CYNOPSISSPORTS
06.20.14 Good morning. It’s Friday, June 20, 2014, and this is your first early morning Sports briefing.
Yesterday marked NCAA President Mark Emmert’s turn on the stand for the Ed O’Bannon class-action antitrust suit against the NCAA. He stated, according to reports, that amateurs served as the heart of college athletics, and said that paying players would cause some schools to pull sports or refuse to play other schools that do pay. He went on to claim that competition would be undermined in a system where some conferences offer payment for an athlete’s name and likeness while others do not and that schools would stockpile players and make competition even more challenging for smaller schools.
"To convert college sports into professional sports would be tantamount to converting it into minor league sports," Emmert said. "And we know that in the U.S. minor league sports aren’t very successful either for fan support or for the fan experience."
Through 20 matches, ESPN’s coverage of the World Cup is averaging 3.835 million viewers per contest, up 31% over the equivalent from the 2010 tournament. ESPN Networks are also pulling a 2.4 rating, for a 26% rise. Top five markets: DC, San Francisco, NYC, Hartford-New Haven and LA. The next slate of games will see Ian Darke and Taylor Twellman call the US/Portugal match on Sunday at 5:30p on ESPN. Fernando Palomo and Alejandro Moreno handle microphone duties for the Croatia/Mexico match on Monday at 3:30a.
Meanwhile, Univision Deportes now claims 42 million total viewers so far for its own coverage of the World Cup through 20 games. The company is now pacing ahead of its 2010 World Cup coverage by 43% among Total Viewers and 29% among Adults 18-49, according to Nielsen Fast Nationals. Wednesday’s coverage of the Spain/Chile game saw the channel rank as the highest-rated broadcast station in Total Viewers in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Phoenix and Sacramento. Meanwhile, Univision Digital’s three 2014 World Cup live streams on June 18 generated a total of 4.3 million views to rank as its fourth all-time highest day for live stream views.
Dish Network is mulling an NFL play, with company exec Vivek Khemka telling Bloomberg that the company would be game for bidding on the NFL Sunday Ticket package if things don’t work out for a DIRECTV renewal. DIRECTV’s $4 billion NFL Sunday Ticket rights will expire at the end of 2014.
Sean McManus is in. Are you? The 2014 Cynopsis Sports Summit is set for NY on Aug. 19-20 this year. Don’t miss out on some of the industry’s most dynamic and influential speakers breaking down the most important issues of the industry. The agenda/list of speakers for the Summit and this year’s Women of Action will be announced in mere days.
NBA Digital is on deck for the NBA Draft presented by State Farm, lining up original programming on NBA TV and content across NBA.com and NBA Mobile platforms. NBA TV will tip off coverage with NBA TV Draft HQ on Monday at 9p. The channel heads into the first pick on Thursday evening with a special episode of The Starters at 5p, followed by the 2014 NBA Draft Preview at 5:30p.
Speaking of the NBA, Tim Duncan is reportedly set to announce whether or not he will be retiring on Late Show with David Letterman. Duncan will be a guest on Tuesday with Deadline reporting that will also be the day he announces whether he will retire or return for another year.
ESPN Events revealed the date, time and network for each the company’s 11 owned-and-operated bowl games for the 2014 season with the Gildan New Mexico Bowl kicking off the bowl festivities on Saturday, Dec. 20 at 2:20p on ESPN and wrap up with the Birmingham Bowl on Jan. 3 at 1p on ESPN or ESPN2. Other gametimes include: Royal Purple Las Vegas Bowl (Dec. 20 at 3:30p on ABC); Famous Idaho Potato Bowl (Dec. 20 at 5:45p on ESPN); Raycom Media Camelia Bowl (Dec. 20 at 9:15p on ESPN); Boca Raton Bowl (Dec. 23 at 6p on ESPN); Hawai‘i Bowl (Dec. 24 at 8p on ESPN); Heart of Dallas Bowl (Dec. 26 at 1p on ESPN); Bitcoin St. Petersburg Bowl (Dec. 26 at 8p on ESPN); AdvoCare V100 Texas Bowl (Dec. 29 at 9p on ESPN); and the Lockheed Martin Armed Forces Bowl (Jan. 2 at noon on ESPN).
Real Sports with Bryant Gumbel returns on Tuesday at 10p on HBO. Segments are set to include a look at match-fixing in soccer, Darryl Strawberry, and some of the headline-grabbing issues facing NFL cheerleaders.
ESPN locked in its game selection for the July 27 edition of Sunday Night Baseball presented by Taco Bell, tapping the Giants and Dodgers at 8p. Dan Shulman, analyst John Kruk and reporter Buster Olney will provide commentary for the telecast.
The IOC announced that its broadcast partner Japan Consortium scored rights to the XXIII Olympic Winter Games in PyeongChang and the Summer Games in 2020 in Tokyo, as well as the broadcast rights for the 2022 and 2024 Olympic Games, as well as the third Summer Youth Olympic Games, in Buenos Aires in 2018. The group includes NHK and the Japan Broadcasters Association with the deal reportedly worth $1 billion.
The 2014 World Cup was predicted to be the most social World Cup in history. After a full week into the tournament, significant data has shown this to be true. Around noon on Tuesday the 19th, @FIFAWorldCup’s follower count reached two million. In only a week, the handle generated an 80% increase in followers. While only a select few brands are participating sponsors, this insight proves other brands have the opportunity to interact with a large group of users, simply by engaging in World Cup conversation.
Colombia vs. Ivory Coast: The Battle of the Beers
Colombia rose to the top of Group C in a 2-1 victory over Ivory Coast. Capitalizing on their Colombia team sponsorship, Cerveza Aguila began rapid-fire tweeting, attempting to compete with Budweiser’s heavy user engagement. We continue to see the battle between the official sponsors vs. national team sponsors.
Puma was fairly active with their player/team sponsorship tweets and Adidas immediately touted their player sponsorship, as James Rodriguez put Colombia ahead with a header off a corner kick.
Uruguay vs. England: Apparel on the Pitch
While companies generally look to be first on the scene to engage in real-time marketing, Nike differentiated themselves by quickly creating a #riskeverything vine video and distributed it eight minutes after Rooney scored his first goal, creating a content piece and staying relevant past brand clamor.
The vine engaged with 500+ fans in less than two minutes. vine.co/v/MTOKBYIuj9U
Just moments after Rooney’s goal, Suarez struck giving Uruguay a 2-1 lead, making Nike’s #riskeverything content essentially obsolete. Immediately following Uruguay’s win, @adidasfootball tweeted: “Two good. Luis Suarez #allin or nothing.” Two minutes after Adidas’ tweet, @pumafootball, the official apparel for Uruguay posted an image with accompanying hashtag #GarraCharrua. Outside Uruguay this hashtag means nothing, but insiders know that Charrua are an indigenous people to their country and Garra means ‘to have moxie’. This response tweet is a unique take on real-time marketing, promoting a deep association with Uruguay’s people and national soccer team.
A CYNOPSIS MESSAGE
Primetime Emmy® Awards: Before the Ballot Special eReports
A 4-part series publishing from June 11 – 25, 2014 We explore the Categories before Nominees are determined
Nonfiction Specials/Series (June 11)
Reality Host/Competition/Program (June 18) – SOLD OUT
Actor/Actress (June 23)
Drama (June 25) Space is limited. To advertise, contact Mike Farina – 203-218-6480
NIKE, Jordan Brand and USA Basketball are joining this August to host the third-annual World Basketball Festival in Chicago. This year’s festivities will feature members of the 2014 USA Basketball Men’s National Team from August 13-17, as they train for the 2014 FIBA World Cup and participate in youth skills clinics and community events. “We know active kids do better and that it’s essential to create early, positive experiences for kids in sport. We are supporting in-school and after school programs that provide kids with the opportunity to move more and learn skills, helping them with their game on and off the court,” said Caitlin Morris, Executive Director of North America Access to Sport for Nike.
Mobile 1 is teaming with NASCAR Digital Media for the Mobil 1 #INMYRIDE sweepstakes, asking drivers to showcase what they keep inside their vehicles. Fans can snap and share their #INMYRIDE photos to a special hub within the “NASCAR Automotive Technology Center Engineered by Mobil 1” at NASCAR.com/INMYRIDE for a chance to win a trip for two to Las Vegas for the 2014 NASCAR Sprint Cup Series Champions Week. As part of the campaign push, Mobil 1 is launching videos starring Tony Stewart, driver of the No. 14 Mobil 1/Bass Pro Shops Chevrolet SS and co-owner of Stewart-Haas Racing (SHR), and fellow SHR driver Kurt Busch, and the unique items both drivers keep inside their personal vehicles.
Acura signed on as the official vehicle of the Tiger Woods Foundation. The deal will offer the company “significant” branding at all three TWF-supported golf tournaments. The agreement takes effect for the Quicken Loans National Tournament at Congressional Country Club in Bethesda, Maryland, which starts on Monday, where the car brand will provide more than 180 vehicles at the event.
FOXSports.com nabbed Sports Illustrated writer Stewart Mandel, who will join the company as a senior columnist, focusing on college football and basketball. He will make his FOXSports.com debut in July.
Intersport is now producing branded entertainment for Verizon on Xbox 360, starting with World Cup-focused series El Hogar Del Futbol. The program will see 10-epsiodes and delivered in Spanish with English sub-titles. The studio program features talents that include Marcelo Balboa, Ramses Sandoval, and host Elimar Ugueto of ESPN Deportes. “We are excited to be able to develop an innovative experience around this global event,” said Jordan Katz, VP of Digital for Intersport. “There are so many great stories and perspectives around each country’s preparation and performance. ‘El Hogar Del Futbol’ provides a unique way for Xbox 360 consumers to engage with the all the action.”
US/Portugal on Sunday at 6p on ESPN/Univision.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1967: Muhammad Ali is initially convicted of refusing conscription into the US military due to religious beliefs and opposition to the Vietnam War.
In The Know: The Venus Rosewater Dish is presented to the winner of what event? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What was the name of Tom Cruise’ character in Days of Thunder? Answer: Cole Trickle. Kudos: Brad Brown-Leverage Agency/NY; Patrick Mauro-Wieden + Kennedy/NY; Scott Henkle-WestwoodOne/NY; Yussuf Khan-The Shadow League/NY; Gregg Morriss-ESPN/Bristol; Mark Darnell-Golf Services/Augusta; Bob Scanlon-Velocity/Silver Spring; Chris Faulds-Bell Media Digital/Toronto; Eric Jackson-DFWFlycasting.com/Dallas; Jeremy Bowman-ESPN/Chicago; Jonathan Lau-Aon/Chicago; Paul Tarrants-Conway Data/Nashville; Matt Sautter-OpenTV/Golden; Anne Wettig-Fox Sports 1/LA; Miriam Aardahl-OMD/LA; Tim Davidson-Univision/LA; Adam Deverell-Cox Reps/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
06.20.14
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