|A CYNOPSIS MESSAGE
“ Advertisers need to see more clarity in methodology & greater connectivity to the outcomes and metrics that matter most. While they’ll continue to invest in media in the near term, the strain that the increasing opaqueness is creating between them & platforms will soon reach a tipping point.”
–Willie Jackson | Starcom
Hear more insights from brands, agencies, networks & more at the Measurement & Data Conference on 8/2 in NY. You’ll come out better informed & armed with real ready-to-go ideas.
PRODUCTION & DEVELOPMENT
Vince Gilligan (Breaking Bad) inked a new three-year deal with Sony Pictures Television, his home for eleven years, that calls for him to continue as EP/showrunner on Better Call Saul with Peter Gould, as well as develop new projects via his High Bridge Productions. “Vince is a cornerstone of the success of Sony Pictures Television and could not be a more important member of the Sony family. He is a phenomenal talent and a true friend,” said SPT President Jeff Frost and co-presidents Chris Parnell and Jason Clodfelter.
Outside Magazine and The Gotham Group are partnering to produce content for TV, film and new media.
NEW & RETURNING SERIES
New Starz unscripted series Warriors of Liberty City debuts Sunday, September 16 at 8p. Show follows a youth football program founded by hip-hop pioneer Luther Campbell in a crime-ridden neighborhood of Miami.
Original drama The First lands on Hulu Friday, September 14. Sean Penn leads an ensemble cast in the series from Beau Willimon (House of Cards) about a crew of astronauts attempting to be the first humans on Mars.
The Killer Closer, detailing shocking homicide cases, premiere on ID Friday, August 10 at 10p.
Smithsonian Channel’s Sacred Sites is back for season two on Monday, August 13 at 8p. Premiere explores the legend of King Arthur.
Diesel Brothers returns to Discovery Channel’s Motor Mondays lineup starting July 30 at 10p. Season launches with the build of a monster school bus.
Highlights of PBS’s fall schedule include The Great American Read, hosted by Meredith Vieira, exploring the power of reading on Tuesdays, September 11-October 23. Masterpiece series The Miniaturist premieres Sunday, September 9 at 9p; The Durrells in Corfu is back for season three on Sunday, September 30 at 8p, followed by the season four premiere of Poldark at 9p; and drama The Woman in White arrives Sunday, October 21 at 10p.
New partners joining Discovery for “Shark Week” include Tinder, Pledgeling, Equinox and Lyft. Tinder will offer five branded profile cards for the Tinder app, and Tinder and charitable giving platform Pledgeling are teaming to give winners and their dates a diving trip to the Bahamas. Equinox is hosting Shark Week swim classes and swim caps, and Lyft app users can end code Shark Week to unlock custom experiences.
UnREAL has jumped from Lifetime to Hulu for its fourth and final season, streaming now. Season three averaged an underwhelming 270,000 total viewers in Live+SD Nielsens on Lifetime, but has proven a popular binge on Hulu. “UnReal has captivated audiences on Hulu since Season 1, so when this opportunity came to us, we knew we couldn’t miss out,” said Craig Erwich, SVP of content, Hulu. “This is a unique way to both satisfy fans of the show, while also continuing to introduce it to new audiences.”
Consumers aren’t just turning to Amazon to purchase products, they’re using it to compare prices, according to the Future Shopper Report from Salmon. Salmon reports 80% of shoppers check Amazon reviews and prices even when they’re looking for products elsewhere. And thank Amazon Prime for changing consumer expectations, including the 63% of millennials that expect delivery within 24 hours.
Netflix had slower growth than forecast, adding 5.2 million subscribers in 2Q18, about one million less than projected. The streamer, which saw its stock drop 13% in after-hours trading, blamed the miss on aggressive subscriber forecasts. “The quarterly guidance we provide is our actual internal forecast at the time we report and we strive for accuracy, meaning in some quarters we will be high and other quarters low relative to our guidance,” said CEO Reed Hastings in a letter to shareholders. “This Q2, we over-forecasted global net additions which amounted to 5.2M vs. a forecast of 6.2M and flat compared to Q2 a year ago, as acquisition growth was slightly lower than we projected.”
Zone TV is introducing suite of video services under the AI-powered zone·tv Studio brand, that enable content owners and video distributors to create self-branded, linear TV channels that can be personalized and customized by each viewer in the household. “Traditional video distribution is in a state of disruption as hundreds of direct-to-consumer streaming services are emerging, making it difficult to maintain customer loyalty,” said Jeff Weber, CEO, zone·tv. “Our technology means that any video distributor or content owner can build new, precisely targeted, compelling channels which enable a more relevant content consumption experience for their customers.”
Roku is launching Roku Wireless TV Speakers, a $200 audio system that will work with any Roku-based TV set that has shipped since 2014. Speakers are scheduled to start shipping in late October; early birds can grab pre-order with promo pricing of $149.99 now through July 23. Bundle includes a remote that controls both the TV and the speakers via Wi-Fi.
The Washington Post has launched a streaming news channel on gamer-focused Twitch. Effort kicks off with two shows: live news coverage by Libby Casey, starting yesterday with President Trump’s Vladmir Putin meeting, and Playing Games with Politicians (politicians being interviewed while they play video games) starting July 19.
CNN has a website in the works focused on business and tech, part of a restructuring that will have business web sites CNN Money, CNN Tech and CNN Media under the new CNN Business umbrella.
Programmatic ad platform MediaMath raised $225 million in a private equity round, from Searchlight Capital. The company is looking for funds for expansion and acquisitions.
MEASUREMENT & DATA
One of the biggest things that advertisers need to see change in measurement is fundamentally simple: agreement with all parties on what should be measured, why, and how to interpret the measurement, Max Knight, VP, marketing science services for Amobee, tells Cynopsis. “There is an impulse to apply new (or in some cases old) metrics to every effort, rather than matching the metric to the business question,” adds Knight. “Very often metrics are reported without context to what the business implications of the observation imply.” Hear insights from Knight, as well as thought leaders from Starcom, GroupM, A+E, Ad-ID, Del Monte, Google and more at the August 2 Cynopsis Measurement & Data Conference.Details are here.
Global online video users spend an average 67 minutes a day watching content, up from 56 minutes last year, per Zenith Online’s Video Forcast 2018. While online video viewing rose 91% between 2015 and 2017, total ad spend grew just 52%. The cost of online video advertising has therefore dropped substantially, noted Zenith, predicting, “As the growth of video consumption grows we expect prices to stabilize, with mild increased from 2019 onwards.”
Cozi TV stunt “Shirk Week” runs July 22-28, offering viewers a chance to sit back and relax to episodes of Will & Grace, The Nanny, Murder, She Wrote and Frasier.
Jenna Dewan (World of Dance) will recur on season two of Fox medical drama The Resident, as a charismatic medical device rep….Lauren Ridloff (Children of a Lesser God) will play a deaf character who uses her senses to read people on season nine of AMC’s The Walking Dead….Deborah Ayorinde (Girls Trip) will recur on season three of HBO’s True Detective, reports Deadline.
Count Hollywood Game Night’s Jane Lynch in as spokesperson for NBC and Telemundo Stations’ fourth annual “Clear the Shelters” pet adoption campaign. In August, Lynch will help raise awareness for the effort, as well as host a special airing August 25 on NBC stations (check local listings).
|A CYNOPSIS MESSAGE
The Esports Tempest Awards
Presented by Cynopsis, Chief Marketer and Event Marketer
The Tempest Awards celebrate the brands, teams, leagues, players and business leaders driving the competitive gaming industry, with categories that span production, marketing, talent & technology. Winners will be announced live on stage during the Esports Business Summit at Caesars Palace in Las Vegas Tuesday, October 2.
France’s World Cup victory over Croatia on Sunday delivered an 8.3/21 in metered market numbers for Fox, up 66% versus the second highest-rated game of the tournament on the network, but down 14% compared to ABC’s 2014 broadcast of the final.
Paramount Network’s Yellowstone ranks as the second most-watched TV series on ad-supported cable in 2018, after The Walking Dead. The Kevin Costner starrer is averaging 4.6 million viewers in Live+3 Nielsens.
Saturday’s Wimbledon Ladies Championship was ESPN’s highest-rated match since 2015, scoring a 2.1 overnight rating.
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of July 9, 2018
Program, Total Actions (000), Total Content, Actions per Content (000), Fans/Followers (000)
E! News (E!) 8966, 470, 10, 33292
The Ellen DeGeneres Show (Warner Bros./synd.) 1378, 27, 51, 161173
America’s Got Talent (NBC) 939, 147, 6, 12968
Today (NBC) 906, 387, 2, 12684
The Late Show (CBS) 805, 114, 7, 2920
Good Morning America (ABC) 612, 401, 2, 12644
Entertainment Tonight (CBS) 578, 410, 1, 7334
Fox & Friends (Fox News) 531, 215, 2, 4068
The Originals (CW) 504, 16, 31, 10917
World of Dance (NBC) 399, 102, 4, 2215
Based on Total Actions (reactions, comments, shares and retweets)
Live + Same Day Viewers AA (millions) July 13, 2018 time period averages
Source: Nielsen, Live+SD
CBS: 3.66 million
Whistleblower 3.07, Hawaii Five-0 3.57, Blue Bloods 4.34
ABC: 2.92 million
Quantico 2.69, What Would You Do? 2.60, 20/20 3.48
NBC: 2.83 million
American Ninja Warrior 2.76, Dateline 2.97
FOX: 1.1 million
The Resident 1.34, The Orville .86
CW: 1.02 million
Masters of Illusion 1.09, Penn & Teller: Fool Us .99
TELEMUNDO: .86 million
Mi Familia Perfecta .67, Sin Senos SI Hay .89, Senor de los Cielos 1.03
UNIVISION: .80 million
Rico y Lazaro .96, Bella y las Bestias .83, El Chapo .62
UNIVISION: .80 million
Rico y Lazaro .96, Bella y las Bestias .83, El Chapo .62
Friday A18-49: NBC .6/3, ABC .5/3, TELE .5/3, UNI .4/2, CBS .4/2, FOX .3/1, CW .2/1
Data-driven national video network GSTV named Jonathan Peach as Chief Financial Officer. Peach was most recently CFO of Gale.
Michael Halpern has been promoted to Director of Development at Milojo Productions. Since joining the company in June 2016, Halpern has developed and sold projects to ABC, Freeform, Logo, HGTV, WE tv, and Awesomeness TV.
Actor Robert Wolders died July 12. He was 81. Wolders’ many television appearances included roles on Flipper, The Mary Tyler Moore Show and Laredo.
On This Day: 1954 – Construction on Disneyland began.
Answer to the Last Trivia Question: What was the first program produced by a major broadcast network for cable TV? NBC produced Good Morning, Miss Bliss (1988-1989) for Disney Channel.
Today’s Trivia Question: On Shameless, how did Sheila euthanize Frank’s mother? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four correct answers from each time zone will be selected.)
Answer to yesterday’s Anagram: Stow Heartbreaking Bits High = The Great British Baking Show. Kudos to: Micki Boden, Tom Moore-Kalt Productions/LA, Paul Blutter-Walk and Talk Production Rentals/Burbank
Drama Anagram: Cute Dieter Vet (Email [email protected] with your answer; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
|CYNOPSISJOBS – For More jobs, please visit Cynopsis.com
JOB OF THE DAY
SR INVENTORY ANALYST, DIGITAL YIELD MGMT
Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor.
Full info/apply HERE
JOB OPENING: SENIOR SALES PLANNER/ANALYST/NCM/NYC: Demonstrate a willingness to learn & understand the tasks/responsibilities necessary to coord all ad proposal/contracts as assigned. Resp for customer service support for our Sales org. Ability to work in fast paced envir. Passion for movies a +. Full info/apply HERE (7/24)
JOB OPENING: PRODUCER/Spectrum/Milwaukee: Resp for producing content for assigned shows and newscast. Contribute to special features and stories. Familiarity w/local market. 3+ yrs. BA deg in Broadcast Journalism Full info/apply HERE (7/20)
JOB OPENING: PRODUCER/Spectrum/Columbus OH: Resp for producing content for assigned shows and newscast. Contribute to special features and stories. Familiarity w/local market. 3+ yrs. BA deg in Broadcast Journalism Full info/apply HERE (7/20)
JOB OPENING: SR INVENTORY ANALYST, DIGITAL YIELD MGMT/FOX/NY: Resp for maximizing FNG’s digital revenue & the utilization of its inventory across all revenue streams. Min 2-3 yrs exp in a pricing, yield mgmt or sales analytics role for an Ad Agency, Publisher or Ad Tech Vendor. Full info/apply HERE (7/20)
JOB OPENING: MGR CORPORATE OUTREACH/A+E Networks/NYC: Highly orgnzd/det-oriented project manager. Manage video prod and education projects in support of Corp. Outreach dept. Min 2-3 yrs as AP/Proj Mgr/Prod Mgr & working in corp setting. Strong interest in history preferred. a +. Full info/apply HERE (7/20)
JOB OPENING: MGR, PROGRAM RESEARCH/BRAVO & [email protected]/NYC: Compile, analyze and interpret Nielsen and digital data for recurring and ad hoc requests. Maintain and improve all regular reporting and competitive analyses. Min 4 yrs exp TV Rsrch. Management exp of direct-reports pref’d. Full info/apply HERE (7/20)
JOB OPENING: MGR DIGITAL RESEARCH/SYFY/NYC: Responsible for analyzing & reporting on SYFY digital platforms. Partner w/site team to deliver actionable insights to guide performance decisions & long term strategy for digital platforms. Min 3 yrs exp online and/or other new media rsrch. Full info/apply HERE (7/20)
JOB OPENING: PRODUCT MGR/Films Media Group/NYC: Mng integration and launch of new video products. Work w/digital team to create, test, and implement new product features. BA req’d, pref a grad degree. Prior exp in prod management, ideally in publishing & a thorough knwlg of curricula. Please send resumes to: [email protected] (7/19)
JOB OPENING: MANAGER, GLOBAL CONSUMER INSIGHTS/Viacom/NYC: Lead consumer insights projects throughout suite of brands. Work w/Dir to design, field, coord, analyze & disseminate qualitative/quantitative rsrch projects, i.e focus groups, surveys, online rsch. 4+ yrs exp consumer insights, pref in media space. Full info/apply HERE (7/19)
JOB OPENING: MGR, PROGRAMMATIC/A+E Networks/NY: Day-to-day mgmt/partnership w/core SSP/DSP/network partners helping A+E monetize portfolio of video & display impressions. Full info/apply HERE (7/19)
JOB OPENING: VP, UNSCRIPTED DEV & PRMG/Lifetime/NY: Responsible for the dev & prod of unscripted series & specials from conception to delivery. 7+ yrs unscripted dev exp within a network or prod co. Strong prod knowledge & a passion for pop culture/current events. Apply HERE (7/18)
JOB OPENING: AD SALES PLANNER, DIRECT RESPONSE/TV ONE/NY: Maintain client relationships & process client requests. Negotiate client rates. Provide weekly budget reports & quarterly agency/account budget tracking reports. Full info/apply HERE (7/18)
JOB OPENING: AD SALES COORDINATOR/TV ONE/NYC & Chicago: Responsible for being the primary contact and communication w/ad agencies. Work with acct execs and sales planners fulfilling sales orders thru execution of specific allocations and flowcharts. BA & 3 yrs sales exp req’d. Full info/apply HERE (7/18)
JOB OPENING: SEGMENT PRODUCER/MSNBC Weekends/NYC: Segment producer to consistently write and produce segments with speed and accuracy for MSNBC’s new morning show. 5+ yrs exp in live TV, preferably cable news. Thorough knwlg of American politics, current events, and pop culture a +. Full info/apply HERE (7/18)
WHAT’S ON TONIGHT – TUESDAY JULY 17
ABC: The Middle [r], The Middle [r], black-ish [r], black-ish [r], The Last Defense
CBS: NCIS [r], Bull [r], NCIS: New Orleans [r]
CW: The 100 [r], The Outpost
FOX: 2018 MLB All-Star Game
NBC: America’s Got Talent, World of Dance
PBS: 10 Monuments That Changed America, No Passport Required, Frontline [r]
TELEMUNDO: Exation, Sin Senos Si Hay Paraiso, El Senor de los Cielos
UNIVISION: El Rico y Lazaro, La Bella y las Bestias, El Chapo