 8a.


President Biden clarified a comment he made to reporters on Friday, that Facebook is “killing people” with misinformation that keeps people from getting COVID-19 vaccinations. What Biden said he was referring to was a report that said 60% of the vaccine misinformation on Facebook came from 12 people. “These 12 people are out there giving misinformation. Anyone listening to it is getting hurt by it. It’s killing people. It’s bad information,” said Biden on Monday. “My hope is that Facebook, instead of taking it personally that somehow I am saying that Facebook is killing people, that they would do something about the misinformation.”

Tencent is picking up another gaming company, with an agreement to buy Sumo Digital (“Crackdown 3”) for $1.27 billion. “The opportunity to work with Tencent is one we couldn’t miss,” said Sumo CEO Carl Cavers. “It would bring another dimension to Sumo, presenting opportunities to truly stamp our mark on this amazing industry.” Tencent already owns a 8.75% stake in Sumo.

Zoom is aiming to enhance its presence with enterprise customers with the purchase of cloud-based software company Five9 for $14.7 billion. Post-pandemic, the acquisition will allow the company “to accelerate its long-term growth opportunity,” said Zoom

WWE is turning to TikTok to search for its next ring announcer. Users can upload their most entertaining videos using the hashtag #WWEAnnouncerContest. The best performers will earn a trip to SummerSlam in Las Vegas on Saturday, August 21, where they will serve as a ring announcer. “Our engagement on TikTok to date has been incredible and we couldn’t think of a better platform to help us find the next great ring announcer,” said Steve Braband, WWE Vice President, Digital.


Altice USA introduced Optimum Stream and Suddenlink Stream, a new 4K streaming device available to the company’s broadband-only customers. Powered by Android TV OS, the new streaming experience offers customers access to thousands of apps and streaming services on Google Play and over 50 free live streaming channels. Customers can also do more on their TV using their voice by pressing the Google Assistant button on the remote to search for entertainment, control their TV and smart home devices, and more.


Drive announced the pre-sales of true crime documentary programs from FirstLook TV. True Crime Network (US) and Sky Crime and streaming service NOW (UK and Ireland) have acquired the second season of “Made for Murder”; True Crime Network also acquired season three of “A Killer’s Mistake.”

Fred Media announced it has formed a new representation partnership with New Zealand content business Stripe Studios. As part of the deal, Fred Media will distribute the upcoming series “Great Southern Truckers,” being produced by Stripe Studios for Discovery Australia and New Zealand, as well as two seasons of “The Circus.” The second season of “The Circus” is currently in production for NBCU NZ (Bravo TV).

Beyond Rights format “Love It or List It” has new versions underway in Finland and France. In Finland, Beyond Rights has licensed the format to Rabbit Films, with the production company currently working on an initial 10-episode run for Nelonen. In France, M6 has licensed the format and is currently in pre-production.

Banijay Iberia is expanding its range of services with the launch of new label, IMA. The creative agency will be led by Agus Cantero. IMA will work alongside Banijay Iberia’s productions to enhance the visual identity of both its existing portfolio, and upcoming original IP. In addition, IMA will work with broadcasters and platforms, delivering creative solutions and services to clients.

SynProNize, a Dubai-based content distribution and production company, has acquired two Arabic drama series for distribution: “Beirut Bride” from MBC (Middle East Broadcasting Corporation) for distribution in Ghana, and Egyptian production “Al Nihaya” from Synergy Advertising for Pakistan.

Take Your Esports Strategies to the Next Level
Esports Business Summit | October 18-20, 2021| Caesars Palace, Las Vegas
Attend the only event connecting the entire esports ecosystem. The entire industry will come together for three days of networking, education and inspiration, powered by a speaking faculty from the world’s leading brands, agencies, publishers, media, leagues and teams.


Shareablee Top 10 TV Shows for the week of July 12
Program, Network, Total Actions, Total Content, Actions per Content, Fans & Followers
The Tonight Show Starring Jimmy Fallon (NBC), 7.4M, 141, 52,805, 26.6M
Hannity (Fox News), 2.3M, 235, 9,895, 11.4M
Entertainment Tonight (CBSMV/syndicated), 1.5M, 581, 2,530, 9.3M
Today Show (NBC), 1.2M, 775, 1,524, 13.8M
The Flash (The CW Network), 1.2M, 31, 38,068, 12M
Ellen DeGeneres (WB/Syndicated), 925K, 23, 40,203, 213M
The Daily Show (Comedy Central), 905K, 54, 16,756, 28M
Good Morning America (ABC), 817K, 802, 1,019, 14.4M
Rick and Morty (Adult Swim), 788K, 10, 78,781, 11.6M
Ninja Warrior (NBC), 731K, 8, 91,426, 4.2M

Shareablee Top 10 Streaming Shows for the week of July 12
Program, Platform, Total Actions, Total Content, Actions per Content, Fans & Followers
Stranger Things (Netflix), 3.2M, 3, 1,059,700, 26.4M
Never Have I Ever (Netflix), 1.6M, 53, 31,129, 606K
Gossip Girl (HBO Max), 960K, 106, 9,060, 16.2M
The Grand Tour (Amazon Prime), 481K, 11, 43,748, 5.8M
Get Organized With The Home Edit (Netflix), 416K, 27, 15,418, 5.7M
Nanatsu No Taizai (Netflix), 349K, 80, 4,363, 899K
The Handmaid’s Tale (Hulu),309K, 21, 14,691, 2.3M
Bridgerton (Netflix), 297K, 3, 98,848, 2.4M
Loki (Disney+), 266K, 23, 11,566, 651K
The Mandalorian (Disney+), 248K, 4, 61,967, 2.5M

Broadcast Nielsen Ratings for Friday, July 16
Show, P2+ 000s, (A18-49)
ABC: Shark Tank 2.66 (0.3), 20/20 2.64 (0.3)
CBS: Secret Celebrity Renovation 2.67 (0.3), Love Island 1.59 (0.2), Blue Bloods 2.09 (0.2)
CW: Charmed 0.45 (0.1), Dynasty 0.27 (0.0)
ION: Hawaii Five-0 1.30 (0.2), Hawaii Five-0 1.41 (0.2), Hawaii Five-0 1.19 (0.2)
FOX: WWE Friday Night Smackdown 2.18 (0.6)
NBC: American Ninja Warrior 1.52 (0.3), Dateline NBC 2.00 (0.3)
Telemundo: Exatlon Estados Unidos 0.92 (0.3), Hercai: Amor Venganza 1.38 (0.4), Café Aroma de Mujer 1.01 (0.3)
Univision: Disenando to Amor 1.37 (0.4), Si Nos Dejan 1.34 (0.4), Hija del Embajador 1.50 (0.5)
Source: Nielsen live + same day time period averages


Univision Holdings announced changes to its corporate leadership structure in advance of the close of the transaction forming the combined company of Televisa-Univision, expected later this year. Carlos Ferreiro will assume the role of Chief Financial Officer for Univision on October 1; Pilar Ramos joins as General Counsel and Corporate Secretary; Jose Tomas joins as Chief Administrative Officer; Flavia Vigio joins as EVP of Communications; Jessica Rodriguez has been promoted to Chief Brand and Impact Officer for Univision and for the combined Televisa-Univision company; and Juan Carlos Rodriguez has been promoted to President of Sports Enterprises for Univision and, following the completion of the merger, the combined Televisa-Univision company.

Also at Univision, Daniel Coronell, President of the News division, is stepping down, and will be replaced by Leopoldo Gomez, former Head of News at Televisa. Maria Martinez-Guzman will be promoted EVP, News. Journalist and anchor Jorge Ramos will assume additional responsibilities as Special Editorial Advisor to the CEO.

Crown Media Family Networks has appointed Steve Handler as SVP, Pricing & Planning. Handler joins Crown Media from Infinitive, where he was Business Development Lead.

Firstlight Media has hired Anthony Busse as Head of Sales, Americas. Busse most recently served as Director of Sales, Media and Entertainment Strategic Accounts, North America at Verizon Media Platform.

Endeavor Group Holdings announced that Ursula Burns, former Chair and CEO of Xerox Corporation and VEON Ltd., has joined its Board of Directors.

This Day in History
1969 – The Eagle lunar landing module landed on the Moon.

Answer to Our Last Trivia Question
What is the largest terrestrial network in the US? PBS. Kudos to: Rev. Mark Wajda/Clermont, FL; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA

Today’s Trivia Question
Who owned The Planet on “The L Word” (2004-2009)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

Lynn Leahey
Editorial Director
Kerry Smith
Division President
Access Intelligence

Roberta Caploe

Executive Director of Sales
Albert Nassour
Cynopsis Job Listings Sales
John Cox

Check out more jobs in Cynopsis Classifieds »
Job of the day


Ensure that all subscriber questions and concerns are addressed within response times. Respond to, troubleshoot, and resolve customer issues submitted via multiple communication channels including in-app reviews, social media, and online contact forms. Ability to triage issues and clearly communicate solutions in a concise manner required. Full info HERE (7/30)

Expert in campaign management making data-driven recommendations on media plans for optimal results. Responsible for presenting & selling the client on opportunities brought by the media team, working with the operations team to develop and gather data relevant to each client’s individualized needs, supervising the process to successful outcome. Full info HERE (7/30)



Achieving national advertising revenue targets through direct sales by selling the value and brand strength of the TV One and Cleo TV. Create compelling presentations and proactively keep clients informed of pertinent account and network information. Strong knowledge of the cable industry, and African-American demographics required. Full info HERE (7/29)


Manages the On-air Program Log construction process; the playlist delivery to Master Control and the reconciliation of such logs for TV One/Cleo TV. Work with Advertising Sales department to assist in placing of spots and create detailed reports. Demonstrated ability to work independently, with a high degree of accuracy and accountability required. Full info HERE (7/29)



Crown Media is seeking an experienced marketer to join a growing team supporting linear cable networks Hallmark Channel & Hallmark Movies & Mysteries, along with its growing SVOD service, Hallmark Movies Now. This is an exciting opportunity to join a company with top-tier brands and help Crown Media maintain its position as a leader in entertainment. Full info HERE (7/28)



The Director of Production will help create & develop new original programming for HGTV, as well as manage all aspects of original commissioned productions. Looking for someone with at least 7+ years exp with either production company, network, or streaming service. Must have great unscripted programming knowledge & diverse skillset. Full info HERE (7/28)

Responsible for designing and building shows, managing show hosts and production team, identifying and integrating guests, overseeing and executing the production of key video & graphic elements. 3+ yrs EP exp or political news & talk programming. Full info HERE (7/27)

Write for fast paced news and opinion show. You are an exceptional storyteller with a command of political news and cultural trends. At least 3 years of national or large market local news experience. Full info HERE (7/27)

Responsible for the production and execution of live political news programming, and recorded video segments for television, and digital platforms. 3+ yrs experience line producing. Full info HERE (7/27)

WNET/NYC: Dvlp/optimize mktg campaigns to grow audience/viewer engagmt; create message/assets to support efforts. 3+yrs dig. mktg/publicity/aud engmt exp. Strong writing & verbal skills; knwlg of web & soc analytics, SEO & exp mging multiplat campaigns; Full info/apply HERE (7/26)


Full time, freelance Traffic Log Coordinator. Tech-savvy person, willingness to learn, a cooperative attitude, attention to detail, strong ability to meet changing deadlines in a fast paced- environment. Responsible for seeing that all commercials, promos and secondaries are scheduled correctly. Full info HERE (7/26)

FUSE MEDIA/NYC, NY: Join a dynamic sales team in developing customized plans and presentations for Ad Sales clients. This is a great opportunity for someone looking to join a fast-growing business with future growth opportunities. This position reports to the Manager of Pricing & Planning and is based in our New York office – currently remote. Full info HERE (7/25)


Build and maintain Research systems, ongoing corporate reports, develop sales materials for Account Executives for both Digital and Linear sales needs, as well as maintain detailed programming databases for Nielsen measurement. Working directly with Research, the Sr Analyst will act as a liaison between Ad Sales, Programming and Affiliate relations. Monitor social audience trends. Full info HERE (7/25)

Works with Ad Sales, Traffic, Finance and Programming to ensure all revenue is being maximized through inventory management and optimal pricing. Experience navigating planning and traffic systems is a must. Daily responsibilities include inventory maintenance, pricing approvals, and stewardship tracking. The job requires attention to detail, industry knowledge as well as strong communication skills. Full info HERE (7/25)

Works with Ad Sales, Distribution, Programming and Marketing to provide information and analysis on a timely basis regarding ratings and performance of various platforms. Experience navigating Nielsen systems is a must. Daily responsibilities include overnights, audience estimates and stewardship tracking. The job requires attention to detail, industry knowledge as well as a team mentality. Full info HERE (7/24)


The Director, Growth Marketing will work closely with other members of the Streaming TV, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. Full info HERE (7/24)


Lead strategic design and user-experience vision for INSP.com; evaluate potential for reimagined site. Manage multiple project timelines and executions simultaneously and create and manage digital content & email marketing campaigns. 5+ yrs experience leading management of a website property, leading email marketing and people management. Full info HERE (7/23)


Learning and leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. Position networks within the ad sales marketplace and use analytical and syndicated research systems to produce relevant sales and network reports. 2-4 years relevant business experience required. Full info HERE (7/22)

Develop licensing and content distribution partnership opportunities with representatives of TV and film catalogs, production companies, sales agents and IP owners. Pursue leads and shepherd prospective deals through internal pipeline and oversee workflow process of deals. 5 years of relevant experience in a similar role required. Full info HERE (7/22)

Drafting and negotiating content acquisition, distribution agreements, television contracts and releases. Assisting the Business Affairs team with rights management and Copyright research. Three to four plus years of experience negotiating television and streaming platform agreements required. Full info HERE (7/22)

REELZ/NYC, NY: Create/revise upfront/scatter media plans, account stewardship & serve as agency liaison. Should be comfortable presenting and cultivating agency relationships. A min. 5 yrs ad sales exp. Strong written and verbal communication skills, strong media math skills. Proficient in Wide Orbit, MS Suite. Full info HERE (7/22)

iN DEMAND/NYC, NY: Serve and support the needs of the owner and affiliates by delivering reliable and relevant products and service. Bring leadership, excellence, organization, discipline and accountability to the organization. Establish and implement the overall technical vision for the company. Min of 8-10+ yrs relevant technical experience in cable or related industry required. Full info HERE (7/21)


Assist in the strategic development and execution of comprehensive communications plans and cultivate and maintain strong relationships with key journalists and media outlets. Leverage opportunities to promote Telemundo’s corporate narrative and manage incoming media inquiries and requests. Knowledge & experience of PR industry and specifically media relations required. Full info HERE (7/21)

CIVIC/NYC, NY: Contribute to planning, ideation and development of campaign strategies. With the VP, manage and coordinate communications with clients, talent (and their reps) on campaign junkets, key dates, interview requests. 6+ years of experience in
television/film/entertainment/media public relations and/or corporate communications required. Full info HERE (7/21)


Implementation Specialists are the main point of contact for customers transitioning on to the WO Network product. 4+ years’ experience at a Cable Network required, with a strong preference for applicants with deep knowledge of the Cable Network Sales world, including Sales Planners. Full info HERE (7/21)


Build and manage relationships with clients – both supply and demand. Serve as Activation point on RFP responses, vetting concepts with all necessary teams, and overall create outstanding pitches. PowerPoint wizardry and ability to work effectively across multiple departments and external parties to make an impact on revenue. Full info HERE (7/21)

ABC: Jimmy Kimmel Live, NBA Countdown, NBA Finals
CBS: NCIS, Love Island, FBI: Most Wanted
CW: The Flash [f], Superman & Lois
FOX: LEGO Masters, Mental Samurai [f]
NBC: America’s Got Talent, College Bowl
PBS: In Their Own Words [p], The Latino Experience [f], Frontline
Telemundo: Exatlon Estados Unidos, Hercai: Amor y Venganza, Café con Aroma de Mujer
Univision: Disenando tu Amor, Si Nos Dejan, La Hija Del Embajador



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