Yaccarino’s departure wasn’t the only X development making news. In posts on the platform, xAI apologized for the “horrific behavior” of its chatbot Grok that included antisemitic memes, criticism of Hollywood’s “Jewish executives,” and support for Hitler. xAI claimed an “update to a code path upstream of the @grok bot” made Grok “susceptible to existing X user posts; including when such posts contained extremist views.”

OpenAI is once again delaying the release of its open model. “We need time to run additional safety tests and review high-risk areas. we are not yet sure how long it will take us,” posted Altman on X. “While we trust the community will build great things with this model, once weights are out, they can’t be pulled back. This is new for us and we want to get it right.” Altman first announced delays in June.

CIrcana is elevating its Complete Market™ solution with capabilities that empower businesses to differentiate between e-commerce and brick-and-mortar sales within the MULO+ geography. These channel splits rely on Circana’s census-based POS data, ensuring a POS-based foundation for analysis. “In an economy where understanding the interplay between online and offline sales is crucial, these enhancements to Complete Market represent a critical step forward,” said Wei Lin Wong, president of CPG for Circana. “With added clarity and insight, we’re equipping our clients to thrive in today’s retail environment and build long-term success.”

YouTube is retiring its Trending page and Trending Now list, shifting instead to category-specific charts that reflect how users engage with trending content today. The update replaces the single, all-purpose list with focused rankings like Trending Music Videos, Weekly Top Podcast Shows and Trending Movie Trailers. YouTube says this move better captures the platform’s evolving landscape and plans to introduce additional content categories over time.

CPAT Flex and OpenVault announced the integration of the two companies’ monitoring and maintenance platforms to optimize performance for broadband network operators and their customers. The partnership will enable the two companies to jointly sell and deploy OpenVault’s AI- and ML-powered Vantage solution, as well as CPAT Flex’s egress monitoring and ingress localization tools.

Fyllo, a data and advertising partner for regulated industries, announced its relaunch, following the purchase of its media solutions business arm from Samba TV. The buyback was led by former and current executives James Ramelli and Travis Moyer, who now serve as partners. “Brands in regulated industries have been underserved for years. Most platforms weren’t built with their compliance, targeting, or data needs in mind,” said James Ramelli, Partner, Fyllo. “This next chapter is about meeting a growing need for accountability, precision, and real results in a space where none of that is optional anymore.”

Samsung Ads has a new product offering for Gaming Advertisers. Mobile Conversion aims to help game publishers find CTV viewers with a high propensity to convert or download gaming apps using advanced machine learning and AI. Key highlights from the new product release include:
· Mobile Conversion identifies high-intent users using advanced audience intelligence and dynamically adjusts bid pricing to maximize efficiency and scale.
· The platform delivers the most relevant creative based on real-time behavior and shifts spend toward top-performing inventory to boost engagement.
· In beta testing, Samsung Ads exceeded client ROAS goals by up to 150% on Day 7, demonstrating CTV’s effectiveness in driving mobile game installs.

Audiences under 35 aren’t rejecting ads; they’re rejecting friction, in the form of heavy ad loads, limited control, and rigid formats. That’s according to findings from a Samsung Ads study that looked at what younger viewers want from live and on-demand TV. Additional insights include:
· Viewers under 35 are more likely to avoid live TV due to the perception of heavier ad loads and outdated formats that don’t reflect their viewing habits.
· Younger audiences, especially men aged 18-34, are using TVs primarily for internet-based video, showing a preference for platforms like YouTube where they can watch exactly what they want.
· Viewing experiences with tailored recommendations and perceived ad control significantly outperform traditional, one-size-fits-all models.

With travel surging post-pandemic, out of home advertising is impacting how people get away, according to a new study from the Out of Home Advertising Association of America (OAAA) and The Harris Poll. Key findings include:
· More than half of consumers recall seeing travel-related OOH ads, with two-thirds of those saying these ads influence where they go, what they do, and where they stay.
· More than half say an OOH ad prompted them to add a destination to their bucket list.
· Sixty-nine percent of flyers notice OOH ads in airports, and 87% of those take action, most often by looking up a brand or product online.

StackAdapt has launched a new in-platform AI assistant, Ivy, designed to empower agencies and brands to streamline campaign execution through real-time insights and personalized assistance. “We’ve built our platform on advanced AI, and now Ivy puts that power directly into the hands of our clients,” said Yang Han, Co-founder and CTO of StackAdapt. “After thoughtful development, we’re excited to introduce it as a powerful extension of our platform and a step forward in delivering intelligent automation that’s intuitive, helpful, and built to drive business growth.”

Nominations extended through July 18.

SUBMIT BEFORE IT CLOSES

The US Joint Industry Committee has completed the audit of certified currencies to validate transactability of new data for the upcoming broadcast season, and Comscore, iSpot and VideoAmp have each passed the audit and maintain certification. Comscore has now met the JIC’s benchmark for transactability in personified demographics as part of the audit, joining iSpot and VideoAmp to offer the market three solutions that have been verified as transactable across personified demographics, households and advanced audiences.