06/27/17: FOX Sports goes Out-of-Home

A CYNOPSIS MESSAGE FROM TENNIS CHANNEL

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CynopsisSports

Good morning. It’s Tuesday June 27, 2017 and this is your first early morning Sports briefing.

Nielsen is bringing FOX Sports under the umbrella of its National Out-of-Home Reporting Service. The multi-year agreement will hand FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live + 7 days of time-shifted viewing. “Sports are being watched everywhere, every day and on every type of screen. Our business has to keep pace with changes in viewer behavior,” said Eric Shanks, President, Chief Operating Officer & Executive Producer, FOX Sports. “Nielsen’s out-of-home measurement enables us to measure our audience wherever they may be, which in turn allows us to better service the advertising industry.”

ON THE AIR

NBC Sports announced that country music star and coach of The Voice, Blake Shelton, will once again perform the 2017 NASCAR on NBC opening theme. The refreshed show open will be set to Shelton’s song “Bringing Back the Sunshine” and debut on Saturday at 7p during NBC’s coverage of the Coke Zero 400. This year’s show open includes new scenes with more than 20 current NASCAR Cup Series drivers and includes members of the U.S. military from both Maxwell Air Force Base in Montgomery, Ala., and NOSC Bessemer in Bessemer, Ala., interacting with Dale Earnhardt Jr.

Last chance! After a year that saw a slew of deals between sports and esports entities, how are these new partnerships actually benefitting the brands? What have these sports powerhouses learnt about esports fans? How is competitive gaming being leveraged? Hear from some of the innovators from the sports world, including the NFL, Big Ten Network, the 76ers and Mindshare, who took on esports and learn from their experiences at our latest webinar “How Sports Brands Can Leverage the Esports Explosion,” today at 1:30p. Book your spot now by clicking here.

ESPN reports that, leading into the College World Series Finals, its coverage of the College World Series has seen overnight ratings rise 50% over last year. In addition, the postseason ranks as the most-streamed early-round ever. The 14 non-Finals CWS games of the 2017 Series garnered a 0.6 average overnight rating, and an average minute audience of 28,000 viewers with 120,000 unique viewers watched a total of 5,628,000 minutes.

beIN Sports locked in Carlos “El Pescadito” Ruiz as a soccer analyst for the network where he will appear as a studio analyst on both beIN Sports English and Spanish-language networks. He will primarily serve as a pundit on The Locker Room, and The XTRA. He will also serve as a studio analyst for the network’s coverage of NASL and other international soccer competitions.

The 2017 and 2018 Wooden Legacy will now see the three-day men’s college basketball event played in its entirety at California State University, Fullerton’s Titan Gym. The 2017 Wooden Legacy will be held on Thursday, Nov. 23, Friday, Nov. 24 and Sunday, Nov. 26.

The World Long Drive Association will take a swing at another new televised event, unveiling plans in partnership with Niswonger Children’s Hospital in Johnson City, Tennessee to bring an officially sanctioned WLDA competition to the region next summer.

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Nominate those young professionals who have proven to be outstanding innovators in the media space and benefit from:

Networking opportunities at a reception on Friday, September 15 in NYC
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Earned Publicity with editorial coverage on cynopsis.com as well as our bustling social media networks.

Nominate by 11:59pm tomorrow, June 28

SPONSORSHIP & PROMOTION

Twitter is launching a new brand campaign designed to answer the question, “why Twitter?” Leveraging #SeeEverySide as part of the promotion, the newest element of the campaign will be a new ad that shows how sports stories unfold from the perspective of die-hard fans, experts in the field, credible news sources, athletes and influencers and voices from around the world. The spot takes on “The Greatest of All Time” and features Shaquille O’Neal, Julius Erving and Abby Wambach.

Patriots star Rob Gronkowski is forwarding his ties with Oberto Beef Jerky and will be featured in the brand’s new digital series, ‘Tales from the Trail,’ potraying ‘Ranger Rob’ to promote their new Jerky Trail Mix. Videos can be seen on Oberto’s social platforms and YouTube channel.

DIGITAL & STREAMING

Whistle Sports is partnering with Buffalo Wild Wings and NBC Sports to develop the new digital series Forces in Football, starring social influencers F2, who boast over 12 million social followers. The series will look to review and dissect “some of the craziest and most breathtaking goals in recent English Premier League and FA Cup history, whether it’s a stoppage time winner, a penalty kick or just overall smashing feats of skill,” according to the company. The series features a dozen eps, of which six will highlight EPL goals on NBC Sports’ digital platforms with the other half focusing on FA Cup goals appearing on F2’s YouTube channel.

WWE will make the first-ever Mae Young Classic women’s tournament available to stream exclusively on WWE Network, starting Aug. 28 with the first four episodes available on demand. Episodes five through eight will then be made available on demand on Sept. 4 with the final match coming from Las Vegas on Sept. 12. The Mae Young Classic will be called by announcer Jim Ross, who will be joined on color commentary by Lita.

ESPORTS

DMG Entertainment is launching DMG Esports, making an investment in (as well as a strategic partnership with) Super League Gaming. DMG Esports will now be integrated across all of DMG’s divisions, including film, gaming, VR, and location-based entertainment and the two companies will look to combine forces to grow the league, which now includes 12 official city teams in the United States.

After more than 196,000 votes, Bud Light unveiled its 2017 Bud Light All-Stars – JWong (Street Fighter), Scump (Call of Duty), RUSH (Counter Strike: Global Offensive), and Hafu (Hearthstone). Today will see the brand host a special 8-hour stream with all four players on its Twitch channel, each Bud All-Star will stream for two hours, beginning at 5p where they will reward fans watching by putting 2 Million Bits, along with other prizes up for grabs. Starting Thursday and running through December, one of the four players will stream from the channel during the Bud Light Happy Hour.

ReKTGlobal detailed plans to launch three new ventures for the esports business community; ReKTVenues, ReKTLive and ReKTMedia, “designed to help bridge the gap between the multi-billion-dollar business of traditional sports and the burgeoning business of esports and competitive gaming.” The parent company’s new corporate website, www.rektglobal.com, provides a hub for esports solutions from corporate consultation and creative services, to community-based events, content and programs for professional sports and mixed purpose venues, as well as job placement and university scholarship matching.

THE MAIN EVENT

The College World Series Finals Game 2 at 8p on ESPN.

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ON THIS DAY in 1984: The US Supreme Court rules that schools and athletic conferences can negotiate their own broadcast deals.

In the Know: Which school won last year’s College World Series? (Email [email protected] with your answer and be sure to include your name, company and city.)

Answer to Our Last Sports Trivia Question: In the show Friends, Monica’s ex Pete Becker (played by Jon Favreau) was determined to become a champion in which sports organization? Answer: He wanted to be the Ultimate Fighting Champion/MMA. Kudos: Gayathri Jayakumar- THREE/NY; Jessica Berman-Manhattan Center/NY; Traci Liner-WME/IMG/NY; Josh Duboff-Reuters News Agency/NY; Tom Lopez-UPS/Atlanta; Austin Kromminga-Naismith Memorial Basketball Hall of Fame/Springfield; Kristie Wakefield-Go To Team/Mt. Pleasant; Michael Goodman-Radio One/Atlanta; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Travis Wacker-Good Karma Brands/Milwaukee; Joe Lyons-SOS Global/Dallas; Lucie Prann-The Richards Group/Dallas; Judie Henninger-Valentine Productions/Santa Monica; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank

Later — Chris

Chris Pursell @VegasandVine
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