07/18/19: ESL added two more years to its partnership with MTN DEW AMP

 

CynopsisESPORTS
It’s Thursday July 18, 2019 and this is your weekly early morning Esports briefing. For additional longer-form esports news plus jobs, a team directory, glossary, calendar and data, check out our new esports hub updated daily: http://cynopsisesports.com.
 

 
ESL is serving up MTN DEW AMP GAME FUEL as its Official Global Beverage Partner for all major global events in the ESL ecosystem, courtesy of a new deal, that includes ESL One, IEM and Pro League and running through 2020. In addition, the deal will see the sponsorship activate in a post-match broadcast segment, the MTN DEW AMP GAME FUEL Power Plays. MTN DEW AMP GAME FUEL sponsors both flagship circuit events, Intel Extreme Masters (IEM) and ESL One, as well as Pro League, the premier professional Counter-Strike: Global Offensive (CS:GO) league, through 2020.  “We have a deep-rooted, collaborative relationship with Mountain Dew and adding MTN DEW AMP GAME FUEL, a drink designed for gaming, as our Official Global Beverage Partner is a natural fit,” said Paul Brewer, Senior Vice President of Brand Partnerships, ESL North America. “Building on our joint success, product integration and custom content will create new ways for us to engage fans all over the world.”
 
 
COMPETITION AND VENUES


With home games in the cards for its third season, Overwatch League mapped out a slate of changes that will occur in its schedule in 2020, including a realignment of its divisions. The Atlantic Conference will now see a North Division comprising the Boston Uprising, London Spitfire, New York Excelsior, Paris Eternal, and Toronto Defiant. The South Division will house the Atlanta Reign, Florida Mayhem, Houston Outlaws, Philadelphia Fusion, and Washington Justice. The Pacific Conference, meanwhile, sees an East Division made up of the Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Shanghai Dragons, and Seoul Dynasty, while the West Division features the Dallas Fuel, Los Angeles Valiant, Los Angeles Gladiators, San Francisco Shock, and Vancouver Titans. Scheduling will see 52 homestand weekend events hosted at venues across the world, with each team hosting a pair. On top of those, teams in each division will also collectively host three additional regular-season events in their home territories and play 28 matches over the course of the regular season.
 
Evo announced its final player registration numbers for this year’s event, with 14,321 signing up for participating in the fighting game fest next month. Event founder Joey Cuellar made the announcement, which easily bests last year’s tally of 11,473 with seven of its nine featured games drawing at least a thousand participants. Entries were topped by Smash. Bros. Ultimate, which drew 3,492 contenders, with Street Fighter V taking second at 1,929. Rounding out the list were Tekken 7 at 1,885, Samurai Shodown at 1,719, Mortal Kombat 11 with 1,567, UNIST at 1,156, Dragon Ball FighterZ at 1,191, Soul Calibur 6 at 742 and BBTAG at 640.
 
ESL is giving the Intel Grand Slam an overhaul for its third season. With the prize pool unchanged at $1 million for a team that wins four tournament that are part of the Intel Grand Slam circuit, the org is now adding that one of those victories needs to take place at either IEM Katowice, ESL One Cologne or a Major in order to lay claim to the haul. IEM Chicago launches this week to open the third season of the Intel Grand Slam.
 
Microsoft is looking to elevate the esports scene for Gears 5, tapping the services of tournament organizer PGL to oversee the 2019-2020 season. The deal sees PGL partner with The Coalition to operate an online Pro League, amateur tournaments, international major championships, and World Championship to conclude the season. The 2019-20 season will begin in September when the game is released with top teams from North America, Central America, and Europe able to qualify for the online Gears 5 Pro League, with all Pro League teams provided travel to major tournaments.
 
Meanwhile, the League of Legends European Championship updated its viewership stats at the halfway point for Summer, reporting record-breaking viewership during the period. In the first three weeks of Summer alone, LEC saw a 37% uptick in viewers over last year, bringing up the Average Minute Audience each week to 136,000, marking the Riot’s most-watch Summer Split since 2015 for the conference.
 
Mark your calendars! Sept 10-12 will see the return of the Esports Business Summit, the industry’s biggest esports business event, and we haven’t event announced some of our biggest names yet! Take in days of networking, outings, play, awards and a bevy of C-level executives and global brands sharing their insights into opportunities in competitive gaming. Click here for more information and get your tickets now!
 
Hi-Rez detailed plans for the 2019 SMITE World Championship, taking place in Nov. with a return to DreamHack Atlanta as part of the Hi-Rez Expo. The SMITE World Championship Placement Round will run Nov. 4-8 on the publisher’s official channels, with the top two teams who survive the Placement Round continuing on to compete against the top six SPL teams in the playoff bracket during Hi-Rez Expo at DreamHack Atlanta 2019 and a winner crowned on Nov. 17.
 
Summoners War publisher and developer Com2uS is tapping the services of OGN to produce the third annual Summoners War Championships. Preliminary rounds will kick in on July 13 leading into the top players from North American and South America competing in the Americas Cup in LA on Aug. 31, with players moving on with competitors from the Asia-Pacific Cup and Europe Cup to the Summoners War Championships 2019 World Finals in Paris on Oct. 26.
 
The World Showdown of Esports detailed plans to host the seventh WSOE event: The Tekken 7 & SoulCalibur VI Showdown on July 27 at the PokerGO Studio at ARIA Resort and Casino starting at 10a PT. The event WSOE’s first entry into the fighting game arena, with a single-day, double-elimination format. Each game title will have seven invited competitors and one qualifier to be determined during the West Coast qualifying competitions on July 10 (SoulCalibur VI) and July 17 (Tekken 7).
 
 
TRENDS

 
 
As part of Amazon Prime Day, Twitch leveraged its partnership with the e-commerce giant through the sponsored campaign, “Twitch Sells Out”. The product demo/game show featured some of the platforms top influencers including: Pokimane, Jericho, TimTheTatman and others. Our latest case study focuses on the activations viewership and chat engagement tracking 1/2M hours watched of sponsored Prime Day content. Here are the key insights:
  • “Twitch Sells Out” takes 2nd place to Twitch’s top Influencer: Shroud generated 109.4k more H. Watched, with an Average Minute Audience 3 times greater than the Twitch Presents channel.
  • “Twitch Sells Out” leads in New Viewers and Engagement: Twitch Presents generated 3.5 times more New Views than the other top channels combined, and 2.1 times more chat messages than the sample average.
  • Twitch Chat Engagement Spotlight: Although “Twitch Prime” generated 63.7k more mentions than “Prime Day”, “Prime Day” shines in meaningful engagement with 21.3k unique chatters.
For more insights and analysis, including an audience sentiment analysis of the top topics, visit our blog at: Blog.StreamHatchet.com.
 
 
ACTIVATION

 
ESL announced a partnership with Gamers Outreach, a charity organization dedicated to providing gaming equipment, technology, and software to help children and teenagers cope with treatments in hospitals. The alliance comes as part of ESL’s new “Gaming for Good” initiative where the two orgs will launch an awareness, fundraising, exhibition, and integrated campaign in conjunction with IEM Chicago next week on July 20-21, and then continuing on with various ESL events in the future.
 
Wendy’s is once again activating on Twitch, this time to help gamers celebrate Baconfest. Today will see the brand offer deals that include a free Baconator with a special code that will be revealed during the livestreamed activation.
 
Republic of Gamers by ASUS announced that the company will serve as the official hardware sponsor of EXP, the esports gaming series created by ESPN, which saw its summer tournaments launch last week with a Pro-Am Apex Legends Exhibition. “We’re thrilled to have ROG as a key sponsor of our first-ever EXP esports event series,” said Kevin Lopes, director of business development, ESPN. “Together, we’re able to serve both the athletes and fans with a unique and high quality playing and viewing experience, and we look forward to continue doing so for the next two events at The ESPYS and X Games.”
 
HyperX cemented a partnership with Red Bull esports tournaments and events in 2019, beginning with the Red Bull Rise Till Dawn event in Chicago tomorrow. HyperX will serve as the exclusive supplier of headsets, keyboards, mice, mouse pads, DRAM and SSD for the 2019 Red Bull esports tournaments and events. HyperX will also be providing products for the Red Bull Esports Arena in Santa Monica and providing products to Red Bull athletes and key players.
 
Wix.com is partnering with FaZe Clan to become the team’s official website development and design partner. Wix and FaZe Clan will create opportunities for fans through integrated social and digital content with Wix branding set to be featured on the official FaZe Clan team shirt, and will serve as an official supporter of FaZe Clan’s Professional Fortnite team. The partnership officially kicks off with the release of the official Fortnite Team website:
 
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The Only Conference Connecting Networks, OTT, Brands, Agencies, and Tech to Map Out the Future of the Media Industry.
On Sept. 9-10 in NYC, we’re gathering big-thinking strategists who are making waves from Amazon Fire TV, Hyundai, Discovery, GroupM, Publicis, IBM Watson, NY Life, WarnerMedia & more.
 

PLATFORMS

 
 
Twitter unveiled its most-mentioned esports teams, events and athletes for the first half of 2019, as Rishi Chadha delivered the rankings. The most discussed team globally on the platform is FaZeClan, followed by Tea Liquid, G2 Esports, and 100 Thieves. The most talked about esports athletes – @TTfue, @OpTic_Scumper, @TSM_Leffen, @LiquidHbox and @OpTic_Crimsix. Finally, the most discussed esports events were led by IEM Katowice, MSI 2019, CWL Anaheim, the Opening Weekend of Overwatch League and CWL London.
 
Riot’s LCS locked in a new streaming partner, adding Caffeine to its arsenal. Fans of the League of Legends org will be able to stream and live host the official LCS program every weekend through the remainder of the 2019 Summer Split regular season, as well as the playoffs and finals. “As our audience continues to grow and evolve, we’re excited to bring the LCS to new platforms and distribution channels ensuring our fans are able to watch the broadcast on their preferred devices,” said Matt Archambault, Head of Esports Partnerships and Business Development for North America at Riot Games. “We’ve seen demand from our community around new streaming platforms and we’re excited to work with Caffeine to see what engaging content our community and aspiring shoutcasters will be able to create with our broadcasts.”
 
Chinese video streaming platform DouYu’s public debut on the stock exchange marks the biggest Wall Street debut by a Chinese company so far this year, according to CNN. DouYu, backed by Chinese tech giant Tencent began trading on the Nasdaq on Wednesday under the ticker symbol “DOYU” with the company looking to raise about $775 million through the share sale.
 
ESRevolution’s ESR channel is set to join XUMO as its first esports channel. XUMO, which offers 160+ channels available in over 35 million U.S. households via a premium multi-screen distribution network of smart TVs, mobile, web, and streaming devices, will see the new ESR channel feature live and on-demand programming across the entire range of esports, including tournaments, live events, match highlights, reality shows, docuseries and talk shows.
 
 
TEAMS

The clock is ticking on Echo Fox dealing with an investor who was found to be in violation of league rules for his alleged racist remarks. LCS is now extending its 60-day deadline to remove the investor by another week. “On May 15, the LCS directed Echo Fox to take appropriate corrective action within 60 days to remove those individuals whose actions have violated League rules and agreements. Based on our ongoing discussions with Echo Fox, we are extending our deadline for compliance by seven days,” the league posted on its Twitter account.
 
100 Thieves locked up its Series B funding round, raising $35 million for the team. Investment was led by Artist Capital Management with Josh Dienstag, its Chief Investment Officer, joining 100 Thieves’ board of directors. In addition, the round included investment from Aglaé Ventures. 100 Thieves will leverage the capital to fund esports, apparel, and content.
 
RFRSH Entertainment is reportedly poised to break from the company’s two competitive brands, Astralis and Origin, which are now operating under a newly-formed company with the moniker RFRSH Teams. Reports state that negotiations are now underway for majority shares owned by people in RFRSH Entertainment to be acquired by RFRSH Teams and that the two companies will be operated independently before the StarLadder Berlin Major on Aug. 23.
 
 
INDUSTRY

 
Sneaker brand K-Swiss and global esports and gaming organization Immortals Gaming Club announced the official launch of the first esports performance shoe: the ONE-TAP. To debut the collaboration, the limited-edition shoe showcases MIBR, IGC Esports’ Counter-Strike: Global Offensive brand, styled in MIBR team colors of black and silver, with the wordmark on the front of the shoe, and the Brazilian crest on the foldable heel. Limited pairs of the MIBRONE-TAP are now available on kswiss.com/mibr and tout comfort, versatility and temperature control for players.
 
N3rd Street Gamers added $1.5 million in funding this week that will be leveraged to Philadelphia Business Journal. The $1.5 million, along with another $2.57 million investment from February, is part of a larger $10 million series A fundraising round, with plans to open esports arenas in “core regions,” and around 300 similar locations over the next 10 years.
 
Sports merchandising company We Are Nations continues to prop up its roster of esports team partners, entering deals with European squads OG and North. We Are Nations will serve as the official clothing partner for both teams, including producing and selling apparel and merchandise collections.
 
GameStop mapped out plans to to revamp its physical stores and is partnering with design firm R/GA to “focus on creating unique in-store experiences” that will make shopping at GameStop a more interactive experience with a heavy dose of esports, per MCVUK. GameStop says it will be “piloting new and streamlined physical store concepts”, such as esports areas that “offer competitive sessions in home-grown e-Leagues”, as well as “locations that sell strictly retro gaming software and hardware.”
 
 
READYUP GAMES OF THE WEEK

 
 
ROSTER MOVES

ReKTGlobal is shoring up its executive ranks, adding Michael “ODEE” O’Dell as Chief Gaming Officer. In addition, the company announced that Kevin Knocke had been promoted to Chief Creative Officer. O’Dell joins after serving as GM of Dignitas, which he founded in in 2003. In his new role, O’Dell will work across ReKTGlobal, its Riot Games League of Legends European Championship franchise in Berlin and subsidiaries Rogue and Greenlit Content, developing strategy, forging client partnerships and brand sponsorships, and working with the organizational heads to add value globally.
 
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ON THIS WEEK in 2004: Pokemon Box: Ruby and Sapphire is released for the Gamecube.
 
Trivia: Samus Aran is the lead character in which game franchise? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: In which game franchise would you find the characters Sora and Riku, not to mention Mickey?  Answer: Kingdom Hearts. Kudos: Jason Valluzzi-Active International/NY; Gabrielle Fredrick-National Geographic/DC; Allison Weiner-MMSI/Warwick; Erin Allen-Warner Media/Atlanta; Andy Pittman-TAMU/College Station; Dan Hanson/Vail; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Greg Dudsic/Venice; Andy Babb-Super League Gaming/Santa Monica

For more news and coverage, check out: http://cynopsisesports.com (updated daily).

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SALES RESEARCH DIRECTOR>>
ION MEDIA/NYC:  Oversee the Sales Research team and arm the Sales group with network performance metrics, competitive advantages & thoughtful research stories. 7-10 yrs of Sales Rsrch exp within the media industry. Exp w/Nielsen systems & other research tools (Nielsen, MRI, iSpot, etc.) Full info HERE (8/1)

DIRECT RESPONSE, VP>>
ION MEDIA/NYC: 
Oversee/mng all aspects of the Direct Response (DR) business for ION Television. A deep knwldg of DR Market. 15+yrs of DR selling exp in media or a related field. 3+ yrs of exp managing people or leading a sales team. Strong negotiation skills. Full info HERE (8/1)

ASSISTANT TO EXECUTIVE PRODUCER>>
The Steve Wilkos Show/NYC:
 Liaison between Executive Producer and prod staff regarding meetings, updates, and staffing. Min 1yr prod exp or admin exp in TV setting pref’d. Self-starter w/ Advanced knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel). Full info HERE (8/1)

BOOKING PA>>
The Steve Wilkos Show/NYC:
 Book guests and multiple stories to appear on the show work w/guests who will appear on the show while they are in town for taping. Min 1 year of TV exp with a talk show, news or court program, or other relevant experience (including internships) or BA deg pref’d. Full info HERE (8/1)


TALENT RELATIONSHIP MGR>>
SCPR-KPCC/LA:  Work across the organization to connect & engage talent w/all SCPR activities & its brands incl fundraising, live events, social media content creation & more. 4+ yrs talent mngmnt, talent relationships & booking & similar. Ability to multi-task w/high level of org in timely manner. Full info HERE (7/31)


VP SALES>>
The Design Network/NYC:  Lead sales with brand partners, advertising agencies, and grow its revenues in OTT. Experience in working with Sr management to align sales strategies and soluti ons. Full info  HERE  (7/31)

SENIOR ANALYST, AD SALES RESEARCH>>
Discovery/NYC : Seeking rschr w/ strong knwldg of Nielsen data/reporting systems & exp leveraging variety of rsrch to provide data driven intelligence in support of ad sales/marketing for lifestyle brands. Provide data/insights incl audience profiles/trends & market/industry intelligence. 3-5 yrs exp req’d.  Full info  HERE  (7/31)

SALES PLANNER>>
ION MEDIA/NY:  Oversee and maintain all sales plans from conception to completion. Starting with proposals, through revisions that include pricing changes, cancellation to campaign reports. 2+ years of experience in a media company, or advertising agency preferred. Full info HERE (7/30)

MANAGER OF DEVELOPMENT>>
NY Production Company:  Growing production co is seeking a passionate self-starter and idea generator. This position will play a pivotal role in idea generation, treatments, casting, sizzle/pres creation, and pitch process. Min 3 yrs dev exp, plus excellent understanding of dev workflow on both prodco and network sides. Full info HERE (7/30)
DIR. TRADE MKTG>>
NBCUniversal/NY:  lead NBCU dev and curated leadership events and strat presence at media industry conf and events. In addition, work closely with Mktg and Ad Sls grps to craft an annual strat to deliver NBCU Ad Sales priority messaging. 7-10 yrs exp dev and executing events, presentations, spons, creative and promotions. Full info HERE (7/29)

DIR. AD PRODUCT STRATEGY, DIRECT TO CONSUMER>>
NBCUniversal/NY:  This strategic product role will be responsible for managing the full lifecycle of ad products for the new direct-to-consumer streaming service. Min of 7 yrs of ad product management experience, plus 3 yrs of managing a team in a matrixed organization. Full into HERE(7/29)

INT’L TECHNICAL OPS SUPERVISOR>>
A+E NETWORKS/NY:  This position is focused on driving new media technologies & workflows and opt existing processes for the International division, global ptnrs & clients. BA/BS in a Prod, Media, or IT related field plus 3-5 yrs exp at a broadcast or digital media company in an ops or tech focused role. Full info HERE (7/28)
 
DIRECTOR, CONSUMER INSIGHTS>>
NICKELODEON/NY:  This position leads and manages all research projects that support the preschool prod and dev teams. Bachelor’s degree required. Min of 8 yrs exp in consumer/market research with a high quality custom market research supplier, ad agency or corp. Full info HERE (7/28)

SR ANALYST – AD SALES RESEARCH>>
DISCOVERY/NYC : Responsible for leveraging a variety of research resources to provide data driven intelligence in support of advertising sales and marketing initiatives. 3-5 yrs relevant business exp @ media co, ad agency, mkt rerch firm or equivalent. Full info HERE (7/27)
 
SR ANALYST, ADV & CONSUMER INSIGHTS>>
DISCOVERY/NYC : Dvlp mkt-level insights incl mkt trends, consumer behavior & competitive dynamics, with a focus on identifying growth levers. Min 2-3+ years of research and data experience in TV/media rsrch @ media brand, TV ntwrk or agency. Full info HERE (7/24)

SR COORD PRODUCTION>>
GSN/SANTA MONICA, CA:  3+ yrs. w/prod exp. Communicate, create, maintain, distribute, track prod docs/calendars/show binders/files/budgets/contracts etc. Liaison between internal teams and payroll/line producers to ensure proper paperwork is being handled. Confirm all program deliverables. Full info HERE (7/27)

SALES PLANNER, DIRECT RESPONSE>>
CROWN MEDIA/NY:  This position is responsible for providing sales and analytical support to the Direct Response sales team for Crown Media Family Networks: Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Must have a minimum of 1 years of industry-related experience. Full info HERE (7/26)
INVENTORY/SALES MANAGER>>
POKER CENTRAL & ESTARS/SAN FRANCISCO, CA : Reports to Ad Sls Team and CDO.  Respon for proposal creation, billing, manage inventory avails, etc. 1-3+ yrs experience in media sls/buying and willing to travel, work OT and wknds. Full info HERE (7/26)

VP, DIGITAL CONTENT & SOCIAL MEDIA>>
INSP/Charlotte, NC:  key point person to lead all strategy & content efforts in support of insp.com, the network’s digital properties and all social media platform dvlpmnt. 10+ yrs  digital & social content creation & strategy exp within ent & media sector incl mngng/mentoring a staff. Full info HERE (7/25)

DIGITAL PRODUCER/THE STEVE WILKOS SHOW>>
STAMFORD, CT:  Oversee daily website, app and dig inits and content including video, photos, promo items, sales, mktg, soc media and PR. Min of 2+yrs exp in online, dig or mktg/post prod. Mktg exp in ent/media pref. Able to work OT and wkds. Full info HERE (7/25)

SR MANAGER, MARKETING & PARTNER INSIGHTS>>
VIACOM/NY:  position supports the Ad Sales Solutions team, using primary and synd research tools/methods. Must have a solid understanding of the current media landscape, with an ability to identify trends, draw valid conclusions, make insightful rec and create dynamic presentations. Full info HERE (7/25)

OTHER JOBS OF INTEREST

Work independently to implement new functionality in game and tools.
Mid-Level Game Programmer
2K Games
Media PA

https://2k.com/en-US/jobs/

Design and develop data and code following direction from programming leads.
Senior Game Programmer
2K Games
Media PA

https://2k.com/en-US/jobs/

Lead and participate in architecture discussions for development of new game systems.
Master Software Engineer
WB Games
Needham MA

https://careers.wbgames.com/careers/

Design and architect new game enhancements and defects fixes using Unreal Engine 3.
Senior Gameplay Programmer
Hi-Rez Studios
Alpharetta GA

https://www.hirezstudios.com/careers/

Responsible for the implementation and trouble-shooting of the systems and content they create.
Senior Artist/Animator, Presentation
Monolith Productions
Kirkland WA

https://www.lith.com/careers

Author, review and provide feedback on technical and end-user documentation of systems.
Senior Software Engineer Gameplay
Monolith Productions
Kirkland WA

https://www.lith.com/careers

Conduct and communicate in-depth analysis of in-game economy trends using data insights and strong business acumen to impact top line KPIs.
Product Manager – Gaming
Visceral Games
Seattle WA

https://www.ea.com/careers/careers-overview

Collaborating with artists, designers, and other engineers to design, research, innovate, and implement rendering technologies and feature sets.
Senior Mobile Graphics Engineer
Big Fish Games
Seattle WA

https://www.bigfishgames.com/careers/#careers

Create and kick-off marketing plans with the greater Big Fish Cross Functional Marketing team and lead the execution of all marketing programs.
Marketing Manager
Big Fish Games
Seattle WA

https://www.bigfishgames.com/careers/#careers

Use project management tools, production methodologies, and leadership level dialogue to maintain tight schedules and high standards of quality.
Cinematics Producer
Crystal Dynamics
Redwood City CA

https://www.crystald.com/careers

Conceptualize, present, and execute ideas within a schedule, while actively participating in technical and artistic problem solving.
Lead Environment Artist
Crystal Dynamics
Redwood City CA

https://www.crystald.com/careers

Work with multiple customers working on multiple different platforms who use the services and features you create to complete user-facing features.
Senior Software Engineer I
Visceral Games
Redwood City CA

https://www.ea.com/careers/careers-overview

Lead the adoption of the SDK across studios.
Games Producer
WB Games
San Francisco CA

https://careers.wbgames.com/careers/

Partner with product teams and security leadership throughout the incident investigation cycle.
Engineering Manager – Security Operations
Riot Games
Los Angeles CA

https://www.riotgames.com/en/work-with-us/jobs

Conduct needs assessment, design and globally implement training programs aligned with client needs and company L&D priorities.
Senior Manager, Learning & Development
Riot Games
Los Angeles CA

https://www.riotgames.com/en/work-with-us/jobs 

 

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